• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.5
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• pp.17-32
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• 2023

The entrepreneurial activities of college students play a significant role in modern economic and social development, particularly as a solution to the changing economic landscape and youth unemployment issues. Introducing innovative ideas and technologies into the market through entrepreneurship can contribute to sustainable economic growth and social value. Additionally, the entrepreneurial intentions of college students are shaped by various factors, making it crucial to deeply understand and appropriately support these elements. To this end, this study systematically explores the importance and impact of role models through a multiple serial mediation analysis. Through a survey of 300 college students, the study analyzed how two psychological variables, growth mindset and entrepreneurial self-efficacy, mediate the influence of role models on entrepreneurial intentions. The presence and success stories of role models were found to enhance the growth mindset of college students, which in turn boosts their entrepreneurial self-efficacy and ultimately strengthens their entrepreneurial intentions. The analysis revealed that exposure to role models significantly influences the formation of a growth mindset among college students. This mindset fosters a positive attitude towards viewing challenges and failures in entrepreneurship as learning opportunities. Such a mindset further enhances entrepreneurial self-efficacy, thereby strengthening the intention to engage in entrepreneurial activities. This research offers insights by integrating various theories, such as mindset theory and social learning theory, to deeply understand the complex process of forming entrepreneurial intentions. Practically, this study provides important guidelines for the design and implementation of college entrepreneurship education. Utilizing role models can significantly enhance students' entrepreneurial intentions, and educational programs can strengthen students' growth mindset and entrepreneurial self-efficacy by sharing entrepreneurial experiences and knowledge through role models. In conclusion, this study provides a systematic and empirical analysis of the various factors and their complex interactions that impact the entrepreneurial intentions of college students. It confirms that psychological factors like growth mindset and entrepreneurial self-efficacy play a significant role in shaping entrepreneurial intentions, beyond mere information or technical education. This research emphasizes that these psychological factors should be comprehensively considered when developing and implementing policies and programs related to college entrepreneurship education.

• Journal of the Korea Society of Computer and Information
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• v.29 no.1
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• pp.85-96
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• 2024

As users of paid media readers' satisfaction with usage directly affects the promotion and development of paid media in China. Based on relevant research literature on user sustained use behavior, using the Expectation Confirmation Model as the framework, China paid media Caixin is used as a content product to construct a sustained use model for paid media. At the same time, the operational definition and theoretical assumptions of the variables in the model were provided, laying the foundation for subsequent empirical research on the effectiveness of the model.The research results show that paid media's social influence and performance expectations have a positive impact on Caixin App readers' adoption behavior,perceived usefulness and expection confirmation has a positive impact on Caixin App readers' satisfaction . Adoption behavior and satisfaction has a positive effect on continue using intention, what's more,the perceived usefulness also has a positive effect on continue using intention.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.2
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• pp.290-298
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• 2016

This study was conducted to develop a model that explains the factors influencing the clinical nurses' willingness to perform Basic Life Support and to verify the appropriateness of the model. The participants were 550 clinical nurses working at a university hospital in Korea. The data were collected from self-reported questionnaires from October 2012 to February 2013. A total of 520 questionnaires were analyzed using the SPSS/WIN 20.0 and Amos version 18.0 software packages. The results indicated that the clinical nurses' knowledge of basic life support had a direct impact and their clinical experience had an indirect impact on their willingness to perform basic life support at the scene. These variables together explained 19.5% of the variance in the nurses' willingness to perform Basic Life Support. The clinical experience was correlated significantly with knowledge (r=.61, p<.001). To increase the clinical nurses' performance of Basic Life Support, knowledge and clinical experience should be reinforced by continuous in-service education on Basic Life Support, considering the disease status of hospitalized patients.

