• Journal of the Korean Home Economics Association
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• v.43 no.10 s.212
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• pp.155-165
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• 2005

The purpose of this study was to analyze difference in clothing preference based on the perceived body types. The objects of this study were to prepare for the establishment of a marketing strategy and alternative plan intended for users operating in a subdivided market, after analyzing the differences in clothing preference based on the perceived body types. The respondents comprised 192 female adults, who were residents in Busan. The questionnaire was composed of three sections: style, textile, and color of clothing. Data were analyzed by frequency, factor analysis, cluster analysis, discriminate analysis, and ANOVA. Cluster analysis was employed to identify groups of respondents based on the five delineated measure items. Based on the findings, three distinct groups were formed: thin, normal, and obese. The result of this study showed statistically significant differences among the three groups in terms of style, textile, and color of clothing, as well as in terms of demographic characteristics. Marketing and management implications for effectively targeting the segments are discussed.

• Journal of the Korean Home Economics Association
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• v.43 no.11 s.213
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• pp.185-196
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• 2005

The purpose of this research was to determine the relation between clothing evaluative criteria and segmented groups based on the perception of somatotype. The data for this research were collected from questionnaires of 192 females in Busan. Data were analyzed by frequency, factor analysis, cluster analysis, discriminant analysis, and regression analysis. Cluster analysis was used to identify groups of respondents based on the perception of somatotype difference factors. Based on the findings, three distinct groups were clustered: thin, moderate, fat. There were significant differences among the three groups in terms of clothing evaluative criteria. The result of regression analysis revealed that the perception of somatotype is a major determinant to influence the clothing evaluative criteria. The thin group preferred practical clothes while the fat group liked symbol clothes.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.5
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• pp.3353-3360
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• 2015

This study was conducted to identify the BMI of enlisted soldiers, to understand the difference between their BMI and that of other men in their age group, and to identify the influence factors of enlisted soldiers' BMI change. The survey has been conducted self-evaluation questionnaire from 23 Feb. 2009 to 31 Mar. 2009 from 4 different forces as methods. Independent-sample T-test, chi-square test and multiple linear regression analysis were used for statistical analysis from 301 collected data. As a result of surveying enlisted soldiers' BMI, their obesity rate 18.6% was lower than 22.1% of other men in their age group. In terms of health behavior, the underweight&normal weight group(2.39) showed higher diet score than the overweight group(2.13), showing that the underweight&normal weight group ate relatively slowly, less spicy and less sweet food compared to the overweight group. The overweight group(2.25) showed lower satisfaction with their body type than the underweight&normal weight group(2.98), while the overweight group(4.01) showed a significantly higher score than the underweight&normal weight group(3.37) for weight control activity. The influence factors of BMI change were diet habit, subjective perception of body type, and weight control activity. In order to improve of enlisted soldiers' BMI, it would be necessary to improve the food service and the snack bars for interventional control of food that influence obesity, rather than personal effort, in addition, education for right body-shape perception and encouraging on weight control activity.

• Korean journal of food and cookery science
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• v.13 no.2
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• pp.147-156
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• 1997

The purpose of this study was to investigate total life habits of male and female adult through questionaire. Questionaire was composed of items such as perception of body shape, food habits, preference habits, the concern of the health and weight control. For this study, the subjects were divided into three groups like low-weight group, standard-weight group, over-weight group according to their body shape. The results can be summarized as follows: 7.9% of the subjects were included in low-weight group, 55.2% in standard-weight group, 36.9% in over-weight group. The subjects' perception of ideal body shape was significantly different from that of actual body shape. Males were more satisfied with their body shape than females. Most of females were unsatisfied with present their body shape and prefered slim and long body shape. Males, specially low-weight group, had adherence to smoking, alcohol and health food compared with the other groups. Food habits of males were considered to be fair compared with those of females. Meal amounts of over-weight group were significantly higher than those of the others. Low-weight group took more snacks and took a stong dislike of food. Males exercised hard and thought their health status to be fair. Low-weight group of males and standard-weight group of females considered their health status to be bad. 69% of the subjects were concerned about weight control. Low-weight group of males had a desire to gain weight while most of females had a desire to lose weight.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.1
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• pp.127-138
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• 1998

