• Proceedings of the Korea Water Resources Association Conference
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• 2006.05a
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• pp.247-253
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• 2006

본고는 주요 댐호수의 휴양가치를 댐호수의 특성별로 도출하고자 실제로 댐호수를 선택한 행위를 분석하고, 아울러 선택실험을 통해 가상적으로 설정된 특성을 가진 댐을 방문할지를 선택하도록 하여 그 결과를 분석하기도 하였다. 또한 현시선호된 선택과 진술선호선택을 모두 결합하여 분석하는 기법도 사용하였다. 분석결과 진술선호자료와 현시선호자료간의 이질성이 상당한 것으로 나타났으나 두 자료를 결합함으로써 모든 특성변수들이 만족도에 미치는 영향이 직관과 부합되도록 도출되었다. 댐호수의 수량과 수질 모두가 레크리에이션 가치에 영향을 미치는 것으로 나타났으나, 특히 수질개선의 편익 증가효과가 매우 크다는 것이 확인되었다. 그 외에도 홍보관, 주변 숙박시설 및 음식점, 인근 휴양지와의 연계성 등도 휴양가치 증가에 영향을 미치는 주요 변수로 파악되었다.

• Journal of Science Education
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• v.35 no.2
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• pp.193-203
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• 2011

The purpose of this study is to investigate and analyze high school girls' observational characteristics. A total of 77 female high students were asked to observe 'Las Meninas', a well known 17th century painting by Diego Velazquez and volumetric flask. MBTI(Myer Briggs Type Indicator) was implemented for student's personal characteristics. We analyzed testimony into its differences between objective and practical, and subjective and abstract, wholeness by character type. As a result, 41 participants have preference for sensuous recognition and the rest of the 36 participants have preference for intuitional recognition. From the observation statement, it showed differences of the results according to their character type. As the result that it showed above, learners used two ways of recognition but they showed tendency with strong reliance on their preferred recognition. In case of preferring the sensuous recognition, it tended towards the basis of phenomenological analysis, objective fact and physical judge. However, in case of preferring the intuitional recognition, it tended to observe by momentary thinking, flash of idea and meaning behind.

• 한국ITS학회:학술대회논문집
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• 2010.05a
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• pp.204-209
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• 2010

• Proceedings of the Korea Technology Innovation Society Conference
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• 2004.11a
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• pp.203-212
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• 2004

• Environmental and Resource Economics Review
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• v.14 no.1
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• pp.1-24
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• 2005

One of the most important factors that determine the quality of a stated preference study is questionnaire design. This study introduces strategies for enhancing the rationality and testing for the validity of choice experiments(CE) using "example" choice questions that mimic the main choice questions. From the case study of WTP for reduced radon radiation exposures in the home, the study found that screening out irrational responses, 12% of the effective responses, resulted in a meaningful increase in model fit. Meanwhile the study tested for anchoring effects, as a way of confirming the divergent validity of the study, by looking at equality of models estimated for two subsamples. The overall test results were mixed. The pros and cons of the questionnaire design strategy employed are also reported.

• Environmental and Resource Economics Review
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• v.16 no.3
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• pp.701-721
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• 2007

A key issue in the development and application of stated preference nonmarket valuation is the incorporation of unobserved heterogeneity in utility models. Two approaches to this task have dominated. The first is to include individual-specific characteristics into the estimated indirect utility functions. These characteristics are usually socioeconomic or demographic variables. The second employs generalized models such as random parameter logit or probit models to allow model parameters to vary across individuals. This paper examines a third approach: the inclusion of psychological or 'latent' variables such as general attitudes and behaviour-specific attitudes to account for heterogeneity in models of stated preferences. Attitudinal indicators are used as explanatory variables and as segmentation criteria in a choice modelling application. Results show that both the model significance and parameter estimates are influenced by the inclusion of the latent variables, and that attitudinal variables are significant factors for WTP estimates.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.15 no.5
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• pp.1-11
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• 2016

