• 한국벤처창업학회:학술대회논문집
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• 2018.04a
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• pp.93-97
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• 2018

본 연구에서는 한국디자인진흥원의 우수디자인제품 선정이 기업의 경영성과에 미치는 영향에 대하여 분석하고, 상대적으로 경쟁력이 낮은 창업기업을 중심으로 경영성과에 대하여 연구하고자 하였다. KIDP의 2013년 통계에 따르면 제품 판매에 미치는 요소 중 디자인이 27.53%로 가장 큰 비중을 차지하고 있으며, 기업 규모에서는 대기업과 중기업에 비해 소기업이 제품판매에 미치는 요소 중 디자인 요소가 제일 높은 것으로 나타나고 있다. 또한 이번 연구를 위해 수집한 데이터의 업종별 추이를 살펴보면 기술 기반 업종이 도 소매업을 비롯한 기타 업종에 비해 증가율이 상대적으로 높게 나타나고 있는 것으로 나타나고 있다. 본 연구는 어려운 경영여건에서도 디자인의 중요성을 인식하고, KIDP로부터 우수디자인제품 선정을 받은 기업 중 186개(2013년, 2014년, 2015년)를 대상으로 업력이 7년 이하인 창업기업과 업력이 7년 이상인 계속기업의 경영성과에 차이가 있는지를 실증 분석하였다. 또한 우수디자인제품 선정기업 중 디자인의 역할이 상대적으로 크게 나타나는 제조업과 비제조업 간의 경영성과(매출액)의 차이에 대해서도 분석하였다. KIDP의 우수디자인제품 선정이 기업의 경영성과에 효과가 있는지를 선정연도를 전후 비교하여 "창업기업이 계속기업에 비해 경영성과(매출액)에 더욱 긍정적 효과를 미칠 것이다"라는 가설을 설정하고 실증분석을 한 결과는 창업기업이 경영성과에 긍정적인 영향을 미치는 것으로 나타났다. 또한 우수디자인제품 선정이 제조업과 창업기업 내의 제조기업 경영성과에도 유의미한 영향으로 나타나고 있다.

• 한국벤처창업학회:학술대회논문집
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• 2016.04a
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• pp.157-159
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• 2016

이 연구의 목적은 소자본 외식업소 창업시 사전 준비단계 요인들의 필요성과 그 효용성을 알아보는 데 연구목적을 세우고, 서울 및 경기지역에 소재하고 있는 외식업체 창업자들을 대상으로 전문조사원이 설문조사를 실시하여 수집된 자료를 spss(통계 패키지 프로그램)를 활용하여 분석하였다. 창업전 준비단계별 중요성 평가와 경영성과 간의 관계를 규명함으로써 새로 소자본 외식업소 창업을 하고자 하는 예비 창업자들에게 좀 더 효율적인 정보를 제공하고자 한다. 연구 결과, 창업준비성 요인인 창업교육, 창업동기, 업종경험, 자금조달 능력,사업자 역량, 가족의 동의, 창업자의 건강이 타 요인 대비 더 많이 강조되었으며, 창업준비성 요인에 대한 경영성과 우수집단의 중요성 평가가 저조집단 대비 통계 적으로 유의미하게 높았다. 업종(아이템) 선정 요인인 아이템과 창업자, 창업자금, 입지와의 적합성, 수명주기, 향후 발전성, 유행성, 노동력 공급의 용이성이 타 요인 대비 더 많이 강조되었으며, 아이템 선정 요인에 대한 경영성과 우수집단의 중요성 평가가 저조집단 대비 통계적으로 유의미하게 높았다. 상권내 입지분석 요인인 경쟁점포, 유동인구, 교통 편리성, 주목성, 가시성이 타 요인 대비 더 많이 강조 되었으며, 상권내 입지분석 요인에 대한 경영성과 우수집단의 중요성 평가가 저조집단 대비 통계적으로 유의미하게 높았다. 이 같은 결과는 여러 준비단계 중 특히 창업준비성 요인과 아이템선정 요인, 상권내 입지분석 요인이 중요하며, 이는 장기적으로 안정된 경영을 뒷받침해주는 요인임을 시사한 것으로 볼 수 있다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.5
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• pp.1-13
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• 2015

