• Journal of the Korea Convergence Society
• /
• v.12 no.10
• /
• pp.151-160
• /
• 2021

This study aims to establish the most appropriate festival concept in the post-corona era through in-depth analysis and discussion of local festivals, and to propose a tourism festival for international competitiveness and tourist satisfaction. It also aims to contribute to revitalization of local tourism and the revitalization of the local economy by establishing and implementing a new festival concept in the post-corona era. The results of the review of previous studies, empirical research, and comprehensive meta-analysis showed that it was necessary to change the festival concept setting. In the post-Corona era, it is necessary to build a concept through an online video platform, establish a safety packaged tourism festival prevention system, and hold the most distributed tourist festival time and space of the tourist festival and space as much as possible. In addition, it appeared that it was necessary to plan and implement the village tourism festival through the participation of residents, and to apply the concept of a tourism festival enjoyed by small neighbors and neighbors in the village unit.

• The Journal of the Korea Contents Association
• /
• v.21 no.8
• /
• pp.89-107
• /
• 2021

This study began with the problem of establishing the identity of the region through tourism storytelling and the need for economic and cultural recovery. Thus, we analyze the attributes of tourist-aware tourism storytelling, authenticity through experience in tourist attractions, and structural and causal relationships between behaviors. Studies have shown that the attributes of tourism storytelling's sensibility, educationality, ease of understanding, interest and theme have a significant impact on tourists' authenticity experiences. And it was confirmed that the authenticity experience of tourists has a positive impact on tourists' intentions of visiting and oral intentions. This study is of high academic significance in that it applied the attributes of storytelling, which had been studied in the existing linguistics and humanities, to Namwon, a representative cultural tourist destination in Korea. In addition, in order for Namwon to grow into a global cultural tourist destination, it is necessary to develop tourism storytelling using unique storytelling attributes and local resources, and furthermore, it is meaningful to suggest that various contents and services should be developed.

• Korean Business Review
• /
• v.21 no.1
• /
• pp.73-90
• /
• 2008

Kangwondo has been focused on tourism resource cultivation using beautiful scenery, because it was difficult to develop large scaled industrial complex by reason of human geography. In addition, after the implementation of local autonomy system, Kangwondo has been promoting various programs for local development using tourism resource which is the more dominate than any other province. This study will present the right way of tourism craftwork development which represents the regional emotion and character as a part of tourism and local policy of Kangwondo. I have recognized the problems of the craftwork such as design, products and companies, and tried to find related agency, support policy and its promoting programs to solve them.

• Korean Business Review
• /
• v.21 no.2
• /
• pp.57-77
• /
• 2008

Mountain destination plays a vital role in satisfying the demand of natural tourism products, provides exclusive leisure, adventure and unique cultural experience. The Himalayan region includes some of the most biologically diverse habitats on Earth as well as homes to a bewildering variety of culture. The purpose of this study is to figure out the mountain tourism as a tool of sustainable development and explore the tourism destination development strategies with case study of Himalayan area. In this study, we recognized the importance of tourism for the isolated developing communities, for which, tourism provide the way of developing its economic and society. It also generates new opportunities of employment and change the soclo-economic environment of region. The hilly terrain of the state lacks reliable transportation infrastructure, therefore tourism is the only industries to support the economy and to uplift the standard of living for the people of Himalayan region. The region has large potential in the natural and cultural based tourism. The tourism development of the state may have cultural and ecological impact in future. Therefore, the planning and successfully promoting long-term policy and developing more sustainable tourism is important.

• Proceedings of the Korea Contents Association Conference
• /
• 2014.11a
• /
• pp.359-360
• /
• 2014

관광산업은 지역발전전략에서 최우선과제로 꼽히고 있다. 전주시의 경우 한옥마을이 크게 성공했지만 최근 한옥마을 위기설 등 많은 관광객의 방문에 따른 부작용이 심각하다. 따라서 지역관광산업의 활성화를 지속하기 위해서는 새로운 관광콘텐츠의 개발이 필요하다.이를 위한 방법론으로 먼저 최근 문화관광트렌드와 문화관광수요의 변화요인을 살펴보고 이러한 변화요인으로부터 전주시 문화관광콘텐츠 기획을 위한 검토요인들을 도출하였다. 그리고 이러한 검토요인에 따라 새로운 문화관광콘텐츠를 기획하기 위해서는 어떤 전략이 필요한지를 제안하였다.

• International Area Studies Review
• /
• v.14 no.1
• /
• pp.257-277
• /
• 2010

Rural tourism is considered one of the main components of travel today. This may explain the emerging interest in tourist behavior at rural sites. Nevertheless, it can be argued that research on tourists' motivation as well as segmentation for visiting rural sites is still in its infancy. The purpose of this study has three main objectives: (1)to adjust the motivations of rural tourism to the general motivations for all travelers and find the core factors for rural tourists. (2)to show the segmentation of korean rural tourists, and (3)to suggest the characteristics of rural tourists' typology. This paper was conducted through two studies: a literature review and a survey for empirical exploration of the ideas. The empirical data are extracted through convenience, and the valid questionnaires totaled to 828. The Frequency, Descriptive, Factor, Cluster, Discriminant, Cross-tabulation analysis were used for the data analysis. The results of analysis indicate that the rural tourists' motivation is consisted of 14 factors. the key elements play a major role in rural tourism. and the rural tourists' market was divided into 5 different groups. The results of this study will not only contributes to a better understanding of rural tourism due to clarification of tourist motivations but also have implication for the development and management of rural sites.

