• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.659-665
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• 2021

Short video applications (e.g., TikTok, YouTube shorts) are growing quickly in terms of active users and usage time. Of course, advertising industry is utilizing the app as AD channel. The current study, however, argues that the effectiveness of ADs in short video apps are not articulated well and that precise research for measuring the effect is required. In this context, this study measured the effects of storytelling ad types(reality, parody, creative) and message sensation value(high vs. low level) on story transportation. The notable finding is that when creative storytelling ad type which requires more cognitive resources than other two types meets high level of message sensation value, ad viewers could reach cognitive overload state which induced low effectiveness of ad. As its result, the effectiveness of AD reduced. More specific theoretical discussion and suggestions for advertising producers are described.

• Journal of Digital Convergence
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• v.21 no.1
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• pp.1-7
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• 2023

This study exploratoryly examines the effect of time poverty experienced by tourists on the quality of tourism due to the recent rapid change in the tourism service system. Due to various reasons, the process of consuming considerable time and energy of the mind along with anxiety, tension, and anxiety caused by the sense of time poverty experienced by tourists occurs. As a result, time poverty comes and the quality of tourism decreases. On the other hand, the factor of trust in the change of the tourism service system is also an important axis for satisfaction, but if a problem occurs in efficiency related to time, satisfaction with the tourism service may decrease. From this point of view, this study conducted a literature review focusing on the fact that time poverty due to changes in the tourism service system reduces the satisfaction of tourists and even affects the quality of tourism. Through this, various implications were provided for the government's policy to support workers' leave.

• Journal of Digital Convergence
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• v.13 no.10
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• pp.527-532
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• 2015

There are crafts industry has a complex nature of the artistic and cultural features. Artistic features are deemed to be areas of strong artistic personalities of the artistic and intellectually formative activities that embody creative ideas. Crafts and cultural features of the culture industry "creates" are as that meet the essential needs of human being sand has been used on part of cultural goods industry. Cultural industry crafts cultural products in terms of culture and traditional craft industry is tinge creativity to express ethnic uniqueness production is intended to study the part of the surge in demand by examining income levels and cultural life of modern man. In this study, we investigate the status of the craft industry for cultural goods. Based on this study of what is likely a problem with the craft industry and research, we propose away to melt complex ways.

• 한국벤처창업학회:학술대회논문집
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• 2019.04a
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• pp.109-118
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• 2019

기업가정신이 기업의 혁신 및 국가 경제발전에 중요한 역할을 한다는 인식이 높아지면서 기업가정신교육도 전 세계적으로 확산되고 있는 추세이다(Katz, 2003; Kurako, 2005). 한국 정부는 '창의인재양성'이라는 교육정책 목표로 기업가정신교육 예산이 증가시키고 있으며, 교육 대상자도 대학생 및 성인 대상을 중심에서 중 고등학생으로까지 확장하고 있는 실정이다. 기업가정신교육은 창업가적 스킬을 발전시키고 진로선택에 있어서 도움을 주는 것을 목적으로 하고 있으나(Linan, 2004), 다수의 기관에서는 저마다의 기업가정신에 대한 정의 및 운영방식을 적용되고 있는 것이 현실이다. 일반적으로 대학수준의 프로그램에서는 교육의 효과성을 창업의도(Entrepreneurial Intention)로 측정하고 있지만, 사회에 진출하기에 이른 시기인 청소년에게 그 지표를 그대로 적용하는 것은 적절하지 않다는 비판이 제기되고 있다. 이에 따라, 본 연구에서는 한국에서 운영되고 있는 대표적인 2개의 청소년 기업가정신교육기관의 커리큘럼을 분석하여 청소년에게 적합한 효과성 지표를 제시하고, 두 프로그램의 효과성 결과를 비교분석하여 향후 청소년 기업가정신교육의 발전방안에 대해 제시하였다.

