• Title/Summary/Keyword: 지배적 디자인 결정요인

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Relationship among Dominant Design Determinant Factors, Product Core Elements and Dominant Digital TV (지배적 디자인 결정요인, 제품 핵심요소 및 지배적 디지털 TV간 관계)

  • Chang, Chunsoo;Cho, Keuntae
    • Journal of Technology Innovation
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    • v.23 no.4
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    • pp.177-203
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    • 2015
  • The objective of the study is to identify the relationship among dominant design determinant factors, product core elements and digital TV. For that, this study uses structural equation modeling through a questionnaire. As a result, dominant design determinant factors effect on product core element such as display, design, characters while display and design influence on dominant digital TV. The study is expected for our TV firms to utilize our research as basic data to build their strategy so as to keep as first movers forever.

Research on the Emergence of Dominant Design from Technological Competition in the Flat-panel Display Industry (평판 디스플레이 기술경쟁에서 지배적 디자인의 출현에 관한 연구)

  • Yoon, Inhwan;Lee, Heesang
    • Management & Information Systems Review
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    • v.37 no.2
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    • pp.63-85
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    • 2018
  • Electronic displays have developed as instruments that function as windows of information to satisfy the bidirectional needs of electronic device manufacturers and users. The cathode-ray tube (CRT) display once dominated the display industry. Now, the liquid crystal display (LCD) is dominant, and promising displays are competing to become the next-generation display. Displays reflect the characteristics of the information and communication technology (ICT) industries, such as technological changes, innovative features, and competitive dynamics, and have technologically evolved to dominate the industry and market through various ICT devices. This research utilizes a dominant design concept and examines the case of the flat-panel display industry to propose a comprehensive framework, which considers technological, organizational, and environmental characteristics, of the determinants influencing dominance in the technology-intensive ICT industry. The results show that a dominant design in the flat-panel display industry emerges from technological competition among several designs, based on technological characteristics and market acceptance, and dominates the industry and market by various environmental factors. Our results emphasize the difference between generic technologies and the speed of technological innovation and expand the understanding of the emergence of a dominant design. Furthermore, this paper suggests practical implications for establishing a competition strategy and strategic guidance for other ICT industries as well as the display industry.

A Study on the Determinant Process of Dominant Design of Smartphone Operating Systems (스마트폰 운영체제의 지배적 디자인 결정과정에 관한 연구)

  • Lee, Sang-Hyun;Park, Chul-Ju
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.127-139
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    • 2014
  • The purpose of this research is to present the major factors which determine dominant design of Smartphone OS and to verify a logical causal relationship with them and user satisfaction. To achieve this goal, OS compatibility, OS enhancement, Installed base, and network effect were presented as determinants of Smartphone OS which serves as the basis for determining dominant design and their logical causal relationship with user satisfaction was empirically analyzed. The results of the research showed that OS compatibility and OS enhancements had a positive effect on the expansion of user base. Of the two factors, OS enhancement showed that it does not only expand the user base but also acts as the cause for the fortification of the network effect. Furthermore, it was shown that OS enhancement had a direct positive effect on user satisfaction. The findings of this research are significant in its academic contribution as well as its potential for practical application by presenting the logical causal relationship in the process of determining OS dominant design an area which was previously untouched by empirical testing.

A Study on the Effect of Determinants of the Dominant Design on Intention to Continuous Use of Smartphone (지배적 디자인의 결정요인이 스마트폰의 지속적 사용의도에 미치는 영향에 관한 연구)

  • Yim, Myung-Seong;Lee, Sang-Hyun
    • Journal of Digital Convergence
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    • v.10 no.10
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    • pp.247-259
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    • 2012
  • The purpose of study is to advance current smartphone research past the limitation it faces being focused primarily on functional performance and to understand the causes of Smartphone diffusion. In order to do this, the dominant design concept was applied in examining the relationship between the determinants of the dominant design and the acceptance of smartphones. The research has yielded results which show that determinants such as technological superiority, number of installed based products, and availability of complementary goods have a positive effect on the intention to use smartphones and the attitude toward its use. Moreover, this study has contributed in broadening the understanding of dominant design by introducing the central concepts of dominant design which are not being dealt with in domestic studies and presenting the major variables which must be considered in the acceptance of smartphones.

