• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.4
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• pp.1018-1029
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• 2008

Recently, RFID(Radio Frequency Identification) application technology is the core of ubiquitous technology. this research examines the factors for adopting the RFID application technology together with factors for adopting the related information system such as ERP, SCM, EDI by researching relevant literature. this research attempts to derive the factors for adopting RFID application technology by using the Delphi Method. The factors for adopting the information technology of the above-mentioned three areas totaled 116 adoption factors. Based on these 116 adoption factors, the factors for adopting RFID application technology were to be derived. A total of 27 adoption factors were derived in the first Delphi investigation. Of the total 27 adoption factors, final 9 adoption factors could be derived by conducting frequency analysis and relative importance analysis. In other words, 9 adoption factors that were derived last were found to be the cost related to tag, relationship with customer firms, compatibility of technology, information technology-based structure, trust and coordination between business firms, intensity of competition within the industry, the standardization of RFID technology, the top management's support and participation degree of client companies. When business firms try to adopt RFID application technology afterwards, concrete and close examination from this point of view was found to be necessary.

• Journal of Technology Innovation
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• v.25 no.4
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• pp.189-209
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• 2017

Financial institutions around the world, including financially advanced nations, widely operate a credit information sharing system to ease off information asymmetry between financial institutions and financial consumers. This study analyzed the credit problem data that is actually being shared among financial institutions in Korea, and classified credit problem data into three categories; Frequency, Period, Amount. In survival analysis, this study analyzed how different types of credit problem influence on survival period of companies. Next, in comparative analysis, this study verified a difference between start-up companies and existing companies on classified conditions of the credit problems. After conducting a survival and comparative analysis of the credit information of 449,579 companies of 8 years' actual information sharing in Korea, it showed that the number of the frequency of accidents showed a positive(+) correlation with the survival period. This provides contrary evidence to the financial institutions' risk policies that the number of the frequency of accidents is a negative factor. Furthermore, since the start-up companies that are under 7 years old show more positive aspect in the survival period than existing companies, it draws a policy implication that the credit information sharing system need to be improved by taking account of characteristics of the start-up companies.

• Korean journal of communication and information
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• v.64
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• pp.85-108
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• 2013

This paper aims to review Ahn Jae-Hong's studies on the history of the Korean press from the perspective of research history focussing his "Josun Shinmun Sosa(A Short History of the Korean Press)" published in 1935. For this purpose major discussions with respect to journalistic history during the Japanese occupation period are reviewed. The result reveals that Ahn Jae-Hong's studies using a comparative method and a social historical approach are judged to be the most representative outcomes at that time. The "Josun Shinmun Sosa" first explains "Inhaeng Jobo" and "Jeobo" as an origin of newspaper, and then explains various subjects on newspaper phenomena in the latter era of the Chosun Dynasty such as participants of major newspapers, the tone of newspapers, the analysis of newspaper character through evaluation of main articles, the system of newspaper, newspaper advertisements, pro-Japanese newspapers, newspapers managed by Japanese, newspapers for overseas Korean, etc. But partly it gives a general description rather than a detailed research due to the nature of contributions to the newspaper, and also includes an objective analysis and a subjective impression together. Nevertheless his researches can be valued as pioneering pieces of work as they comprehensively handled various objects of study on newspapers and gave new angle and orientation of interpretation on the newspaper phenomena at that time. Also it is judged that they had an effect on the period division as well as the description methods for the study of the history of the Korean press.

• Journal of Digital Convergence
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• v.15 no.10
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• pp.221-232
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• 2017

In recent years, the development and market participation of major makers of next-generation eco-friendly vehicles has been accelerating. Consumer interest has also increased. Consumer characteristics, consumption type, characteristics of next-generation eco-friendly vehicles, and government policies on next-the results of this study are as follows. As a result of this study, it was found that the characteristics of consumers (by sex, age, monthly average income), types of consumers (price value pursuit type, individual value pursuit type), There was no significant difference between the consumers, and the purchasing intention was not significantly different by gender, age, and monthly income, but there was a significant difference in purchase intention according to the type of consumer. The positive effects of consumer purchase behavior on brand image, color, design, etc, have positive (+) effect on eco - friendly vehicles. And social environment value seeking type among consumer types are significant in relation to purchase intention. To have three support the government's carbon dioxide (per ton of 5,000 won, per ton of 10,000 won), national or local government vehicle price support directly gasolin tax, disel tax, carbon taxes, such as fuel-related tax relief, etc. was found to have positive effect.

