• Title/Summary/Keyword: 창업 동기

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The Effect of Motivation of Preliminary Entrepreneur on Entrepreneurial Spirit in Service Industry -Focused on Participant of Cyber University- (예비 서비스 창업자의 동기요인이 기업가정신에 미치는 영향 -사이버대학교 수강자를 중심으로-)

  • Kim, Kyung-Hoe;Kim, Jin-Young
    • Management & Information Systems Review
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    • v.30 no.4
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    • pp.511-537
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    • 2011
  • The start-up program of service company is able to give the positive effect to the job creation and growth but actually the rate of success for start-up program in service industry low and thus the effective support program is required. Recently, it is required that entrepreneurial spirit for success of start-up program in service industry. We examined entrepreneurial spirit between participation motivation in service industry. The results are as follows. As a result of survey for education program participant, it was found that 4 causes of Entrepreneurial Spirit such as innovation thought, market-oriented thought and art-oriented thought, management thought are all significant and especially, the effect of management thought showed somewhat high level in entrepreneurial spirit. Hereafter, this study may help to guide the motivation of preliminary entrepreneurs as food & beverage, restaurant business, retailer, other service industry.

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대학생의 창업교육 만족도와 창업지원제도인식, 창업멘토링이 창업의지에 미치는 영향: 창업효능감을 조절효과로

  • Yu, Yeong-Cheol;Lee, Won-Il
    • 한국벤처창업학회:학술대회논문집
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    • 2022.11a
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    • pp.53-57
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    • 2022
  • 본 연구의 목적은 대학에서 직·간접적으로 수행하고 있는 창업교육, 창업지원제도, 창업멘토링의 매개를 통하여 창업의지에 어떻게 영향을 미치는가를 살펴보고 대학생의 창업 가능성을 높일 수 있는 프로그램 개발과 방향성을 제시하기 위함이다. 본 연구는 대학생의 대학 창업교육 만족도, 창업지원제도인식, 창업멘토링이 창업의지에 미치는 영향에서 창업효능감에 따라 창업의지에 어떻게 영향을 미치는지에 대해 분석하였다. 본 연구를 진행하기 위해 채택한 변수는 다음과 같다. 첫째, 대학 창업교육 만족도, 창업지원제도인식, 창업멘토링을 독립변수로 지정하였고, 둘째, 창업의지를 종속변수로 지정하였으며, 셋째, 대학 창업교육 만족도, 창업지원제도인식, 창업멘토링과 창업의지 사이에서 창업효능감을 조절변수로 지정하였다. 넷째, 창업지원제도인식은 정부창업지원정책과 대학창업지원사업으로 창업멘토링은 멘토링 기능(문제해결 기능, 네트워킹 기능, 의사소통 기능, 동기부여 기능)과 멘토 신뢰(인지적 신뢰, 정서적 신뢰)로 구분하였다.

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Impact of Entrepreneurial Business Start-up Motivation, Entrepreneurial Spirit, and Entrepreneurial Competence Characteristics on Start-up Companies' Sustainability: Focusing on the Mediating Effect of the Start-up Companies' Business Performance (창업자의 창업동기, 창업가정신 그리고 창업가 역량특성이 창업기업 지속가능성에 미치는 영향: 창업기업 경영성과를 매개로 하여)

