• Journal of Convergence for Information Technology
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• v.8 no.5
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• pp.251-261
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• 2018

Under the great influence of ICT technology, China is forging ahead steadily and rapidly in the area of smart farming. In the last decade, Chinese government has carried out strategic plans to promote its economic development in agriculture, such as the plan of Made In China 2025 and One Belt One Road initiative. This thesis's objective is to analyze how such plans and initiative can provide 'windows of opportunity' to the development of smart farming industry in China. China led the development of smart agriculture by making a T-shaped rise which is composed with 'One Belt One Road Initiative and Made in China 2025 Plan. This thesis is divided into three types as path-following catch-up, path-skipping catch-up, path-creating catch-upAs this thesis also manages to provide some implications on the export strategies of South Korea's smart farming industry by understanding chinese samrt farm industry.

• Journal of the Korean Data and Information Science Society
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• v.27 no.4
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• pp.875-886
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• 2016

In this study, we investigate an influence of the China government's software support policy on the revenue of software export. In the analysis in the areas of technology development, manpower development, quality control and marketing reinforcement from 2008 to 2014, it has been found that the amounts of the policy influence and annual revenue of software export increase simultaneously, proving that the China government's support policy has a close relationship with the software export revenue. However, the annual ratio of the software export revenue to the gross software production revenue has decreased over the period, which indicates that the growth of software industry in China has been mainly driven by domestic market.

• Korea Trade Review
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• v.43 no.6
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• pp.113-138
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• 2018

The purpose of this research is to analyze how the Chinese cosmetics certification system works as a Non-Tariff Barriers(NTBs) for Korean exporting companies to access the Chinese market. China is the largest market for Korea's cosmetic exports, but China's policy of protecting domestic industry has become a barrier to Korea's cosmetics exports to China. Therefore, this research, through the analysis of regulations of the Chinese certification system for imported cosmetics. revealed that there are such problems as ① information leakage ② duplication of inspection ③time delay. In order to verify those problems, surveys and face-to-face interviews with Korean cosmetic exporting companies to China have been conducted. In conclusion, Chinese cosmetics certification system not only protects its own industry, but also serves as a NTBs to disturb the access of imported cosmetics to the Chinese market in order to foster Chinese cosmetic industry.

• International Commerce and Information Review
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• v.16 no.5
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• pp.117-149
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• 2014

The purpose of this study is to apply the concepts discussed in the previous studies on the China's country image and its impact to the Korean market, to provide basic information about the characteristics of the Korean market for Chinese companies to enter the Korean market, and to provide suggestions related to the country image for Korean companies when they want to enter foreign markets. For this purpose, a survey of 265 college students and workers in Seoul was analyzed using SPSS 2.0 and AMOS 21. The results are as follows. First, the dimensions of China's country image were found to be composed of five factors: fundamental image, socioeconomic image, prestige image, relationships image, and affective image. Second, among the dimensions of China's country image, fundamental image, socioeconomic image, and affective image had a positive effect on product image, and prestige image had a negative effect. Third, affective image was found to have influence on the attitude towards the product. Fourth, China's overall product images appeared to influence consumer attitudes. Fifth, the consumer attitudes to Chinese products appeared to affect the purchase intention. Sixth, for the consumer group whose own consumer ethnocentrism is low, compared to high, images of Chinese products showed a more positive impact on consumer attitudes. In the conclusion, we discussed the implications derived from the empirical results and suggested for future research.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.333-334
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• 2012

본 연구는 한국과 중국의 여성잡지에 나타난 화장품 광고의 비교를 통하여 광고표현에 대한 국가 간의 차이점을 분석한 연구이다. 한국과 중국 여성잡지 화장품 광고를 내용 분석한 결과, 중국 여성잡지 화장품 광고에서 소비자의 시선을 사로잡기위한 이미지나 상품이 한국의 광고에 비하여 강조되고 있다. 같은 여성 화장품의 여성잡지 광고를 사례를 통하여 비교해 봄으로서 한국과 중국 간의 이론적인 배경을 통한 문화의 차이를 규명하고, 현재 한류의 열풍을 타고 성장하고 있는 한국 화장품 회사들의 중국시장 진출을 위한 광고의 전략 수립에 있어서 본 연구가 광고 전략수립의 가이드라인을 제시하고자 한다.

• Journal of Navigation and Port Research
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• v.28 no.8
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• pp.699-707
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• 2004

The purpose of this paper is to conduct an empirical analysis in order to how cooperative relationships such as joint venture, management cooperation and agency contracts affect the business performance of Korean freight forwarders. In order to fulfill the paper objective, this paper examines the roles of freight forwarders and business environment of Chinese markets.

