• The Korean Publising Journal, Monthly
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• s.172
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• pp.18-18
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• 1995

우리 출판산업의 저력이 커지고 있는 것은 국내 출판사들의 해외진출 사례들에서도 여실히 확인된다. 90년대 들어서만도 예림당, 나남, 열음사, 한국프뢰벨 등이 해외시장으로 진출, 직접 출판사를 차리거나 서점 인쇄소를 운영하는 등 국제적 면모를 과시하고 있다. 독일, 미국, 태국, 중국 등 투자 지역도 다양하다.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.33 no.6
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• pp.2351-2357
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• 2013

An index was developed for analyzing the promising countries for seawater desalination plant and related data sets were collected and analyzed. Each indicators was standardized by scale readjustment method and Delphi method was used to calculate the weights for indicators from questionnaire survey by experts in seawater desalination plant field. Twenty three indicators were selected and they were classified into three groups, economic, social, and environmental indicator groups. Eleven countries (Saudi Arabia, UAE, Kuwait, Iran, Qatar, China, Singapore, India, Algeria, Turkey, United States) were selected considering present data availability and index for each country was calculated. The results show United States and China took the first (0.537) and second (0.490) place for the most promising country for seawater desalination plant. However it will not be easy to play a significant role in the markets because of present seawater desalination technology level and national policy, etc. Saudi Arabia took the third (0.329) place and other countries which has more than 0.2 index value can be considered as a promising countries for seawater desalination plant. We can establish a strategy to export our seawater desalination technology and plant using the result of this study. The developed index can be applied to other countries, which were not included in this study, when their data is available.

• Nuclear industry
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• v.16 no.5 s.159
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• pp.4-14
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• 1996

중국은 96년 현재 3기의 원전을 가동하고 있는데, 원전 설비를 가속화하여 원전 총설비 용량을 2010년에 2천만$\~$2천5백만kW, 2020년에는 4천만$\~$5천만kW까지 확충할 계획으로 있다. 따라서 중국 원전 시장은 세계 원전 수출 국가의 각축장이 되고 있으며, 그에 따라 치열한 수주 경쟁이 벌어지고 있다. 본고는 필자가 중국 광동 원전에서 약 1년간 광동 원전 1$\cdot$2호기의 운전$\cdot$정비 및 운영 전반에 걸친 자문, 광동 3$\cdot$4호기 건설 프로젝트의 기획 업무, 광동 5$\cdot$6호기의 기술성과 경제성 평가 업무 등에 동참한 경험으로, 중국의 원전 사업 수행과 금후 사업을 전망하면서 한국 원전 사업이 중국에 진출할 수 있는 제반 여건을 기술한 것이다.

• Proceedings of the Korean Nuclear Society Conference
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• 1998.05b
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• pp.1000-1005
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• 1998

미국이 1985년부터 시작된 중국에 대한 원자력 수출 금지를 1998년 3월 해제함에 따라 방대한 중국의 원전시장에 미국 원자력 산업체들이 진출할 수 있게 되었다. 미국은 중국과의 원자력 협력이 핵비확산 측면에서나 상업적 이익 측면에서 미국에게 유리하다는 판단을 내렸고, 중국도 미국의 원자력 기술 및 재원이 필요해서 양국이 합의에 도달한 것으로 보인다. 중국에 대한 원자력 수출은 이제 정치적 차원의 문제에서 상업적 차원의 문제로 변환됐다고 할 수 있다. 미국의 중국에 대한 원자력 수출 금지 해제는 미국산 기술에 근거한 우리나라의 경수로 관련 대 중국 수출을 가능케 함으로써 향후 우리나라의 원자력 수출 활성화에 기여할 것이다.

• Journal of Korea Game Society
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• v.10 no.2
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• pp.81-88
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• 2010

This study will explore the current status and forecast on Chinese game in relation to game platform. Chinese market has recently developed increasing game platform in the Chinese Market. This paper presents an analysis of Korean game industry's competitive strategy in the Chinese market on the basis of SNG. It explores the new platform such as Webgame and SNS service develops implications for Korean game industry. A new strategy responding to Chinese market and needs is more likely to be successful than a global integration strategy.

• Journal of Practical Engineering Education
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• v.10 no.2
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• pp.149-157
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• 2018

China evaluates corporate management activities based on the policies and assessment criteria of corporate social responsibility (CSR) based on the national development plan goals. This assessment should be understood in advance as a key issue for Korean companies into the Chinese market. Therefore, this research was presented to analyze the process, trends and related systems of CSR based on Chinese political specialties. Through this is aimed at utilizing this study as a CSR implementation strategy and CSR training frame for companies considering to China in order to understand the reality of CSR in China and applying it to business strategy.