• Journal of the Korean Geographical Society
• /
• v.35 no.2
• /
• pp.365-372
• /
• 2000

관광지리 연구는 다른 학문에 비하면 그 연구가 미약하여 아직도 학문적 개척 여지가 많다. 선진국에 비하면 미개척 분야에 속한다고 볼 수도 있겠으나, 80년대 이후 상당수의 논문이 발표된 바 있어 이를 기초로 관광지리학 연구가 활발히 진행되고 있다. 최근 국정지표의 하나인 문화관광진흥에 의하여 국가의 전략사업으로 관광사업이 비약적으로 발전함에 따라, 관광에서의 지리학 역할이 큰 비중을 차지하게 되었다. 이에 따라 응용 학문적 시각에서 관광지리 연구가 활발히 진행되고 있는 경향으로 변하고 있다. 종래의 관광지 및 관광형태의 관한 개별적 지역연구에서 관광현상의 모태가 되는, 관광입지론적 연구가 활발해 졌다. 급전하는 세계화 속에서 시대에 부응하는 학문적 가치를 창출해 내기 위해서라도, 신속하고 정확한 관광환경에 대한 연구를 수행해야 한다. 관광지리학은 실증적 지역연구의 일환으로 그 방법론적 접근이 체계적으로 모색되어야 한다. 본 연구에서는 관광분야에서의 지리학 역할의 중요성을 강조하고, 체계적 접근방법에 따른 관광연구 방법론을 제사하였으며, 장소 마케팅으로서의 지리학 연구방법도 제시하였다.

• Journal of the Korean association of regional geographers
• /
• v.10 no.3
• /
• pp.624-641
• /
• 2004

Since 1995, when local autonomy policies were enacted in Korea, many local governments have adopted festival-centered place-marketing strategies, in order to develop their regional economies by attracting tourists, as well to provide the general public with information about local comparative advantages. This study assesses the spread effect of the Cheongdo Bull-Fighting Festival upon the regional tourism industry, by analysing questionnaire data obtained from festival visitors and merchants at other major tourist attractions in the area. It is concluded that the Cheongdo Bull-Fighting Festival has been insufficient in attaining the objective of developing the regional economy and the tourism industry, because at present, most of the festival spectators are not tourists as such, but rather residents of the Cheongdo daily community (Daegu metropolitan area), and they do not visit other major tourist attractions in conjunction with attending the festival. It is recommended that planning authorities adopt a strategy explicitly designed to increase the "tourists to local residents" ratio, and to improve tourism services to facilitate intra-regional movement of tourists and visitors alike.

• Proceedings of the Korea Contents Association Conference
• /
• 2008.05a
• /
• pp.328-333
• /
• 2008

지역에 밀착한 관광이 추진되면서, 관광레크레이션지역의 개발 및 관리운영에 있어서는 시민참여에 의한 자원 및 지역만들기가 상당히 중요한 이슈로 떠오르고 있다. 그러나 국내에서는 이러한 시민참여 활동의 역사가 짧고, 특히 관광과 관련해서는 아직 시민참여 활동이 본격화 되고 있지 못해, 그의 구체적인 활동범위 및 방향 등이 정리되지 못한 상태에 있다. 본 연구는 관광레크레이션지역에 있어서 시민참여의 활동범위와 그 추진방향에 대한 틀을 마련하기 위한 기초연구로서, 일본국영공원을 대상으로, 관광레크레이션지역에서의 시민참여 활동의 실태와 그 특성을 분석한 것이다. 연구결과 국영공원의 시민참여 활동은 테마 자원과 시설을 중심으로 매우 세분화되고 있고, 그 범위는 단순한 안내 및 관리가능을 넘어 연구회 및 학습회 등을 통해 보다 조직적, 능동적으로 참여함으로서 개발계획과 평가단계까지 그 영역이 확대되고 있는 것으로 나타난다. 또한 이들의 활동은 대상지 내에 국한되지 않고, 역 외의 유관단체와 연계해 하나의 교류네트워크의 축을 형성함으로써 자원자체의 활성화에도 크게 기여하는 것으로 나타난다.

• Journal of the Korean association of regional geographers
• /
• v.10 no.2
• /
• pp.286-299
• /
• 2004

This thesis aims to explore the geographic synthesis of ecotour programmes in New Zealand as a foreign area study. In addition, this research will provide effective regional policies for ecotourism in Korea. To achieve the objectives, this research carried out a literature review before taking several field surveys in New Zealand. Research areas are Waitomo Caves, Kauri community, Wildlifes of Otago Peninsular, Whakarewarewa Maori Village, Milford Track in New Zealand. New Zealand ecotour programmes are generally organized by local residents. The programmes include entrance limitations, strict opening time schedules, well trained information officers and guides organized by local residents. Most of all activities are in relation to the programmes that have been developed for educational effects and environmental conservation. The case studies of New Zealand present a good model of how to succeed in ecotourism and conservation management to Korea.