• Journal of Digital Convergence
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• v.11 no.10
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• pp.79-94
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• 2013

Perceived value of the property and determine the satisfaction and accommodation factors impact factor in customer satisfaction, and perceived value of factors for the tourists and the the satisfaction degree of freezing gareul analysis in the following results are derived. First, the economics of accommodation, convenience to the tourists, but the perceived value and accessibility and facilities that do not affect the show better, second, the perceived value, affordability, amenities, increase tourists' satisfaction showed.

• Korean journal of communication and information
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• v.35
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• pp.362-393
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• 2006

The purpose of this manuscript was to investigate the effects of issue involvement and relation of perceivers to comparison targets on the magnitude of third person perceptions. The investigation was expected to help us to understand the underlying process of third person effect hypothesis. Data was collected from adult residents in Ohio, United States by telephone survey in 2003(n=524). Like most other third person effect studies, this study supported the hypothesis: Respondents perceived more media effects on others than themselves for both 'Negative media portrayals of smokers' and 'News coverage of Roman Catholic priest's sexual scandals'. Results of five hypothesis tests suggest that when relationship between a perceiver and a particular comparison target is present third person perception is explained more by cognitive components than motivational components. In this case, third person perception varies with comparison target's issue involvement while it is independent of social distance between the perceivers and the comparison target. Also, perceivers' issue involvement positively correlates with the magnitude of third person effect. Based on the results, it is concluded that when perceives or a comparison target is involved in a message cognitive processes accounting for the relationship can impact the magnitude of third person effect. An important theoretical implication of the study is that third person effect is, to some extent, related with framing effect and priming effect.

• Proceedings of the Korea Society of Costume Conference
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• 2003.05a
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• pp.40-40
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• 2003

본 연구의 목적은 재킷, 와이셔츠, 넥타이 색과 지각자의 성별에 따른 남성 정장착용자의 이미지 지각의 차이를 밝히고, 성별 및 연령에 따른 남성 의복의 색 선호도의 차이를 조사하는 데 있었다. 연구방법은 준실험방법이며, 피험자간(between-subjects) 실험설계를 사용하였다. 2$\times$2$\times$2$\times$2의 요인설계로서 지각자의 성별(2), 재킷 색(2), 와이셔츠 색(2), 넥타이 색(2)을 독립변인으로 사용하였다. 재킷 색은 진남색과 회색을 택하였고, 와이셔츠 색은 흰색과 파란색이었으며 넥타이 색은 빨강과 파랑이었다. 이미지 지각을 측정하는 문항은 6개 차원의 7점 양극 형용사 쌍으로 구성된 의미미분척도였으며, 그 차원은 능력, 품위, 활동성, 선호평가, 남성성, 현시성이었다. 피험자는 서울 시내에 거주하는 20, 30대 남녀 각각 132명씩 총 264명이었다. 자료분석은 SPSS 프로그램을 사용하였으며, 통계 분석방법은 Cronbach의 $\alpha$-신뢰도 계수 산출, t-검증, 사원변량분석, 이원변량분석, 일원변량분석과 Duncan의 다중범위검증을 실시하였다.

• 한국정보교육학회:학술대회논문집
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• 2007.08a
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• pp.108-113
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• 2007

온라인 학습 환경을 효율적으로 구성하는 것은 학습자의 학습 성공을 촉진할 뿐만 아니라 학습과정의 이해에 절대적으로 필요한 일이다. 만일 학습자와 교수자가 효율적으로 교류하면 학습자가 느끼는 심리적 거리감은 상당히 최소화될 수 있을 것이다. 이 연구는 학습자들의 온라인 학습에서 교류적 거리의 구조 지각은 성별에 따라 달라지는가를 알아보고 온라인 환경에서의 수업만족도, 지속성, 학업성취도에 가장 큰 영향을 미치는 구조의 하위영역이 무엇인지를 밝혀 학습자들의 학습효과를 체계적으로 높일 수 있는 온라인 환경의 요소를 탐색하는데 있다. 설문을 통해 수집된 자료는 연구 목적에 따라 다양한 분석을 실시하였다. 이 연구 결과 학습자의 일반적 특성인 성별에 따른 교류적 거리의 구조 지각수준은 의의있는 차이가 없었다(p>.05). 교류적 거리의 구조 지각수준과 학습자가 지각하는 수업만족도간에 의의있는 상관이 있었으며, 학습자의 학습 지속성과도 통계적으로 의의있는 상관이 있는 것으로 나타났다. 그러나 학업성취도와 교류적 거리의 구조 지각수준 간에는 유의의한 차이가 발견되지 않았다(p>.05). 교류적 거리의 구조 하위영역 중 수업만족도에 대한 영향력이 큰 하위영역은 과정 상호 작용이며, 학습 지속성에 대한 영향력이 큰 하위영역은 내용 구성요인으로 나타났다.

