• Korean Security Journal
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• no.43
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• pp.99-120
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• 2015

This research aimed at analyzing health behavior of private security guards applying planned behavioral theory. In order to achieve the above purpose, this research conducted purposive sampling on the security guards who live in Seoul Gyeonggi region. Excluding unfaithful response and abnormal outlier, material of 187 persons was used for analysis. As the concrete analysis method, multiple regression analysis and logistic regression analysis to presume exploratory factory analysis(EFA), Polyserial Exploratory Factor Analysis(EFA), Polyserial correlation analysis, and causal relationship between each variable. The result can be summarized as follows. First, attachment, attitude subjective standard on behavior, perceived behavioral control appeared to positively influence affirmative(+) effect on health behavior continuance will. Second, attachment had no meaningful influence attitude toward behavior. Third, attachment had affirmative(+) influence on health behavior continuance will. Fourth, perceived behavioral control had affirmative(+) influence on realization of health behavior, possibility of practising health behavior increased by about 62.9% when perceived behavioral control increased by 1 unit.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.239-251
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• 2022

This study investigated the purchase intention of TikTok Live Commerce users by applying the Decomposed Theory of Planned Behavior(DTPB). This study conducted a survey of 512 users with experience in purchasing TikTok Live Commerce in China. Result of the analysis, first, it was found that attitudes, subjective norms, and perceived behavioral control all had effect on the purchase intention of TikTok live commerce. Second, it was found that perceived usefulness, interactivity, and perceived enjoyment had a positive effect on attitudes, but perceived ease did not have a statistically significant effect. The third,friend was found to have an effect on subjective norms. It was found that self-efficacy had a significant effect on perceived behavior control, but the facilitating condition did not significantly affect perceived behavior control.

• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.569-581
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• 2017

The purposes of this study were to investigate knowledge, attitude, subjective norms, perceived behavior control, behavioral intention, and compliance of standard precautions (SPs) in healthcare-associated infection (HAI) control among nursing students and to identify influencing factors for SPs compliance in HAI control. A descriptive correlation study was conducted. Participants were 223 nursing students recruited from three universities in a metropolitan city. Data were collected by self-administered questionnaires. On average, 87.0% of the knowledge questions were answered correctly. The mean SPs compliance score was 4.30 out of 5. There was no significant correlation between SPs knowledge and compliance. There were statistically significant correlation between SPs compliance and attitude, subjective norms, perceived behavior control and behavior intention. Perceived behavior control and behavior intention were significant predictors for SPs compliance among nursing students and these two variables explained 21.9% variance of SPs compliance among nursing students. Although, nursing students' SPs knowledge and compliance were acceptable level, their perceived behavior control was relatively low. SPs compliance among nursing students can be enhanced by increasing their behavior intention and perceived behavioral control. Education program for SPs in HAI control for nursing students which is designed with appropriated educational strategies is need to be developed and evaluated to enhance their capacity to deal effective and safe clinical practice.

• Journal of Digital Convergence
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• v.18 no.9
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• pp.145-157
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• 2020

The purpose of this study is first to analyze the effects of university students' autonomous motivations to start a business on their attitude toward entrepreneurship, subjective norms, and perceived behavioral control, second to analyze the effect of university students' attitude toward entrepreneurship, subjective norms, and perceived behavioral control on entrepreneurship intentions, and third to analyze the moderating effect of entrepreneurship education for university students on entrepreneurship intention. Based on the previous research, a research model and a research hypothesis were established. 251 questionnaire responses were collected through a survey of university students in Seoul and Gyeonggi Province and empirical analysis was performed using SPSS 24 and AMOS 23. As a result of the analysis, first, the autonomous motivation was found to have a positive effect on attitude, subjective norms, and perceived behavioral control. In addition, attitude, subjective norms, and perceived behavioral control all showed a positive effect on entrepreneurship intention. Entrepreneurship education for university students was found to control the effect of subjective norms on entrepreneurship intention and the effect of perceived behavioral control on entrepreneurship intention in the positive direction. The results of this study can contribute to the establishment of more effective educational policies and startup support program planning that can increase the entrepreneurial intention of university students.

• Journal of Digital Convergence
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• v.17 no.1
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• pp.389-401
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• 2019

The purpose of this study is to clarify the relationship between servicescape experience of visitors to professional baseball stadium, control perception on the spot, consumption emotion, and revisit intention. A total of 273 questionnaires were analyzed using SPSS 20.0 and AMOS 20.0. The validity of the data was verified through frequency analysis, reliability analysis, confirmatory factor analysis, and correlation analysis. The hypothesis was verified by structural equation model analysis. First, servicescape has a statistically significant effect on control perception. Second, the control perception in the servicescape has a significant effect on the consumption emotion. Third, servicescape effected consumption emotion. Fourth, consumption emotion had a significant influence on the revisit intention. The results of this study suggest that visitors to baseball stadiums can induce revisit intention through positive experience of servicescape. The specific discussions and implications are described in the text.

