• Management & Information Systems Review
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• v.32 no.3
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• pp.127-151
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• 2013

This research was to investigate the role of message regulatory focus on the advertising effect of multiple models. The multiple models are limited to two models in one advertisement in this research. This research investigated the hypothesis that multiple models, in terms of multiple source effect and social consensus, appears specifically to enhance the relationship of consumer and commercial models on the conditions of promotion-focused message which leads to the information processing of relational elaboration. This research applied a between-subjects factorial design targeting 2(the number of model: single model vs. multiple models) by 2(message regulatory focus: promotion-focused message vs. prevention-focused message). As a result, multiple models showed more positive ad attitude, brand attitude, and purchase intention than did single model. And promotion-focused message with multiple models showed more positive ad attitude, brand attitude, and purchase intention than did prevention-focused message with multiple models. Also there was an interaction effect between the number of model and the type of message regulatory focus. It wasn't fully supported that there is no difference of advertising effect between promotion-focused message and prevention-focused message on the condition of single model.

• Journal of the Korean Data Analysis Society
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• v.20 no.6
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• pp.3169-3183
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• 2018

Based on the affective event theory, the purpose of the study is to examine the effect of the individual difference regulatory focus on the process in which the work events affect job engagement under organizational circumstances. To this end, 232 financial workers were surveyed on positive events, positive affects, regulatory focus and job engagement. The results of the analysis are as follows. First, the positive events generated positive affects and showed positive influence on job engagement. Second, the effect of positive affects on job engagement has been shown to be discriminatory depending on the level of regulatory focus. The higher the level of promotion focus, the stronger the effect on job engagement of positive affects, and the higher the level of prevention focus, the weaker the effect on job engagement of positive affects. Third, the moderated mediated effect was found to be significant only in the prevention focus. The magnitude of indirect effects on job engagement by positive events was found to be weakened when the prevention focus was high. Finally, the implications and future research issues were discussed.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.143-150
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• 2016

We analyzed the relationship among customer value, satisfaction and continuous use intention of tourism social commerce in this study. And also we observed the moderating effects of regulatory focus on the relationship between customer value and satisfaction. As the results, we found partially positive relationship between customer value and satisfaction and positive relationship between satisfaction and continuous use intention of tourism social commerce. The regulatory focus partially moderated the relationship between customer value and satisfaction. Finally we emphasize the importance of customer value, enhancing promotion focus and weakening prevention focus for continuous use intention of tourism social commerce.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.1
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• pp.728-742
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• 2021

The purpose of this study was to explore the dysfunctional effects of job crafting by examining (1) the sequential dual mediating effect of work-related sense of coherence (Work-SoC) and job strain on the relationship between two dimensions of job crafting (i.e., promotion focus & prevention focus) and turnover intentions, and (2) the moderating effect of supervisor support in the relationship between each focus and Work-SoC. A total of 293 employees working at various companies in Korea participated in an online survey. The results showed that promotion-focus job crafting had a direct negative effect on turnover intention, while prevention-focus job crafting had a direct positive effect. Both promotion- and prevention-focus job crafting also had indirect effects on turnover intention by partially mediating Work-SoC and job strain. Supervisor support had a moderating effect on the relationship between prevention-focus job crafting and Work-SoC, weakening the negative effect of prevention focus on Work-SoC. The implications and future directions are discussed on the basis of the results.

• Korean Journal of Optics and Photonics
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• v.9 no.1
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• pp.1-4
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• 1998

A compact scanning confocal microscope has been constructed using a quad-detector in a CD-player. The variation of error signal on depth which obtained by a quad-detector is used in the scanning confocal microscope. Bipolar error signals, which is sensitive near a focus, give a surface following effect whiout following the surface. In the case of small depth difference, the difference of materials through the reflection signal has been identified. The image which uses reflection signal only, has been obtained with the same setup. And, the results obtained in two different way were compared and analyzed.

