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http://dx.doi.org/10.12815/kits.2016.15.5.001

A Study on the Using Patterns and Using Promotion Strategy for Special Transport Service : the case of Suwon City, korea  

Lee, Kyu-Jin (Ajou University)
Kim, Suk-hee (Suwon Research Institute)
Publication Information
The Journal of The Korea Institute of Intelligent Transport Systems / v.15, no.5, 2016 , pp. 1-11 More about this Journal
Abstract
The purpose of this study is to contribute the use of special taxi for the transportation vulnerable such as elderly and pregnant woman in terms of improving transportation mobility and extending social participation. We analyzed the DB users of STS system operating in Suwon, and surveyed the preference statement. Specifically, we have built transportation mode choice models for the elderly and pregnant woman, and then we drew the activating STS plan by comparing influence factors for each model. Based on the results of the study, 23% of STS user was the elderly people and pregnant women, 31% of user was for hospital passage purpose, and short-haul passage within 2 ~ 5km was 70% level of the passage. According to preference survey results between STS and Bus, fare was the highest impact factor in the mode choices for the elderly, and the participants who are older and car owners have been found to prefer the special taxi. For the pregnant woman, travel time and fare were the main influence factors of choices, and it was discovered that they preferred the special taxi when they are car owners and trips was frequented. Also, if the fare of special taxi is about 70% of the regular taxi fare, The share rates of Special Taxi comparing to bus for the elderly and pregnant woman are analyzed to be 51.1% and 63.6% each. Therefore, the adjustment of the fare would be effective to encourage the use of the special taxi. The results of this study can be used as a basis for establishing the rational fare structure of the special taxi.
Keywords
Special Transport Service; Special Transport System; Elderly; Pregnant Woman; Transportation Vulnerable;
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