• Korean Journal of Environment and Ecology
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• v.28 no.1
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• pp.71-79
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• 2014

The goal of this study is to estimate economic benefit of restoring ecological stream of Hong Cheon river. The benefit is determined by estimating willingness-to-pay for the value of Hong Cheon river because it is a non-market good which is difficult to be measured in terms of monetary value. Specifically, the spike model, one of the contingent valuation methods, is used to distinguish respondents having zero willingness-to-pay for Hong Cheon river. The results show that a household located near the Hong Cheon river is willing to pay 3,300~4,628 Korean Won per year, while a household not located near the Hong Cheon river is willing to pay 1,308~2,929 Korean Won per year. Thus, total benefit of restoring ecological stream of Hong Cheon river is estimated as 97.6~216.3 billion Korean Won.

• Journal of the Korean Society for Railway
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• v.20 no.1
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• pp.120-127
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• 2017

The South Korean rail authority is constructing a nationwide tourism belt by developing new rail tour routes in an effort to combine local tourism resources with rail service and to create value in regional areas. As massive financial resources are required to develop and operate such tourist trains, governing authorities are required to examine the feasibility of this project as a sound business model and to assess the public benefit and profitability of the project. In this study, the economic feasibility of the tourist trains was assessed with the contingent valuation method (CVM). According to an estimation of the willingness to pay of potential tour train passengers, the surveyed subjects were willing to pay fares that were higher than prices currently published at the time of this study, thereby demonstrating that the economic value they invest on tourist trains may be higher than published prices at the time. For instance, they were willing to pay 28.4% and 54.9% more for the O-train and V-train types, respectively, according to the study, suggesting that the quality as perceived by train passengers for tourist train services is relatively high. The study is significant in that it succeeded in quantifying the satisfaction level of tourist train passengers using quantitative data (additional funds people are willing to pay).

• Journal of the Korean Regional Science Association
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• v.38 no.1
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• pp.21-32
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• 2022

The purpose of this study is two things. First, it is to develop and demonstrate a sharong taxi platform. To this end, the implications for platform development were derived by analyzing consumers' perceptions of existing taxi services using IPA. As a result, abnormal business activities and safe services in the maintenance area were found to be safe rides and easy rides in the key improvement area. Safety such as usage fee level and driver information provision were derived in the areas subject to improvement, and friendly response and internal and external cleanliness were derived in the areas of excessive investment. The second purpose of this study is to estimate the value given to users for sharing taxi service platforms using the CVM. As a result of estimating the value of the demonstration service of the shared taxi platform developed through this study, the WTP was 3,621 won/per household/per year when expanding throughout Gimhae-si, and 2,515 won/per household/per year. Compared to the willingness to pay for empirical services, only 69.5% of the willingness to pay for the spread project in Gimhae-si. This is the result of a combination of service spread to an unspecified number of people and concerns about service quality due to spatial expansion. This suggests that it is necessary to build data through continuous demonstration and to carefully build a roadmap for spread by upgrading services based on this.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2000.04a
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• pp.743-746
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• 2000

일반적으로 확장 ERP라 함은 기존의 ERP 시스템에 SCM, CRM(고객관계관리), SEM(Strategic Enterprise Management) 등의 확장 솔루션이 추가 또는 통합된 개념이라고 할 수 있다. 기업의 정보시스템 구조에서 CRM과 SCM의 위치는 ERP를 중심으로 양 측면에 나란히 위치한다 물론 이들 3개 영역은 전자지불 체계와 전자상거래를 기본 인프라로 한다 이 거대한 경영수단들을 확장 ERP라는 범주 안에서 연계시키는 것은 매우 중요하며, 새로이 확장 ERP를 도입하는 기업들과 기존의 ERP 시스템에 확장 솔루션을 추가하려는 기업 모두에게 도입을 위한 전략이 필요하다. 본 연구에서는 ERP의 확장 솔루션인 SCM과 CRM의 도입을 위한 전략 방안을 모색하고, 기존의 시스템과 확장 시스템을 비교 분석하여 정리한다. 이 연구에서는 여러 업체의 사례를 기초로 전략적 도입방안을 제시한다.

• Journal of Korean Society of Transportation
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• v.34 no.1
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• pp.43-54
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• 2016

Although there are continuous demands for activating BSSs(Bicycle Sharing Systems) due to the convenience and positive health effects, it is difficult to make a decision to support the existing systems and build more systems because of the deficit resulting from the operation of BSSs. Consequently, this study estimated the economic effects(WTP; Willingness to Pay) of BSS and analyzed the impact factors of WTP to support the above decision making in Daejeon. For this, we conducted a survey and collected 668 samples from the users and non-users of TASHU that is the BSS operated in Daejeon. Also, we used CVM(Contingent Valuation Method) for the estimation of WTP. The results show that the number of bicycle uses is a determinant factor having a positive relationship with WTP and car ownership and age are also determinant factors having a negative relationship with WTP. On the other hand, income and sex have no significant statistical relationship with WTP. Also, the economic benefit of TASHU was estimated as much as 49.9 billion KRW to 63.6 billion KRW. Considering the operation cost of 2.5 billion KRW, it is quite big benefit. Based on the results, it needs to support TASHU from a user perspective for the efficient operation of the system.

