• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.145-146
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• 2012

현대사회가 여가 중심형으로 변화하면서 개인의 건강과 삶의 질 향상에 많은 관심을 보이게 되었다. 특히 관광과 결합된 레저스포츠 참여에 대한 만족, 지속의도, 레크리에이션 전문화, 웰니스 간의 관계에 대해서 연구하자 한다. 레저스포츠 중심의 관광활동 참여자의 만족은 지속의도에 긍정적인 영향을 미치고 있다. 레저스포츠 중심의 관광활동 참여자의 만족은 전문화에 영향을 미치지 않았다. 레저스포츠 중심의 관광활동 참여자의 만족은 웰니스에 긍정적인 영향을 미치고 있다. 레저스포츠 중심의 관광활동 참여자의 지속의도는 웰니스에 긍정적인 영향을 미치고 있다. 레저스포츠 중심의 관광활동 참여자의 전문화는 웰니스에 영향을 미치지 않았다. 레저스포츠 중심의 관광활동 참여자의 지속의도는 웰니스에 긍정적인 영향을 미치고 있다.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.156-169
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• 2012

The purpose of the study was to analyze the relationship between motivation, psychological euphoria and adherence intention in elders. To achieve this purpose, subjects of this study were sampled 249 dancesports participant from J and K city in Jeonbuk. Data were collected through the self-administrated questionnaires which were used by preceding study. The factor analysis method was used correlation analysis, multiple regression analysis and three-step mediated regression analysis. The results of the analysis are as follows: First, motivation(health, hobby) had positive effects on psychological euphoria(accomplishment, satisfaction). Second, motivation(health, hobby) had positive effects on adherence intention. Third, psychological euphoria(accomplishment, satisfaction) had positive effects on adherence intention. Forth, psychological euphoria mediated between motivation and adherence intention.

• Journal of Convergence for Information Technology
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• v.7 no.5
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• pp.183-191
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• 2017

In this study, we surveyed 184 participating participants in the golf lesson program. The motivation, self-efficacy, and intention to participate were surveyed. First, the multiple regression analysis of participation motivation and self-efficacy showed that behavior self-efficacy had a significant effect on external manifestation and socialization, whereas maintenance self-efficacy was related to technology development/achievement, enjoyment, A significant influence was found. Second, regression analysis of participation motivation and participation persistence intention showed that only enjoyment factor explains meaningfulness of participation persistence intention. Third, regression analysis of self-efficacy and participation persistence showed a significant effect on both behavior and maintenance factors.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.575-588
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• 2015

The purpose of this research is to examine the effect the motives for participating in lifelong education and involvement on lifelong education have on the learners' satisfaction from lifelong education, the continuous intention to take courses, and the intention to recommend lifelong education. The results from a quantitative research show that the practical and recreational motives had a high positive correlation to situational involvement in lifelong education and that the relational and goal-oriented motives had a high positive correlation to continuous involvement in lifelong education. Moreover, for satisfaction about teaching methods, practical motives had a relatively higher effect. For satisfaction about facility comfort, recreational motives had a relatively higher effect. For satisfaction about communication, relational motives had a relatively higher effect. For satisfaction about contents' quality, goal-oriented motives had a relatively higher effect. The finding also shows that situational involvement had a relatively higher effect on satisfaction about contents' quality. Continuous involvement had a relatively higher effect on satisfaction about teaching methods.

• Journal of the Korea Convergence Society
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• v.11 no.7
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• pp.329-335
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• 2020

The purpose of this study was to investigate relations among the non-verbal communication, coach trust, and continuous participating intention of scuba diving participants. For this purpose, the investigator applied convenience sampling to users at three scuba diving resorts in Gangwon Province and those at two scuba diving pools in Gyeonggi Province and selected total 267 valid questionnaires. Collected data was put to simple and multiple regression analysis with the SPSS 18.0 program. The findings were as follows: first, body language and paralanguage of non-verbal communication had significant effects on coach trust, but spatial acts and physical appearance had no such effects on it; secondly, coach trust had significant impacts on continuous participating intention; and finally, body language of non-verbal communication had significant influences on continuous participating intention, but spatial acts, paralanguage, and physical appearance had no significant influences on it.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.12
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• pp.414-422
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• 2017

