• Title/Summary/Keyword: 체험요소

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Research on the Effect of Experiential Elements on Brand Attitude, Visitor's Satisfaction, Revisit Intention - Focusing on Regional Product Festival - (체험요소가 브랜드 태도, 방문객 만족 및 재방문 의사에 미치는 영향 - 지역특산물 축제를 중심으로 -)

  • Moon, Sul-Ah;Byun, Gwang-In
    • Culinary science and hospitality research
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    • v.22 no.2
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    • pp.189-205
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    • 2016
  • The purpose of this study is to examine the effect of experiential elements on visitors' satisfactions, brand attitude, and revisit intention and to suggest the marketing strategy for differentiated festival experiences by validating the mediating effect of brand attitude and visitors' satisfaction among constructs. Collected data were analyzed by using SPSS 22.0 and AMOS 22.0. The results from the data analysis are as follows. First, among experiential elements, the effect of three elements (feel, think, and act) on visitors' satisfaction was significant. Second, feel showed significant effect on brand attitude. Third, think and act showed significant effect on revisit intention. Fourth, visitors' satisfaction showed significant effect on brand attitude. Fifth, visitors' satisfaction and brand attitude showed direct effect on revisit intention and also indicated the mediating effect between experiential elements and revisit intention.

A study on the space marketing strategy is interacted with the consumer wants (소비자 욕구에 상호작용하는 공간마케팅의 전략에 관한 연구)

  • An, Se-Yun;Lee, Hyeon-Su
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2008.10a
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    • pp.21-24
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    • 2008
  • 감성 컨버전스 시대에 있어 상품의 성능이나 기술은 더 이상 소비자의 선택요소는 아니다. 소비자들은 능동적으로 상호작용이 가능한 체험을 원한다. 체험을 줄 수 있는 공간의 역할을 강조되고 총체적인 공간마케팅 전략의 필요성이 부각되고 있다. 본 연구는 사례를 분석하여 소비자 욕구 충족 요소와 체험요소의 관계를 파악하고 공간마케팅 전략의 방향성을 제언하고 있다.

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Planning of Exhibit Halls in Rural Tourism Villages Applying Experience Factor(4Es) Theory (체험요소(4Es) 이론을 적용한 농촌마을의 테마전시관 계획 연구)

  • Lee, Jeung Won;Kim, Eun Ja
    • Journal of Agricultural Extension & Community Development
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    • v.19 no.4
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    • pp.1067-1094
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    • 2012
  • Building of exhibit halls in rural area has been a new trend with increasing investments in rural development. Exhibit hall can be an effective way to specialize rural village with amenity resources which is now in a flood of agritourism. However, most of exhibit halls being operated by rural villages have similar display on similar themes and are poorly managed. To aggressively promote rural amenity resources in villages and make visitors satisfy through their experiences, this research reviewed experience economy theory of Pine and Gilmore(1998) and derived planning guidelines of rural theme exhibit hall applying experiential factors(Educational, Esthetic, Escapist, and Entertainment experiences). Finally, we applied these planning guidelines to a site, Igil village which is located in Cheorwon County, Gangwon-do, with a theme of a red-crowned crane for verification.

A Study of virtual experiential marketing factors in the Internet shopping mall (Focused on the Schmitt's experiential marketing factors) (인터넷쇼핑몰 가상체험마케팅 요소에 관한 연구 (Schmitt 체험마케팅 요소를 중심으로))

  • Youn, Soung-Jung
    • Journal of Digital Convergence
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    • v.10 no.9
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    • pp.151-158
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    • 2012
  • This study aims to suggest ways of experiential marketing management plan that the virtual tour service in the internet shopping mall is as a agents and the role of the physical interface of the internet virtual experience. It is a empirical analysis to analyze the relationship among Schmitt's five experiential Marketing elements. By the result, the rankings for high impact experiential marketing feedback relationship of cognitive creativity, composition, relationship between social intimacy, behavioral lifestyle, providing a sense of the acoustic auditory effect, a sense of dimensional visual effects in order. This result means that the intimacy and creativity, giving feedback that the opinion of consumers actively prefer internet shopping mall. In addition, it means more visual rather than auditory experience to provide marketing services and provide the lifestyle behaviors that the customer want in the Internet shopping mall. It is needs to make virtual experiential marketing relationships, strengthen the recognition specificity of these results because of experiential marketing relationship's ultimate purpose is to make the relationship between brand and customer service satisfaction of the Internet shopping mall through strengthening the relationship.

An exhibition case study applying game design elements in the design of immersive display exhibition (몰입형 디스플레이 기반 체험전시 디자인에서의 게임기획 요소 적용 사례 연구)

  • Kim, Na-Young
    • Journal of Digital Convergence
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    • v.19 no.12
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    • pp.435-441
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    • 2021
  • In recent years, with thedevelopment of digital media technology immersive experiential exhibitions that provide realistic and realistic exhibition experiences to the audience are increasing In this study, the representative cases of these immersiveexperiential exhibitions were analyzed with a focus on the elements of the exhibition design. We also introduced the exhibition case of 'A Hero's Adventure' which was held and operated by applying game design elements to thethe directing planning of an immersive experience exhibition. In addition, the effects and utilization methods of the exhibition that applied game planning elements such as challenges goals conflicts rules and wins and losses were considered.

