• Title/Summary/Keyword: 지각된 동기

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A Study on the Spending Behaviors, Related to the Cognitive Age of the Female Consumers in the Elderly Generation and Different Types of Their Lifestyles (Part1) (뉴실버 여성소비자의 지각연령과 라이프스타일에 따른 의복구매행동연구 (제1보))

  • Kim, Jung-Sil;Lee, Sun-Jae
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.10
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    • pp.1535-1547
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    • 2008
  • The purpose of this research Is to inquire into the aspects of consumers' perception of age and their lifestyle and to reveal the effect of variability in spending behaviors themselves. A survey was carried out regarding the consumers of the new elderly generation aged 55 and above. 561 respondents were surveyed. residing in Seoul and Metropolitan areas. Factor analysis from the exploratory reconnaissance, Cronbach's $\alpha$, K-average community and multivariate analysis, multi-recurrence and crossing analysis($\chi^2$ verified), were used for statistics analysis. In conclusion, the cognitive age only shared a marginal relationship with lifestyle, most people in their forties stood out in this part of the research. The change of the cognitive age and lifestyle of the new elderly generation is expected to be a variable in the clothing purchasing behavior in the future. As the population of the new elderly generation increases, there is a need for changing views towards the new elderly generation and there is no doubt that it is a main target within marketing trends in the elderly generation industry.

An Empirical Analysis of the Relationships among Perceived Feedback, Motivation, and Use for Contribution in Knowledge Management Systems (지식관리시스템에서 지각된 피드백, 동기, 지식기여 간의 관계에 대한 실증분석)

  • Kang, Hee-Taek;Oh, Han-Mo
    • Journal of the Korean Operations Research and Management Science Society
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    • v.37 no.1
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    • pp.73-88
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    • 2012
  • This study examines the role of perceived feedback and motivations on the use for contribution in Knowledge Management Systems (KMS). An individual expects responses from others when he or she posts the knowledge or questions of soliciting knowledge in KMS. If an individual posts a message and there are many responses, motivation to use KMS will develop. Prior research has considered feedback a potential factor that would affect an individual's motivation, such as self-efficacy, but there is few prior works that have tested empirically on how feedback can influence an individual's motivations as well as the use for contribution in KMS. Perceived feedback can be categorized into feedback on posted knowledge and feedback on knowledge request postings. The results of the study show that motivations such as organizational reward, knowledge self-efficacy, and enjoyment of helping, except for social reward, are associated with the use for contribution. Our results also show that among perceived feedback, feedback on posted knowledge affects motivation and use for contribution while feedback on knowledge request postings directly influences the use for contribution.

The impact of perceived executive function on the middle school students' mathematics achievement scores (지각된 실행기능 수준이 중학생의 수학성적에 미치는 영향)

  • Kim, Geun-Young;Kim, Do-Whan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.5
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    • pp.2063-2071
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    • 2012
  • Mathematics is among the most important subjects in the middle school curriculum, yet the most hated subjects by students. The present study investigated the role of perceived executive functioning on the middle school student's mathematics achievement, after controlling for other psychological factors. Results showed that the students levels of executive functioning was predictive of their mathematics achievement test scores, even after motivational and attitude variables were controlled. The impact of the executive functioning was especially noticeable for the low achievers. On the other hand, for those whose scores were high, biological variables were the only significant predictors of their scores. The results of the present study imply that the intervention programs for improving mathematics achievement of middle school students should consider the different effect of cognitive and psychological factors on their achievements.

An Analysis of the Perceived Risk, Shopping Motive, and Purchase Intention of the Social Commerce (소셜커머스의 지각된 위험, 쇼핑 동기, 구매의도와의 관계 분석)

  • Noh, Mi-Jin;Lee, Kyung-Tag
    • The Journal of Information Systems
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    • v.20 no.4
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    • pp.205-232
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    • 2011
  • With the rapid growth of internet technology, social commerce has played an important and central role in the online shopping area. Thus, we focus on the factors that influence on the adoption of social commerce. This study analyzes the relationship between perceived risk and the shopping motive in social commerce, and investigates whether the shopping motive significantly impact the purchase intention of the social commerce. The perceived risk is comprised of social risk and psychology risk, and the shopping motive is formed from personal motive and social motive. Finally, we analysis a moderating effect of collectivism. The results indicated that the personal motive was negatively affected by the social risk and psychology risk, and social motive was negatively affected by the psychology risk. The social risk and psychology risk had negative effect on the purchase intention, and personal motive and social motive had positive effect on the purchase intention of the social commerce. Finally, low collectivism seems to have the negative effect of the purchase intention by the perceived risk. The implications of integrating perceived risk and shopping motive into the proposed social commerce adoption model are discussed.

