• Journal of the Korean Operations Research and Management Science Society
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• v.31 no.4
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• pp.49-68
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• 2006

E-business strategy has interests in Issues of strategic positioning and its impact on firm performance. These studies address the environmental factors as antecedents to strategic decision makings and its consequences such like firm performance. However most studies has not considered the role of business models In explaining e-business firm performance. We adopt Porter's generic strategies to the e-business context. We Identify business models and e-business environmental factors as antecedents and then examine these factors Influence on firm performance. We find that uncertainty of environment has a negatively related to the strategic choices of e-Business firms; in contrast, market turbulence positively affects the level of adoption of all the strategies. Among the strategies, marketing differentiation only makes an Impact on firm performance.

• Information and Communications Magazine
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• v.29 no.7
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• pp.89-96
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• 2012

정보통신공사의 공사비 산정은 그동안 원가계산 방식으로 이루어져 왔으나, 최근 들어 건설 및 전기분야에서와 같이 실적공사비를 활용할 수 있도록 제도 시행을 추진하고 있다. 그러나 실적공사비를 적용하기 위해서는 과거 공사비 실적자료를 현가화 할 수 있는 지수의 개발이 전제되어야 함에도, 그동안 정보통신공사는 한국건설기술연구원의 통신공사비지수(기타 특수건설의 최하위지수)나 한국은행의 생산지물가지수를 이용할 수밖에 없는 한계를 지니고 있었다. 이에 본 연구에서는 실적적산 데이터를 기반으로 정보통신공사의 특성을 고려한 정보통신공사비지수를 제시하고자 한다. 개발된 지수는 실적공사비 자료의 현가화 뿐 아니라, 물가변동에 따른 계약단가 조정(Escalation), 정보통신분야의 거시적인 동향을 파악할 수 있는 주요 지표로 정보통신공사의 사업비산정 및 관련 분야의 기초자료로 활용될 수 있다.

• Knowledge Management Research
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• v.9 no.2
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• pp.129-146
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• 2008

Customers' evaluation of Website with satisfaction is critical in electroniccommerce. Previous research has studied in a distinct approach; especially IT oriented constructs-perceived usefulness, easy of use and marketing oriented constructs-product, shopping experience, service quality. Despite those important previous studies regarding the usage and the purchase of goods and services, how consumers are satisfied and why consumers leave Web sites without purchasing have not been extensively researched. This study explored those determinants of consumer satisfaction with Web site using expectation-disconfirmation theory (EDT). The present paper extends the range of EDT from antecedents of expectation to consequence of satisfaction. The result suggests that experience and familiarity has an impact on expectation as well as perceived performance and satisfaction. Second, higher expectation makes a negative impact on disconfirmation of expectation. Third, positive disconfirmation of expectation makes a positive impact on satisfaction. Forth. satisfaction produces loyalty and repurchasing intention. Finally, loyal customer has stronger intention to repurchase than satisfied customer.

• Knowledge Management Research
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• v.17 no.2
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• pp.187-204
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• 2016

In this study, we investigated the repeated vist of the e-village shopping mall as an online agricultural business platform. We applied Pine and Gilmore (1998) theory for the e-village website information systems. We hypothesized that 4 dimensions such as entertainment experience, educational experience, esthetic experience, and escapist experience toward satisfaction and, moreover, we investigated the moderating trust effect of satisfaction and repeated visit website. We set those independent variables (entertainment experience, educational experience, esthetic experience, and escapist experience) and dependent variable as experience satisfaction. The results indicated that the 4 experiences factors had a positive effect on the experiential satisfaction, and the trust moderating effect has a negative effection between the experiential satisfaction and the repeated visit. The experiential satisfaction had a positive effect on the repeated visit of e-village websites.

• Knowledge Management Research
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• v.17 no.4
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• pp.129-145
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• 2016

Nowadays, owing to the diffusion of smartphones and the growth of social networking services (SNS), the number of people who share their life with other SNS users by posting photos is increasing. The number of Instagram users has been particularly increasing since Instagram started its service in 2010. Compared to other SNS such as Facebook and Twitter, Instagram runs its service by focusing solely on photos, which is a major differentiation factor compared with other existing SNS. Previous studies, however, do not examine SNS that focus on photo sharing adequately. Therefore, we establish a hypothesis relating to the motivations behind a user's photo sharing attitude and posting intention through Instagram. Moreover, this will be achieved by employing TRA(Theory of Reasoned Action) and focusing on intrinsic and extrinsic motivations. The analysis results show that intrinsic motivation influences a user's sharing attitude and subjective norms. Apart from this, Instagram's expressivity influences a user's photo sharing attitude and posting intention.