• Journal of Digital Convergence
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• v.16 no.5
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• pp.455-461
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• 2018

This study empirically examines the differences in advertising-related memory and product-related memory effects and ad attitudes between art infusion(interactive/ print advertising) and reguratory focus (promotion focus / prevention focus). Two - way MANOVA analysis was used for the factor analysis. The advertising experiment for renowned artists manipulated the 'self portrait' of 'Vincent Van Gogh'. The results of this study are as follows: First, promotion - focused consumers remember interactive advertising more than advertising printed advertisements in advertisements for advertising on publicity. Second, the consumers who focus on preventive focus tend to recall the information related to the product rather than the interactive advertisement.

• The Journal of the Korea Contents Association
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• v.10 no.8
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• pp.177-185
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• 2010

The effects of message framing have been major research themes in marketing and advertising field and several studies on these effects have been conducted. The purpose of this study is to analyze the direct effects of message framing on the ad and brand attitude, and the moderating effects of regulatory focus and product type in these direct effects. Results from experiments indicate that message framing have significant effects on ad and brand attitude. And consumers' regulatory focus plays a moderating role between message framing and ad, brand attitude. We did not found the moderating effects of product type between message framing and ad, brand attitude. Finally, we summarized these results, discussed contributions and limitations of this study.

• Science of Emotion and Sensibility
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• v.24 no.3
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• pp.27-40
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• 2021

Because of self-enhancement motives, when involved in social comparison, many people generally value things that are related to themselves, with the representative example being possessions, which is known as the endowment (ownership) effect. However, there are times when someone else's possessions appear to be better than our own, even if they are the same things, which is known as the endowment effect reversal. The purpose of this study was to explore the moderating variable that regulates the endowment effect and the endowment effect reversal by confirming whether the value estimation of others' belongings differed through a regulatory focus as it was surmised that the regulatory focus would moderate the endowment effect of the self versus the others' ownership. Foreign participants were shown the currency of a country they were unfamiliar with and asked to estimate the value in their home country currency. It was found that when people thought the money was their own, people with a promotion focus estimated the value to be higher than people with a prevention focus. However, when they thought it was someone else's money, the regulatory focus moderating effect was not found to be significant, which suggested that the endowment effect may be strengthened or eliminated depending on the individual's regulatory focus. Based on these study results, the implications, limitations, and suggestions for follow-up studies are discussed.

• Annual Conference of KIPS
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• 2012.04a
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• pp.464-465
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• 2012

장면에는 초점을 두는 중요한 영역이 있다. 초점에 의한 영상 효과는 사실감 뿐 아니라 작가들의 매시지를 효과적으로 전달하는데 현저히 도움이 된다. 본 논문에서는 영화 영상 기법 중 달리줌을 컴퓨터 그래픽스에 적용/렌더링하여 초점 효과를 극적으로 향상시키는 방법에 대하여 제안한다. 달리줌과 더불어, thin-lens 카메라 모델 기반 디포커스 블러를 추가하여, 보다 극적인 효과를 실시간에 얻을 수 있다. 이러한 효과는 역동적인 원근감을 제공하여 물체를 강조하는 다양한 특수효과에 쓰일 수 있다.

• Bulletin of the Korean Space Science Society
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• 2009.10a
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• pp.50.2-50.2
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• 2009

지구관측위성의 광학탑재체 내부에 장착된 초점면결상장치(FPA, Focal Plane Assembly)는 영상촬영시 많은 열을 발생하며, 최상성능획득을 위해서는 온도가 좁은 온도범위 내에서 유지되어야 한다. 초점면결상장치가 짧은 시간 동안 많은 열을 발생할 때, 이를 효과적으로 냉각시키기 위해 보통 히트파이프와 복사방열판을 이용한다. 이번 연구에서는 초점면결상장치의 최대상승온도를 낮추고, 영상촬영대기시 최적온도유지를 위한 히터작동율을 낮추기 위해 초점면결상장치와 복사방열판 사이에 열완충질량(TBM, Thermal Buffer Mass)을 적용하였는데, 이를 통해 얻을 수 있는 열설계 개선효과에 대해서 기술한다.