• 해운
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• no.8 s.54
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• pp.16-19
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• 2008

중국에서 8월 8일부터 24일까지 2주간에 걸쳐 열린 2008베이징 하계올림픽은 세계 경제대국으로 급부상한 중국의 이미지를 세계에 널리 알림과 동시에 세계 정치, 경제 분야에서의 입지를 더욱 확고히 다져나간 계기가 되었다. 전문가들은 동 올림픽 개최 후 중국 경제에 대해 낙관론과 부정론 입장을 펼치고 있다. 다음은 삼성경제연구소에서 최근 발표한 ‘베이징올림픽 이후 중국경제’를 요약한 것이다.

• 발명특허
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• v.36 no.7
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• pp.54-57
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• 2011

• Journal of Distribution Science
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• v.8 no.1
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• pp.43-52
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• 2010

Country images of Korea and Japan based on economic development, education level, goods' quality, R&D, political democratization and quality of life, perceived by Chinese university students in Beijing, Shanghai and Shandong province of chinese emerging markets as the representative of a potential buying power group, are surveyed, which, then are used to study how the perceived country images effect on their purchasing intention for Korean and Japanese products, such as, foods, cars, fashions, music CDs, electronic products and living goods. The study shows that, in chinese emerging markets, country image affects on the purchase intention of each products differently. The country image of Korea was less influential than that of Japan on the Chines students' purchasing intention for the goods other than the electronic goods. Despite the small number of the sample, this study showed the importance of country image in the in chinese emerging markets and suggested the need for both the government and private sector to take a strategy to enhance the country image by finding the relation between the elements of country image and the intention to purchase certain product.

• The Journal of the Korea Contents Association
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• v.12 no.8
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• pp.136-145
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• 2012

The purpose of this study is to examine the effect of Korean dramas selection factors for Chinese audiences on the national image of South Korea. The results of this study were as follows: First, selection factors of Korean dramas for Chinese audiences were categorized 'subject and content', 'direction and background music', and 'style of actor or actress'. Among these factors, this study was found that a factor of drama's 'subject and content' had an effect on the selection of Korean dramas for Chinese audiences. Second, 'touristic factor', 'cultural factor', and 'stylistic factor' were examined as a national image factor of South Korea for Chinese audiences. The Chinese audiences surveyed responded positively on 'cultural factor'. The images delivered through the Korean TV dramas have very much influenced the Chinese audiences to view contemporary Korean society as a country of modern and urban elegance. Furthermore, the audiences cognized South Korea is a friendly nation as South Korea and China has a similar cultural background like the Confucian culture. Third, the study found selection factors of Korean dramas for Chinese audiences had positive effects on the national image of South Korean. These positive influences were found on 'touristic factor', 'cultural factor', and 'stylistic factor' From these results, Chinese audiences watch Korean dramas focused on 'subject and content', 'direction and background music', and 'style of actor or actress'. Watching Korean dramas help to create the friendly national image of South Korea. The study shows a possibility to increase an interest and preference on the Korean pop culture.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.762-772
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• 2021

This study examined the influence of viewing motivation of the Korean wave video content on viewing attitude, national image of Korea, and behavioral intention among users of the Chinese online video platform, 'bilibili.' Using an online questionnaire, a total of 355 copies were collected. The data were analyzed using structural equation modeling. The findings indicate that the four items of viewing motivation (i.e., entertainment, information, relationships, and vicarious satisfaction) exerted a positive impact on the viewing attitude, while real-time discussion showed no significant impact on it. In addition, viewing attitude exerted a significant positive impact on the national image of Korea, which in turn showed positive influences on the behavioral intention (i.e., visit intention, WOM intention). This study contributed to expand the literature by discussing the Chinese major online content platform, Korean culture, and visit intention to Korea focusing on the Korea wave content. A series of theoretical and practical implications were discussed along with the directions for future research.

• Journal of Digital Convergence
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• v.18 no.4
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• pp.75-80
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• 2020

This study verified the moderating effect of brand familiarity and openness in the relationship between micro and macro-national image in Chinese market and brand attitude. The research methods used in this study based on previous studies, a research model was established, related research hypotheses were set up, and Chinese consumers were selected as survey subjects to conduct surveys and data collection, and the suitability test and research hypothesis of the model were verified. As a result of this study, Micro and macro-national image had a positive effect on brand attitude, brand familiarity and openness had no moderating effect on micro-national image, and macro-national image had a moderating effect on macro-economic image. The results of this study provide implications for companies in Korea, the United States, and Japan, which have close relations with China in the Chinese market, to utilize various business strategies.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.115-125
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• 2014

The purpose of this study is to examine the impact relation among the visitor satisfaction, it's antecedents and the modification of images of Korea perceived by Chinese and Russian Tourists after their visits to Korea. According to the data analysis, the satisfaction of Russian tourists is higher than that of Chinese tourists within statistical significance. The result produced by structural equation model shows that the satisfaction of Chinese tourists is affected by destination attractiveness, public order, shopping, food and accommodations positively. Especially the public order and shopping of Korea are relative major attributes. In comparison, the satisfaction of Russian tourists is affected by only destination attractiveness, public order and food positively. Then again, the impact relation between overall satisfaction and the modification of images of Korea perceived by tourist visited Korea is affected positively within statistical significance.

• Smart Media Journal
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• v.12 no.11
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• pp.165-174
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• 2023

This study sought to identify the causal relationship between variables through empirical analysis between Chinese female consumers' beauty SNS marketing, brand image, and brand attitude. Through the results of this study, it was confirmed that a causal relationship exists between each variable. In particular, it was confirmed that interactivity, a sub-factor of beauty SNS marketing, is a key factor influencing the variables of brand image and brand attitude. In addition, accessibility, a sub-factor of beauty SNS marketing, is also an important factor affecting brand image and brand attitude. It was confirmed that vitality and informativeness are important factors influencing brand image and brand attitude in that order.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.364-374
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• 2021

In a fiercely competitive market, brands have become an important foundation for people to choose their products, and brands are also symbols of people's status and strength. Therefore, the importance of brand image design is growing. And color is an expression of emotion and can improve the communication and marketing environment of brand image as an important element of brand image. In this study, Interbrand selected Korea-China TOP 50 brand as a survey target in 2019 and downloaded brand CI from each brand's homepage to data images through Adobe Photoshop program and HSB system, and analyzed the color of the brand. There is no big difference in analyzing the color characteristics of Korean and Chinese brands, and the I.R.I color image scale analysis shows that the overall design of Korean brands is vibrant, elegant and warm to consumers. On the other hand, the overall design of the Chinese brand offers consumers a solemn, modern and sophisticated emotional adjective. Based on the results, this study can provide practical implications for companies to select colors and forms when launching their own brands and developing products.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.126-128
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• 2010

정보통신기술이 발달한 오늘날에도 영화포스터는 영화 고유의 홍보수단의 역할을 하고 있다. 영화포스터디자인의 발전은 사회, 문화 현상에 대한 반영이다. 본 논문은 중국 문화대혁명시기의 영화포스터에서 그 시대의 구체적으로 나타난 이미지를 분석하였다. 구체적인 이미지를 통해 사회 현상을 직관적으로 볼 수 있는 매개체 임을 제시하고자 한다.