• Management & Information Systems Review
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• v.33 no.4
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• pp.99-118
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• 2014

Using the theory of attribution, this study investigates the determinants if controllability and explores underlying dimensions of online information credibility, and then investigates if the credibility of online information influences the users' intention to use the online information for evaluating or judging the involved products. Moreover, as a research attempt to investigate the impacts of online information credibility, this study examines whether the main effect of perceived online information credibility on the intention of using online information to make a decision of purchase is mediated by both perceived risk and perceived usefulness. A total of 287 survey forms were collected from online consumers. We examined reliability by exploring internal consistency of the multiple item scales in the overall sample. Convergent and discriminant validity were also examined for evidence of construct validity. Then, PLS technique was employed to test the research model. As a result of analyzing data from a dataset of 287 responses via PLS technique, it is found that (1) both sources (controllability and stability) of perceived credibility are significantly associated with both perceived risk and perceived usefulness, and (2) perceived risk as well as perceived usefulness partially mediate the link between the two sources of credibility and intention to use. The findings of this study also suggest that the two dimensions of online information credibility influence information recipient's intention to use. Moreover, the online information including descriptions about controllability and stability can trigger potential consumers to perceive risk about consumption of the informed products and services. Therefore, providing online information with highly described controllability and stability can increase not only the credibility of the online information itself, but also the intention to use the online information through perceived risk and usefulness.

• Culinary science and hospitality research
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• v.16 no.2
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• pp.15-30
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• 2010

This study investigates the effect of seriousness and controllability of service failure on perceived fairness, reliability, satisfaction and loyalty of customers. The result of the study is as follows. First, it was expected that a control-attribute and a seriousness-attribute would have an negative(-) impact on perceived fairness-attribute; however, the result showed that both did not have an negative impact on it. Next, a fairness-attribute of a procedure had a significant effect on trust, and a fairness-attribute of interaction and a fairness-attribute of distribution had a significant effect on trust and satisfaction. Lastly, trust had a significant effect on satisfaction while satisfaction had a significant effect on loyalty. Based of the result of this study, food-service enterprises need to perform a fast process of a recovery to overcome service failure rather than confirming a control-attribute and a seriousness-attribute of service failure. Also, they should set up a process of the recovery in the order of trust, satisfaction, and loyalty and check if this process is promptly carried out.

• Journal of the Korean Society for information Management
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• v.34 no.1
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• pp.291-316
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• 2017

The purpose of this study was to examine comics library user's behavioral intention using the extended theory of planned behavior. In order to verify the effects of variables, such extended variables as comics likeability and service factor were added to such basic variables of the theory of planned behavior as subjective norm, attitude and behavioral control. Study findings are as follows: user's attitude had the biggest effects on their behavioral intention of reuse of Comics Library, and it was followed by subjective norm, service quality and perceived behavioral control, in order. Comics likeability exceptionally had no direct effects on behavioral intention, but it had indirect effects via the mediation of attitude, subjective norm and perceived behavioral control. And second, comics likeability and service quality had power of explanation for such basic variables as attitude, subjective norm and perceived behavioral control, respectively, thus verifying their effects on behavioral intention as extended variables.

• Korean Journal of Construction Engineering and Management
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• v.25 no.1
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• pp.23-31
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• 2024

This study highlights the importance of understanding the fair bidding behavior of bid practitioners in order to eliminate bid-rigging, which has a detrimental impact on the construction industry and the overall economy. The research collected survey data from bid practitioners in the Daegu and Gyeongbuk regions of South Korea and analyzed the causal relationships between attitudes towards bid-rigging, subjective norms, perceived behavioral control, and the intention to engage in fair bidding using PLS-SEM analysis. The analysis results confirm that attitudes towards bid-rigging and perceived behavioral control are significant variables predicting the intention to engage in fair bidding among bid practitioners. This indicates that bid practitioners' perceptions of bid-rigging and personal behavioral control influence their willingness and actions towards fair bidding. The insights gained from this research provide valuable insights into bid practitioners' behavioral changes and can aid in the development of policies and measures to promote fair bidding and prevent bid-rigging.

• Korean Journal of Cognitive Science
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• v.20 no.4
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• pp.573-601
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• 2009

The present study investigated the perceptual span during reading Korean, using the moving-window display change technique introduced by McConkie and Rayner(1975). Eight different window sizes were used in Experiment 1. They were 3, 5, 7, 9, 11, 13, 15 characters in size and the full line. Reading rate, number of fixation, saccadic distance, fixation duration were compared between each window-size condition and the full line condition. The reading rate was no higher in the full line condition than in the 15 character condition but was higher than in the other conditions. The number of fixations was no larger in the full line condition than in the 15 character condition, had a tendency to be larger than in the 13 characters condition, and was more than in the other conditions. The result pattern of the saccadic distance based on character was the same as that of the reading rate, and the saccadic distance based on the pixel was the same as that of the number of fixation. Similarly, for fixation duration, there was no differences between whole line condition and 15, 13, and 11 characters condition. The fixation duration had a tendency to be shorter in the 9 characters, and was shorter in the 7, 5, and 3 characters conditions than whole line condition. In Experiment 2, based on asymmetry of perceptual span, the 6 different window sizes(0, 1, 2, 3, 4 characters in size and the full line) were used. There was a difference only between the 0 condition and the other conditions in the reading rate, number of fixations, fixation duration. Considering the pattern of eye-movement measures above, the perceptual span of Korean readers extends about 6-7 characters to the right of fixation and 1 character to the left of fixation.