• 한국벤처창업학회:학술대회논문집
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• 2007.11a
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• pp.15-43
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• 2007

The object of this study is to present a strategy against technology protectionism of advanced countries focusing on international cooperation policy of KIPO and infringement of overseas intellectual property rights on the notion that a policy performed without a long-term plan will not lead to industrial growth in the long run. The number of dispute cases of intellectual property rights in Japan ranks first with 275 cases compared to that of other countries. Among the dispute case, the number of validation trial is 107 cases(38.9%), and correction trial is 83 cases(30.2%). The USA ranks second in dispute of intellectual property rights. Among the dispute of intellectual property rights in the USA, the number of validation trial is 66 cases(64.7%), and correction trial is 21 cases(20.6%). A strategy against technology protectionism of advanced countries is as follows. A strategy is required to cope with infringement of overseas intellectual property rights. Korean government has to strengthen the function of overseas intellectual property rights protection center, strengthen boundary restriction of infringement goods, promote international dispute study, train international dispute specialist, solve jurisdiction problem of patent court system, improve trial system, construct confidence as social capital etc. Enterprises have to maintain No Patent No Future policy, specialize on application and countermeasure against infringement dispute, participate for formation and standardization of Patent Pool, strive for specialization regarding technical transfer and license management.

• Information Systems Review
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• v.18 no.1
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• pp.177-197
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• 2016

Information technology (IT) outsourcing is considered an effective strategy to manage and maintain organizational technologies in a rapidly changing business environment. In particular, to meet diverse market needs, many organizations that outsource their IT functions practice a multi-vendor approach as their main outsourcing strategy. Although a few studies have been conducted about the multi-vendor approach, most previous works primarily emphasized conceptual arguments and normative prescriptions. In addition, scant attention has been directed toward the relational structure between the client and multiple vendors in the multi-vendor approach and its implications for outsourcing success. This study proposes a model from the transaction cost perspective by conceptualizing two dominant relational structures of the multi-vendor approach, namely, single-vendor dominant model and the multi-vendor dominant model, and hypothesizing their relationships with two outsourcing outcomes, project success and user satisfaction. The proposed model is examined using the data collected from 246 companies that have implemented multi-vendor outsourcing. As expected, results indicate that the single-vendor dominant model has a more significant impact on project success, whereas the multi-vendor dominant model has a more significant impact on user satisfaction. The study concludes with the theoretical implications and directions for future research.

• Information Systems Review
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• v.7 no.1
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• pp.153-171
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• 2005

As the mobile telecommunications industry in Korea boasts record-high revenue from its businesses, consumers and other industries are looking for new business applications and opportunities using mobile technologies. Many firms are seeking guidelines or business models for an effective use of this new mobile technology in their operations. This paper reviews the characteristics that distinguish mobile marketing, and analyzes marketing approaches which utilize the potential of the new mobile technologies. This paper shows that the new mobile advertising channel is not only complementary to traditional marketing channels, but also delivers benefits for multiple parties involved in mobile marketing. The key success factors in the new OB (Oriental Brewery) marketing campaign include a shortening of the stages in the AIDMA model and a broadening of customer contact points by exposing the brand through well-coordinated marketing efforts. The OB case shows that a mutually beneficial relationship between co-marketing participants can lead to a win-win marketing strategy. It also highlights that collaborative channel management in mobile marketing methodology is critical for successful mobile marketing.

• Information Systems Review
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• v.11 no.2
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• pp.183-207
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• 2009

