• Asia Marketing Journal
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• v.2 no.2
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• pp.39-62
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• 2000

많은 소비자 행동은 목표 지향적 행동으로 볼 수 있다. 이처럼 목표가 소비행동에서 차지하는 비중이 높다보니 최근 들어 목표자체에 대한 연구와, 목표의 추구와 성취에 있어 태도의 역할에 대한 연구에 상당한 관심이 집중되고 있다. 그런데 지금까지의 태도연구는 주로 이성적인 행동에 그 초점이 맞추어져 왔으며 그 대표적 모델은 Fishbein과 Ajzen의 이성적 행동이론이다. 이성적 행동이론이 소비행동을 설명하는데 많은 기여를 했으나 목표지향적 행동을 설명하는데는 어느 정도 한계가 있다고 지적된다. 이 논문에서는 이성적 행동과 목표지향적 행동과의 차이점들을 살펴보고 목표지향적 행동을 설명하는 새로운 연구모형으로서 시도이론을 소개하였다. 또한 시도이론에 대한 실증 분석의 결과들을 제시하고 있다.

• Journal of Families and Better Life
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• v.13 no.2
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• pp.11-21
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• 1995

본 연구는 도시 주부들의 가치.목표.표준과 가정관리목표달성의 정도를 측정하고 관련변인과 이들 변인들 간의 관계를 규명하고자 하였다. 연구대상은 서울시에 거주하는 433명의 주부를 대상으로 하였고 연구결과는 다음과 같다. 가정관리목표달성에 직접 영향을 미치는 변인은 목표설정, 수행표준, 자원제약, 운명통제지향 변인으로 나타났고, 자원제약과 운명통제지향은 목표설정과 수행표준을 매개로 한 간접효과도 있었다. 또한 학력, 가족수, 월평균 수입, 취업등의 변인들을 자원제약과 운명통제지향을 매개로 한 간접영향을 미쳤다.

• Journal of Korean Society of Transportation
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• v.27 no.6
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• pp.157-166
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• 2009

A network design problem (NDP) is to find a design parameter to optimize the performance of transportation system. This paper presents a modified NDP, called target-oriented NDP, which contains a target that we try to arrive in real world, and also proposes a solution algorithm. Unlike general NDP which seeks an optimal value to minimize or to maximize objective function of the system, in target-oriented NDP traffic manager or operator can set a target level prior and then try to find an optimal design variable to attain this goal. A simple example for mode choice problem is given to test the model.

• The Mathematical Education
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• v.36 no.1
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• pp.1-10
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• 1997

수학교육에서 목표지향형 평가는 교육목표를 세분화시키고 목표한 평가 기준에 성취해야할 최저 수준에 입각해서 하는 평가이다. 일반적으로 수학교육의 목표에는 문제해결능력의 향상, 새로운 지도법의 개발, 교과과정의 개발 및 그 교과목의 시행과 추천하고자하는 평가법, 자력에 의한 발전적인 문제 해결지도와 수학적 사고력 향상에 있으며 그런 사고력 검정을 위한 문제 출제 및 문제 변별력 측정, 문제 해결 시도를 위한 효과적인 지도법의 개발 등은 모두 수학과의 목표지향형 평가의 개선에 유익한 시도로 인정되고 있다.(중략)

• Journal of the Korea Society of Computer and Information
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• v.16 no.9
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• pp.155-162
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• 2011

It is using to incident angle estimation technique in order to target estimation in radar. This paper was estimated incident angle estimation for target using adaptive array incident angle and single look error incident angle estimation technique. We estimated signal incident angle of target to removal main lobe and side lobe to adaptive array incident angle technique. It is difficult to correctly target estimation because single look technique increase direction error of signal incident angle. In order to receive a desired target signal must be not almost look error between signal incident angle and look angle. we had decreased to occur a look error using delay time and single look condition to calculation a covariance when incident angle estimate. Through simulation, we show that the proposed incident angle estimation technique improves the performance of target estimation compared to previous method.

