• 한국의류산업학회지
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• 제23권4호
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• pp.458-468
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• 2021

In the context of Sustainable development, China, the world's second-largest apparel market, is also concerned about the environmental impact of fiber waste. Currently, there is a great interest in sustainable fashion in both supply and demand in China. Based on the theory of planned behavior(TPB), the determinants of sustainable fashion consumption(SFC) of Chinese consumers were evaluated in this study: man-nature orientation(MNO) and environmental knowledge(EK) as motivation and perceived online-store accessibility(POA) and perceived money availability(PMA) as barriers. Wenjuanxing, a Chinese professional survey collection agency, conducted an online survey of millennials in Shanghai, China. The final sample size for the survey was 215. Partial least squares structural equation modeling was employed to test the proposed hypotheses. The results indicated that attitudes, subjective norms, and perceived behavioral control significantly affected the purchase intention towards sustainable fashion products. MNO and EK influenced the attitude, whereas EK, POA, and PMA influenced perceived behavioral control. This study contributes to the TPB literature through the examination of four antecedents: MNO, EK, POA, and PMA. The findings provide valuable insights for retailers and markets based on the identification of the motivations and barriers that enhance the purchasing intention of Chinese millennials toward SFC.

• 복식문화연구
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• 제32권1호
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• pp.108-123
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• 2024

This study aimed to explore sustainable fashion design plans and directions by analyzing Marine Serre's collection. Previous research was reviewed to derive classifications of the aesthetic characteristics of sustainable fashion design. This classification was then used to analyze the characteristics of the Marine Serre collection. Design analysis was conducted on Marine Serre's 2018 FW to 2023 SS collections. Marine Serre's sustainability characteristics are functionality, surprise, handicraft, and inclusion. The results are as follows. First, functionality is the highest among the four characteristics and includes the functionality of movement, the functionality of form, and futurism. This characteristic was observed in the use of all-in-one body suits, pockets, and workwear, showing the will and values of designers who value daily activity. Second, surprise includes the scarcity of materials and the unexpectedness of composition. The value of the clothing is enhanced by the use of scarce materials not typically used in clothing. In addition, Marine Serre is highly regarded for expanding clothing into life by incorporating material upcycling into the theme of the collection. Third, handcrafted features include exaggerated decorations, logo, retro designs, and natural properties, and intentional utilization is differentiated. Marine Serre's signature pattern suggests a suitable expression for the fabric to use the crescent moon for the season. Fourth, the collection expresses themes of inclusivity and cultural diversity. The results indicate that Marine Serre wants to contribute to a better future characterized by global coexistence.

• 한국의류학회지
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• 제46권6호
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• pp.1039-1057
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• 2022

The fashion system has been criticized for relying on a linear economy to reduce short-term costs and increase profits. Meanwhile, the circular economy strives to expand the value chain through a closed loop for companies, society, and the environment by separating consumption from resources. This study aims to elucidate the strategic characteristics of the technological measures that fashion companies and brands are trying to innovate into a sustainable fashion system on the basis of the circular economy concept. Thus, we conducted case studies by dividing the value chain of the fashion system into design, production, and consumption to identify the technological development of the circular fashion system from a technologization perspective that incorporates technological values. First, design appeared to strengthen emotional durability, design and process with circulation in mind, and fashion product digitalization. Second, production manifested itself as material development for the new fiber economy, improvement of non-environmental processes, and customization of demand-driven, responsive production. Third, consumption was the spread of the environmental consumption culture through the sharing economy platform, the realization of a virtual wearing experience to prevent rapid disposal, and the provision of information on sustainable consumption.

