• Archives of design research
• /
• v.12 no.3
• /
• pp.155-164
• /
• 1999

With the increase of milk consumption upto 54.5kgjperson as af the year 1994, dairy market has been mainly shared by a few specialized companies. Different from these, there are also remarkable companies like YeonSe Dairy, Konkook Dairy and SamYook University Food which are associated with Universities. These university-originated brands differentiate from others in the market with the advantage of positive university image and result in synergy effect between product image and univiersity PRo Located in Ansung, one of the most famous dairy areas, HanKyong National University designated as characterized university for Dairy by the Ministry of Agriculture and Forestry in 1996 has a big. advantage to build new dairy brand with attractive merits as like high education institute with R'll'&'ll'D, good logistics from market area, environmental condition for dairy industry and historical background as Agricultural university. Our New dairy brand has been created under the following concepts to have concrete brand image ; 1. Confidence - university logo 'll'&'ll' symbol designed together with "Characterized university for Dairy by government" 2. Fresh - Image differentiation through creative brand symbol 3. Health - Individual brand development specialized by each product

• Management & Information Systems Review
• /
• v.33 no.5
• /
• pp.233-247
• /
• 2014

The purpose of this study was to analyze the influence of teaching style on entrepreneurial intention of undergraduate. And this study was to analyze the influence of teaching style on study attitude of undergraduate. Additionally, this study was to analyze the influence of teaching style on self-esteem of undergraduate. The results of this study can be summarized as follows. Firstly, entrepreneurial intention of undergraduate showed a statistically significant difference based on teaching style. Secondly, study attitude of undergraduate showed a statistically significant difference based on teaching style. Lastly, Secondly, self-esteem of undergraduate showed a statistically significant difference based on teaching style.

• Journal of the Korea Society of Computer and Information
• /
• v.27 no.9
• /
• pp.267-277
• /
• 2022

Recently, the topics of SW liberal-arts education are diversifying, from 'Computational Thinking(CT)' to 'Programming, Data Analysis and Artificial Intelligence(AI)' in universities. We expect that the diversification of SW liberal-arts subjects does not just mean that the learning contents are different, but also differentiates the educational goals and educational effects of each subject. In this paper, we conducted a case study to analyze the educational effect according to the educational goals of two SW liberal-arts subjects, CT and Data Analysis Fundamentals(DA), for humanities college students. We confirmed that the educational effect of 'CT Efficacy' increased significantly in accordance with the common educational goal of 'Improving CT-based SW convergence competency' in both subjects. However, we also analyzed the difference in the educational effects of 'CT(the goal of basic SW education)' and 'DA(the goal of major-friendly SW education)', which have different subject goals. 'CT' mainly showed an educational effect on how to solve general daily problems, and 'DA' showed confidence in how to solve major problems along with general problems.

• Journal of Digital Convergence
• /
• v.12 no.11
• /
• pp.585-595
• /
• 2014

The purpose of this study is to examine the Baby Boom Generation's participation intention for and needs on the elderly education. The survey research was conducted with the 261 participants who were born in 1955 through 1974 years. The results of this study are as follows : First, 67.4% of the respondents have not experienced life-long education because the respondents have no time to learn. Second, the positive agreement of the participation intention is 64.3% because the elderly people want to cope with the social changes themselves. Third, the respondents want to have the need for the elderly education by taking a class about health education with the method of practical training in a welfare organization. In conclusion, as showed the survey research, the elderly have highly participation intention about elderly education, so this study indicates that the high quality programs of elderly education should develop and provide.

• The Journal of Sustainable Design and Educational Environment Research
• /
• v.17 no.3
• /
• pp.35-45
• /
• 2018

The purpose of this study is to analyze the types of present situation data related to school facilities through existing literature and related systems and to develop indicators related to improvement of educational environment that can have an important influence on students' education and life in general. In this study, we conducted a second Delphy Survey to establish the educational environment improvement index. As a result, a total of 88 education environment improvement indicators were set, including 43 indicators on the quantitative aspects of the area, adequacy of general classrooms, and appropriateness of multi-purpose steel sugar, 34 indicators on the qualitative aspects such as the level of seismic performance, age of fire facilities, aging of toilets, and aging of finishing materials, and 11 indicators on operational aspects such as energy usage and user satisfaction.