• Journal of Digital Convergence
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• v.13 no.6
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• pp.141-150
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• 2015

This study examined the negative influence of ambiguity on the attitude toward ads by using mediating variable, perceived interpretation difficulty. It also tested the moderating effect of thinking style between ambiguity and perceived interpretation difficulty. In results, we found as follows. 1) Perceived interpretation difficulty is higher in case of higher ambiguity than lower one. 2) The influence of ambiguity on perceived interpretation difficulty is moderated by thinking style. 3) Attitude toward ads is more unfavorable in higher perceived interpretation difficulty than lower one. The results of this study may provide the implications that ambiguity ads using digital convergence media has to be connected to positive attitude for being successful and marketing staffs must consider thinking style as a key success factor to establish global advertising strategy.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.3
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• pp.191-199
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• 2015

The purposes of this study are to examine the predictability of variables related to SNS intention to use in collaborative learning and provide some new implications. Based on Technology Readiness and Acceptance Model (TRAM), we hypothesized that optimism, innovativeness, discomfort, insecurity as personal disposition variables, subjective norm as a social variable, and perceived usefulness and perceived ease of use as cognitive variables would predict SNS intention to use. For this study, 274 'Share Leadership' students in E university completed surveys and it was analyzed by multiple regression analysis. The results of this study showed as follows. First, optimism, innovativeness, discomfort, and subjective norm predicted perceived ease of use. Second, optimism, insecurity, subjective norm and perceived ease of use predicted perceived usefulness. Third, subjective norm, perceived ease of use and perceived usefulness predicted SNS intention to use. From this, it is revealed that positive technology readiness predict much more than negative technology readiness do and the role of teacher and peers is very important.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.587-594
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• 2023

The purpose of this study is to examine the factors influencing the intention to use the Metaverse from various angles based on the Extended Technology Acceptance Model and Value-based Adoption Model. Specifically, we examined whether there is a difference in perception of the Metaverse and in factors affecting the intention to use the Metaverse between the Metaverse experienced and non-experienced. For this purpose, the variables were classified into the technical characteristics of the Metaverse (interactivity, content quality), perceived benefits (perceived usefulness, perceived enjoyment), and perceived sacrifices (perceived risk, perceived complexity) and a survey was conducted with university students. The findings of this study indicate that the perceived interactivity, usefulness, and enjoyment of the Metaverse had a major impact on the intention to use the Metaverse for those without Metaverse experience, whereas enjoyment of the Metaverse had the greatest impact on the intention to use the Metaverse for those with Metaverse experience. Based on the study results, we provided marketing strategy implications for continuous growth and development of the Metaverse industry.

• 한국벤처창업학회:학술대회논문집
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• 2022.04a
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• pp.135-139
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• 2022

현재 COVID-19 전염병으로 인해 전 세계적으로 오프라인 상점 대신 소비자는 전자 상거래를 선호하는 추세이다. 이에 실시간 상호작용과 상거래의 통합인 '라이브 커머스'가 각광받고 있다. 국내 라이브 커머스 시장규모가 2023년에는 10조원이 넘어설 것이라는 전망에 비하여 연구가 현저히 적은 실정이다. 이에 본 연구에선 라이브커머스의 가치와 소비자의 동기가 적극적인 소비자 행동인 E-WOM 의도를 어떻게 예측하는지 살펴보았다. 라이브 커머스의 가치로는 쾌락적가치, 실용적가치, 상징적가치와 감정적가치로 분류하였다. 또한 수단-목적사슬 이론 및 이용과 충족 이론을 적용하여 설명하였다. 종속변수인 E-WOM 의도와에 사이에서 라이브커머스의 주역할을 하는 판매자를 매개변수로 설정하였다. 이때 판매자의 상호작용성과 신뢰도로 구분짓고 연구를 설정하였다. 그리고 지각된 위험성을 조절변수로 활용하여 지각된 가치들과 판매자의 사이에서 영향이 있는지 살펴보였다. 본 연구의 설문 응답 대상은 네이버 라이브 커머스 이용 대상자 410명을 대상으로 진행하였다.

• Korean Journal of Cognitive Science
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• v.25 no.3
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• pp.189-210
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• 2014

The present study investigated the perceptual span(or the span of effective vision) of junior-high school students during reading Korean, using the material and the moving-window display change technique used in Choi & Koh(2009). The 8 different window sizes were used in the experiment. They were 3, 5, 7, 9, 11, 13, 15 characters in size and the whole line. Reading rate, number of fixation, saccadic distance, fixation duration were compared between each window-size condition and the whole line condition. Considering the pattern of eye-movement measures above, the size of the perceptual span of junior-high school students in Korean reading may be estimated to be 9 characters, that is 4 characters to the right and 1 characters to the left of the fixation.

• Korean Journal of Culture and Social Issue
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• v.13 no.1
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• pp.115-136
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• 2007

A trustworthy counseling relationship is an important variable for an effective counseling progression and counseling goal achieving. This study was designed to examine effects of ambivalence over emotional expressiveness and counselor perception on working alliance. Objects of this study were clients in university counseling centers, counseling centers for adolescents and private counseling institutes. Clients were asked to answer an ambivalence over emotional expressiveness questionnaire, a counselor perception questionnaire and a working alliance questionnaire. Total 97 cases were collected and the data was analysed by multiple regression method. The results were as followed; ambivalence over emotional expressiveness was not significantly related to working alliance. However, counselor perception was significantly related to working alliance. That is, the more positively counselors were perceived, the better working alliance was. Effects of counselor perception's sub-factors on working alliance were also found; attractiveness was significantly related to working alliance but trustworthiness and expertness were not. An interaction of ambivalence over emotional expressiveness and counselor perception on working alliance was also significant. As for those clients who were high at the ambivalence over emotional expressiveness, working alliance was increased in case they had positive counselor perception. In conclusion, it is not personality factors but that counselor perception that makes the difference in working alliance