Through the recognition and the satisfaction of the lower part of the women body from age 30 to age 49 we studied 211 respondents of the women to analyze what lower part shape they want. The results are as follows. 1. The recognition of the lower Part showed certain degrees of differences in waist girth, abdomen girth, and weight according to the age. 2. The female of the 40s showed higher satisfaction of their lower part considering that of the 30s 3. The cluster analysis of the lower part shape of the 30s and 40s was classified into 5 types.

• Journal of the Korean Society of Costume
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• v.51 no.7
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• pp.135-145
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• 2001

현대사회에서는 시각적 이미지를 표현수단으로 하는 대중매체의 등장으로 자기 신체에 대한 미의식이 고조되어 있으며 체형의 불균형으로 인한 신체적 불만족을 보상하기 위해 여성복은 이미 여성의 신체를 사회적 이상에 맞게 수단으로 이용되어 과거 어떤 시기보다도 신체이미지를 바꾸기 위해 옷을 사용하고 있다. 이에 반해 비만체형의 소비자들은 자신의 외모를 향상시킬 수 있는 의복구입에 어려움을 겪고 있으며 그들에게 잘 맞는 의복을 선택할 기회를 제공받지 못하고 있는 실정이다. 따라서 본 연구의 목적은 여성의류시장에서 소외되어온 비만 체형 소비자를 대상으로 첫째. 체중조절행동과 의복쇼핑행동간의 상관성을 규명하고 둘째, 인구통계학적 특성에 따른 쇼핑행동의 차이를 파악하고자 한다. 본 연구의 결과는 다음과 같다. 체중조절 행동에 따른 쇼핑행동 요인과의 관계에서 다이어트 경험의 유무, 자기지각체형, 체중조절 관심정도, 체중조절 동기에 있어서 부분적으로 유의적인 차이가 있는 것으로 나타났다. 한편 인구통계학적 특성에 따른 쇼핑행동의 차이를 파악해 본 결과 연령, 결혼여부, 학력, 직업, 가계수입에서 모두 유의적인 차이가 나타났다. 본 연구결과의 시사점은 관련업계에 잠재된 중요한 여성복 시장임을 인식시킬 수 있는 계기를 제공함과 아울러 침체된 패션산업의 새로운 틈새시장으로서의 여성복 시장 개발을 위한 기초자료를 제공할 수 있다.

• Journal of the Korean Society of Food Science and Nutrition
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• v.42 no.10
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• pp.1592-1599
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• 2013

Despite numerous studies regarding overweight or obese children, only a limited number of studies have investigated the effect of underweight. The purpose of this study is to investigate the determinants of underweight among school-aged children. A total of 493 students (86 underweight and 407 normal weight students) aged 11 to 13 years were included in our study. Socio-demographic characteristics, eating habits, health information, self-perception of weight, weight-control efforts and birth-related information were collected by using survey questionnaires for children and parents. Dietary information was obtained by two 24-hour food records, which were completed by both children and their parents. The prevalence of underweight was significantly higher in girls than boys, and the frequency of medical treatment and flu symptoms were higher in underweight children than normal ones. Overall, girls tended to overestimate their own weight; this misclassification was greater among underweight girls. Birthweight was positively correlated with current weight (P<0.05) and height (P<0.01) in girls, but these correlations were not seen in boys. In conclusion, underweight girls had inappropriate self-perception of weight, and underweight in girls may be related with birthweight and inadequate dietary intakes. Therefore, it is important to build a well-designed framework that integrates efforts of home, school, and community to maintain a healthy weight with balanced diet and exercise throughout the lifetime.

• Proceedings of the KSCN Conference
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• 2005.04a
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• pp.93-94
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• 2005

• Proceedings of the KSCN Conference
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• 2005.10a
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• pp.57-58
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• 2005

• Proceedings of the KSCN Conference
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• 2004.12a
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• pp.100-100
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• 2004