• Journal of Korean Society of Transportation
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• v.34 no.6
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• pp.523-534
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• 2016

The purpose of this study is to develope a method for measuring social benefit by mitigating in-vehicle congestion level in intercity buses. Contingent valuation method and Tobit model are adopted for social benefit evaluation method. One thousand passengers were interviewed with 992 obtained valid samples. Tobit models with age, income level, and bus boarding times as explanatory variables are selected to estimate the willingness to pay for the mitigation of intercity bus in-vehicle congestion. Statistically and logically, two models with age or income level as explanatory variables are turned out to be valid. The intercity bus service supply status and usage are examined and the bus users who have willingness-to-pay for the intercity bus in-vehicle congestion mitigation have been identified. In case of the 'no standing' rules implemented to the intercity bus, the annual economic benefit from the service is estimated to be 14.7 billion won.

• Journal of Energy Engineering
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• v.22 no.2
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• pp.141-147
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• 2013

Electricity is a basis for human existence. This paper attempts to analyze the households' willingness to pay (WTP) for the residential electricity use. The WTP for the residential electricity use can be defined as the sum of actual price of and additional WTP for it. The former is easily observed in the market, but the second is not observed and thus should be obtained through a WTP survey of households. To this end, this study conducted a survey of randomly selected 1,000 households in Korea in November 2010. The results indicate that the mean additional WTP for the residential electricity use was estimated to be KRW 11.24 per kWh. Given that the average price of residential electricity was KRW 98.07 per kWh at the time of the survey, the economic benefit from the residential electricity use was computed as KRW 109.31 per kWh. This information can be compared with the cost involved in the supply of one kWh of residential electricity.

• Proceedings of the Korea Water Resources Association Conference
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• 2016.05a
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• pp.78-78
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• 2016

다이옥산, 페놀 등의 오염물질 유출로 인한 수질오염사고 발생시 사건 유형에 따라 단수로 인하여 국민들이 불편 겪거나 및 유해물질에 노출되는 등 안전성에 대한 우려가 있다. 본 연구는 수질 오염사고 발생시 댐 추가방류를 통해 위와 같은 문제를 해소하는데 기여하여 단수 등으로 인해 소비자들이 겪을 수 있는 불편을 방지하여 소비자효용의 감소를 줄이고, 안전성측면에서 수자원에 대한 소비자효용을 증가시키는 편익을 추정하고자 한다. 본 연구는 제주도 제외 전국 1,000 가구를 대상으로 한 일대일 개별면접 방식의 설문조사 수행하여 자료를 얻었고, 이 자료를 바탕으로 가구당 WTP의 대푯값을 추정하기 위해 KDI의 CVM 분석지침(2012)을 적용하였다. 수질오염사고 발생시 댐 추가방류에 대한 대푯값 WTP는 2,132.7(원/년/가구)로 추정되었다. 또한 추정결과 상수항 및 제시금액 항의 추정계수는 1.1451(t-값 5.83)와 -0.7286(t-값-5.54)로 모두 유의수준 1%에서 통계적으로 유의하여 설문조사가 제대로 수행되었음을 확인하였다. 국내에는 수질개선과 관련된 다양한 연구들이 존재하지만 댐 추가방류를 통한 수질오염사고 해소 편익 등과 특정사안에 대한 연구들은 존재하고 있지 않다. 따라서 본 연구의 분석결과는 수질 오염 사고로 인한 댐 추가방류의 가치에 대한 선제적인 연구로서 방법론적인 지침과 향후 수자원 개발 및 활용을 위한 정량적인 정보로 활용될 수 있을 것이다.

• Journal of Nutrition and Health
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• v.48 no.2
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• pp.199-210
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• 2015

Purpose: The purpose of this study was to determine the influence of sustainability management in institutional foodservice on store image and behavioral intention (revisit intention, word of mouth, willingness to pay a premium). Methods: Based on a total of 371 samples obtained from the empirical research, this study reviewed the reliability and fitness of the model. Results: According to results of exploratory factor analysis, sustainability management derived three factors, economic value, socially responsible, and environmentally sound. The structural equation modeling showed that social responsibility in sustainability management had a significant positive effect on store image and behavioral intention. In addition, customer's perceived store image in foodservice had a significant positive effect on behavioral intention. The relationship between sustainability management and behavioral intention was found to be a partially significant effect. Conclusion: The results of this study revealed the importance of sustainability management of foodservice to improve store image and behavioral intention.

• Environmental and Resource Economics Review
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• v.32 no.4
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• pp.239-266
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• 2023

This study applied the contingent valuation method (CVM) to measure the benefits from an urban liner park that will be created as part of the Gyeongin Expressway downgrade project by Inchon metropolitan city government. The Incheon city government plans to create a liner park (10.5 km) in the middle of the downgraded road to provide leisure and recreation services to residents, and plans to remove retaining walls and soundproof walls to improve the urban residential environment. Considering the characteristics of a liner park that spans several districts in Incheon city and the downgraded road that will be passed by residents of nearby cities as well as Incheon residents, the target population included residents of part of Seoul and several cities surrounding Incheon. In a CVM survey of 1,000 respondents conducted in April 2018, about 70% of the respondents perceived this project positively. About 50% of 757 respondents, excluding protest bids respondents, were willing to pay additional taxes for this project. The more the respondents favored the creation of a linear park and the more they thought that this project would improve the surrounding residential environment, the more positively they evaluated the additional tax payment. The average annual willingness to pay for this project was about 15,300 won for Incheon residents and 6,800 won for residents of Seoul metropolitan area. It is interesting to observe that residents of Seoul metropolitan area, who are not directly affected by this project, were willing to pay a considerable amount for this project.