[KSCI] Korea Science Citation Index Service

http://dx.doi.org/10.14400/JDC.2017.15.10.221

A Study on the Influence of Consumer Type on Consumer Intention to Purchase Eco-friendly Vehicles in the Service Management of Convergence Industry

Yim, Ki-Heung (Dept. of Silver Care, Kwangju Women's University)

Publication Information

Journal of Digital Convergence / v.15, no.10, 2017 , pp. 221-232 More about this Journal

Abstract

In recent years, the development and market participation of major makers of next-generation eco-friendly vehicles has been accelerating. Consumer interest has also increased. Consumer characteristics, consumption type, characteristics of next-generation eco-friendly vehicles, and government policies on next-the results of this study are as follows. As a result of this study, it was found that the characteristics of consumers (by sex, age, monthly average income), types of consumers (price value pursuit type, individual value pursuit type), There was no significant difference between the consumers, and the purchasing intention was not significantly different by gender, age, and monthly income, but there was a significant difference in purchase intention according to the type of consumer. The positive effects of consumer purchase behavior on brand image, color, design, etc, have positive (+) effect on eco - friendly vehicles. And social environment value seeking type among consumer types are significant in relation to purchase intention. To have three support the government's carbon dioxide (per ton of 5,000 won, per ton of 10,000 won), national or local government vehicle price support directly gasolin tax, disel tax, carbon taxes, such as fuel-related tax relief, etc. was found to have positive effect.

Keywords

Next-generation eco-friendly vehicles; Consumer Characteristics; Consumer Type; Consumer Purchasing Behavior; Government Support Policy;

Citations & Related Records

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