• 한국의류학회지
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• 제33권8호
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• pp.1280-1292
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• 2009

In the current fashion design, the 'environmental friendliness' affects the practically and conceptuality in all industry and culture sectors. This study seeks to examine specific design elements as the content of design factors in environment oriented fashion. The subjects of this paper are studied through scholarly journals that are confined to those from 1990 (when naturalism and ecology trends started to be in fashion) to February 2009. This study used 'Naturalism', 'Green', 'Environment-friendly', 'Eco', 'Sustainable', 'Well-being' and 'Lohas' as key words for the literature search. The analysis is performed through a content analysis and the unit of analysis is based upon the adjectives, nouns, and phrases related to the content of the design elements such as line, color, and textiles. In the results, more expression is natural, minimal, transformable, and sportive style in line, YR, white, soft, pale, and dull tone in color. The prominent textiles and texture were natural fabrics, environment-friendly fabrics, recycled fabrics, natural dyeing, functional finishes, rustic surfaces, flexibility, and extensibility. The results of this paper will help in future fashion design product development for environment-friendly fashion brands.

• 한국의류학회지
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• 제44권5호
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• pp.984-1003
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• 2020

The global fashion industry produces significant carbon emission and micro-plastics in oceans. Studies on sustainable design methods as such environmental issues in fashion are becoming intensely problematic. This study conducted a case study on 100 upcycle fashion brands to propose strategical upcycle fashion designs to compete in a sustainable fashion market. A literature review indicated that 3 types of textile wastes are generated as upcycling materials: post-producer, pre-consumer and post-consumer. Wastes are categorized together with 3 types of techniques: redesigning, reconstruction and handcrafting. This research derived 7 types of upcycle fashion designs that have the following features: to make luxury upcycle fashion products, to make sustainable grunge looks, to re-evaluate deadstocks, to recover vintage clothes, to convert waste into craft-arts, to offer solutions for damaged products, and to make zero-waste small fabric waste. The study results show that key drivers in the upcycle fashion design are the redesignability of materials and technique-related costs. This study implies that adopting appropriate design features can be a useful strategy for designers. New technologies will solve current problems and encourage them to design products in a new circular value system.

• 복식문화연구
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• 제31권4호
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• pp.533-557
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• 2023

Implementing a rural revitalization strategy will help spread traditional culture and promote the sustainable development of traditional handicrafts. Batik is a traditional handicraft made by residents in China's minority areas in their daily lives. This study was conducted because of a lack of objective methods for evaluating related project plans. This study was conducted to develop an index for the sustainable development of functional traditional batik production. This study had three major parts. The first part was a literature review that investigated sustainable and traditional batik dyeing and a field investigation carried out in Shitou Village, Danzhai County and Danzhai Paimo Village, Anshun, Guizhou to identify the factors that influence traditional batik production. The second part identified the factors identified in previous research that affect sustainable, traditional batik production and the projects executed to do the same. The third part was a survey conducted using the Delphi method. The results were analyzed, producing 10 influencing and 23 detailed factors that affect traditional batik production. Future research in this area should draw on various disciplines, investigate the direction in which traditional batik production is developing, and determine how to promote the sustainable development of other traditional handicrafts.

• 패션비즈니스
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• 제26권3호
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• pp.87-97
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• 2022

This study investigated the dyeability and color change of the natural dyes of SeaCell, a biodegradable functional fiber that is permanently added to cellulose fibers with natural additives extracted from seaweeds. The natural dyes used in the study are five dyes. Gardenia and turmeric, which are yellow-based natural dyes, Sappan wood and Lac, which are red-based natural dyes, and Indigo, a blue-based natural dye, were selected. The dyeability and color change according to the change of the mordant conditions and the number of times of dyeing were investigated. In addition, the dyeing properties and colors of cotton and silk fibers were compared under the same dyeing conditions as SeaCell. The study results are as follows. It was found that SeaCell had lower dyeing properties than silk, a protein fiber, in gardenia, sappan wood, and lac dyes, but had higher dyeing properties than cotton with the same cellulose component as SeaCell fibers. In the case of turmeric, it showed higher dyeing properties than cotton except for the no mordant condition. In the case of Indigo dye, SeaCell shows the best dyeability, indicating that it is a very suitable fiber for Indigo dyeing. As sustainable functional fibers are continuously developed in the future, natural dyes that are environmentally friendly and human-friendly are actively introduced and commercialized, and it is expected that they can be used as reference materials.