This study was conducted to analyze the effects of motivation and satisfaction with continuing education on the intention to participate in college continuing education programs among adult learners. and participation of continuing education to improve the quality of Continuing education programs operated by College and to develop diverse educational programs that reflect the needs of adult learners and increase their participation rate. This study analyzed data collected from 412 adult males and females taking courses at the Lifelong Education Center in four professional universities in Gyeonggi-do from May 1 to June 20, 2017. Data analysis was performed using SPSS Version 21.0 program, and general characteristics of the subjects were used. Descriptive statistics, t-tests and ANOVA were used to identify differences in participants' motivation, satisfaction with education, and intention to participate. Participants' motivation, satisfaction with education, and intention to participate were analyzed by Pearson's correlation. Participants were analyzed by stepwise multiple regression analysis. There was a significant positive correlation between motivation for participation in college continuing education programs, intention to participate in education programs, and intention to participate. The factors influencing participants' motivation for participation were participation motivation and education satisfaction 41.2%.The results of this study suggest that it is necessary to develop and operate a program considering the factors that can improve motivation for participation and educational satisfaction to increase learner motivation.

• The Journal of the Korea Contents Association
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• v.17 no.6
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• pp.124-131
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• 2017

In the era of digital media era, the importance of media education has been emphasized by both scholars and audience right related organizations. However, little research has been conducted about the factors may have influence on the intention to participate media education program. Therefore, this study attempted to examine the effect of motivation on both satisfaction and intention of it. For this purpose, this study surveyed the participants from education program offered by two local media center. The results showed that the activity-oriented motivation had effect on both the satisfaction and intention to continuous participation. The results of the current study can be applied to development of the plan for encouraging the continuous learning of media.

• Journal of Digital Convergence
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• v.18 no.4
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• pp.163-176
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• 2020

The strong demand for corporate social responsibility has led to growing consumer boycotts of corporate misconduct. Although there are differences over the legality of the boycott, it is important to develop the boycott in an effective and correct way because of its positive effects in terms of consumer rights and society. This study identified the factors and their influences on the intention of continuing and stopping boycotts when the boycott was becoming popular. In addition, in accordance with the duration(low/high) and intensity(low/high) of consumer boycott participation, the relative influence of antecedent factors on the continuous and discontinuous intention of boycotts was examined. A total of 272 questionnaires were collected from consumers currently participating in the boycott and analyzed. The analysis showed that the preceding factors had discriminatory effects on the intention of continuing and stopping the boycott, and the effects of the preceding factors on the intention of continuing and stopping the boycott were different depending on the duration and intensity of the boycott. Based on the research results, this study suggested implications, limitations, and future research directions.

• Journal of the Korean Applied Science and Technology
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• v.37 no.1
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• pp.133-144
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• 2020

The purpose of this study was to investigate the relationship among coach support, achievement goal orientations and continuous participation intention for golf participants. To achieve the goal of this study, a total of 250 questionnaires were distributed and 250 copies were collected back. Out of those returned questionnaires, insincerely replied or double-replied questionnaires were excluded and finally 226 questionnaires were analyzed for this study. For analysis of the data, frequency analysis, exploratory factor analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and structural equating modeling were conducted using SPSS 18.0 and AMOS 18.0. Main findings were as follows: First coach support had a positive effect on achievement goal orientations. Second, achievement goal orientations had a positive effect on continuous participation intention. Third, coach support had a positive effect on continuous participation intention. Fourth, achievement goal orientations mediated the relationship between golf participant coach support and continuous participation intention. If golf participants improve their physical and psychological health effects through golf and achievement goal orientations increase from gaining a sense of accomplishment such as acquiring or improving golf skills, they will be able to lead a better quality of life.

• The Journal of the Korea Contents Association
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• v.14 no.11
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• pp.236-248
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• 2014

The purpose of this study was to investigate the effects of human, social and cultural capital and ecological variables on volunteering among older adults. In this study, three variables of education, income and physical health were examined as human capital factors, two variables of formal and informal interaction as social capital factors, three variables of religion, cultural organization participation and quality of life as cultural capital factors, and three variables of existence of spouse, housing tenure and residence area as ecological factors. In addition, two variables of volunteering participation and continuous volunteering participation intention were considered as dependent variables. For this study, "Senior Job Replacement Project Participants" data collected by the Korea Labor Force Development Institute for the Aged were used and analyzed employing logistic regression analysis technique. This study found that three human capital variables(education, income, physical health) had positive effects on volunteering participation and continuous participation intention among older adults; of the two social capital variables, informal interaction had a positive effect on both volunteering participation and continuous participation intention, whereas formal interaction had a positive effect only on continuous participation intention; three cultural capital variables(religion, cultural organization participation, quality of life) had positive effects on both volunteering participation and continuous participation intention; and of three ecological variables, housing tenure and residence area had positive effects on volunteering participation and continuous participation intention, whereas existence of spouse had no significant effects on dependent variables.