  • Hyuk, Kang Han;Park, Woojin;Yun, Bae byung
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.3
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    • pp.59-71
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    • 2019
  • The domestic unemployment rate is now seriously increasing due to the impact of the international trend of incurring high costs using only a small number of manpower in a situation where the business has been being reduced in size. The nation is taking start-up promotion policies as a way to overcome the problem, but with the advent of excessive entrepreneurs and their concentration on specific areas, their survival is in an unclear situation. Thus, this study was intended to provide a useful direction for successful start-ups by identifying the impact of entrepreneurial motivation and entrepreneurship, internal characteristics of entrepreneurs, and of competency characteristics, external characteristics of them, on sustainability through business performance. Thus, the purpose of this study was to provide a useful direction for successful start-ups by identifying the impact of entrepreneurial motivation and entrepreneurship, internal characteristics of entrepreneurs, competency, and external characteristics, on sustainability through business performance. The result of verifying the hypothesis has showed that entrepreneurial motivation, entrepreneurship, and competency characteristics had a positive effect on business performance, and on the other hand, the business performance had a positive effect on sustainability. In addition, in terms of the impact of entrepreneurial motivation, entrepreneurship, and competency characteristics on sustainability, all of them had mediating effects on business performance. It is obvious that studies on the factors affecting business performance and corporate sustainability up to now have been carried out by only collecting the independent variables of this study individually or two of them. so it is judged that if the study, which has verified the practical direction in general through the verification of entrepreneurs's internal and external characteristics from various angles, is performed more comprehensively along with the addition of background characteristics of entrepreneurs, such as characteristics of start-up preparation, etc., in the future, more in-depth results will be able to be obtained.

The Demand Level for Business Start-up Education and Willingness of Starting a Business of College Students (대학생의 창업교육 요구도와 창업의지)

  • Ha, Gyu-Su;Seo, Ran-Suk
    • 한국벤처창업학회:학술대회논문집
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    • 2009.10a
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    • pp.311-337
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    • 2009
  • 최근 우리나라에서는 창업교육에 대한 관심과 열의가 매우 높아지고 있으나 아직 창업 교육이 제대로 이루어지고 있다고 할 수 없는 실정이다. 본 연구는 창업교육을 통해 대학생들에게 창업동기를 제공하고 창업에 의욕 등을 높일 수 있는 창업관련 강좌의 개설 확대 및 활성화를 위한 구체적인 시책을 살펴보았다. 창업의지에 미치는 영향력을 살펴보면, 전공, 창업교육 경험 횟수, 창업교육 도움정도가 유의미한 영향을 나타냈다. 이러한 연구결과를 통해서 예비창업자를 위한 창업박람회를 개최의 필요성과 창업교육의 효율성을 높이기 위해서는 산학연계를 통한 실무형 창업교육이 필요하다. 또한 다양한 창업분야에서 실무형 창업교육이 가능하도록 창업보육센터, 소상공인지원센터, 테크노파트 등의 산학관련 기관에서 필요한 시설을 갖추고 교육에 필요한 전문 강사의 육성도 필요할 것으로 판단된다.

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Effect of Perceived Relational Supports on Entrepreneurial Motivation of Korean and Chinese University Students: Focused on mediating role of self-efficacy (지각된 관계적 지원이 한·중 대학생의 기업가적 동기에 미치는 영향: 자기효능감의 매개효과를 중심으로)

  • Yang, Jun Hwan
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.3
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    • pp.1-13
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    • 2015
  • Strong ties such as family members, relatives and close friends have been widely acknowledged as a vital factor when a potential entrepreneur attempts to initiate entrepreneurial activity. Recent theoretical arguments focus that family social capital, a form of social capital, that is embedded in family relationships can contribute to venture creation as well as to the development of competitive advantage for established firms. Meantime, there have been arguments that the most dominant single entrepreneurial ethnic group in the world is the Chinese people, while the People's Republic of China is widely recognized as fast growing economic power that is driven by entrepreneurial ventures in a large scale. This study tests the effect of perceived relational supports typically being provided by family members, close relatives and friends on forming self-efficacy and entrepreneurial motivation of university students by using samples collected from 4 Korean Universities(Wonkwang, Baekseok, Soongsil and Dankook university) and Guangzhou University in China. The mediating of self-efficacy was also tested to gain better understanding of the role of the variable. The results of the study suggest that 1) both self-efficacy and entrepreneurial motivation are influenced positively by the perceived relational supports, 2) self-efficacy of university students affects their entrepreneurial motivation positively, 3) self-efficacy is appeared to be mediated partially for China in between perceived relational supports and entrepreneurial motivation, but the same variable is exhibited a full mediation in the same path of the research model for Korea, which was a distinction between the students of two countries in this study. Discussion and practical implication on the results are provided.