The purpose of this research is to do exploratory analysis on the relationships between demographic characteristics of entrepreneurial candidates and their developmental level of entrepreneurial traits as well as the choice of business field. We analyzed gender, age, and educational level of the entrepreneurial candidates and their developmental level of entrepreneurial traits such as achievement tendencies, degree of awareness, planning skills, sincerity, interpersonal relationship, and problem-solving skills. Industry fields were classified into 4 types: restaurants, retail, services, internet business. Descriptive statistical analyses, logistic regressions, and variance analyses were performed about the sample data gathered from 1,441 persons since the year 2002 to 2014. Males and highly educated above university preferred service industry than restaurant, retail, and internet business. Females preferred internet business, retail, and restaurants than service industry field. The young persons under 20 showed higher probability to choose internet business. The college level and high school graduates preferred retail and restaurants than service industry. The developmental level of entrepreneurial traits were higher in male and highly educated. By this study, we could find the divide between groups with high and low probabilities of failure: restaurants and retail field showed higher failure probability than service industry in the business fields of self-employed. Furthermore, we could identify that entrepreneurial traits also had been developed differently depending on the groups. It is necessary to refrain from entering into the fields with high failure probabilities as well as to provide supporting policies to build the systems and environment to reduce the cases to begin new business without special knowledges and know-hows. The competency development training should be provided in the early stage of start-ups considering their entrepreneurial traits and aptitudes. Not only the assessment of the entrepreneurial traits but also professional counseling from initial stage are necessary.

• Proceedings of the Korea Information Processing Society Conference
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• 2013.05a
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• pp.925-927
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• 2013

창업을 하기 위함에 있어 최적의 위치선정은 반드시 고려해야 할 사항이다. 잘못된 위치선정으로 인해 창업에 실패하는 사례는 주변에서도 쉽게 찾아볼 수 있을만큼 중요한 부분이다. 이러한 위치선정에 고려해야 할 사항은 주변 인구, 유동인구, 남녀성비율, 동일업종 사업장의 위치 등 모든 부분을 개인이 조사하려면 상당한 노력, 시간과 정보력이 필요하다. 이러한 모든 정보의 오류 등 리스크를 최소화하여 성공적인 사업을 이룰 수 있도록 하는 창업 지원 시스템의 UML 설계를 구현하고자 한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.4
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• pp.147-155
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• 2015

Home Shopping companies haven't have any possible means of product quality control process in spite of the fact that they are selling average 16,000 different kinds of product every month. Under this condition, increases of return and product liability can have a strong negative influence on customers' trust in a home shopping brand and intentional repurchase through the same home shopping channel. To solve the problems, we applied adjusted selection and assessment system of manufacturers in home shopping industry, and the consequence of system effect was verified that there is a decrease of 10.3% in the number of returns and a decrease of 11.7% in the number of product liability.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.1
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• pp.59-70
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• 2020

This study was proceeded to empirically identify the start-up support policy as an element that affects the performance of the early start-ups and measure the effectiveness of the current start-up support policy, in order to suggest the direction future policies according to the study. To accomplish this the influence of the start-up support policy on the early start-ups was analyzed, and the differences according to the industry and growth stage of the start-ups, as the characteristics of the start-ups, were identified. The research subjects collected real data of 297 start-ups of the past three years that were selected for the Initial Start-Up Package project, and performed multiple regression analysis on the influence between variables, and hierarchical regression analysis on moderating effects. The summary of the study is as follows. First, as a result of identifying the influential relationship between the start-up support policy and the performance of the start-up, sales had made a significant impact on the start-up fund, start-up mentoring, and start-up infrastructure(space), while start-up education failed to show a significant effect on the increase in sales. In terms of employment, start-up mentoring was the only field that showed a significant influential relationship. Second, as a result of identifying the moderating effect of the start-up's industry and growth stage, the industry did not have a statistically significant influence, but the interactive effect was seen in start-up education. To be more specific in terms of the sales relationship of each industry, knowledge services turned out to be helpful in improving sales, while manufacturing turned out to be effective in improving sales regardless of being supported with start-up mentoring and start-up infrastructure (space). The sales relationship regarding the start-up growth stage was identified to be statistically significant. The preliminary stage was not statistically significant, while providing start-up mentoring and start-up funding were effective for start-up stage and growing stage, respectively. On the other hand, employment did not perform a significant influence on the start-up growth stage. This study analyzes the effectiveness the start-up support policy for early start-ups, identifies the need in differentiated support policies according to the characteristics of the start-ups, and suggests implications for the direction in which future policies should be made towards.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.4
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• pp.211-216
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• 2018