• Journal of the Korean Institute of Landscape Architecture
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• v.49 no.6
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• pp.16-26
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• 2021

For urban parks' rational and efficient management, research on creating green spaces in living area through citizen participation is continuously being conducted. However, in existing studies, citizens are recognized as a homogeneous group, and research on the intention to participate in park management according to user characteristics has not been conducted. A few studies have attempted to show differences through conceptual variables, such as user satisfaction and attachment to parks, but studies on sociodemographic factors, such as the users' age, have not been conducted. This study was conducted to ascertain the differences in preferred parks and park management participation methods by age, targeting various parks located in ten districts of Incheon Metropolitan City. Regression analysis was performed after collecting 1,226 questionnaires, applying a population-proportional allocation in the ten districts. As a result of the study, it was found that the difference according to the age of users has the most influence on the willingness to manage the park rather than the satisfaction or other factors. Also, a chi-square analysis was conducted to find the differences in preferred urban parks and management methods by age. The results showed that the choice to manage parks was statistically higher for those in their 50s or older, and the differences in preferred park types and desired park greening methods suggested implications for park management plans by age.

• Proceedings of the Korea Water Resources Association Conference
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• 2023.05a
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• pp.465-465
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• 2023

집중호우시 농경지에서 발생하는 흙탕물은 수질 및 수생태계를 오염시키며, 환경오염에 따른 사회·경제적 문제를 지속적으로 초래하고 있다. 정부와 지자체는 흙탕물 발생이 심각한 지역을 '비점오염원관리지역'으로 지정·고시하여 흙탕물 저감사업을 추진하였으나, 뚜렷한 성과를 나타내지 못하고 있는 실정이다. 최근 정부의 흙탕물 저감사업은 저감시설 설치 등과 같은 구조적 방법에서 발생원관리 중심으로 패러다임이 전환되고 있다. 농경지에서 발생하는 비점오염원의 발생원관리를 위해서는 주민들의 적극적인 참여가 필수적이나, 아직까지 주민들의 비점오염원에 대한 인식이 낮은 수준에 머무르고 있다. 따라서, 본 연구에서는 주민참여 거버넌스를 구축하여 주민들의 인식을 개선하고, 주민들의 참여를 유도하여 농촌지역 실정에 맞는 주민참여형 농업비점오염 관리의 기반을 마련하고자 하였다. 연구대상지는 강원도 비점오염원관리지역인 가아지구 내 강원도 인제군 인제읍 가아2리 마을일원으로, 본 연구의 참여농가는 총 10농가, 참여농지 면적은 21.81 ha이다. 참여농가를 대상으로2022년 10월 9일, 10월 16일, 10월 23일 총 3회에 걸쳐 주민 교육을 실시하였으며, 주기적인 설문조사를 통해 교육 진행에 따른 주민 인식 변화를 측정하였다. 설문조사는 교육참여자를 대상으로 3회 실시하였으며, 농업비점오염 개념, 최적관리기법의 이해, 비점오염저감 활동참여 의지에 관한 내용으로 구성하였다. 설문조사 점수에 대한 기준은 전혀아니다(1점), 그렇지않다(2점), 보통이다(3점), 그렇다(4점), 매우 그렇다(5점)로 선정하였다. 설문조사 결과 농업비점오염원의 대한 이해도는 1차 62점, 2차 66점, 3차 80점, 최적관리기법의 이해도는 1차 59점, 2차 64점, 3차 75점, 비점오염저감 활동참여 의지도는 1차 61점, 2차 73점, 3차 80점으로 나타났다. 1차 설문조사 결과 대비 3차설문조사 결과 농업비점오염의 개념 및 최적관리기법의 이해도는 22.5, 21.3% 증가하는것으로 분석되었으며, 비점오염저감 활동참여 의지도는 23.8% 증가하는 것으로 분석되었다. 조사 결과와 같이 교육을 통해 주민들의 인식이 전환된 것으로 분석되었으며, 비점오염원 저감활동에 대한 의지가 표준 이상으로 나타나 주민 참여 거버넌스 구축 연구를 통해 실질적인 농촌 비점오염 관리가 가능할 것이라 기대된다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.1
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• pp.107-124
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• 2023

