• Korean Journal of Cognitive Science
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• v.25 no.3
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• pp.189-210
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• 2014

The present study investigated the perceptual span(or the span of effective vision) of junior-high school students during reading Korean, using the material and the moving-window display change technique used in Choi & Koh(2009). The 8 different window sizes were used in the experiment. They were 3, 5, 7, 9, 11, 13, 15 characters in size and the whole line. Reading rate, number of fixation, saccadic distance, fixation duration were compared between each window-size condition and the whole line condition. Considering the pattern of eye-movement measures above, the size of the perceptual span of junior-high school students in Korean reading may be estimated to be 9 characters, that is 4 characters to the right and 1 characters to the left of the fixation.

• Korean Journal of Cognitive Science
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• v.20 no.4
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• pp.573-601
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• 2009

The present study investigated the perceptual span during reading Korean, using the moving-window display change technique introduced by McConkie and Rayner(1975). Eight different window sizes were used in Experiment 1. They were 3, 5, 7, 9, 11, 13, 15 characters in size and the full line. Reading rate, number of fixation, saccadic distance, fixation duration were compared between each window-size condition and the full line condition. The reading rate was no higher in the full line condition than in the 15 character condition but was higher than in the other conditions. The number of fixations was no larger in the full line condition than in the 15 character condition, had a tendency to be larger than in the 13 characters condition, and was more than in the other conditions. The result pattern of the saccadic distance based on character was the same as that of the reading rate, and the saccadic distance based on the pixel was the same as that of the number of fixation. Similarly, for fixation duration, there was no differences between whole line condition and 15, 13, and 11 characters condition. The fixation duration had a tendency to be shorter in the 9 characters, and was shorter in the 7, 5, and 3 characters conditions than whole line condition. In Experiment 2, based on asymmetry of perceptual span, the 6 different window sizes(0, 1, 2, 3, 4 characters in size and the full line) were used. There was a difference only between the 0 condition and the other conditions in the reading rate, number of fixations, fixation duration. Considering the pattern of eye-movement measures above, the perceptual span of Korean readers extends about 6-7 characters to the right of fixation and 1 character to the left of fixation.

• The Journal of the Acoustical Society of Korea
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• v.29 no.5
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• pp.325-331
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• 2010

Categorical perception has been noted as characteristic properties of linguistic stimuli. In this study, Korean monosyllabic minimal pairs (consonant-vowel-consonant, CVC) were analyzed to understand perception boundaries between clinically confusing words. An efficient scheme has been developed to systematically synthesize temporal transition waveforms (11 steps) from one word to the target word for the pairs of /gom/-/gong/, /non/-/noon/, and /don/-/non/. The corresponding slopes, widths, and non-dominant factors of perception boundaries were analyzed for the total of 40 young normal subjects (20 males and 20 females). Results showed that there were relative pattern differences among confusing monosyllabic minimal pairs under categorical perception. For instance, the vowel difference within CVC pairs led to the lowest boundary performance in this experiment set. Data also indicated the potential application of the overall procedure for evaluating auditory functions and assisting rehabilitation programs.

• Korean Business Review
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• v.18 no.2
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• pp.61-81
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• 2005

As to the research method for this study, it examines the conceptional understanding of organizational politics along with existing theories, prior research and prior models on the perception of organizational politics. Empirical analysis concerning the six hypothesis of the research, is carried out based upon returned questionnaires. The subjects of the survey were more than sergeant executive of 51 units R.O.K Army. Out of the 350 copies of the questionnaire, 323 copies were returned of which 294 were used for analysis. Results indicated that perceptions of organizational politics were negatively related to job attitudes(eg. job satisfaction, organizational commitment, organizational citizenship behavior). The relationship between perceptions of organizational politics and organizational citizenship behavior was moderated by trust in supervisor. Finally, implications and future research suggestions are discussed.

• Phonetics and Speech Sciences
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• v.11 no.4
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• pp.19-33
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• 2019

This paper examines the perception of Korean phonemes by Egyptian learners of Korean and presents the learnability gradient of Korean consonants and vowels through High Variability Phonetic Training (HVPT). 50 Egyptian learners of Korean (27 low proficiency learners and 23 high proficiency learners) participated in 10 sessions of HVPT for Korean vowels, word initial and final consonants. Participants were tested on their identification ability of Korean vowels, word initial consonants, and syllable codas before and after the training. The results showed that both low and high proficiency groups did benefit from the training. Low proficiency learners showed a higher improvement rate than high proficiency learners. Based on the HVPT results, a learnability gradient was established to give insights into priorities in teaching Korean sounds to Egyptian learners.

