• The Journal of the Korea Contents Association
• /
• v.18 no.5
• /
• pp.409-419
• /
• 2018

The purpose of this study is to examine how the experience factors of KIMAWEEK yacht experience participants affect the experience satisfaction and re-participation intention. this study, 515 KIMAWEEK participants in Pusan metropolitan city conducted a mobile survey and the following conclusions were drawn. First, deviant, educational, and aesthetic factors among the experience factors of yacht experience participants were found to affect the satisfaction of experience, but entertainment factors did not affect it. Second, educational and entertainment factors, among the experiential factors, influenced re-participation intention in relation to the experience factor and re-participation intention, but deviant factors and aesthetic factors did not affect it. Third, the relationship between the experience satisfaction and re-participation intention was also found to have a similar effect. Through this study, various and differentiated experience factors should be provided in order to increase the satisfaction of KIMAWEEK yacht experience participants. In particular, realistic events that meet local characteristics should be held.

• Journal of Venture Innovation
• /
• v.2 no.2
• /
• pp.79-94
• /
• 2019

The purpose of this study is to explore the factors affecting rural experience by applying the unified push-pull-mooring model. The theoretical model is an unified PPM model that introduces new variables based on PPM. The pull factor of the newly introduced variables were reconstructed based on the Schmitt's Experience model and ServQual model. The hypothesis is set as follows. The push factor will have a negative effect on experience satisfaction and the pull factor(experience attributes, service quality)will have a positive effect on experience satisfaction. Also, mooring factors will have a negative effect on experience satisfaction. The research model of this study was tested by structural equation model based on 314 effective questionnaire data. Service quality had a positive effect on experience satisfaction. Mooring factors have a negative effect on experience satisfaction. Push factor and experience attributes factor were analyzed to have a no significance effect on experience satisfaction. These results theoretically test that the mooring factors also have an important effect on the experience satisfaction in the rural experience. Based on the Schmitt's Experience model and ServQual model introduced as a pull factor, the proposed unified PPM model proved to be a useful analysis framework. In practice, it was able to provide implications on what factors should be strategically and marketingly focused to activate the 6th industry experience.

• The Journal of the Korea Contents Association
• /
• v.14 no.9
• /
• pp.494-502
• /
• 2014

The purpose of this study was to analyze the effects of festival experiential factors on festival satisfaction and behavioral intention by questionnaires to 550 experience program participants in the Muju Firefly Festival. And the hypothesis verified by 493 valid questionnaires with AMOS 18.0. The result of analysis showed that educational experience, escapist experience and entertainment experience except esthetic experience had positive effects on the festival satisfaction. Based on standardized coefficients showed that entertainment experience had the greatest impact on the festival visitor's satisfaction. And it showed that the satisfied visitors with the festival experience programs are the more likely re-visit and recommendation of visitors to subsequent festivals.

• Korean Journal of Heritage: History & Science
• /
• v.48 no.3
• /
• pp.120-137
• /
• 2015

This study aims to understand the ways in which experience programmes affect visitors' attitude at cultural heritage sites. Through a literature review, this study constructed measurement scales that specifically measure experience at the cultural heritage sites. Afterwards, this study measured visitors' experience, satisfaction, and attitude at cultural heritage sites. This study found that visitors experience fun, authenticity, leaning, and a sense of escaping/togetherness through the experience programmes. Second, authenticity, fun and learning influence their satisfaction in terms of their visit, whereas a sense of escaping/togetherness does not link to their satisfaction. Third, visitors' satisfaction is the key determinant in changing their attitude. Fun is the key determinant that directly influence visitors' attitude change, whereas authenticity is the key determinant that indirectly influence visitors' attitude change.

• Journal of Digital Convergence
• /
• v.12 no.10
• /
• pp.605-613
• /
• 2014

The purpose of this study is studying the relationship among experience choice, experience effect and experience satisfaction of marine leisure sports for the vitalization of marine leisure tourism. After preparing a questionnaire, investigation and analysis were done by visiting Boryeong area. The result of the study is as following. First, it was found that the major cause of choice in marine leisure sports has positive impact on choice satisfaction. Second, it was found that the major cause of choice has positive impact on experience effect. Third, it was found that the choice satisfaction in marine leisure sports has positive impact on experience effect. Fourth, it wa s found that the marine leisure sports visitors like motor boat, banana boat and yacht experience. Fifth, it is suggested that an equipment rental desk, safety facilities and marine leisure experience facility included in a marine leisure experience center to be built.