As getting in 4th Industrial Revolution Times, Continuing Education Enrolled Students(CEES) trying to find loophole for jepordized current life and need job transfer have surged their interest significantly on starting new business to bring up their post career after retirement through self-improvement. Government and university have actively initiated diverse policies of promoting startup for CEES in kicking off entrepreneurship courses and programs. However, relevant main policy, 'The 2nd University Startup Education Five-Year Plan (draft)' have too chiefly focused on theoretical start-up education rather than practical courses, causing the problem of inappropriate support for implementing real startup and business (Ministry of Education, 2018). This study is brought to empirically investigate the effect of self-efficacy as perspective of the impact of entrepreneurship education on entrepreneurial intention and behavior to come up with problem of poor entrepreneurial environment and entrepreneurship education to CEES. As to empirical research, this paper deliver on-line survey to CEES from September to October 2022, collect 207 effective feedbacks, In order to verify the reliability of the scale, the Cronbach's Alpha Coefficient (Cronbach's α) was calculated, analyzed, and measured. For hypothesis test, this paper utilize the multiple regression analysis statistical analysis method and use the SPSS 22.0 statistical processing program. Empirical results show, first, it was found that self-efficacy had a significant effect on start-up education. Second, start-up education had a significant effect on the intention to start a business of adult learners. Third, start-up education had a significant effect on the start-up behavior of adult learners. Fourth, self-efficacy had a significant effect on the intention of adult learners to start a business. Fifth, self-efficacy had a significant effect on the start-up behavior of adult learners. Sixth, self-efficacy had a mediating effect in the relationship between entrepreneurship education and adult learners' intention to start a business. Seventh, self-efficacy had a complete mediating effect in the relationship between start-up education and adult learners' start-up behavior. This paper is brought three significant implications. First, main consideration developing entrepreneurship education tools for CEES need to falls on defining potential needs of CEES as segmenting as to coming up with diversity of CEES's characteristics such as gender, age, experience, education, and occupation. Second, as to design specific entrepreneurship education program, both practical training program of utilizing CEES's career field experience benchmarking best practice startup and venture cases from domestic and global, and professional startup program of CEES initiating directly startup from ideation to develop business plan with pitching and discussing. Third, entrepreneurship education for CEES should be designed to incubate self-efficacy to enhance entrepreneurial intention of implementing entrepreneurial behavior as a real, eventually leading solid support system of self-improvement for CEES' Retirement life planning.

• Journal of The Korean Association of Information Education
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• v.26 no.3
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• pp.175-186
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• 2022

This study has explored the facilitating factors affecting the learning persistence of university students and divided Emergency Remote Teaching(ERT) into two types based on its policies. The conclusions are as follows: First, perceived usefulness was the facilitating factor affecting learning persistence in Synchronous ERT. Therefore, learning persistence would improve by establishing various strategies such as exploring appropriate teaching strategies and building a stable infrastructure. Second, it was perceived usefulness, social presence, and system quality that were the facilitating factors affecting learning persistence in Asynchronous ERT. Thus, learning persistence would increase accompanied by immediate feedback, more active interaction, and so on.

• Industry Promotion Research
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• v.8 no.1
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• pp.55-68
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• 2023

The purpose of this study is to investigate the factors that influence the intention to continuously use the RPA program used in the financial industry for those working in the financial industry. In particular, the purpose of this study is to understand the will to accept and the perception of acceptance conflict by considering the characteristics of individuals in the relationship between work and information technology. As a result of the study, it can be confirmed that the RPA system based on intelligent process automation including artificial intelligence should be further strengthened in the transformation of a digitalized enterprise rather than the RPA based on simple task automation that is currently most used. In general, the phenomenon of cognitive dissonance was prominent for the adoption of new technology, but the phenomenon of cognitive dissonance did not appear for the continued use of RPA in the financial industry. Able to know. In the future in the financial industry, it is thought that the change in the labor organization will be accelerated as the suitability of repetitive tasks and technologies is increased.