A Rehabilitation Method for Unilateral Neglect Patient using a Pressure Sensor (압력센서를 활용한 편측무시환자 재활치료방법)

  • Lee, Hyeon-Gi;Hyun, Hun-Beom;Hong, Ji-Heon;Lee, Hyun
    • Proceedings of the Korea Information Processing Society Conference
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    • 2015.04a
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    • pp.259-262
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    • 2015
  • 편측무시란 뇌졸중 환자에게서 나타나는 지각 손상의 한 종류로 말초 운동 및 감각 신경의 손상과 상관없이 손상된 대뇌반구 반대변의 공간과 신체의 지각이 감소된 증상이다. 현재 편측무시환자에 대한 치료는 환자가 책상에 앉아 팔과 손가락만으로 치료를 하는 소운동적인 방법으로 한 가지 치료효과만 기대할 수 있고, 환자들 또한 지루함과 피곤함을 쉽게 느끼게 된다. 또한, 서서 활동하기 힘든 편측무시환자들은 적당한 재활/치료방법이 없고, 안전성 측면에서도 여러 가지 문제가 발생할 수 있다. 따라서 본 논문에서는 편측무시환자들이 앉아서 안전하게 재활/치료할 수 있는 재활도구를 개발하고자 한다. 특히, 지루한 재활프로그램에 게임요소들로 동기 및 흥미 유발하여 지속적으로 재활/치료를 하며 압력센서 기반의 시각재활과 신체재활의 복합적인 재활을 연구하고자 한다.

The Effect of Perceived Health-Related Physical Risk and Negative Social Image of Smokers on Smokers' Feelings of Guilt Related to Smoking (건강 위험 지각과 흡연자의 부정적 이미지가 흡연 관련 죄책감에 미치는 영향)

  • Park, Hayeon;Kang, Jungsuk
    • Science of Emotion and Sensibility
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    • v.18 no.4
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    • pp.99-108
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    • 2015
  • A majority of past studies have tried to investigate cigarette consumption in terms of smoker's cognitive aspects. However, smokers may experience feelings of guilt as a negative emotion while satisfying hedonic and social motive via cigarette consumption. Particularly, feelings of guilt associated with smoking may be induced when smokers' cigarette consumption contradicts their ideal self-concept or social self-concept. The research thus studied smoker's psychological mechanism, focusing on feelings of guilt associated with cigarette consumption. The results indicated that as smokers perceived physical harm associated with their cigarette consumption more than hedonic benefits from the cigarette consumption, they were more likely to experience feelings of guilt related to themselves and others. As smokers perceived social images of smoker as more negative, they were more likely to experience feelings of guilt related to others. Lastly, smokers' experiencing feelings of guilt related to themselves and others had a positive effect on smoking cessation intent. The research findings suggest that the anti-smoking campaign inducing guilt related to smokers' themselves (e.g., raising the price of cigarettes) and others (e.g., anti-smoking ads displaying physical damage of secondhand smoke on family members) can increase smokers' cessation intent.

The Moderating Effect of Self-efficacy on the Relationship between Regulatory Focus and Service Attachment in Live-commerce (라이브커머스에서 소비자의 조절초점성향과 서비스애착 관계에 미치는 자아효능감의 조절효과에 관한 연구)

  • Sung, Jung-yeon
    • Journal of Venture Innovation
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    • v.6 no.4
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    • pp.83-97
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    • 2023
  • The growth of the live commerce market allows you to conveniently and simply start live commerce anytime, anywhere with a smartphone. The use of smartphone services provides continuous communication and is used while feeling psychological attachment, and it leads to psychological attachment, self-consistency with consumers themselves, and self-identity. This study focuses on the motives and perceptions of consumers using live commerce. In other words, we will examine the relationship with service attachment through the moderating effect of self-efficacy and control focus tendency as consumers' personal and psychological characteristics. In other words, the tendency of regulatory focus, which determines the direction of behavior of consumers according to their motives and goals, affects the service attachment of live commerce. We believe that self-efficacy, which is personal confidence and belief that you can plan and execute on your own for the desired outcome in a given situation or task, will control this relationship. As a result of this research, consumers who highly perceive prevention focus were more likely to avoid negative consequences and pursue safety and obligations. Their attachment to live commerce services was stronger, offsetting their confidence and self-efficacy. When using live commerce services, the more they perceive that information acquisition is beneficial, the higher their belief, and self-efficacy, so service attachment, which is an emotional experience as well as a cognitive experience, is strongly formed for consumers with a preventive focus to avoid safety-seeking and negative consequences. Through the present research results, we believe that it will be helpful in operating strategies and management for companies and small business owners who want to understand the psychological behavior of consumers in using live commerce services.