• 한국IT서비스학회:학술대회논문집
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• 2010.05a
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• pp.310-316
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• 2010

본 연구는 정보기술의 사용(Usage)과 수용(Adoption)을 예상하는 목적보다는 웹 기반 협동합습 시스템사용 의도와 사용행위에 영향을 미치는 변수들을 폭 넓게 이해하고, 실질적으로 활용 할 수 있는 변수를 찾는데 목적이 있기 때문에 분해된 계획 행동 이론(Decomposed TPB)을 기반 하였고, 분해된 변수들 중 일부분(지각된 유용성, 지각된 용이성, 명시적 영향, 암시적 영향)과 웹 환경의 중요 요소인 '흥미성' 을 포함하여 사용의도(Use Intention)에 영향을 미치는 변수들을 2개 대학의 대학생 256명을 대상으로 자료를 수집하여 실증 분석하였다. 연구결과 다차원으로 분해된 일부 변수들 중 태도적 믿음 변수인 '지각된 용이성'을 제외하고 분해된 모든 변수가 사용의도에 긍정적 강한 영향을 미치고 있음을 알 수 있었고, 특히 주관적 규범(명시적 영향, 암시적 영향)변수는 준거집단을 통해서 웹기반 협동학습 시스템에 대한 행동의도나 인지에 영향을 줄 수 있는 중요 변수로 나타났다. 이러한 결과는 준거인이 되는 팀장은 팀원 및 학습자들과의 상호작용(협동학습을 통한 화상토론, 게시판정활동, 오프라인 정기 모임, 동영상 동시 시청)과 팀원 관리 및 운영하는 역할이기 때문에 새로운 정보 기술 및 시스템 사용 권유를 하거나, 직접 기술사용을 하는 주변 분위기는 협동합습에 참여한 학습자들에게 조금이나마 영향을 줄 수 있음을 추측 해 볼 수 있고 영향력 있는 중요변수임을 제시하였다.

• Archives of design research
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• v.15 no.4
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• pp.243-252
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• 2002

The enlarge the range of internet users require user centered design method what understanding of cognitive faculties about users by different age groups. This study aims at analyzing cognitive faculties about visual information on web interface by different age groups, presenting visual perception cognitive process model as an evaluation model and proposing an effective web interface design guideline, On the basis of analyzing cognitive faculties verified what each detail property of visual perception cognitive process model as form, color, space, movement and physiological, physical cognitive faculties had have individual cognitive faculties. As the result visual perception cognitive process model suggested in this study can be used as an evaluation model of web interface and users' cognitive faculties analyzed in visual perception measurement by different age groups can be applied as a web interface design guideline. In addition, this study has a meaning in that it makes a chance to extend a web designer's roles and establish a direction of future research by usability of different age groups.

• The Journal of the Korea Contents Association
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• v.17 no.4
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• pp.275-284
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• 2017

Modularity has merits in modifiability of product structure management and product arrangement. This feature helps consumer to expand the selection of products and to get customized products. Also consumers are drive satisfaction and reduce a post-purchase dissonance from role in a 'prosumer'. But expanding product's alternative would cause the overload confusion by rising complexity of information handling. Purpose of the study is to verify how interaction about option size and personal disposition are effected consumer's overload confusion. For this purpose we deducted 3 personal dispositions 'Regulatory focus', 'Product familiarity', 'Self-efficacy' that presented lead to potential effect of personal information handling by previous research. By statistical inquiry prevent focus group had perceived more overload confusion than promotion focus group in an expanding option size circumstances. And low Product familiarity and Self-efficacy group had perceived more overload confusion than high Product familiarity and Self-efficacy group in a expanding option size circumstances.

• Management & Information Systems Review
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• v.33 no.3
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• pp.59-76
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• 2014

This research tries to present the role of Jung, which is well known as Koreans' traditional emotional attachment in service recovery process. Prior research on the service recovery have focused on relationship among perceived justice, recovery satisfaction and forgiveness. Especially perceived justice including distributive, procedural, and interactional justice has addressed as most important antecedents of recovery satisfaction. Although the pivotal role of emotional factors for successful service recovery has agreed by many researchers, relatively little attention has been paid to this issue. During the service recovery process, even if customer perceived recovery effort from service provider as justice one, they might feel displeasure or dissatisfaction. It means prior researches have underestimated the importance of emotional aspect, especially for Korean perspectives. In this study, we examined customer reactions to service failure and recovery process in restaurant service settings. Specifically, we focused on the moderating effect of 'Jung' on the paths between perceived justice and outcome variables such as forgiveness and recovery satisfaction.

• Management & Information Systems Review
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• v.36 no.3
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• pp.1-16
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• 2017

As purchasing power of Chinese consumers has increased and their purchase channels have become more various, Chinese consumers are paying more attention to foreign products and purchasing more of them as well as the domestic goods. With great expectations, many companies in different nations are scrambling into the Chinese market. In this situation, Chinese consumers have a wider range of choices when selecting and purchasing goods, thereby trying to take several factors into account in order to choose the best one in a limited time. This study is about how much country-of-origin image, brand attitude and corporate social responsibility influence Chinese consumers' quality perception and their purchase decisions. The study result shows that country-of-origin image, brand attitude and corporate social responsibility all have a positive effect on perceived quality of the consumers, and among those three, the brand attitude is found to be the most influential factor. It also shows that perceived quality brings a positive effect on purchase intention. Also, in terms of difference in product categories, the influence of corporate social responsibility on perceived quality and the influence of perceived quality on purchase intention are shown greater in dairy products than in PC. This study has academic significance as it has investigated consumer behavior, considering each different factor above. Also it has practical significance since it offers an implication on the marketing strategies of the companies that are planning to advance into the Chinese market in the future.