• 한국벤처창업학회:학술대회논문집
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• 2022.04a
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• pp.171-173
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• 2022

기후변화, 고령화 사회로의 진입, 4차 산업혁명에 의한 첨단기술의 확산 등은 기업 현장에 큰 영향을 주고 있다. 또한, 최근 2년 넘게 지속되고 있는 코로나 팬더믹, 미중 갈등과 우크라이나 사태로 촉발된 원자재 가격 급등과 수급 불안은 세계 경제를 불황으로 몰고 있다. 중소기업을 창업하여 경영하고 있는 최고경영자(이하, CEO)들은 이러한 사업환경의 변화 속에서 지속가능 경영을 고민하고 있다. 흥미로운 것은 가혹한 사업환경을 마주하여 사업을 중단하고 정리하려는 CEO가 있는 반면, 의지를 갖고 사업을 계속하려는 경영자들도 있다는 것이다. 본 연구의 목적은 중소기업 CEO의 사업계속의도에 영향을 미치는 요인들을 조사하고 분석하는 데 있다. 본 연구에서는 중소기업의 사업 전망, 기업 역량, 경영자 역량, 가계 경제에 대한 부담감, 사업승계 인식이 CEO의 사업계속의도에 미치는 영향에 관한 연구를 진행하였다. 따라서 본 연구에서는 중소기업의 사업 전망, 기업 역량, 경영자 역량, 가계 경제에 대한 부담감, 사업승계 인식이 CEO의 사업계속의도에 어떠한 정도로 영향을 미칠 것인지 양적 연구를 통해 실증적으로 검증하고자 한다. 변화무쌍한 경영 환경하에서 창업하여 일군 중소기업을 경쟁력 있게 성장시키기 위해 우선시 요구되는 CEO의 사업계속의도(Intention to Continue Business)를 종속변수로 설정하여 본 연구를 진행하였다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.1
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• pp.285-301
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• 2020

Looking at the problem of aging in the nation from a demographic perspective, it is not a problem of the overall population, but of the structure of the population. It is the baby boomer and post-baby boomers, the largest population in the country. Baby boomers were born between 1955 and 1963, and currently have a population of 7001,333, which is 13.6 percent (as of 2015). The Post-Baby Boomer generation was born between 1964 and 1974, with a total population of 9,567,171, accounting for 18.8 percent of the total population. In particular, baby boomers and post-baby boomers (32.4% of the total population) have begun to retire or will retire soon. The average life expectancy continues to increase due to the development of medical technology, and the falling birth rate of newborns and the declining population of the production population are darkening the domestic economy. In a policy proposal aimed at easing the nation's falling economic growth rate, women's participation rate is as high as Sweden and men's efforts to increase it as high as Japan's, while the elderly rate is desirable to maintain Korea's high level. This is because the expansion of the elderly generation's participation in economic activities could ease a sharp drop in economic growth and reduce the burden of supporting the elderly population. The study, based on this social problem awareness and problem solving plan, looks at the relationship between career orientation and satisfaction in start-up education based on the diverse career base of active seniors, and also suggests the importance of customized start-up education on the diversity of active seniors by clarifying the relationship between them, and suggests the desirable direction of senior start-up policy design, funding, and start-up education. Based on the theoretical background, the concept of five factors was defined: active senior, career-oriented, satisfaction level of start-up education, willingness to start a business, and the concept definition of an active senior, which is particularly key to the baby boomers in their 50s and 60s, is generally regarded as a source of consumption or welfare benefits, but in this study, the concept of active start-up is reflected in the domestic start-up market by young people in their 40s, 50s and 60s. As a result of a hypothesis test. Hypothesis 1 and Hypothesis 5: Career orientation has been verified to affect the willingness to start a business and the behavior of preparation for a start-up. Hypothesis 3: The willingness to start a business has been verified as having an effect between startup preparation actions. Hypothesis 4: The satisfaction level of start-up education has been verified to affect start-up preparation behavior. However, hypothesis 2: The satisfaction level of education for start-ups does not affect the willingness to start a business. Such results can be inferred that satisfaction in start-up education does not have a direct effect on the will to start a business and increases the will to start a business through the influence of personal career orientation.