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Study on Characteristic Factors of Female Entrepreneurs for Vitalization of Female Entrepreneurship: Focusing on Case Studies (여성창업 활성화를 위한 여성창업가의 특성요인에 관한 연구: 사례연구를 중심으로)

  • Kim, Yun-Sun;Lee, Il-Han
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.5
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    • pp.49-65
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    • 2022
  • This study conducted an exploratory study based on in-depth interviews to understand the characteristics and capabilities of female entrepreneurs to promote women entrepreneurship. Therefore, in this study, through in-depth interviews with eight female entrepreneurs, the main contents of entrepreneurial attitudes (need for independence, development desire, favorable conditions), start-up entry rate, start-up motivation, start-up activities and constraints were analyzed. As a result, first, it was found that the entrepreneurial attitude of female entrepreneurs has a strong motivation for successful management based on a feeling of self-satisfaction, has characteristics that prioritize independence and self-actualization, and favorable conditions for starting a business are important. Second, it was found that women's individual differences from men and social structural factors had no significant effect on the entry rate of women. Third, it was found that the most important entrepreneurship motivation for women is the spirit of challenge, self-satisfaction, and the desire to balance work and family. Fourth, female entrepreneurs showed little difference in perception between male and female entrepreneurs in terms of resource access, but there was some discrimination in the network. Fifth, the main industries of female entrepreneurs are small businesses, and there is a tendency to be concentrated in industries with low profit margins and low growth and sales. Finally, it was found that barriers to women's entrepreneurship still exist. Based on the results of this study, the following implications are suggested. First, this study is differentiated in that it mainly identified the characteristics of women's experiences and social environments while starting a business and running a business. Second, in the case of female entrepreneurs, there is a need to spread a positive awareness of women entrepreneurship by arguing that the barriers to entrepreneurship unique to women are not high and can be sufficiently overcome. Lastly, although opportunistic start-ups based on women's social experience or management ability in work life are important for women's entrepreneurship, government support policies are needed to promote professional technology start-ups.