A Case Study of Synchronization-Based Group Music Therapy for Promoting Peer Interaction of Children With Autism Spectrum Disorder (자폐범주성장애 아동의 또래 간 상호작용 촉진을 위한 동기화 기반 그룹 음악치료 사례)

  • Kim, Jiyun
    • Journal of Music and Human Behavior
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    • v.17 no.1
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    • pp.97-125
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    • 2020
  • This case study examined the effects of synchronization-based group music therapy for improving peer interaction of children with autism spectrum disorder (ASD). The participants were five children between the ages of 6 and 10 with ASD. A total of eight 30-minute music therapy sessions were conducted two times a week. During sessions, target behaviors (i.e., engagement in joint action, synchronized movements, eye contact, and initiation of social interaction) were observed and analyzed. Also, the PIPPS-P was completed by parents to identify behavioral changes in real-life environments from pretest to posttest. Following the intervention, all of the participants showed increases in synchronized movements with peers and attempts to initiate social interaction. In addition, parents rated their children's play behavior as being improved in their everyday living environment. These results support that synchronous movements between children with ASD, which were facilitated with rhythmic cueing, led to enhanced engagement in joint action. Considering that those movements are the basis for further social skills (e.g., play behavior), this study also indicates that synchronization-based group music therapy could be an effective therapeutic approach for improving the peer interaction of this population.

Differences in the coach's leadership, exercise participation motivation and exercise satisfaction perceived by participants in living sports (생활체육 참여자들이 지각한 지도자의 리더십, 운동참여 동기 및 운동만족의 차이)

  • Kim, Jae-Deung
    • Journal of Convergence for Information Technology
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    • v.11 no.10
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    • pp.182-193
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    • 2021
  • The purpose of this study was to investigate the differences in coach's leadership, exercise participation motive, and exercise satisfaction according to the demographic characteristics of participants in living sports. In order to achieve the purpose of this study, 194 members(men and women) who have participated regularly in living sports at sports centers in Seoul and Gyeonggi Province were selected as a population, and data were collected by using the scales of leadership, exercise participation motivation, and exercise satisfaction, and then the statistical analysis was performed accordingly. The results of analysis were as follows; first, there were significant differences in leadership, exercise participation motive, and exercise satisfaction according to the gender of the participants in living sports(Willks' Lambda=.864, F=.886, p<.05). Second, there were significant differences in leadership, exercise participation motive, and exercise satisfaction according to the age of the participants in living sports(Willks' Lambda=.706, F=.453, p<.01). Third, there were differences in leadership, exercise participation motive, and exercise satisfaction according to the number of exercise participation of living sports participants(Willks' Lambda=.915, F=.704, p<.01). In conclusion, if differentiated instruction is done in the field of living sports according to the demographic characteristics of participants, it will have positive effects on the practice and exercise satisfaction.

Influence of the Career Plateau of Food Service Industry Employees on Their Turnover Intention: The Moderating Effect of Organizational Support (외식서비스기업종사원의 경력정체가 이직의도에 미치는 영향: 조직경력개발지원의 조절효과)

  • Lee, MiJung;Shim, JiHyun
    • Journal of Service Research and Studies
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    • v.6 no.2
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    • pp.117-131
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    • 2016
  • This study analyzes the influence of the career plateau perceived by food service industry employees on their turnover intention. The perception of career plateau is classified as either structural or content-driven. This work also examines how organizational support (formal and informal) for career development affect turnover intention in their interaction with career plateau (structural and content-driven). The research hypothesis was objectively verified based on an analysis of the data on 255 employees. As a result, the structural and content-driven career plateaus perceived by employees were observed to have a positive overall effect on their turnover intention. Aslo, informal organizational support for career development moderates the relationship between career plateau and turnover intention but not formal organizational support.