• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.235-244
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• 2009

The object of this research is to analyze the impact of the four dimensions of on-line game attributes, challenge, social interaction, entertainment and actuality, on customer satisfaction and loyalty. At the same time, mediating effects of switching barriers, such as switching cost and attractiveness of alternatives on the relationships between customer satisfaction and customer loyalty are also analyzed. The results showed that the challenge, social interaction, entertainment had significant effects on customer satisfaction. Customer satisfaction also effected customer loyalty. Another important result is that switching cost and attractiveness of alternatives played an intermediating role between customer satisfaction and customer loyalty.

• Proceedings of the Safety Management and Science Conference
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• 2010.04a
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• pp.303-313
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• 2010

본 연구는 음식물처리기 제품품질을 구성하는 차원 및 속성을 VOC(voice of customer)분석을 통해서 도출하고 소비자의 특성에 따라 음식물 처리기 제품품질 속성의 중요도 차이에 대한 분석과 고객만족에 영향을 미치는 품질속성에 대하여 분석하였다. 그 결과 소비자의 특성에 따라 음식물 처리기 제품품질 속성의 중요도의 차이와 고객만족에 영향을 미치는 품질속성을 도출하였으며, 본 연구 결과는 향후 음식물 처리기 제품개발에 고객의 니즈를 반영하는데 도움이 될 것으로 기대된다.

• Journal of Internet Computing and Services
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• v.10 no.3
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• pp.159-172
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• 2009

The purposes of this study were to identify factors affecting the quality of universities' e-learning contents from the perspectives of learners and to find out specific solutions for improving them. To achieve these goals, research questions were established as follows: 1) What factors were influencing the quality of universities' e-learning contents, and how were learners perceived about each factor(by its importance and satisfaction)? 2) Were there any differences on the learners' perceptions about each factor(by its importance and satisfaction)? 3) What were any specific ways to enhance the quality of universities' e-learning contents? The participants were of 543 university students who took at least one e-learning course and were living in the metropolitan areas(Seoul, Incheon, Gyeonggi). The survey questionnaire was consisted of 38 items developed through the literature review. To analyze the data collected, factor analysis and paired-sample t-test were conducted. The results were as follows: Five identified factors influencing the quality of universities' e-learning contents from the perspectives of learners were instructional strategies, learning contents, usability, evaluation/feedback, and interface design, and all identified factors were statistically significant differences among the learners' perceptions of its importance and satisfaction. The analysis results of importance-satisfaction matrix by each factor showed that 1) learning contents was the factor that current status should be at least continuously maintained, 2) usability, instructional strategies, and evaluation/feedback were the factors that learners' satisfactions still need to be increased although those importances were not relatively high, and 3) interface factor was important, while learners' satisfaction toward it was not much high so that solutions to increase the satisfaction need to be immediately considered. Based on the results, several suggestions to enhance universities' e-learning contents from the learners' perspectives were also recommended.

• Culinary science and hospitality research
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• v.20 no.4
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• pp.253-265
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• 2014

This study was empirically to investigate awareness of the on-the-job training of university students of co-op programs and satisfaction of the training for their job intention. The main study results as follows; First, the results of the influential relationship between the importance of on-the-job training and the satisfaction with the training, it was found that students participating in on-the-job training is related to curriculum of the department, job specification, language ability, and future job prospect. Second, the results of influential relationship between the importance of on-the-job training and the satisfaction with the job intention was connectivity factor. That is why the students had the intention to work for a company that is matched for their major and the company where they took the on-the-job training. Third, the results of influential relationship between the satisfaction with the on-the-job training and the satisfaction with the job intention, satisfaction with the on-the-job training was influenced by the satisfaction with the job intention. Through the on-the-job training, it was evaluated that work ability and skills of the students were improved, and they were satisfied with the future employment.

• Proceedings of the Korean Environmental Sciences Society Conference
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• 2017.10a
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• pp.175-175
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• 2017

• Proceedings of the Korean Environmental Sciences Society Conference
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• 2019.10a
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• pp.187-187
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• 2019

• Proceedings of the Korean Environmental Sciences Society Conference
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• 2018.10a
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• pp.210-210
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• 2018

• Proceedings of the Korean Institute of Landscape Architecture Conference
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• 2019.03a
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• pp.23-26
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• 2019

• Journal of Nutrition and Health
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• v.50 no.4
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• pp.383-390
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• 2017

Purpose: This study investigated the importance and performance of food/nutrition labeling. The aim was to determine how important students consider food nutritional labeling, utilization of nutrition labels in daily life, and consumer satisfaction of current nutritional labeling. Methods: This study was conducted using a primary survey of students at one high school in Seoul. A total of 300 of 382 questionnaires were analyzed. Results: Regarding difference analysis of the importance-performance of food/nutrition labeling, importance showed higher scores than performance in all 10 attributes. According to the results of Importance and Performance Analysis (IPA), 'health, weight control and maintenance, proper dietary habits, and personal satisfaction' displayed both high importance and performance in the first quadrant. Importance of two factors (health and nutritional factor and effects of media and education) of the 10 attributes positively influenced overall satisfaction in the multiple regression analysis. Conclusion: To develop healthier food choices, it is necessary to educate adolescents about food/nutrition labeling and improve the food/nutrition labeling system.

• Journal of Environmental Impact Assessment
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• v.24 no.3
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• pp.217-232
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• 2015

This study is to examine the section-based stream management with environmental characteristics and user monitoring. In Jeonjucheon, upstream section located near to Jeonju Hanok village has very good water quality and natural stream landscape. In case of mid/down streams, water quality is good and heavy concentration of facility leads to high use rates of these sections. The questionnaire consists of 5 parts: user characteristics, use behavior, citizen participation, importance rank, and Importance-Satisfaction(IS). 383 out of 454 responses with listwise deletion are used for demographic analysis and IS Analysis. In terms of citizen participation through 'ecological experience activity' and 'stream stewardship activity', 'occasional participation' shows the average of 78% in all three sections. For importance rank, the results arranged in order of priority show 'water quality' > 'green corridor' > 'trail' in up/down streams and 'water quality' > 'vegetation management' > 'trail' in midstream. Therefore, 'water quality' appears to be the most important variable among 13 variables. At last, the results of ISA indicate that all 10 variables need to be improved as satisfaction is lower than importance. In addition, 'plant management' variable falls into 'concentrate here' quadrant where importance is high and satisfaction is low.