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http://dx.doi.org/10.5394/KINPR.2004.28.8.699

An Empirical Analysis of Orientation Relationship of Korean Freight Forwarders with Chinese Forwarders  

Cho, Sam-Hyun (부산발전연구원, 동북아물류연구센터)
Publication Information
Journal of Navigation and Port Research / v.28, no.8, 2004 , pp. 699-707 More about this Journal
Abstract
The purpose of this paper is to conduct an empirical analysis in order to how cooperative relationships such as joint venture, management cooperation and agency contracts affect the business performance of Korean freight forwarders. In order to fulfill the paper objective, this paper examines the roles of freight forwarders and business environment of Chinese markets.
Keywords
Freight forwarders; Chinese Market; Relationship marketing; Orientation Relationship; Structural Equation Modeling;
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