In general, the introduction of information technology to domestic small and middle size firms is depending on the governmental supporting policy. However, even under this situation there is also a case that the building up of information technology is initiated by the management of small and middle size firms. An accumulated know-how for information technology and powerful leadership in such firms are considered as success factors. This study attempts to analyze a case for 'THEFACESHOP', in which MIS is successfully built. To achieve corporate goals, the CEO of THEFACESHOP based on the extensive knowledge of information technology drove to build up information system. Also, the board of directors supported him, and employees committed to their organization. Through the strong leadership of the CEO, the information system of THEFACESHOP became sufficient and efficient. And it led the organization and the information system to be competitive. In particular, the systematic approach of THEF ACESHOP reinforcing its competitiveness can be summarized as follows: First, it tried to construct basic information systems as like ERP etc. to increase work-efficiency. Second, it completed CRM related systems for analysis to maximize its customer orientation and marketing effect. Third, the last step can be stated as the building up of operation related CRM systems to improve the responsiveness of target marketing activities and the profitability of its agencies. Such endeavors of THEFACESHOP contributed to increase productivity and performance of the organization. As a result, THEFACESHOP has had its own 'Natural Story' and price competitiveness. For that reason THEFACESHOP became the best of brand-shop cosmetic firms. This success based on the strong leadership and the systematic investment on the information system.

• Asia pacific journal of information systems
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• v.19 no.1
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• pp.83-111
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• 2009

Despite the growing emphasis on the importance of knowledge exchange among supply chain participants, few companies have fully exploited the knowledge resources held by their supply chain partners. Among many reasons for this phenomenon, recent literature on inter-firm knowledge exchange identifies knowledge complementarities between the supply channel partners as an important determinant of knowledge exchange. Firms participating in a supply chain are likely to exchange partners' complementary knowledge. In order to extract value from them, it is important to recognize the difference between the potential value and the implementation of this potential value. However, the literature fails to distinguish between potential knowledge complementarities and implemented knowledge complementarities. In order to realize the value of potential knowledge complementarities, knowledge should be exchanged and effectively integrated in the supply channel. Further, investigating inter-firm knowledge exchange from both partners' perspectives is important especially when there are interdependencies between the channel partners. The purpose of this research is to investigate the impact of potential knowledge complementarities on knowledge exchange in buyer-supplier relationships by looking at both partners' perspectives. This research also includes trust in partner's competence and inter-organizational information systems (IOIS) as they are relevant when the complementary knowledge flows between organizations. The data required for this field study was collected from 70 buyers and their suppliers in three multinational enterprises in two different industries (Automobile manufacturing and Telecommunication services) headquartered in Korea. The results indicate that potential knowledge complementarities between buyer and supplier do not directly influence knowledge exchange, but indirectly through trust in partner's competence. And the results indicate that competence-based trust and IOIS have direct effects on knowledge exchange. Empirical results also show that IOIS moderates the relationship between potential knowledge complementarities and knowledge exchange. This study is a first attempt to empirically verify the theoretical model about potential knowledge complementarities and to investigate the impact of potential knowledge complementarities on interfirm knowledge exchange. From a theoretical perspective, this study not only clarifies the distinction between potential knowledge complementarities and implemented knowledge complementarities, but also develops an instrument to measure the concept of potential knowledge complementarities in the context of operational and planning knowledge in a supply chain. Further, we develop a theoretical framework suggesting that potential knowledge complementarities of partners in a supply chain affect knowledge exchange directly and indirectly through competence-based trust. The findings from this study have some managerial implications for practicing managers as well. First, buyers should search for suppliers that have potential complementary knowledge, which can be integrated to create synergy through interfirm knowledge exchange. Furthermore, firms must develop mechanisms to identify potential complementary knowledge of partners. Second, firms should continue their endeavor to develop their own unique knowledge so that their knowledge can benefit the entire supply channel. Finally, trust among supply chain partners turns out to be an important factor for interfirm knowledge exchange. Therefore, effective management for engendering trustworthy buyer-supplier relationships should receive appropriate attention from managers.

• Information Systems Review
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• v.16 no.1
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• pp.1-15
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• 2014

Despite the sizable growth of the group buying market, consumer complaints have recently raised skepticism about the future of these sites. Thus, building a trustworthy transaction environment has become a critical issue. In exploring a trust-building mechanism, we pay particular attention to the role of merchandisers who specialize in finding products or services and marketing them to potential buyers on group buying sites. The purpose of this study is to examine whether providing merchandiser feedback comments and performance profiles on group buying sites leads consumers to evaluate the community of merchandisers more favorably and makes them more likely to purchase products or services. Research hypotheses were tested with data obtained from 124 subjects who participated in a laboratory experiment. The results empirically demonstrate that merchandiser feedback comments and performance profiles enhance buyers' trust in the community of merchandisers participating in a group buying site. This enhanced trust, in turn, increased buyers' intention to purchase products or services through the group buying site.