• The monthly packaging world
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• s.281
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• pp.79-85
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• 2016

최근 소득 수준 향상, 삶의 질 개선에 의해 중국 화장품산업이 폭발적으로 발전하고 있다. 시장 규모가 확대됨에 따라 화장품 포장 디자인도 크게 변화하고 있다. 로레알 등 글로벌 브랜드 외에도 많은 로컬기업들이 제품의 글로벌 포장화를 이끌며 빠르게 발전하고 있는 추세이다. 다음에 코트라 방정 상하이무역관의'중국 미용 화장품시장 기획조사(2) : 시선 사로잡는 정밀포장, 화장품에 가치를 더하다'보고서를 통해 빠르게 성장하고 있는 중국 화장품시장 동향과 포장 디자인의 최신 트렌드를 살펴보도록 한다.

• International Area Studies Review
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• v.20 no.2
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• pp.141-172
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• 2016

The aim of this study was to view Korean Hallyu stars, the advertisement models of Korean cosmetics brands, as human brands in the Chinese cosmetics market. Furthermore, this study attempted to verify whether the attributes of human brands, such as reliability, professionalism, attraction, intimacy, similarity and favorable impression, affect Chinese consumers' affection toward Korean celebrities, and whether such Chinese consumers recognize the authenticity of the products, sellers, and companies of Korean cosmetics brands advertised by Korean stars. The results of empirical analysis indicated that among the attributes of Korean stars, the advertisement models of Korean cosmetics companies, Chinese consumers' affection toward Korean stars was positively affected by reliability, attraction and similarity, but not by professionalism, intimacy and favorable impression. Furthermore, results showed that the consumers' affection toward Korean stars positively affected the authenticity of the brands advertised by the celebrities.

• International Area Studies Review
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• v.21 no.2
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• pp.97-120
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• 2017

This study attempted to examine how Chinese consumers' brand authenticity of Korean cosmetic brands are related to brand loyalty through brand aura. In other words, this study observed how Chinese consumers' brand authenticity, which includes product, employee and corporate authenticity related to Korean cosmetic brands, influence on the consumers' brand loyalty through brand aura. To this end, we surveyed Chinese consumers visiting Korean cosmetic brand shops in department stores, discount stores and large shopping malls in Beijing, Shanghai, Guangzhou in China. A total of 400 surveys were used in the empirical analysis. The results of empirical analysis confirmed that product, employee, and corporate authenticity of Chinese consumers have for Korean cosmetic brands positively influenced on brand aura. Furthermore, results showed that Chinese consumers' brand aura of Korean cosmetic brands had a positive effect on brand loyalty. The results of this study provide implications to help Korean cosmetic companies gain a competitive edge in the Chinese cosmetic market by understanding Chinese consumers' authenticity of their brands and building brand images and using differentiated marketing strategies that can induce brand aura.

• International Commerce and Information Review
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• v.18 no.4
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• pp.81-112
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• 2016

About 60 percent of cosmetic products sold in the dominant Taobao internet shopping mall proved recently to be counterfeit products made in China. This paper is to investigate the anti-counterfeiting strategies to clean up fake goods for Korean cosmetics which have been exported to China. Using the scienter rule the paper classified the forgery action for Korean cosmetics into four broad groups - counterfeit, piracy, illegally distributed product, and brand prior register. This paper suggested interior company's anti-counterfeiting strategies for each group, focusing on the construction for an integrated anti-counterfeiting system including consumer's rationality through the government cooperation between Korea and China.

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.239-248
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• 2017

As China has rapid economic growth and the increase of national income that makes the development of Chinese cosmetic industry has huge market potential of the industry. But most of the cosmetics market is monopolized by foreign companies, the local cosmetics production enterprises are not equipped with professional production equipment. In these reasons Chinese cosmetics have low quality, inadequate research and development, poor cosmetics brand, unclear marketing, trade and technical barriers and other issues. In order to fulfill the purpose of this paper, data analysis was carried out focusing on domestic & foreign research papers, statistics, reference books, research reports, internet websites etc. As a result of the analysis, in order to increase the export of Chinese cosmetics, it should be strengthened the development of manufacturing technology and brand creativity, eradicating illegal copies, use the online market circulation way, the construction scheme, and cosmetic technical barriers and deregulation should be through the diversification of propaganda, etc. This paper describes that the project of Chinese cosmetics export increase and find the inspirations from other products of export. But national, regional specific programs which have huge information is the future research topics.

• The Journal of the Convergence on Culture Technology
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• v.9 no.3
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• pp.371-376
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• 2023

Time-honored Brand refers to a product, technology or service with a long history, and refers to a brand that has a traditional Chinese cultural background and deep historical heritage, and has been socially recognized and has formed an excellent reputation. Some Time-honored Brand are developing, but some Time-honored Brand are facing a crisis of survival, and the Chinese government and society are announcing various support policies to strive for continued development. Currently, there is a lack of research on Time-honored Brand in Korea, so this study analyzed the history, current status, and competitiveness of the Chinese cosmetics brand XieFuchun. As a result of the research, XieFuchun is the first cosmetics company in China, has manufacturing techniques inherited from traditional culture, and currently maintains a significant market share. XieFuchun's competitiveness was analyzed using the 5-Forces model, and implications and development models for Time-honored Brand enterprises were presented.

