• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.9_10
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• pp.1048-1059
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• 2003

This study focusses pattern draft and grading of jeans for women in their 20s, who consume jeans the most. Pattern was drafted based on existing patterns collected from companies. It is different from the existing educational patterns. It suggests new sizing system for twenties referring to sizes used companies and grading rule and method. he results were as follows; 1. Companies manufacture 2-8 sizes and they referred to the Korean Industrial Standards, KS K 0051, for their sizing system. 2. Drawing method for Pattern of the study had following measurements for each part: in the case of waist circumference, front part was W/4+1.5cm, back part was W14+2cm, front hip circumference was H/4-1.5cm, crotch line was the crotch length (practical measurement), hip circumference was (upper crotch line length)/5+0.5cm, front crotch part was 2.7cm, back crotch part was W/5+2.7cm, knee height was (the length of leg)/2+6cm and the circumference of knee and the tip of pants were 40cm. Through the wearing test on the subject of twenties, researched pattern received higher ratings, especially in appearance than the existing pattern. 3. 5 sizes system was made referred to the sizing system of companies and National Anthropometric Survey of Korean in 1997 Grading rule for 12 grading points of front part and 13 grading points of back part was suggested. Results of wearing test on the graded patterns showed high ratings similar to standard size.

• The Research Journal of the Costume Culture
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• v.17 no.5
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• pp.878-885
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• 2009

The Y generation born between 1981 and 1995 is the largest consumer group in the United States. This study is to provide an insight of understanding Y generation's decision factors of purchasing Jeans and the fit issues. This study investigated their purchasing decisions factors, including fit, cost, brand, color, and the media/internet influences. It is revealed that the Y generation might have access to the internet, but they still rely more on their peers and savvy skills to decide what they purchase. They preferred to shop from the land based retail stores rather than the internet. The fit was the most important factor of their purchasing decision, but less concerns of the brand. In this study, 87% of them chose "fit" as the reason to buy a pair of jeans. Fit problems were related to the price category. This study suggests apparel manufacturers should understand Y generation's fit issues in the global market.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.05a
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• pp.161-162
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• 2009

최근 국내에서 유행하기 시작한 스키니 진(skinny jean)은 혈액순환 장애, 하복부 장기에 가해지는 압력으로 인하여 소화불량, 변비 또는 생리불순 등 여성 건강을 위협하는 의복 종류이다. 본 연구의 목적은 의복의 쾌적성을 측정할 수 있는 척도인 의복압 검사와 스키니 진의 주관적인 착용감 검사 통하여 의복의 기능적인 면에서 인체의 건강에 적합한지 분석하고자 함이다. 사이즈 코리아를 참고하여 선정한 20대 여성의 평균 사이즈에 해당하는, 인지도 높은 3개 브랜드의 청바지를 시료로 사용하여 4명의 피험자에게 착용하게 한 후, 동작을 변화시키며 변화하는 의복압을 측정하고 주관적 감각 평가를 실시하였다. 첫째, 의복압 측정결과, 엉덩이 최대 돌출 부위가 자세와 상관없이 의복압이 가장 높게 나왔고 무릎 부위 Standing 자세에서 sitting down on the floor 자세로 변할수록 의복압이 높게 나왔다. 둘째, 주관적 감각에 대한 평가 결과는 모든 자세에서 허리벨트 부위가 가장 압박감을 크게 느끼는 것으로 나타났다. 의복압과 주관적 감각의 관계분석에 있어서 스키니 진의 대부분의 부위에서 의복압이 높을수록 압박감을 느끼는 것으로 나타났으나 대퇴부 부위는 의복압이 낮은데도 불구하고 압박감을 크게 느끼는 것으로 나타났다.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.3
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• pp.17-29
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• 2023

This study collected and analyzed reference information on the size labeling method and size of clothing products in 13 online shopping malls for plus size women in their 20s and 30s, and compared the size specification information focusing on jeans. First, in the results of examining the method of clothing size designation, clothing sizes indicated by 1, 2, 3 or physique designation (M, L, XL) differed between shopping malls, and even in the same shopping mall, even if the same size notation was used. Most the clothing sizes were different depending on the type of clothing. For bottoms, it was found that one company used seven size designation methods at the same time, two shopping malls used four size designation methods, and five shopping malls used three size designation methods. In the meantime, in the results of comparing the size specifications of jeans XL (size 88, 32 inches) by product part, for waist and hip circumferences, each of the eight companies showed that the size was smaller than the body size suggested by KS adult women's wear.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.3 s.151
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• pp.470-480
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• 2006