• 한국벤처창업학회:학술대회논문집
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• 2020.06a
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• pp.167-171
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• 2020

최근 다양한 산업에서 키오스크를 활용한 서비스가 확대되고 있으며 현대증권의 보고서에 따르면 세계적으로 키오스크 시장이 2021년도 까지 연평균 17%의 성장률을 기록할 것이라고 전망되어진다. 이와 같은 배경에서 국내에서도 키오스크 제조, 관리업이 늘어나고 있으며 창의적인 기술력을 바탕으로 차별성을 둔 스타트업들의 진출도 보이고 있다. 하지만, 대부분의 제조, 관리업자들은 1차 소비자인 설치 매장의 관점에서 접근을 하여 서비스 개선을 이루어 내기에 여전히 키오스크를 실제 사용하는 소비자의 불편 및 불만에 대한 개선은 부족한 실정이며 학계에서도 디자인, UI, 기술수용 등 다양한 방면으로 연구가 진행되고 있지만 현실적인 효과의 확인에는 어려움을 호소하기에 본 연구에서는 실제 소비자의 관점에서 키오스크를 사용함에 있어서 중점을 두는 요인들과 현재 연구가 이루어지고 있는 주제들을 중심으로 핵심 요인 10가지를 추출하여 이를 다시 품질속성 분류와 만족수준 측정을 진행하였다. 본 연구에서는 Kano를 활용하여 품질속성을 분류하고 이 과정에서 모델의 단점으로 인해 발생하는 문제점을 보완하기 위해 추가적으로 Timko를 통해 만족계수와 불만족계수 측정과 PCSI를 통한 현재 만족수준을 확인하여 복합적으로 해석하고 이를 통해 최종적인 서비스개선 순위를 시사하는 방향으로 본 연구를 진행하였다.

• Journal of Gifted/Talented Education
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• v.21 no.3
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• pp.631-658
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• 2011

The impact of the academic achievements of science high school graduates during the science high school period on their creative productivity, higher education, occupation, and income were investigated with 244 science high school graduates who belonged either to top 30% or bottom 30% in terms of their high school GPA. The factors contributed to the choice of current occupations and life were also investigated through retrospective approach. Survey questionnaire was administered to 244 adults who graduated from 18 science high schools before 2001. Thirteen graduates who completed questionnaire were interviewed face-to-face. Their ages ranged from 28.00 to 42.84. The high achievers were belonged to top 30% and the low achievers were belonged to the bottom 30% and the two groups demonstrated significant differences in their higher education and creative productivity. More doctoral degree holders and more number of creative products were found in the high achievers than the low achievers. 58.1% of the high achievers and 42.7% of the low achievers were working as professional scientists. Significantly more high achievers were working on tasks which require creative problem solving abilities and their income was significantly higher than the low achievers. For both groups, parents were the most significant individuals and then teachers were the second most important persons who impacted to their life and the choice of their occupation. Interviews with 13 graduates confirmed the survey results especially in their choice of life style and occupation. They were also influenced the most by parents, then teachers, and their friends who were more interacting with the socioeconomic environment when they selected university, major, and occupation. The results implies that high school achievement has significant influence on their future achievement to some extent and schools need to provide guide on the career choice not only to the students but also to their parents, since students' career choices are much influenced by their parents.

• Journal of Gifted/Talented Education
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• v.22 no.1
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• pp.87-115
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• 2012

This study is about the development of an identification model for artistically gifted students from low income and/or multi-cultural families. Given that parental support at early ages is crucial for talent development, students from low income families are often dismissed in recognizing their artistic giftedness. Based on a comprehensive literature review and consultations with experts in art, the SMC model was developed to identify disadvantaged gifted students in the areas of music, visual arts, and ballet. The model consists of three steps of identification, such as review of documents and teacher recommendations, evaluations of artistic giftedness, and a summative evaluation, and involves multiple criteria for identifying giftedness in both domain general and domain specific arts. SMC is promising in discovering many unrecognized disadvantaged children of artistic potential, thereby using various quantitative and qualitative measures. Yet, issues of validity and reliability of SMC need to be substantiated by subsequent theoretical and empirical studies.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.4
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• pp.103-116
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• 2016

