• Journal of Digital Convergence
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• v.11 no.10
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• pp.295-303
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• 2013

This study highlight the role of perceived cost on user's continuance intention to use mobile TV service in china. We proposed research model based on the expectation-confirmation model(ECM) and reclaim 243 questionnaires from experienced users in china. Above all, the analysis results support significant relationship perceived variables, satisfaction, and continuance intention of mobile TV. First, while expectation confirmation has positive influence on perceived playfulness and satisfaction, the effect on perceived usefulness is not significant. Second, perceived cost can significantly predict perceived usefulness and satisfaction, however, we found no evidence of a statistically significant influence on perceived playfulness. Third, perceived usefulness and perceived playfulness have a positive influence on satisfaction, and perceived usefulness, satisfaction, and perceived playfulness have a positive influence on continuance intention. This results provide implications from both theoretical and managerial perspectives and the limitations have been discussed for future research.

• Journal of the Korean Society for Library and Information Science
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• v.58 no.2
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• pp.199-223
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• 2024

This study presents book curation services as one of the ways to establish the social role and status of public libraries in a changing social environment. It aims to identify the quality factors that influence user satisfaction and the intention to continue using public library book curation services. For this purpose, the quality factors were limited to information quality through a literature review on curation services in libraries and various fields, from which specific factors were extracted. A questionnaire survey and statistical analysis were then conducted among public library users. The results showed that among the information quality factors, variety and interestingness affect user satisfaction, while discoverability and usefulness impact both user satisfaction and the intention to continue using the services. Based on these findings, we suggest that public libraries should offer book curation services that allow users to discover new information and select themes that are engaging and interesting, and provide information about various genres and types of books.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.441-453
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• 2020

This study conducted a questionnaire survey on SNS users who are conducting K-POP record collection activities using SNS and verified factors affecting the intention to continue K-POP record collection activities. The main methods of analysis were exploratory factor analysis, confirmatory factor analysis, correlation analysis, and path analysis using SPSS 21.0 program and AMOS 21.0 program. The results are summarized as follows. First, compatibility for K-POP record collection activities through SNS has a positive effect on perceived usefulness, and observability also has a positive effect on perceived usefulness and perceived ease of use. Second, perceived ease of use for K-POP records collection using SNS has a positive effect on perceived usefulness. Third, perceived usefulness and perceived ease of use for K-POP records collection using SNS have a positive effect on continuous intention of K-POP records collection activity through SNS. As a result of this study, it suggests that the intention to continue the collection activities of K-POP records using SNS can be explained through the integration of innovation diffusion theory and technology acceptance model.

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.521-534
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• 2017

In 2013 the Netflix, an OTT in USA, launched all at once 13 episodes of the House of Cards season. Binge-watching is the word which means watching continuously 2~6 episodes of a TV program with one sitting, the new normal of TV watching behavior, cultural and social currents all over the world. This study has analyzed the factors and motivations which affect to the persistent intention to use binge-watching. It conducted an online survey from 333 Quota sample from Korean age groups between 20th~60th with 81 questionnaires. The 5 groups were induced as motivation factors to binge-watching. The 3 groups which consisted of , , are affecting as positive to intention to use binge-watching. But the other 2 groups which are and doing as negative. The survey has shown that the persistent intention to binge-watching is affected by ages more younger, whom doing binge watching more frequently, whom estimating more higher to the conceived usefulness to use. As a theoretical model, expanded technology acceptance model was adopted and US drama House of Cards. This study could promote the next generation contents planning and S-VOD service industry.

• The Journal of the Korea Contents Association
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• v.14 no.2
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• pp.131-145
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• 2014

This study is an empirical analysis on the relationship between social presence and online community users' continuance intention. Based on Bhattacherjee(2001)'s expectation-confirmation model (ECM) of IT continuance model, we test the influence of social presence on one's intention to continue using online communities. This study sampled 132 online community users. Research hypotheses are tested using the structural equation modelling(SEM) approach. The results of this study demonstrate that user satisfaction is influenced by perceived usefulness and perceived enjoyment. But, the confirmation of expectation did not affect user satisfaction. And, social presence has direct effects on perceived usefulness and perceived enjoyment. Further, social presence has a positive effect on users' continuance intention through mediating effect of perceived usefulness. This study suggests that perceived usefulness should be taken into account when carrying out the operating strategy of online communities.