• International Area Studies Review
• /
• v.13 no.2
• /
• pp.770-788
• /
• 2009

This paper attempts to develop STP Strategy of EXPO 2012 Yeosu for attracting tourists. STP in marketing strategy refers to the process of market segmentation, market targeting, and positioning. I tested four demographic variables(age, occupation, nationality, and sex) to segment the market or the visitors of EXPO 2012 Yeosu effectively. The statistical result shows that age, occupation, and nationality are significant. Based on the three demographic factors and the visitor's purpose, I classified the expected visitors of EXPO into 12 groups, and selected 6 targeted groups: a group of Korean students with the purpose of study, a group of Korean professionals with the purpose of business, a group of foreign students with the purpose of study, a group of foreign professionals with the purpose of business, a group of Korean people in general with the purpose of tourism, and a group of foreign people in general with the purpose of tourism. In this paper, I have suggested a differentiated marketing mix for six targeted groups each.

• Journal of Digital Convergence
• /
• v.12 no.4
• /
• pp.265-276
• /
• 2014

This study observes innovation demand in design education according to IT environment in change, and explores reasonable directivity of design education according to fluctuations in media and technologies by presenting academic possibility of interactive design field and its education paradigms for universities. In order to achieve highly added values through interactive design complying with social demand, accompanying researches and academic frames are to be prepared, in particular with independent academic domain frame in universities, this study presents an educational directivity by recognizing important establishments of related curriculum that must be proceeded. This study has made a contribution in addressing the necessity of establishment of individual academic domain for interactive design and also setting up the domain of interactive design. It has been concluded that technological understanding beyond conventional design education, management of complex issues in consideration, and methodology of differentiated education in corresponding to the situation needed as well as typical educations of conventional technologies should be provided for satisfying innovation demand in the domain of interactive design.

• The Journal of the Korea Contents Association
• /
• v.14 no.9
• /
• pp.651-662
• /
• 2014

The introduction and application of NCS(National Competency Standards) into college education seeks for competency-based human resource development and management, which targets what to do rather than what to know in terms of employees' performing jobs, duties and tasks in their work environments. The focus of the study is to redesign an educational curriculum of the field of Advertising Production for college students from a perspective of NCS. The field of Advertising Production related competency unit groups, competency units and competency elements were selected followed by the process of developing the curriculum. Using survey questionnaires and FGIs, data were collected from advertising industry experts, field practitioners and college students. The redesigned NCS-based curriculum is expected to link college education into industrial needs for human resources and thus to enhance the quality of college education.

• The Journal of the Korea Contents Association
• /
• v.19 no.8
• /
• pp.565-571
• /
• 2019

This study aims to suggest more efficient ways of teaching English more related to but distinct from major English, based on the needs and awareness of the students of English Education Department. For this, interviews and surveys have been carried out targeting some English Education majors. The results show that the satisfaction level of students is relatively low, marking around the score '3'. While the satisfaction level about classroom environment including the multi-media equipment, and professors' teaching ability, quality and methods is higher compared with other factors, the improvement of English skills and interest-causing levels are lower on average. Besides, this study also includes the surveys on the needs of students for various teaching programs, differentiated classes and qualified instructors. Based on the results, this study makes three suggestions as follows; (1) the opening of some specific English classes for English-education majors (2) the development of English-conversation classes related to English-education majors (3) the development of communication-centered English reading based on English literature.

• KSCE Journal of Civil and Environmental Engineering Research
• /
• v.38 no.6
• /
• pp.949-955
• /
• 2018

While demand for construction engineering education at Cyber University is growing rapidly in a short period of time, there is a lack of research and evaluation on whether or not to develop in terms of quality. The purpose of this study is to identify the characteristics and motivation of the new and transfer students of the department of Construction Engineering at Cyber university and to identify areas that will be complemented in construction engineering education and to provide guidelines for providing better education through satisfaction survey on current education of new students, students and graduates of Cyber University. For the development of construction engineering education at cyber universities, the content of education needs to be differentiated from that of offline universities. In addition, new and transfer students should be able to achieve their goal of obtaining certificates and be provided with satisfactory education to become professional engineers. For students with diverse goals, a wide range of subjects ranging from basic to specialized courses should be provided so that they can select subjects that suit their goals.