• 한국의류학회지
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• 제48권1호
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• pp.120-139
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• 2024

Considering the need for a clothing product design strategy for the sustainable growth of outdoor brands, this study analyzed an outdoor consumer survey applying selected sustainable elements, reflected the results in design planning, suggested prototypes, and presented a design strategy. The consumer survey was conducted from July 19 to July 25, 2022, and 216 respondents were used for analysis. As a result of the outdoor consumer survey analysis of selected sustainable elements, the most preferred outdoor design concept involved the keywords 'zero waste' and 'transformable design' from a sustainable economic perspective. An outer jacket design was then created focusing on these two keywords and a prototype was produced. The SCD (sustainability, consumer, designer) design strategy was presented as a strategy for sustainable growth of outdoor brands, and the key factors of this strategy are as follows: (a) application of sustainable design elements, (b) reflection of consumer opinions on sustainability, (c) designers' sustainable mindset and decisions.

• 복식
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• 제66권7호
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• pp.192-208
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• 2016

Due to the paradigm shift in fashion industry, its contribution to social activities and social enterprises' practice of ethical fashion has been on the rise lately. The surveillance and regulations of international community have increased in light of the betterment of working conditions and protection of the rights, and corporate social responsibility has been emphasized through consumers' interest in ethical consumption. In this regard, the fashion social enterprises' responsible and ethical management can both boost the trust in business and value-added. The study aims to propose feasible methods by exploring ways to induce support from central and local governments, which will lead to the activation of future fashion social enterprises and paradigms shift of consumers's perception and value. The sustainability of social enterprises requires management line or policies that consider social, environmental, economic, and political aspects of virtuous cycle, differentiated internally or externally. Fashion social enterprises also need ethic management and social responsibility management that are distinctive from general fashion enterprises. Thus, they will not be sustainable or differentiated unless entrepreneurial faith and role is not clear. Education and continuous promotion including upcycling are critical to build consumer base as they can make consumers spend ethically and recognize social enterprises. In addition, social education and public relations need to take place in order to internalize consumer pattern. The goal of sustainable corporate social activity is to change the awareness and become social investment that returns some profits to the society as members in line with reviewing corporate image. This can lead to establishing the foundation of securing a big comsumer market and winning the trust of the consumer's through corporate social responsibility and investment.

• 한국의류산업학회지
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• 제25권1호
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• pp.1-10
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• 2023

An eco-CMF design process is vital to the sustainable development of fashion products concerning both emotional and physical quality factors, thus extending the use phase of the product life cycle. Life cycle assessment (LCA) is widely used in other fields to evaluate environmental impact; However, the method is rarely adopted in fashion. While cooperating with design, technology, and the users, reflecting the CMF design process is an excellent approach to the sustainable development of fashion products. Moreover, it is likely to evoke favorable reactions in users toward products. Therefore, this study aimed to review the sustainable design strategies associated with CMF in the fashion industry. Using a systematic review, 135 papers that met the inclusion criteria were examined from peer-reviewed journal articles published between 1990 and 2022. They contained specific design processes or tools relevant to eco-CMF design. The search used the Web of Science database. After a rigorous search, the final six peer-reviewed journal articles were selected and underwent thorough content reviews. Then, the CMF design tools and frameworks for eco-design featured in the articles were carefully reviewed and analyzed. Finally, we proposed practical guidelines for the sustainable development of eco-CMF design in the fashion industry. The study outcomes revealed the need for concrete eco-CMF design processes, particularly for fashion products. Furthermore, more active research involving eco-CMF design processes for the sustainable environmental impact of fashion products is required.