• The Journal of the Korea Contents Association
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• v.16 no.1
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• pp.319-328
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• 2016

The purpose of this study was to analyze the effects of dance sport coach's attractiveness on basic psychological needs and exercise adherences behavioral intention of dance sports participants. By analysing a total of 306 dance sport participants from 6 sports centers in Daejeon with statistical analysis such as factor analysis, reliability analysis, and multiple regression analysis, this study found the followings. First, the level of dance sport coach's attractiveness has an influence on dance sports participants' basic psychological needs. Second, the level of dance sport coach's attractiveness has an influence on dance sports participants' exercise adherences behavioral intention. Third, dance sports participants' basic psychological needs has an influence on exercise adherences behavioral intention.

• The Journal of Bigdata
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• v.9 no.1
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• pp.17-30
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• 2024

This study categorizes the factors that affect the intention to continue using ChatGPT into positive motivational factors (personalization, social influence) and negative motivational factors (privacy concern, perceived risk) and investigates whether they affect the intention to continue using ChatGPT through information trust, performance expectancy, and effort expectancy. To this end, a survey was conducted among 265 adults in their 20s and above who have used ChatGPT service. The results showed that personalization and social influence had a defining effect on information trust, performance expectancy, and effort expectancy. For privacy concern, we found a negative effect of wealth on performance expectations, but not on effort expectations. Perceived risk had a negative effect on performance expectancy and effort expectancy. In addition, information trust, performance expectancy, and effort expectancy have a defining effect on continuance intention. This study extends the scope of existing research that focuses on positive factors, deepens our the understanding of ChatGPT. It also provides useful suggestions for continued use of ChatGPT.

• Journal of the Korea Society of Computer and Information
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• v.27 no.9
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• pp.217-224
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• 2022

Based on the success model and Expectation Confirmation model of information system, the concept model of mobile bus payment App users' willingness to continue using is constructed by introducing function quality and interface design quality. A total of 264 valid questionnaires are obtained by issuing online questionnaires, and the model is tested by SmartPLS3.0 software The results show that users' perceptions of information quality, system quality and interface design quality will affect users' perceived usefulness and satisfaction through the scene, and then affect users' willingness to continue to use; Perceived functional quality has a significant impact on perceived usefulness, but has no significant impact on satisfaction. Perceived usefulness has a significant impact on user satisfaction.

• The Journal of Society for e-Business Studies
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• v.19 no.3
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• pp.23-49
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• 2014

Development of smart devices and the network of the company change the way of working. 'Smart work' is a type of work method expected to handle business regardless of the time and space. Therefore, 'Smart Work' is being introduced and gradually expanded in variety of companies. However, despite this popularity its effect is under question. This article reports on the effect of 'Smart Work' through literature review and analyzed the relationship among the worker's job satisfaction, smart work continued usage. The results of this study are expected to help companies to establish strategies connected with 'Smart Work.'

• Journal of the Korean Society for information Management
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• v.40 no.4
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• pp.229-257
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• 2023

This study aims to understand students' perceptions of the spatial characteristics of school libraries when they use them for reading. We selected a set of spatial characteristics by reviewing the literature and conducting a preliminary investigation. Then, we examined how students perceived the importance of and how satisfied they were with each characteristic. In addition, we investigated how students' perceptions differ by the library uses and reading-related activities. We also studied whether the satisfaction of school library users affects their continued use of the libraries. We also verified whether school library user satisfaction is an intervening variable in continued-use intention, which is affected by spatial characteristics perception. We conducted a survey of 342 students from four middle schools. The analysis of the survey outcomes shows differences in library use due to spatial characteristics such as convenience, communicability, diversity, and safety. Factors such as communicability, comfortability, and ambience affected user satisfaction positively. Both aesthetics and communicability also positively influenced the continued-use intention. Furthermore, we identified that communicability, comfortability, and ambience eventually impacted the continued-use intention via user satisfaction, an intervening variable. The significance of this study is that it considered the direction of the school library to support students' reading by regarding the school library as a space for reading.