In uncertain future and the rapidly changing environment, it is necessary for companies to do innovative management activity. With business strategy that creates value and vision, The major industrialized countries ensure development of venture & start-up business and business competition by creating various added value through design. Thereby, Companies use design to increase enterprise value, a lots of interests and supports are focused in design industry which pioneer new market with new product and services. Therefore, Companies need more innovative and creative activities, and leads creative companies through developing entrepreneurship. Now, Companies should improve successful entrepreneurship, developing effective process in the organizational level beyond individual level. This research conducts empirical analysis from the individual and organizational perspective of corporate entrepreneurship. This study of design corporate 351 employees in design corporate is surveyed. This research finding is that design corporate employees' entrepreneurial capacity, entrepreneurial attitude and CEO support have meaningful effects on culture and structure. However, The analysis result indicates that this employees' entrepreneurial capacity, entrepreneurial attitude and CEO support have no effects on operation systems, so it is necessary to build the operation systems for activation of corporate entrepreneurship. This study puts emphasis on the needs to raise the level of corporate entrepreneurship and requires ways to improve entrepreneurship for sustainable growth. Also, This study suggests practical implications that it is important to systematic operation systems to actively utilize infrastructure, so it occurs in employees' entrepreneurship not only on the individual level, but also on the organizational level.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.325-340
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• 2019

The purpose of this paper is to develop and suggest an integrative leadership contingency framework of leadership that will state the situational and psychological factors under which leadership effect should be maximized. Our leadership model presents that situational factors, including development, circumstances urgency and task structure, proposes which of transformational, transactional, empowering, and authentic leadership solutions. Also, our integrative leadership contingency model in turn results in a combination of the level of follower commitment, intrinsic motivation, and individual creativity based on inductive research method. This integrative leadership model suggested here has significant contributions for leadership effectiveness and future leadership research agenda. Next leadership research could experimentally examine the structural relationships between each of the leadership styles and levels of contingency and psychological factors of followers.

• Journal of the Korean earth science society
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• v.25 no.5
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• pp.336-347
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• 2004

This study investigated the effects of the application of a variety of ICTs cause the effects on self-directed learning capability, creativity and problem-solving ability. In order to achieve the above aim, Web-Based Instructions(WBI) and instructions using CD-ROM Titles for the unit of 'the solar system and the galaxy' were applicated and analyzed which belongs to the area of 'the earth' in the subject 'science' for high school students. Instructions using WBI materials and CD-ROM titles were found to be effective on 'self-conception', 'creativity', 'future inclination', 'self-assessment ability', 'openness' and' initiative' improvement all of which belong to self-directed learning characteristics. They did not, however, show meaningful effect on improving 'learning eagemess' and 'responsibility' improvement. On looking into self-directed learning characteristics according to prerequisite learning levels, both groups and these for instruction using CD-ROM learning materials were found to have no effect on interaction. With respect to problem-solving ability improvement which is characteristic of the instruction using ICTs, WBI proved more fruitful than instruction using CD-ROM titles on improving scholastic achievement level. WBI was effective on 'fluency', 'originality' and 'resistance to premature closure'. It on the other hand, was of no use on 'abstraction of titles' and 'elaborateness' These results came from the following characteristics: WBI came into effect on 'fluency' and 'originality' in the areas of variety and vitality, which are characteristic of WBI. In the area of resistance to premature closure WBI was effective on organizing learning contents owing to the animation of picture materials which are variously presented in the web site. As a result of WBI questionnaire about WBI, an excellent effect on the structure of display, quantity of information, indication and instruction, supplementary study and further study were discussed.