The purpose of this study is to contribute the use of special taxi for the transportation vulnerable such as elderly and pregnant woman in terms of improving transportation mobility and extending social participation. We analyzed the DB users of STS system operating in Suwon, and surveyed the preference statement. Specifically, we have built transportation mode choice models for the elderly and pregnant woman, and then we drew the activating STS plan by comparing influence factors for each model. Based on the results of the study, 23% of STS user was the elderly people and pregnant women, 31% of user was for hospital passage purpose, and short-haul passage within 2 ~ 5km was 70% level of the passage. According to preference survey results between STS and Bus, fare was the highest impact factor in the mode choices for the elderly, and the participants who are older and car owners have been found to prefer the special taxi. For the pregnant woman, travel time and fare were the main influence factors of choices, and it was discovered that they preferred the special taxi when they are car owners and trips was frequented. Also, if the fare of special taxi is about 70% of the regular taxi fare, The share rates of Special Taxi comparing to bus for the elderly and pregnant woman are analyzed to be 51.1% and 63.6% each. Therefore, the adjustment of the fare would be effective to encourage the use of the special taxi. The results of this study can be used as a basis for establishing the rational fare structure of the special taxi.

• Journal of the Korean Society for Railway
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• v.20 no.2
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• pp.265-274
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• 2017

For accurate demand forecasting of railway logistics, we estimated intercity freight mode choice models based on the binary logit model and using production-consumption data from the Korea Transport Database. We estimated two types of models and compared the results by major item of railway logistics, such as container, cement, and steel: 1) The aggregate freight mode choice models are based on the revealed preference (RP) data and 2) The disaggregate models are based on the stated preference (SP) data. With respect to the container, the travel time variable was found to be statistically significant; however, the travel cost variable was not statistically significant in the RP model, while the travel cost variable was statistically significant in the SP model. For cement and steel, the travel cost variables were statistically significant but the travel time variables were not statistically significant in either the RP or the SP models. These results are inconsistent with results from previous studies based on SP data, which showed that the travel time variables were significant. Consequently, it can be concluded that the travel time factor should be considered in container transport, but that this factor is negligible for cement and steel transport.

• Environmental and Resource Economics Review
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• v.15 no.2
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• pp.147-175
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• 2006

This paper attempts to incorporate three important factors-perceptions, behavior and valuation-in analysing consumers' responses to health risks from environmental pollutants. Using a survey sample of 500 consumers in the Chonbuk province area, this paper empirically investigated determinants of risk perceptions from using tap water as drinking water. Most consumers were considerably concerned about health risks from drinking tap water. Moreover, those subjective concerns were not random, but were systematically related to individuals' demographic variables such as age, gender, and family size. Those subjective beliefs also influenced respondents' purchase intentions on safer water bottles, in response to a contingent behavior question of presenting two types of water bottles. The technical risk information provided in the survey had significant effects on purchase intentions only when it was interacted with respondents' actual averting practice. In addition, the sample selection effects were present by eliminating respondents who decided not to purchase either of two types of water bottles. The potential selection bias had impacts on the coefficients of the price difference variable, and subsequently the estimates of the price increments for health risk reductions.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.414-423
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• 2020

The purpose of This study is to investigate the effects of the acceptance of food culture through YouTube, one of the platforms that is currently being used, on consumers' perceptions, and to establish marketing effects that can be obtained from the acceptance of food culture through YouTube platform, Q-methodology was selected and exploratory research was conducted to analyze consumers' subjective perspectives. For this purpose, analysis was conducted by classifying statement cards by respondents, and Q-sorts were selected and composed by the Q-group, and after the statement was prepared through this, P-samples were selected and the Q-sorts obtained through classification work were analyzed through the Q factor analysis using the PC QUANL program. The analysis results were classified into four types: Type 1 [(N=6): Preferred Food and Responsibility Satisfaction Type], Type 2 [(N=3): Non-emotional Preferred Food Type, Type 3 [(N=14): Information Acquisition Preferred Food Type], Type 4 [(N=2): Undetermined Type], etc. Each subjective opinion from these analyses will be helpful for various studies in the future, and it will be used as a reference for YouTube-related marketing and consumer restaurant culture acceptance in the future.