친사회적 동기가 사회적 기업 직업정체성에 미치는 영향: 사회적 존재감(Social Worth)의 매개효과를 중심으로

  • 조대범;이채원;마크 마이어
    • 한국벤처창업학회:학술대회논문집
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    • 2024.04a
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    • pp.27-34
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    • 2024
  • 사회적 기업가정신은 기업가정신 분야의 연구에서 많은 학자와 산업계의 관심을 받고 있는 주제이다. 특히 사회적 기업을 창업하거나 사회적 기업에서 일하고자 하는 사람들은 일반 사람들과 다른 어떤 특성을 가지고 있는지에 대해 선행 연구들은 공감, 도덕적 판단, 지각된 사회적 규범 등의 요소들로 설명하고 있다. 이는 전통적인 기업의 창업자와 비교되며, 사회적 기업가정신에 중요한 선행요소라고 말하고 있다. 그러나 공감능력이 뛰어나고, 공동체에서 사람들과 잘 어울리며, 남을 돕기 좋아하는 사람들이 반드시 사회적 기업가적 의도가 높은 것은 아니며, 이런 특성을 가진 모든 사람들이 사회적 기업에서 일하고자 하는 것은 아니다. 사회적 기업가적 동기에 관한 선행 연구 중에 동기와 행동을 연결하는 복잡한 매커니즘에 대해 설명한 연구는 거의 없는 상황이며, 대부분 공감(Empathy), 사회적 자기 효능감(Social Entrepreneurial Self-Efficacy), 도덕적 의무감 등의 요소를 규명하는데 집중되어 왔다는 한계가 있다. 본 연구는 지금까지 거의 연구되지 않았던 사회적 기업적 의도를 설명하는 타인 지향적 동기(other-oriented motives)와 사회적 기업 직업정체성에 관한 연구이다. 이를 통해 사회적 기업에 참여하려는 개인의 성향을 촉진시키는 요인은 무엇인지를 규명하고자 하였다. 전국 일반고, 특수목적고 및 특성화고등학교와 대안학교 학생 444명을 대상으로 설문조사를 실시하여 타인 지향적 동기요소인 친사회성 동기, 사회적 존재감과 사회적 기업 직업정체성의 관계 분석에 활용하였다. SPSS 26 버전을 활용하여 다중 회귀분석을 실시한 결과 사회적 기업에 대한 직업정체성에 친사회적 동기와 사회적 존재감은 긍정적인 영향을 미치고, 특히 사회적 존재감은 친사회적 동기와 직업정체성과의 관계에 부분 매개효과를 보였다. 결과적으로 역지사지 성향을 가지는 학생일수록 사회적 기업에서 일을 할 의도가 높아지고, 남을 돕고자 하는 의지가 높은 학생, 공동체 의식이 높은 학생일수록 사회적 기업에서 일을 하고자 하는 의지가 높다는 것을 알 수 있었다. 또한 사회적 존재감은 이 과정에서 간접적으로 유의미하게 긍정적인 영향을 미치는 것을 알 수 있었다. 본 연구는 사회적 기업에 대한 직업정체성에 영향을 미치는 선행요인을 규명하고 사회적 기업에 참여하려는 개인의 성향을 촉진하는 요인이 무엇인지 규명했다는 데 의의가 있다. 그리고 이 요인들이 교육을 통해 강화할 수 있으므로 사회적 기업 창업가 육성에 대한 새로운 방향을 제시한다.

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Suggestions for Enhancing International Competitiveness of Software Start-up Companies through the Analysis of Success Factor (소프트웨어 창업기업의 성공요인분석을 통한 국제경쟁력 제고 방안)

  • 이영덕;강대석;채명수
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 1998.05a
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    • pp.24-24
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    • 1998
  • 국내 소프트웨어산업은 산업특성상 우리 나라에 적합한 산업이며 국내시장 규모도 급증하고 있으나 선진국에 비해 낙후되어 있는 형편이다. 따라서 최근 각광 받고 있는 소프트웨어 창업기업들을 대상으로 실사 및 설문지 조사를 통해 소프트웨어산업에 있어서의 성공요인들을 알아보고 이를 바탕으로 국내 소프트웨어산업의 국제경쟁력 제고를 위한 방안을 모색하는 것이 무엇보다도 필요한 시점이다. 이러한 본 연구의 목적을 달성하기 위해 조사대상 기업체를 기존 연구들처럼 소프트웨어산업에 종사하고 있는 기업들을 임의적으로 추출하여 자료를 수집하는 대신 성장 가능성이 있다고 판단되어 선정된 유‘망 중소정보통신 소프트웨어 기업’들과 현재까지 선정되지 못한 기업의 두 그룹으로 나누어 자료를 수집하였다. 수집된 자료를 바탕으로 두 그룹간의 창업배경 및 성장과정별로 비교분석을 통해 차이점을 밝히고자 하였으며 창업이후 성공적 운영에 필수적인 우위요인에 관해서도 살펴보았다. 이러한 비교분석결과에 근거하여 국내 소프트웨어산업의 성공요인 및 국제경쟁력 제고를 위한 방향을 제시하고자 하였다. 선정기업과 비선정기업간의 비교를 통한 성공요인 분석결과를 요약하여 살펴보면 다음과 같다. 첫째, 창업자의 일반적 특성과 창업배경 및 창업동기를 볼 때, 창업배경 또한 연구개발직 경험을 바탕으로 창업한 경우가 가장 많았으며, 주된 창업동기는 기술력에 바탕을 둔 사업화/동업화였다. 둘째, 창업자의 경영의지를 보면 창업 이전 준비 및 계획에 철저했으며, 각종 지원제도를 적극적으로 활용했을 뿐만 아니라 비혜택 제도도 적극적 활용(예; 공고생 현장실습제도 활용정도, 기술지도 및 연수사업 활용정도 등)하였으며, 특히 창업자가 미래에 대한 확신과 긍정적 사고, 및 성공에 대한 의지가 높았다. 셋째, 기술력을 보면 자체연구소 보유비율이 월등히 높으면, 보유기술도 국내에서 가장 먼저 개발하는 단계였거나 독자적인 기술보유가 많았고, 기술력 유지를 위한 신기술 연구개발투자의 강화, 신제품개발 및 품질향상을 지속화, 및 이를 뒷받침하기 위한 전문기술인력의 확보에 주력하였다. 끝으로 마케팅 능력면에서도 개발된 신제품에 대해 자체상표를 부착하는 비율(84.6% 대 64.5%)이 높고 다양한 판매경로를 통해 제품을 판매하였으며, 기업 및 제품이미지 제고를 위한 고객에 대한 서비스도 강화하고 있었다.

