• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.2
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• pp.212-223
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• 2004

The purpose of this study is 1) to identify Chinese environment for investment and apparel market, 2) to analyze the current situations of Korean fashion brands＇entry to Chinese market, 3) to analyze the marketing strategies to China according to product category, and 4) to identify merits and problems of Chinese market. For data collection, secondary resources were collected, and the telephone interview with merchandisers were implemented with brand managers. Twenty-one fashion brands were included for the study. Results of the study were as followed： 1) China was a big potential apparel market due to its rapid economic growth. Apparel purchase behavior and clothing preference of Chinese consumers were various by regional groups. 2) The motives of entry to China were to competition in domestic markets, saving raw material cost. The entry modes to China were direct export, license and regional manufacturing system. 3) Marketing strategies were to pursue high quality branding, high pricing and placing strategies with high-class department stores. Also star marketing were used with ＂Han Rue＂. Also various promotion strategies were implemented such as fashion show and unique VMD. 4) The merits of Chinese market were high potential market for export, close proximity, cultural similarity and Han-Ryu syndrome. Problems of Chinese market for export were lack of experts on Chinese market, fierce competition in China, and unstable economic policies.

• Nuclear industry
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• v.16 no.12 s.166
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• pp.64-69
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• 1996

월성 원자력발전소와 같은 중수로에 쓰이는 개량 핵연료(CANFLEX)가 새로이 개발돼, 중수로형 원자력발전소의 안전성은 물론 경제성을 크게 향상시키게 되었다. 한국원자력연구소와 캐나다원자력공사는 최근 천연 우라늄을 사용하는 개량 핵연료(CANFLEX-NU)와 순환 우라늄을 사용하는 고연소도 핵연료(CANFLEX-RU)의 공동 개발에 대한 협정을 체결하였다. 이를 통해 우리 나라는 중국$\cdot$아르헨티나$\cdot$터키 등 중수로 발전소 건설을 추진중인 제3국 핵연료 시장에 단독 진출할 수 있는 교두보를 마련하였다. 개량 핵연료를 노후되는 기존 중수로 원전에 사용할 경우 향후 10년간 약 400억 원의 비용절감효과가 예상된다. 한국원자력연구소 중수로핵연료개발팀(팀장 석호천 박사)이 캐나다원자력공사와 공동 개발한 중수로용 개량 핵연료의 개발 경위 등을 알아본다.

• Proceedings of the KSCN Conference
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• 2003.05a
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• pp.98-99
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• 2003

본 연구의 목적은 한국인과 일본인, 중국인의 선호 음식류 및 조리법과 외식행동을 조사하여 향후 일본, 중국 외식시장 진출 시 기초 도구를 마련하고자 하였다. 연구 대상은 인천국제공항 면세구역 내 출국을 대기하는 한국인과 일본인, 중국인을 대상으로 하였다. 설문 표본 추출은 연구자의 판단에 의한 판단 표본추출법을 사용하였다. 설문방법은 연구자 외 1인이 직접 설문하였다. (중략)

• The monthly packaging world
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• s.158
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• pp.168-185
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• 2006

제지업계 원자재 · 환율 이중고/ (주)오토닉스 5상 스테핑 모터 드라이버 CE 인증/ 식품업계 대용량 팩 요구르트 인기/ 우정산업본부 제3자 물류산업 진출/ 목재업체 원자재 파동 등 이중고/ (주)풀무원 업계최초 '완전표시제' 도입/ 농산물업계 포장재비 정부 지원 불합리/ 제약업계 10% 이상 낱개포장 의무화/ 온니테크 RFID 자동화 양산설비 가동/ 롯데제과(주) 월드컵 이벤트로 시장 주도/ 테트라팩(유) 2006 월드비즈니스어워드 수상/ 식품업계 다양한 김치 포장기술 개발/ 식품업계 설설 끊는 즉석밥 경쟁/ 물류업계 물류시스템 전반 인증제 도입/ 롯데제과(주) 설레임, 중국서 짝퉁 발견/

• Digital Contents
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• no.11 s.114
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• pp.82-89
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• 2002

보안업계 최대 화두인 '통합 보안 솔루션'을 내놓고 안철수연구소와 시만텍테크놀로지가 진검승부를 벌이고 있다. '안철수연구소'는 국내 토종 보안기업으로 절대강자의 자리를 고수하고 있다. 최근 본격적으로 중국과 일본 진출 전략을 수립하며, 세계 보안업체 열 번째 자리를 차지하겠다는 포부를 밝히고 있다. 시만텍테크놀로지는 IDC의 자료를 인용하여 2001년 전세계 보안 소프트웨어 시장의 12%를 차지한 1위 업체임을 밝힌 바 있다. 수년 전까만 해도 단순 안티바이러스 업체로 여겨지던 시만텍이 이렇게 세계 1위 보안솔루션업체로 성공할 수 있었던 요인은 무엇이었을까? 다국적기업인 시만텍과 토종기업인 안철수연구소를 찾아가 보았다.