• Journal of Agricultural Extension & Community Development
• /
• v.21 no.4
• /
• pp.909-937
• /
• 2014

Ecotourism activity is a rapidly growing proportion of the tourism industry as a growing awareness of the natural environment. The purpose of this study was to examine the effects of ecotourism village attributes on tourists' satisfaction focused on comparison of adults and children. For this study, an onsite survey was conducted to tourists of eight ecotourism villages. A total of 506 samples were collected and analyzed using SPSS 20.0. Through factor analysis, three dimensions of selection attribute were identified from 13 variables: 'program service', 'facility' and 'environment'. The multiple regression analysis was conducted to identify the factors effects of ecotourism village attributes on tourists' satisfaction. Whereas 'program service', 'facility' factors among ecotourism village attributes had positive effects on satisfaction in the adults group, 'program service', 'facility' and 'environment' were important factors for children. The study suggested that it was important for ecotourism village managers to develop effective marketing techniques that could have a lasting impact on customer retention.

• Journal of Digital Convergence
• /
• v.17 no.8
• /
• pp.439-446
• /
• 2019

The purpose of this study is to analyze the relationship between social development and life satisfaction according to horse riding participation degree of participants. In order to accomplish the purpose of this study, participants of the equestrian program were set as the population and the sample was extracted by the method of Stratified cluster random sampling. The input data were statistically processed according to the purpose of the study using the SPSS / AMOS 22.0 Version Statistical Program for Windows, and the results were as follows. The results of the analysis are as follows. First, there were some differences in demographic characteristics such as horse riding experience, social development, life satisfaction, and participation level. Second, there was a partial relationship between participation level and social development of participants. Particularly, the degree of participation in horse riding experience was related to the activity of social development. Third, the participation level of horse riding experience was analyzed as having no direct influence on participants' life satisfaction. Fourth, it was analyzed that the development of sociality due to participation in horse riding experiences did not directly affect life satisfaction. Fifth, participation in experience of horse riding, social development and life satisfaction were not causally related.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
• /
• 2013.10a
• /
• pp.97-99
• /
• 2013

본 연구는 요트체험 활동 참여자들의 몰입도가 만족도 및 자아존중감에 미치는 영향에 관한 것으로서 우리나라 요트문화 및 레저산업의 대중화 실현에 기초자료를 제공하는데 그 목적이 있다.

• The Journal of the Korea Contents Association
• /
• v.11 no.7
• /
• pp.458-466
• /
• 2011

JeJu Island is famous for beautiful scenery but relatively little attention was paid to social cultural attractions. My aim is to provide an alternative attraction for JeJu destination. Two main goals of this paper are to apply to the Pine and Gilmore Experience Economy Theory framework on performance arts experiences and identify causal relations among experience factor, experience satisfaction and performance loyalty. To accomplish the study object, theoretical review and empirical analysis were jointly carried out. Using samples of 280 participations in nonverbal comic performance 'Nanta' who were required to rate performance experiences, experiences satisfaction, and performance loyalty. Results of SEM(Structured Equation Model) was showed that only Entertainment factor of 4 experiences factors(aesthetics, entertainment, education, escapist) affected experiences satisfaction. While experiences satisfaction affected performance loyalty. These results support the concept of experiential Economy framework suggested by Pine and Gilmore on culture-arts products consumption.

• The Journal of the Korea Contents Association
• /
• v.11 no.9
• /
• pp.202-211
• /
• 2011

This study was to explore the effect of rural tourism social media use motivation on satisfaction and revisit intention. In order to carry out the empirical study 397 survey questionnaires were collected in rural tourism social media users, PASW18 and Lisrel 8.54 statistics package were utilized for analysis of SEM The study result were as follows: first, social media use motivation had a positive influence upon satisfaction. second, social media use satisfaction had a positive influence upon revisit intention. The study suggested that need to gather extensive opinions from visitors to created and manage rural tourism village in a rational manner, and intensive research effects should be directed into the vitalizations of rural tourism villages.