Forecasting Next Generation Technology Using Lotka-Volterra Competition Model and Factors for Technology Substitution (기술대체 영향요인과 Lotka-Volterra 경쟁 모형을 이용한 차세대 기술 예측)

  • Kim, Hyein;Jeong, Yujin;Yoon, Byungun
    • Journal of Korea Technology Innovation Society
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    • v.20 no.4
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    • pp.1262-1287
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    • 2017
  • Recently, forecasting for next-generation technologies have influenced the competitiveness of companies. However, in previous studies, only extract factors influencing the adoption of technology have been investigated. Also, there are few researches on the importance of each decision factors or the competition between technologies. In this research, Lotka-Volterra model is used to confirm the technological competition in the new technology choice timing when the competition is intensified due to the emergence of new technologies. For purpose of this study, estimate the LVC model based on the data of the past competition and then derived the factors affecting the technology of competition and substitution from the literature survey. After that, we confirmed the factor value between the past and the present technology competition. The difference between the factor values derived from the previous step is used to revise the model estimated from the past data base. At this stage, regression analysis is used to derive the importance of each factor and use it as the weight. Through the correction model, the competitiveness is identified through 1:1 comparison with competition candidate technology and existing dominant design technology. In this research, we quantitatively propose the possibility that a specific technology can become a dominant design in the next generation, based on the difference in factor values and importance. This results will help the company's R&D strategy and decision making.

An Integrative Framework for Determining a Dominant Design : Focused on the Mobile Operating Systems (모바일 OS에서 지배적 디자인을 결정하는 요인의 통합적 프레임워크에 관한 연구)

  • Yoon, Inhwan;Lee, Heesang;Jung, Chul-Ho
    • Journal of Information Technology Applications and Management
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    • v.21 no.4_spc
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    • pp.309-329
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    • 2014
  • This paper proposes an integrative framework for determining a dominant design in the mobile operation systems. A dominant design has emerged as a de facto standard from traditional industries to ICT. ICT-related industries have been reorganized around the mobile industry in which the mobile operation system can be seen as a strategical keystone. In this paper, we develop a holistic approach for the emergence of a dominant design in the mobile operation systems. Firstly, we combined an integrative framework based on previous research findings with new determinants derived from cases of the mobile operation systems. Secondly, we categorized all determinants according to technological, firm-level and environmental factors within our proposed framework. Finally, we compared this framework to patterns coded from cases which include Android and iOS. This results show that a dominant design is likely to emerge as a result of the interaction of the determinants, not the influence of a single determinant. Furthermore, our proposed framework may extend the existing literature on dominant designs in both researchers and practitioners and provide implications to actors for establishing a competition strategy in the mobile telecommunication ecosystems.

해외리포트 - 독일 자동판매기 시장 현황

  • 한국자동판매기공업협회
    • Vending industry
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    • v.8 no.3
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    • pp.70-79
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    • 2008
  • $\Box$ 시장개요 o 독일 자동판매기 시장은 매출이나 수입, 수출량에서 큰 성장이 없다. 그러나 기존의 주를 이루던 음료, 스낵 자판기 이외에 다양한 자판기 물품 수요가 높아지고 있어 새로운 시장 개척의 기회가 되고 있다. o 자판기 시장의 대부분을 차지하는 음료, 스낵 자판기는 주로 사내에 비치되어 있다. 쉽게 거래처를 바꾸지 않는 독이 바이어 특성상, 기존 고객 유지와 신상품 개발이 주요 성공요인이 될 수 있다. o 자동판매기 시장의 특징은 담당 업체가 자판기 판매에서부터 지속적인 제품 조달 유지, 청소까지 맡게 된다는 점이다. 급격한 수요 증가가 예상되지 않는 한, 구매후의 서비스가 재구매 여부를 결정한다고 할 수 있다. $\Box$ 경쟁 동향 o 독일 자판기 시장에는 독일 제품과 더불어 프랑스, 네덜란드와 같은 주변 유럽국가의 제품들이 시장을 지배하고 있다. 대부분 한 업체에서 물품에 상관없이 다양한 자판기를 생산하고 있다. o 최근에는 선택의 폭이 넓은 복잡하고 다양한 자판기 제품이 인기를 끌고 있다. 박람회를 통해 선보이는 신상품에 대한 관심이 높아지고 있다. o 신선한 디자인과 다양해진 제품의 양이 새로운 구매 요소로 떠오르고 있다. 자판기의 위치 또한 중요한 변수가 되면서 좋은 위치 선점이 경쟁력 향상에 도움이 될 것으로 보인다. $\Box$ 마케팅 참고사항 o 자동판매기의 경우, 사업 파트너와의 협상이나 각각 상품에 따라 가격이 매우 유동적이다. 기존 시장에서의 기업 인지도 역시 가격 협상에 영향을 미치기 때문에 시장의 정확한 가격을 알아보기가 매우 힘들다. 자사의 가격이 곧 핵심역량을 나타내기 때문에 제3자에게 공개되는 일이 적다. o 독일에서는 우리나라와 달리 온라인 광고시장이 활성화되어 있지 않다. 자동판매기도 온라인 광고보다는 전문 잡지를 통해 광고한다. 올해에도 이런 경향은 지속될 것으로 보인다. $\Box$ 수출 시 참고사항 o 자판기 관련 제품의 독일 진출 시 현재까지 특별한 제약 사항은 없다. 관세는 1.7%이며 부가세는 다른 제품과 동일하게 19%를 적용 받는다. o CE 마크의 획득은 필수적이다. 독일 내 진출을 생각한다면 GS 마크를 획득하는 것도 도움이 된다.

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