• The Journal of the Korea Contents Association
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• v.18 no.7
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• pp.95-102
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• 2018

The purpose of current research is to develop insight regarding the relationship between trust in leader and followers' goal orientation. In this study relationships among trust in leader, self-efficacy, and goal orientation are explored. Hypotheses about how the trust in leader affect self-efficacy and goal orientation are developed. The sample consists of 389 workers in a firm who are chosen through the judgement sampling method. Findings are reported from the empirical research that partially support the hypothesized relationships among trust in leader, self-efficacy, and goal orientation. Trust in leader have a significant impact on goal orientation, and it is moderated by self-efficacy. The results suggest that leaders need to make an effort for trust building to have positive goal orientations. The findings of this study have theoretical and managerial implications for leadership, trust, and goal orientation research.

• Journal of the Korea Society of Computer and Information
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• v.12 no.2 s.46
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• pp.341-348
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• 2007

The focus of this study was to investigate whether flow occurs during both goal-directed and experiential activities, if experiential and foal-directed flow states differ in terms of various measures and dimensions. Fifty male and eighteen female subjects were participated in controlled, comparative experiment between goal-directed and experiential activities in problem-solving tasks. The findings indicate that subjects experience more curiosity and involvement(focus) in problem solving tasks with experiential activities. However, the results showed subjects experience more enjoyment in tasks with goal-directed activities. Findings of this study suggested that more sophisticated and quantitative measures in various dimensions should be constructed and verified in order to apply flow theory to human-computer interaction.

• Culinary science and hospitality research
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• v.20 no.1
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• pp.1-17
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• 2014

Under the needs to study the predictors of the frontline employees' service-oriented organizational citizenship behaviors(OCBs) in the hotel industry, this study aimed to the influence of goal orientations on the OCBs. The two factors of performance goal and learning goal orientations were hypothesized to influence each dimension of OCBs(loyalty, service delivery, and participation). The data from 266 five star deluxe hotel employees were analyzed with descriptive statistics, multi-variate analysis of variance, and structural equation modeling conducted using SPSS 19.0 and AMOS 20.0. The results showed learning goal orientation positively influenced all dimensions of the OCBs while performance goal orientation positively influenced all dimensions except loyalty. These results suggest that hotel practitioners need to seek the applicants who are willingly oriented to specific goals at recruiting process. Furthermore, hotel organizations need to utilize the employees' goal approach to motivate their performances.

• The Journal of the Korea Contents Association
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• v.15 no.12
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• pp.572-585
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• 2015

The present study conducted in two parts toward employees in government office and state-owned companies, and financial companies. First, main impacts were demonstrated in the links between superior communication ability (SCA) and outcome variables (self-efficacy, and learning goal orientation). Second, mediating effects of self-efficacy and LGO were investigated in the relation SCA-Innovative behavior. The data which applied in analysis was collected from 318 employees who work at government office and state-owned companies, and financial companies in Jeju island. The results were as follows. First, SCA were positively associated with self-efficacy and LGO. Second, self-efficacy and LGO were fully mediated both relationships between SCA and innovative behavior. Findings were as follows. SCA is an important factor on self-efficacy and LGO. Such the results have meaningful implications in the research area of communication. The importance of self-efficacy and LGO were demonstrated when considering the both variable in the relations SCA-innovative behavior.

• Journal of Digital Convergence
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• v.18 no.8
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• pp.103-109
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• 2020

The aim of this research is to investigate the effect of how individuals monitor the time in their life on persuasion and the moderating role of goal orientation and types of persuasive message in the relationship between time monitoring and persuasion. By controlling participants' time horizon perspectives (THPs), an experiment using a 2 (THP: limited vs. expansive) × 3 (goal orientation: approach vs. avoidance vs. control) × 2 (message type: emotional vs. knowledge-related) between-subjects design was conducted.. Results showed that when participants with limited THP, those who oriented avoidance goals were more favorable to knowledge-related messages, whereas those who oriented approach goals preferred emotional messages. Participants with expansive THP were more persuaded by knowledge-related messages, regardless of pursuing goal types.