• Journal of Internet Computing and Services
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• v.20 no.2
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• pp.109-118
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• 2019

The purpose of this study is to deliver both market-practical and civil-centric political implication for sharing economy by investigating the nature of consumer-adoption for car-sharing service. With the global interest and market proliferation of the sharing economy, various service models for sharing idle resources have also been released in Korea. Particularly, in case of car sharing service, public - private partnership projects are spreading rapidly in various local governments including Seoul, along with the growing demand for alternative transportation system centering on the urban area. This study conducted an empirical study on the process of accepting the car sharing service by analyzing the data collected from users of the car sharing service "Sharing Car(Nanum Car)" of Seoul Metropolitan Government. A survey was conducted on 281 users in their twenties who are in the age of main use among the experienced users of the "Sharing Car(NaNum)" residing in Seoul. The result of analysis on the relationship between these users' perceived value and intention to use the vehicle sharing service would provide implications for establishing consumer(citizen)-centeric policies as well as market implications.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.347-359
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• 2021

This study was intended to conduct a prospective study on the P2P Car-sharing service, which will be established as a new business model in the future, by identifying consumers' intention to accept the technology for the P2P-based Car-sharing service that will be introduced and spread in earnest in the future. The main results are as follows. First, the quality characteristics of the P2P Car-sharing service all have a statistically significant positive(+) effect on the perceived usefulness and ease of use of users, and among the quality characteristics, the service characteristics have a relatively strong effect on the perceived usefulness and ease of use, respectively. Second, both perceived usefulness and ease of use had a statistically significant positive(+) effect on users' intention to use P2P Car-sharing service, and ease of use was more dependent on intention to use P2P Car-sharing service. Third, the ease of use of the P2P Car-sharing service had a strong positive(+) effect on their perceived usefulness. As a result of this study, the most important factor to consider in establishing a P2P-based Car-sharing platform is to be constructed in the form of a universal design that prioritizes user convenience rather than usefulness and various functions of the service. It was suggested that UX design should be made, considering the surrounding clues, which are service environment elements.

• Journal of the Korea Convergence Society
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• v.12 no.3
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• pp.217-224
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• 2021

Based on the hyper-connectivity of the 4th Industrial Revolution, the paradigm shifts to the sharing economy. Didichuxing has already dominated the platform and is expanding its service to the TaaS 3.0 mobility industry. This paper aimed to suggest the direction of the domestic car-sharing industry and service improvement plan by analyzing Didichuxing. Korea is being cut off from the car-sharing industry, due to conflicts with existing industries and high regulations. It is necessary to balance the protection of existing industries and fostering new industries in the direction of negative regulations. In the future, it is also necessary to study how various fields of the sharing economy will convergence and develop.

• Proceedings of the Korean Information Science Society Conference
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• 2012.06d
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• pp.118-120
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• 2012

차안에 탑재되는 차량용 헤드유닛은 AVN(Audio, Vedio, Navigation)에서 외부 기기 및 인터넷과의 연동을 통한 IT 융복합 서비스가 제공되는 차량용 인포테인먼트 시스템(In-Vehicle Infortainment, IVI)으로 진화하는 추세이다. IVI 시스템에서는 3G, WiFi, Bluetooth 등을 통하여 인터넷 접속이 가능하고, 이러한 인터넷 연결을 기반으로 다양한 인터넷 서비스를 제공할 수 있다. 이러한 인터넷 서비스 중 웹 저장소 연동 응용 서비스는 사용자의 다양한 단말들간에 콘텐츠를 공유할 수 있도록 하는 서비스이다. 웹 저장소 연동 응용에서는 사진/음악/동영상/문서들에 대하여 서버와의 접속을 통해 공유할 수 있는 기능을 제공하며, 이러한 응용이 사용되는 장소가 차량 안이다 보니, 운전에 방해가 되지 않는 사용자 친화적이고 직관적인 인터페이스를 제공해야 한다. 이러한 요구사항들을 충족하는 차량용 웹 저장소 연동 응용프로그램에 대하여 제안하고자 한다.