• Knowledge Management Research
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• v.17 no.4
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• pp.57-76
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• 2016

The objective of this study is to explore attendees' motivation, satisfaction, and intention to revisit the World Knowledge Forum (WKF). The importance of this study is that it is the first to examine the WKF, which is a renowned, prestigious global forum in Korea. In this study, the goal framing theory is adopted to hypothesize a theoretical model to explain and predict attendees' motivation, satisfaction, and intention to revisit the forum. The hypothesized model is validated empirically using a sample of 305 attendees of the WKF in 2015. Ultimately, of eight hypotheses, seven are verified and one is rejected. According to the results of an empirical analysis, our study validates the usefulness of the goal framing theory and suggests an examination of its theoretical and practical implications.

• Knowledge Management Research
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• v.13 no.4
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• pp.13-29
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• 2012

Although the role of information systems (IS) on environmental sustainability much attention, the coordination between green practices and environmental management information systems (EMIS) in a firm remains unexplored area in environmental management and IS disciplines. This study elaborated the antecedents of the coordination between green practices and EMIS and then examines the links among them. Also, this study investigated the links from the coordination between green practices and EMIS to firm's environmental performance. The results showed that both attitudes of managers who are responsible for a firm's green practices and their support had direct effects on the coordination between green practices and EMIS. Also, consistent with environmental management literature, the study provides a better understanding of the relationship between the coordination between green practices and EMIS and environmental performance.

• Knowledge Management Research
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• v.15 no.2
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• pp.1-21
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• 2014

In this study we adopted Interpersonal Process Model of Intimacy to study SNS use intention. First, we investigated the effects of personal identity, social identity and intimacy. Second, we tested the influences of self-disclosure, partner disclosure on perceived partner responsiveness. Third, we measured the relationship between perceived partner responsiveness and intimacy. Lastly, we investigated the effects of intimacy, perceived partner responsiveness and use intention. A total of 232 final respondents were collected from users of Social Network Services in 2011. The results revealed several important findings. First, we found that social identity had a significant and positive effect on intimacy. However, personal identity showed insignificant effect toward intimacy. Moreover, self-disclosure and partner disclosure had a positive effects on perceived partner responsiveness. perceived partner responsiveness showed a positive effect on both intimacy and use intention. Lastly, intimacy had significant effect on use intention.

• Knowledge Management Research
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• v.11 no.5
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• pp.37-57
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• 2010

This study has focused on the introduction each stages of ERP(Enterprise Resource Planning) implementation for an agricultural company's knowledge management & innovation. We have analyzed the company's background and found some conflicts and problems caused by the stockholders while implementing ERP systems. This case study has noted well how an agricultural company including between a provider and a stakeholder could be able to settle the ERP system with an necessary customizing work into the organization. Finally, ROSEPIA's implemented ERP systems have increased not only productivity but also archived the factuality and data reliability. This study give us an implication of how an export oriented and agricultural company, ROSEPIA made its company innovated and run its organizations through knowledge management using its ERP.

• Knowledge Management Research
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• v.15 no.1
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• pp.45-63
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• 2014

Due to advance in Internet technology, most tourists tend to search travel information in the Online Travel Communities(OTC). Given this new paradigm in terms of finding travel information, most of relevant studies in this area are still dealt with explaining tourists' behaviors regardless of the types of communications. Therefore, to overcome some limitations in previous studies, we attempt to examine the relationships between both formal and informal communications and tourists' behavioral changes in the OTC context. Specifically, we developed a research model by employing the PPM(push-pull-mooring) framework and tested it to understand why and how tourists' behaviors might be changed. Survey data collected from 323 online tourists were used to test the model the model using SEM(structural equation modeling). The implications of our empirical findings for both research and practice are discussed.