This study was intended to analyze the effects of the selection of excellent design product by the KIDP(Korea Institute of Design Promotion) on the business performance of the company focused on the start-up with relatively low competitiveness. According to the statistics of KIDP in 2013, a design accounted for 27.53% of the factors affecting the sales of products and a design was the most important factor among the factors affecting the sales of products for the small sized company in terms of the scale of company. In addition, looking at the trend by industry in the data collected for this study, the technology-based industry showed a relatively higher growth rate than the retail industry and other industries. In this study, the author surveyed 186 companies of the companies that recognized the importance of design in difficult management conditions and received excellent design product certificate from KIDP(2013, 2014 and 2015) and empirically verified whether there was any difference in business performance between the start-ups with a business history of less than 7 years and the ongoing firms with a business history of more than 7 years. To evaluate the value of design, we used analytical method of measuring related values by comparison between groups. In addition, we also analyzed the difference in business performance(sales) between manufacturing companies, where the role of design was relatively large, and non-manufacturing companies among companies that received the excellent design product certificate. We have established a study hypothesis that the selection of excellent design product by the KIDP would have more positive effect on the business performance(sales) of the start-up compared to the ongoing firm, and conducted an empirical analysis by comparing both the year before and the year after the selected year. As a result, we found that the selection of excellent design product by the KIDP has a positive effect on the business performance of the start-up, and the selection of excellent design product has a significant effect on the difference in business performance between manufacturing and non-manufacturing companies. This study was conducted in the hope that the government actively supports the design-related policies so that the selection of excellent design product become an important indicator of the business performance of the start-up, and thus the design management will be a way to enhance the competitiveness of the start-up.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.5
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• pp.91-107
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• 2021

As competition in the domestic franchise industry is more heated than ever, we examined the factors that affect the profitability of the coffee franchise industry, which has grown rapidly over the last decade, and explored what effect preparatory startup education has on the profitability of coffee franchise stores. Specifically, this study looked into whether preparatory startup education can increase store competitiveness, provide insight into store location selection, generate innovative management, and ultimately contribute to store profitability. To test these hypotheses, we employed structural equation modeling. Results showed that preparatory startup education has a significantly positive (+)effect on 1)business characteristics: taste, quality, price affordability, menu diversity, store ambiance, 2)location characteristics: suitability, and 3)innovation management: accessibility, delivery service, and SNS marketing. The factors with a significantly positive (+)effect on store profitability were taste, quality, and price affordability with regard to business characteristics, suitability in terms of location characteristics, and SNS marketing in respect to innovation management. We expect that this study will have practical implications for increasing the profitability of coffee franchise stores, which are facing excessive competition, and its findings will be useful for coffee franchise head offices as well as government when making relevant policy decisions. In addition, it is intended to deliver a message to franchise head offices, central government, and local governments that they should provide institutional support to coffee franchise stores such that delivery services can lead to substantial improvement in profitability, even when delivery costs are considered.

• Proceedings of the Korea Information Processing Society Conference
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• 2023.11a
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• pp.398-401
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• 2023

본 연구는 서울소재 외식업종의 6년간 점포당 매출액 데이터를 이용해 시계열 군집분석을 수행, 업종 및 지역별 상권을 세분화하고 '성장 상권'부터 '쇠퇴 상권'에 이르기까지 재정의한다. 이를 통해 예비 창업자와 소상공인이 업종과 지역을 선정하는 지표들을 분석하고 연구하였다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.3
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• pp.151-159
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• 2012

This study performs an empirical analysis of relationships between business start-up factors, product/service level, and business performance of restaurant business start-up. This study has some limitations in that it covers only the restaurants in Kangwon-Do province instead of nationwide, it considers only four start-up factors, and it measures the business performance only by the increase in net-profit and customers excluding other financial performance factors. Some in-depth case study for successful versus nonsuccessful groups considering the features of industrial types is left for further study.