• Knowledge Management Research
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• v.23 no.1
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• pp.111-131
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• 2022

Mobility service is a service that connects consumers and suppliers of transportation using information and communication technology (ICT), and aims to reduce inconvenience to users in the current transportation system and increase environmental sustainability. Recently, the use of mobility services is gradually increasing, and interest in it from academia and industry is growing. This study derives key influencing factors related to the increase in intention to use vehicle mobility services, and comparatively analyzes the influences between groups by service type (car-hailing vs. car-sharing services) and by generation (generation MZ vs. generation X). As a result of the comparative study, there were differences in user benefits between service type groups, and differences in user benefits and attitudes toward mobility platforms between generation groups. Through this comparative study, the main factors affecting the increase in the intention to use the vehicle mobility service by generation and service type and their differences were identified. This study provides implications to consider in terms of knowledge management for activating vehicle mobility services according to the major target users and service types.

• Proceedings of the Korean Society of Computer Information Conference
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• 2019.07a
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• pp.199-200
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• 2019

본 연구는 현재 중국인들이 자동차 공유 플랫폼에 있어서 사용하고자 하는 의도에 영향을 주는 요인이 무엇인지를 알아보고자 한다. 그 전에 오늘날 공유경제와 자동차공유경제에 대한 전반적인 상황을 알아보고 중국시장에서의 공유경제와 자동차공유경제에 대해 파악하기 위하여 디디추싱 회사와 관련한 데이터를 웹으로부터 수집하여 진행하고자 한다. 또한 수집된 데이터를 구조방정식모형을 이용하여 분석하고 이를 통해 발견된 결과는 추후 차량 공유 서비스를 촉진하기 위한 개선 방안을 개발하는 데 전략적 함의를 제공 할 수 있다.

• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.473-482
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• 2019

People's leisure activities have increased due to changes in perception of social life. Camping cars are becoming popular due to the development of camping culture and traveling. However, there are not many users compared to the population of the camper due to the difficulty of economy and usability. Making it not easy to purchase or rent a camping car. Therefore, this study researches on camping service by combining shared services. It is aimed to provide a user centered camping shared service considering usage and economic efficiency. This study analyzed the concept, characteristics and current status of shared service and camping car with reference to domestic, overseas literature and internet data to provide basic data of camping car using shared service. In addition, through case study of shared vehicles, it is possible to grasp the current market. Integrate P2P, B2C, renting company and individuals to derive the design of A2P (All to People)service which connects and shares all. The user can have its own space available at the desired place and time. This study is a camping or unique mobile space service design that can be easily experienced in everyday life. It will reduce the strain of maintaining expenses and also process of pick up, return is freely making user-centered service design. This service design will lead to a diverse range of leisure activities and contribute to the upsweep of the camper industry.

• Proceedings of the Korea Information Processing Society Conference
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• 2012.11a
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• pp.950-953
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• 2012

클라우드 컴퓨팅은 공유된 컴퓨팅 자원을 사용자의 요구에 따라 원하는 만큼 네트워크를 통해 사용하는 IT기술이다. 최근 이러한 클라우드 컴퓨팅의 개념을 차량 Ad-hoc 네트워크에 도입한 차량 클라우드 서비스에 대한 연구가 시도되어지고 있다. 차량 클라우드에서도 기존의 클라우드 서비스나 차량 Ad-hoc 네트워크에서와 같이 서비스 모델에 따른 보안기술이 적용되어야하지만, 차량 클라우드 서비스를 위한 보안기술의 연구는 국내 외적으로 미비한 실정이다. 따라서 본 논문에서는 차량 클라우드에서 가능한 서비스 모델을 제시하고 이에 따른 보안위협 및 안전한 차량 클라우드 서비스를 구축하기 위한 보안 요구사항에 대하여 기술한다.

• Transportation Technology and Policy
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• v.11 no.4
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• pp.87-91
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• 2014

• 지역과문화
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• v.6 no.1
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• pp.1-27
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• 2019

The study explores the way how sharing economy services of accommodation and car rental, one of social issues actively discussed today are settled in the process of sharing economy building in local destinations. The result shows that average consumers expressed their favorable attitude toward the sharing economy services. However, the consumer's attitude didn't directly affect the consumer's positive perception that there is need for local sharing economy service network and the educational system for local residents and the network helps the economy. Instead consumer's knowledge of sharing economy services and their eagerness to learn the knowledge as parameters related the consumer's attitude to their perceptions; the consumer's attitude affected indirectly their perceptions. The study shows that local communities and their residents' efforts are not enough simply to activate the sharing economy services in the development process of tourist resources, while it asks consumers to learn information and knowledge of the sharing economy. Therefore, consumers and residents should interact and communicate closely with each other to help the development of local destinations and tourist resources based on sharing economy.