Consumer may perceive needs of certain product information online rather than the number of pieces of information available for decision making. In addition, consumers may seek information that is more relevant to apparel category. Moreover, involved consumers intensify information seeking and seek certain information. The purpose of this study is to identify the perceived importance weight of each information cue when shopping apparel via the Internet, to investigate the differences of the perceived importance weight of product information cues in product category, and to examine the relationship between apparel involvement and the perceived importance weight of product information cues. This study employed a single-factor within-subjects design experiment that simulated online purchase situation for two product types, Jeans and a Shirt. A total of 125 college students participated in this study. Results indicated that selected information such size available, price, style, color description, item measurement, stock available, and item quality (in sequence) can be considered as global cues to judge product quality and influence purchase decision regardless of product category. The significant multivariate effects for product category on the perceived importance weight of product information cues were found. Personalization, fiber content, and fabric structure were product specific information cues. Consumers' product involvement significantly influenced the perception of information weight. Therefore, product information can be personalized based on consumer involvement

• Fashion & Textile Research Journal
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• v.22 no.4
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• pp.495-503
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• 2020

This study classified lower body shape according to thigh and waist shape to improve the fit of skinny blue jeans in adult women in their 20s. We analyzed the three-dimensional automatic measurement data, three-dimensional indirect measurement data, and index data using the three-dimensional female (20-29 years old) body scan data provided by Size Korea (6^th Korean Human Dimensional Survey Project). Factor analysis was performed to classify body type. We selected and analyzed 34 items related to thigh shape based on index items, angle items, and protrusion amount items from 99 items; consequently, seven factors were extracted and 82.39% of the total variance was explained. Cluster analysis according to factor analysis classified it into 4 types, and a post-test Duncan test was conducted to classify thigh features according to classified types. As a result, the characteristics of lower body shape according to the thigh types of women in their 20s are as follows. Lower Body Type 1 is shape with a more prominent belly and less prominent thighs. Lower Body Type 2 is a slender body figure with larger hips. Lower Body Type 3 has more prominent thighs compared to the waist and belly. Lower Body Type 4 has both a prominent belly and prominent thighs.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.12
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• pp.1991-2001
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• 2009

This study provides basic information that is needed to build marketing strategies related to consumer brand-switching, through the investigation of consumer motivations for brand-switching, as determined by the types of fashion products. The study was implemented by a descriptive survey method using a questionnaire. The survey was conducted during the period of May $11^{th}$ through July $5^{th}$ 2008. A total of 184 completed responses were analyzed. All respondents were from the Seoul area and between the ages of 20 and 31. Factor analysis and Cronbach's alpha coefficients, one-way ANOVA and Duncan test were employed for the analysis of data. Significant differences were found in brand-switching motives according to the types of fashion products. For clothing, shift behavior occurred more often in conjunction with the attributes of the products itself, such as design, color, price, size, and fiber content. In general, clothes more than shoes, were likely subject to brand-switching most often on the basis of situational factors. On the other hand, for shoes, more brand-switching activities occurred because of non-product attributes, such as discounts, coupons, desire for a change, and wearing of friends. In light of the results, there is a need to differentiate brand related marketing strategies with respect to clothing and shoes. For clothing, efforts focusing on the improvement of the product attributes will be more effective in minimizing brand-switching. There is also a need to improve instructions for increasing the product understanding of salespersons as well as the ability to give advice in accordance with personal consumer characteristics. With regard to shoes, greater efforts should be given to promotional activities, and the desire of consumers for a change in order to prevent brand-switching of customers.

• Journal of Korean Home Economics Education Association
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• v.17 no.2
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• pp.29-47
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• 2005

In this study. we tried to provide basic materials for teachers to develop consumer's guide of internet shopping for middle and high school students through surveying their Purchase realities, clothing purchase behaviors. and clothing purchase attitudes when they use internet shopping mall. The questionaires were distributed to middle and high school students in Seoul, Daegu, Kyunggi, Chungbuk, Chungnam, Kyungbuk, and Kyungnam November, 2004. The followings are the results of this study. First, clothing items which were bought in internet shopping malls were shirts. shoes, pants, bags in order and they were below $20,000\~30,000$ won. Main payment method used was sending money to seller's account. Second, clothing purchase satisfaction degree was comparatively high but the satisfaction degree for the compensation policy was low. If they had any claims for the products. they were likely to behave more actively than passively. Third. returned items were shirts, pants, shoes in order which are the same as purchasing items and they were due to the size and the difference between the products recognised by computer screen and the real products. The $89.0\%$ of the subjects who have purchased clothing through internet expressed high intention to purchase in the future through internet. Forth the degree of attitude toward the internet shopping concerned with clothing purchase was high in the factor of 'convenience of shopping', especially they thought that the purchase through internet had the advantage of varieties and prices. The significant differences were found (1) in the experience of purchase and clothing purchase through internet according to their regions. school years, allowances per month, (2) in the purchased items through internet according to only their sexes, and (3) in the desired Purchase items through internet according to school years, their sexes. regions. The more frequently the middle and high school students use internet, the more goods they purchase through internet, especially the portion of the purchased clothing is getting bigger year by year. This suggests that we need to develope well-organized programs to teach good consumer's attitude to the middle and high school students when they purchase through internet.