• International Commerce and Information Review
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• v.13 no.2
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• pp.51-73
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• 2011

Because of the slowdown in economic growth of developed countries, emerging countries are appearing as the new global market. Each country is paying attention to the BOP market of emerging countries to substitute for the markets of import demand of advanced countries due to the global financial crisis. Europe and Japanese corporations are set on taking over the BOP markets, highly appreciating the potential of BOP market. Now it is high time that Korea should recognize the possibility of BOP market and analyze emerging countries and set up strategic planning to react to them. China and India have the highest latent ability as emerging countries in Asia. Korea is well positioned within the market thanks to the conclusion of CEPA with India. Therefore, the government and leading conglomerates need to establish an effective model with which to advance their existing market entry strategy to approach the BOP market of India in the mid to long term. That is, they have to set up a TMB model which fits India such as marketing competence, an on-site adaptability, quick decision making, and constructing a close and customized strategy for all the social stratum of India's population. Establishing a TMB model in India will be the bridgehead to advancing the BOP market to neighboring countries which will allow us to extend our reach to other countries in South Asia and the world BOP market hereafter.

• Proceedings of the Korea Information Processing Society Conference
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• 2023.11a
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• pp.351-354
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• 2023

전기차의 보급에 따라 전기차 충전시설이 매 년 확대되고 있으며, 충전에 따른 데이터도 수집되고 있다. 전기차 충전시설의 2가지 방식인 플러그인 방식과 펜터그래프 방식의 특징을 반영할 수 있는 데이터 처리가 필요하고 이에 적합한 데이터 플랫폼 개발이 필요하다. 이러한 데이터 플랫폼의 구축은 향후 전기차 충전시설의 설치와 활용에 도움이 될 것이다. 또한 국내의 이러한 전기차 충전시설의 데이터 플랫폼을 향후에는 아시아 등 해외에 수출하거나 투자 진출 할 수 있는 방안들로 활용할 수 있다. 본 연구에서는 2가지 방식의 전기차 충전시설에 따른 데이터 플랫폼 개발시 고려사항을 도출하였고 이에따라 중국, 인도 및 아시아 시장 진출의 패키징 전략을 도출하였다.

• Journal of the Korea Convergence Society
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• v.11 no.12
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• pp.275-282
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• 2020

As interest in the high-potential Chinese beauty market is growing, understanding the disposition of Chinese consumers different from Korea is becoming more important for successful entry into the Chinese market. This study attempted to compare differences in beauty shop selection attributes between Korean and Chinese consumers. In order to achieve this research purpose, the beauty shop selection attribute was classified into five components: environmental attribute, structural attribute, external attribute, awareness, and service attribute. Survey responses were collected from 162 Chinese and 111 Koreans, respectively, and empirical analysis was conducted. Both Chinese and Koreans had significant relationships between environmental attribute, service attribute and satisfaction, but the relationship between the remaining attributes and satisfaction were not significant. In addition, significant differences exist between Chinese and Koreans in the relationship between environmental attribute, service attribute and satisfaction. The results of this study can help companies to establish and operate a higher quality beauty shop based on understanding the situation and characteristics of each country in the fierce competition in the beauty market.

• Cartoon and Animation Studies
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• s.33
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• pp.203-221
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• 2013

While visual industry of the 21st century is becoming higher value-added industry, animation which is a representative genre of visual industry is also developed to the industry focused by government. Korea and China also pursue the development of animation as government executed animation industry promotion policy after the 2000s. However, its results are still under the expectation. Korea hopes advance of Chinese market because of the limitation of market and China is also one of the markets we want to grow together due to the vitalization of Korean visual market. Therefore, if examining characteristics of Korean and Chinese animation industry which is still influenced by government policy and analyzing characteristics of government policies of two countries so as to seek measures to exchange each other with mutual confidence, Korea showed manufacture supporting policies focusing on creation and design, but China focuses on support policies grasping markets of animation and establishing the space for production. Now, it has been about 10 years and Korean market of animation is unstable and it's difficult to release new manpower because of the insufficient space of creation. But, China secured animation market and established creation space in every region of the whole country, but there are not desirable outcomes because of the limitation of materials and characters and insufficient factors of designing and creation. If trying collaboration or joint production and sharing the market by utilizing characteristics of Korean and Chinese animation, both of two countries will obtain better outcomes.