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A Study on Recognition for Foundation Before and After Foundation Education -Focused on the case of senior foundation education in M university- (창업교육 전후 창업인식에 관한 연구 -M대학교 시니어창업교육 사례를 중심으로-)

  • Jo, Yoon-Ah;Park, Min-Kyu;Moon, Yun-Geol
    • The Journal of the Korea Contents Association
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    • v.15 no.11
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    • pp.433-446
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    • 2015
  • The purpose of this study is to investigate the differences in recognition for foundation before and after foundation education for preliminary senior founder' demographic characteristics, and to verify the effects of the characteristics on the foundation interest and foundation confidence. For this, questionnaire survey was carried out for 103 preliminary senior founders who participated in the foundation education program implemented by government. The statistical significance was verified with SPSS 18.0 program. On the basis of empirical study results, the main results were withdrawn as follows. First, there was a significant difference in foundation interest between before and after foundation education. Second, there was no significant difference in foundation interest with foundation motivation at before and after foundation education. Third, there was no significant difference in foundation confidence between before and after foundation education. Fourth, there was no significant difference in foundation confidence with foundation motivation at before and after foundation education. In conclusion, this study recommends an alternative for education curriculum development and operation for improving the actual performance of the curriculums targeting the senior generation through reliable research.

Relationship Among Self-Determination, Entrepreneurship and Entrepreneurial Intention of University Students in Korea (예비창업자의 자기결정성이 기업가정신과 창업의지에 미치는 영향: 창업교육의 조절효과를 중심으로)

  • Kim, Sung Hwan;Bok, Kyoung Soo;Park, Jae Choon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.5
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    • pp.15-26
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    • 2015
  • Overall, college students tend to be immersed in the relatively safe employment, such as civil servants or public sector than start one's own business due to the lack of entrepreneurial spirit which made the great success in order to take the risk and innovative challenge. In this study, relationship between pre-founder of college students' self-determination, entrepreneurship, entrepreneurial intentions are to be determined. As a result, the implications were derived in order to make pre-founder various ways of career decision beside employment. Therefore start-up training courses was verified by moderating effects. The results are first, high self-determination(Autonomy, Efficacy) of the pre-founder made positive impact on entrepreneurial intention. Second, high self-determination(Autonomy, Efficacy) of the pre-founder made positive impact on entrepreneurship. Third, entrepreneurship of the pre-founder made positive impact on entrepreneurial intention. Fourth, entrepreneurship was carried out a full mediating role in the relationship between self-determination and entrepreneurial intention. Finally, Pre-founder group who have taken entrepreneurship education have showed a positive relationship between high self-determination(Autonomy, Competence, Relationship) and entrepreneurial intention. Based on these results, especially pre-founders, in order to improve the willingness of university students entrepreneurship, highly motivated intrinsic motivation is needed to ensure the student's self-determination in University education. It looks that can be achieved through the strengthening of entrepreneurship education for autonomy, competence, efficacy improvement.

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