• Korea Journal of Hospital Management
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• v.12 no.2
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• pp.112-132
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• 2007

The purpose of this study was to basically review of the China Medical Industry. China affiliate World Trade Organization(WTO) in 2001. In accordance with the provisions of WTO, China have to open the medical industry from 2003. To do this, the contents of this article is China medical industry, investment circumstance of capital, medical market-open plan of outbound-base, and national medical market policy in now and future.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2012.10a
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• pp.197-199
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• 2012

크루즈관광산업은 국제적 금융위기에도 불구하고 지속적 성장세를 유지하고 있으며 국제 크루즈선사들의 아시아 진출에 따라 동북아 크루즈관광산업은 최근 급속도로 성장하고 있다. 한편, 국내 크루즈산업은 크루즈항만을 중심으로 하는 수용태세가 미흡하며 국적 크루즈선사의 육성도 중국, 일본에 비하여 부족한 실정이다. 이 연구에서는 동북아 크루즈시장의 성장에 대응하기 위한 중장기 정책방향의 수립과 더불어 크루즈항만의 활성화전략 및 정책적 개선방안을 제시하였다.

• Korean journal of food and cookery science
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• v.31 no.3
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• pp.344-351
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• 2015

The purpose of this study is to improve Korean food market competitiveness in China, and to develop product diversity. Therefore, the paper will discuss and analyze the feasibility of combining Korean and Chinese cuisines. The paper is based on a SPSS-analyzed survey of 255 Jiangsu residents focusing on the concept of breakfast, and the recognition of and preference for Korean food. The result showed a high level of eating out for breakfast in Jiangsu province and the expectation of many options. The respondents generally preferred porridge, steamed stuffed dumplings, noodles and other options that are relatively convenient. Korean foods such as bulgogi, samgyeopsal, tteokbokki and bibimbap generally enjoyed a high degree of recognition and preference. This study selected bulgogi, jeyukbokkeum, dakgalbi and japchae as the stuffings for steamed dumplings and an evaluation of sensory attributes including saltiness, sweetness, spiciness, and gravy was conducted using 30 professionals. Relatively high scores were recorded in all aspects. Compared with the reference product, the dumplings with Korean food stuffing achieved higher scores. As a new development and attempt, the steamed dumplings with Korean food filling evaluated during this test demonstrated feasibility and enormous market potential. The study provides a new direction and reference value for the Chinese breakfast market and for the penetration of Korean food into the Chinese market.

• Information Systems Review
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• v.18 no.1
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• pp.105-124
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• 2016

This study conducts an empirical analysis to show the effect of social influence and cloud service system quality on the continuous use of cloud service. In particular, this study focuses on the control effects of collectivism in South Korea and China. The research model is designed based on the technology acceptance model and SERVQUAL service quality model of PZB. The factors that influence the cloud service customers in China and South Korea are also analyzed. This study has several practical implications for consideration by South Korean cloud service vendors who plan to enter the cloud service industry in China.

• Journal of Korea Port Economic Association
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• v.28 no.1
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• pp.159-178
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• 2012

Recently, Global network expansion strategy of GTOs(Global Terminal Operator) coupled with each country's port policy, plays huge role for the evolution of modern container port. The Chinese ports can be regarded as the major markets to the GTOs. However, there are scant of researches for finding the key success factors of GTOs' strategies when they consider to invest in overseas. In this respect, the aims of this study were to draw out the evaluation variables for successful investment strategies of GTOs, and to calculate the selected target ports. The 14 variables are selected including the variable named 'development potentiality of a port' through literature reviews. Using the Factor Analysis (FA) based on selected variables, four principal factors were extracted such as 'ability for port operating and cargo generating', 'the trade route and volume', 'the calling potentiality for large vessels' and 'the possibility of utilization of existing infrastructure'. In addition, the weights of factors and variables are evaluated through Fuzzy AHP method. As a result, 'ability for port operating and cargo generating' is chosen as the most important factor among principal factors as scored 0.343, and 'the development potentiality of a port' (0.107) is represented as the most important variable among 14 detailed variables. In overall, from the Global Terminal Operator's point of view, Shanghai is ranked as most suitable port for operating new terminal among the top 5 Chinese ports.