Effect of Walking Tour Experience on Tourist satisfaction and Revisit Intention (도보관광의 체험요소(4Es), 만족도, 재방문 의도에 관한 연구)

  • Kim, Seung-Lee;In, Ok-Nam
    • Journal of the Korea Society of Computer and Information
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    • v.19 no.5
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    • pp.99-107
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    • 2014
  • In the past decade, Pine & Gilmore set out the vision for a new economic era, the experience economy, in which consumers are in search for extraordinary and memorable experiences. The purpose of this study is to investigate the relationships among walking tourist's experiences, walking tourist satisfaction and revisit intention as the social interest on walking tour has risen. A total of 250 respondents completed a survey. Using structural equation modeling (SEM) technique, the results reveal the effects of Esthetics(indulged in environments) and Escapism(diverging to a new self) that impact on walking tourist satisfaction and on revisit intention indirectly. Overall, finding of this study enhance the theoretical progress on the experiential concept in walking tour and offer important implication for walking tour marketers.

User's Emotional Experience in the Contemporary Emotional Designs : Focused on the Analysis for Basic Aspects and Related Components of Emotional Experience for Design Programming (현대 감성디자인에서의 사용자 감성체험 : 감성디자인의 프로그래밍을 위한 감성체험의 기본범주 및 관련요소)

  • Lee, Jeongmin
    • The Journal of the Korea Contents Association
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    • v.13 no.12
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    • pp.184-200
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    • 2013
  • In post-industrial society, the ability to feel and express emotion is becoming ever more important. In diverse areas of our lives such as economic, social, political and cultural activities, we are witnessing an increased application of the emotional dimension. This paper deals with the human experiences in emotional designs. Literature reviews and case analyses have been used as the main research methods. I first examine the aspects of emotional experience in designs, and then go on to analyze the components of each aspect. Emotional experience in designs has three basic aspects : (a) initially there exist user's emotional needs (b) then these emotions are delivered through design, (c) finally, emotions expressed in designs are experienced by the user. Followings are the related components for each aspect : (a) Physiological, psychological, social and cultural factors cause one to feel emotional needs. (b) Emotion is delivered either through visual symbols, experience, interaction and participation. (c) Emotion is experienced by sensing, feeling, thinking, acting and relating.

A Study on the Selection of Contents Fitting for Bio Medical-Engineering Experience Program - Forcus on High School Life Science Textbook - (의용생체공학 체험프로그램에 적합한 내용요소 선정 - 고등학교 생명과학 교과를 중심으로 -)

  • Cho, Dong Heon
    • Smart Media Journal
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    • v.1 no.4
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    • pp.84-89
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    • 2012
  • The purpose of this study is to determine the criteria proposed by the research conducted to a group of life science teachers for the requirement of experience program in life science textbook of high school curriculum. A committee consisting of education experts has developed the research tool for the purpose described above. Research tool covered the degree to the necessity of experience program reflected in the subsection and in the context of the life sciences, and the section should be dealt with in the program. A total of 53 life science teachers responded to the survey conducted in 46 high schools of Dajeon city for a period of 1 month (April, 2012). Subsequent analysis of the investigation identified 15 demanding subsections to be reflected in the experience program including 'gene and life engineering'. Contents that need to be applied to the subsections are 32 items including 'the technology of life engineering and its utilization'.

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Tourist Experiences Characteristics on Performance Arts -Focus on JeJu 'Nanta' as Cultural Contents- (관광객의 공연체험 특성 -문화콘텐츠'난타'를 중심으로-)

  • Jang, Hye-Won;Kim, Hyoung-Gil;Oh, Sang-Hoon
    • The Journal of the Korea Contents Association
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    • v.11 no.7
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    • pp.458-466
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    • 2011
  • JeJu Island is famous for beautiful scenery but relatively little attention was paid to social cultural attractions. My aim is to provide an alternative attraction for JeJu destination. Two main goals of this paper are to apply to the Pine and Gilmore Experience Economy Theory framework on performance arts experiences and identify causal relations among experience factor, experience satisfaction and performance loyalty. To accomplish the study object, theoretical review and empirical analysis were jointly carried out. Using samples of 280 participations in nonverbal comic performance 'Nanta' who were required to rate performance experiences, experiences satisfaction, and performance loyalty. Results of SEM(Structured Equation Model) was showed that only Entertainment factor of 4 experiences factors(aesthetics, entertainment, education, escapist) affected experiences satisfaction. While experiences satisfaction affected performance loyalty. These results support the concept of experiential Economy framework suggested by Pine and Gilmore on culture-arts products consumption.

Evaluation for Express of Brand Identity in Brand Experience Spaces -Mainly with Analysis on Domestic 4 Brand Experience Space- (브랜드체험관에서의 브랜드 정체성(BI) 표현에 관한 연구 -국내 4개의 브랜드 체험관을 중심으로-)

  • Lee, Seung-Yun;Kim, Bo-Yeon
    • Journal of Digital Convergence
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    • v.15 no.9
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    • pp.427-434
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    • 2017
  • The purpose of this study is to analyze the BI elements of expression for four brand's experience spaces in Korea and propose a direction for improvements for such spaces. I started with the theoretical background of nowadays brand marketing and experiential BI elements through literature researches, and then researched the property of spatial expressions to analyze BI elements. Based on this research, I analyzed four domestic brand experience spaces. As a result, brand experience spaces must clearly express the brand image of the company through various contents and situations to effectively communicate and improve BI expressions. Also, they need long-term experience contents for sustained relationships rather than short-term experiences. I expect this study will be a good resource for BI expression research in brand experience spaces. I also believe that this study can guide other studies about BI expression in other fields.