• Korea Trade Review
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• v.41 no.4
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• pp.185-219
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• 2016

The Chinese cosmetics market is rapidly expanding, but various problems have also emerged, including exaggerated advertisement, lack of accurate information on product usage and the emergence of imitation products. For this reason, cosmetics companies have been making efforts to convince Chinese consumers of their brand authenticity and trust. In particular, Korean cosmetics firms have been using Hallyu stars who are largely popular among Chinese consumers as a means to raise their brand authenticity and trust. The aim of this study was to view Hallyu stars as human brands in the Chinese cosmetics market and verify whether the Chinese consumers' attachment toward Korean celebrities help the consumers perceive the authenticity of the brands advertised by the stars, and whether such brand authenticity affects the Chinese consumers' trust in Korean cosmetics brands. Furthermore, based on the fact that brand authenticity is defined and classified differently according to the type of product, this study observed the authenticity of Korean cosmetics brands from the aspect of product, employee and company based on previous research conducted on cosmetics brand authenticity. To this end, this study surveyed Chinese consumers for a month by using a representative survey website (http://www.sojump.com) that actively shares information related to cosmetics. A total of 394 surveys were used in the empirical analysis. The results of empirical analysis indicated that Chinese consumers' attachment toward Hallyu stars spreads to the Korean cosmetics brands advertised by the celebrities to have a positive effect on the brand authenticity perceived by Chinese consumers, including the authenticity of product, employee and company. Results also showed that the authenticity of Korean cosmetics brands, including product, employee and company, affected Chinese consumers' trust in the brands. The results of this study can provide implications regarding advertising or marketing strategies using Hallyu stars that can be utilized by Korean cosmetics companies to improve brand authenticity and reliability perceived by Chinese consumers in the Chinese cosmetics market, where brand authenticity and reliability are important.

• Prospectives of Industrial Chemistry
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• v.22 no.1
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• pp.12-22
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• 2019

탈모 인구의 증가로 국내 탈모 시장이 빠르게 팽창하고 있으며, 탈모 관련 산업이 성장기에 진입하였다. 탈모시장은 탈모관리제품, 기기, 관리실 및 의료 시술로 세분화되고 있으며 관련 신제품들이 개발되고 있지만 샴푸와 같은 화장품 시장의 규모가 가장 크게 자리 잡고 있는 상황이다. 세계 헤어케어 관련 화장품 시장은 중국의 탈모 관련 미용산업 시장규모가 매우 크며, 국내 기업들도 중국 탈모 시장에 선진출하기 위해 제품개발 및 마케팅을 강화하고 있다. 이러한 시장동향과 더불어 국내에서는 새로운 소재 개발과 함께 안전하고 기능성이 뛰어난 탈모방지 화장품의 요구가 확대되고 있는 추세이다. 따라서 본 기획에서는 현재 기능성 헤어케어 제품들의 시장분석과 동업계 현황, 5-Force 분석을 통한 경쟁상황, 수요전망 등에 대하여 소개하고, 향후 탈모방지 화장품시장의 발전 가능성과 향후 전략 방안을 제시하고자 한다.

• Journal of Convergence for Information Technology
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• v.12 no.4
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• pp.303-315
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• 2022

This study compared and analyzed Japan and China, two major competitors to Korea, in the male cosmetics market, which has been shifted dramatically by the outbreak of COVID-19, with implications for the ASEAN market in mind. Questionnaire copies collected from 300 men in Generation MZ living in Korea, China, and Japan were used for analysis, and SPSS 21.0 was used to conduct a statistical analysis of the collected questionnaires. The following are this study's results: First, this study identified their purchase behaviors. The average amount of money the male respondents spent on buying cosmetics was below KRW 30,000 in Korea, China, and Japan. Functionality and texture ranked as top factors contributing to cosmetics purchases in all the three countries. Second, with regard to brands preferred by the respondents, Korea and China were open to foreign brands, while Japan mostly preferred its domestic brands. Functionality and texture ranked as top factors contributing to cosmetics purchase in all the three countries. Second, with regard to brands preferred by the respondents, Korea and China were open to foreign brands, while Japan mostly preferred its domestic brands. Third, this study found changes in the use of cosmetics since the outbreak of COVID-19. The respondents' biggest skin concern since COVID-19 was acne in Korea and Japan and increased sebum excretion in China. Concerns about sebum were commonly ranked high across the three countries. Based on these results, this study is suggested as a reference to improve the export competitiveness of Korean male cosmetics in the ASEAN market.

• Korea Trade Review
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• v.41 no.5
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• pp.63-87
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• 2016

Despite its rising labor costs these days, China still serves the role as 'World's Factory' thanks to a great deal of foreign direct investment, still remaining one of the world's highest, and the global companies, which have been willingly establishing foreign subsidiaries in China. While enjoying the benefits from the Chinese market, these global companies can now take advantages of another market; the one of Korea. If a product produced by a certain global company is actually manufactured in the local factory in China and the product meets specifications of Rules of Origin, the product shall receive preferential treatment under China-Korea FTA. In the perspective of global market, therefore, it is found that China-Korea FTA may have negative effects on chemical industry in Korea, which is considered one of the representatives of China-Korea FTA. This study examines such risks by network analysis, with several cases of 'Beauty or Make-up Preparations (HS Code 3304).' Analysis shows that Korea is classified as the marginal country group but not main country group when it comes to beauty products family. So this can be a great chance to the global cosmetic companies with local factories in China in the sense that they can increase their sales towards the market of Korea based on the China-Korea FTA. Under these concerns, this study suggests two policy alternatives for the chemical industry in Korea to deal with current challenges rising from China-Korea FTA. The suggested alternatives are: to actively attract the global chemical corporations which are yet to directly enter the Chinese market; and to invest on chemical products with high potential of growth as a priority.