• International Area Studies Review
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• v.12 no.3
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• pp.367-390
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• 2008

The Chinese cellular phone markets growth has the character which is two-sided gives the chance and threat in Korean mobile communication industry. This also demands the localization of the international marketing strategies which establishes in grasp of consumer consuming propensity and purchase intention. It is the goal that provides a strategic current point to the Korean enterprise which enter to China. To observe a test of hypothesis results concretely from empirical analysis with after words is same. The hypothesis 1, 'corporate image really will plus affect(+) in purchase intention' the hypothesis was adopted. The hypothesis 2, 'brand image really will plus affect(+) in purchase intention' also the hypothesis was adopted. The hypothesis 3, 'product attributes really will plus affect(+) in purchase intention' also the hypothesis was adopted. The other research hypothesis which sex and age were rejected, school was adopted partially, others was adopted. When about the consumer who is used from empirical analysis measurement items in the center application presents the strategies which is possible in fact.

• Journal of International Area Studies (JIAS)
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• v.22 no.2
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• pp.217-244
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• 2018

As Chinese insurance market grows rapidly due to market reforms, China got recognition as second-largest insurance market in the world in 2016. However Korean insurance companies have had difficulties to grow in Chinese insurance market despite Chinese participation in the World Trade Organization (WTO) and the growth of chinese insurance market. The reason for the decline in Korean insurance companies is economic retaliation due to the deployment of THAAD in Korea. However, this is not a fundamental reason. The underlying cause of the effects of economic retaliation is the result of insufficient negotiations in Korea-China FTA services sector. In Service sector of Korea-China FTA, the level of concession between Korea and China differs greatly, when comparing China and South Korea's FTA. In addition, it has only been a few years since China collected the position of the WTO Doha Agenda, which currently deals with concessions on intellectual property rights and services. More important is that the Korea-China FTA service sector, as it stopped short of being protected by the most-favored-nation state treatment level when Korean insurance companies entered China. Further negotiations to supplement the weak points in the Korea-China FTA service sector were promised in December 2017, but international tensions over THAAD deployment made it impossible to hold such negotiations. However, due to changes in international affairs in 2018, the first additional negotiation was decided and held. This paper implicates strategies of further negotiation between Korea and China for service and investment chapter. Consequently, the aim of this paper suggests directions how to re-enter Chinese insurance market to Korean insurance companies.

• Journal of Distribution Science
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• v.4 no.2
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• pp.145-165
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• 2006

China has been recognized as the land of opportunity to provide valuable assets owing to dramatic economic developments in a recent year. In particular, automobile industry in china has been noticed by MNCs due to increasing of both steady demands and positive further expectations. The primary purpose of this case research is to examine distinctive channel strategy of automobile environment in China from the viewpoint of Dongfeng Yueda-Kia Motor. In order to accomplish of this, we visited production factory and sales office located in Shanghai, China during the period from April 20 through April 23, 2006. We expect that this case study provides with more opportunity to contribute to practical implications for Korean MNCs which do not entry china market yet.

• Digital Contents
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• no.3 s.142
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• pp.58-67
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• 2005

디지털콘텐츠 산업도 수출 황금시대가 열렸다. 지난해 최고 키워드가 됐던‘한류’는 디지털콘텐츠 시장에도 남의 말이 아니었다. 국내 선진 기술을 바탕으로 세계시장을 들썩이게 했다. 이제 국산 콘텐츠가 일본, 중국, 동남아시아를 넘어 유럽, 북미지역에서까지 잇단 성공신화를 일구고 있다. 이에 정보통신부는 올해 목표를‘세계로, 메이저 진출 원년으로’라고 잡았다. PC · SW산업에서는 서구 국가에 선수를 빼앗겼지만, 새로운 산업으로 각광받는 디지털콘텐츠 산업만큼은 우리나라가 세계 시장을 선도할 수 있다는 긍정적인 전망이 쏟아지고 있다. 이에 월간 <디지털콘텐츠>는 해외 주요국가의 디지털콘텐츠 시장에 대한 분석자료를 연재한다. 연재 내용은 한국소프트웨어진흥원이 조사한‘2004년 디지털콘텐츠 산업 해외시장 조사 연구 보고서’를 재구성한 것으로, 이 글을 통해 해외로 진출하고자 하는 국내 디지털콘텐츠 업계 관계자들의 해외시장에 대한 보다 현실적이고 정확한 정보를 얻을 수 있기를 기대한다.