• Title/Summary/Keyword: 중국방송

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A Comparative Study on Government Policy for Animation Industry between Korea and China (한국과 중국의 문화콘텐츠 산업정책 비교 : 애니메이션 산업정책을 중심으로)

  • Kim, Young-Jae
    • Cartoon and Animation Studies
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    • s.13
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    • pp.45-65
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    • 2008
  • The animation industries of Korea and China shares the effort for transition from work-for-hire Industry Into creative industry. In spite of similar industry background and characteristics, and the aggressive government policy to support this industry transition at the same point of time, the current status of animation industries in Korea and China are showing very different statistics as of the end of 2007. The production amount of Chinese original animation has grown rapidly since 2004, which has made China the top class country in the world in original animation production amount, and more than 600 million audience of Chinese TV animation has firmly established the Chinese domestic animation market basis. On the other hand, despite the Korean government support, original animation production of Korea has been showing a slow and sluggish growth, and Korean animations are losing the domestic market basis with only 1% TV ratings due to unfavourable Korean TV stations' programming practices against Korean animations. This different status of animation Industries of two countries are the result of different government policies and the fallacy of Korean government. While the Chinese government has focused its industry policy on the facilitating the domestic market by establishing the stable broadcasting TV distribution and encouraging the animation production through organic cooperation between related government agencies, Korean government spent lots of effort into facilitating the development of original animation projects, without cooperative structure In the government, and without sincere consideration on the importance of establishment of domestic market consumer basis.

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Analysis of Business Strategy for Korean Ethnic Media Companies based on Resource Based View (글로벌 한국어 방송사의 경영전략 연구 : 기업자원모델을 중심으로)

  • Kim, Jongha;Chung, Yoonkyung
    • Review of Culture and Economy
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    • v.19 no.2
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    • pp.147-170
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    • 2016
  • This study has identified the current status and challenges to development of Korean Ethnic Media Companies in North America, China, and Australia New Zealand and aimed to understand implication of cultural policy. It examines the media circumstances, business resources of Korean Ethnic Media Companies(KEMC), and Korean ethnic broadcasting aid project which is operated for 10 years, and interviewed nine CEOs' of KEMC. According to the analysis, KEMCs in North America are in the market which is fully exposed to competition. China's KEMCs are the "limitedly localized market" which is supported by the government's regulatory for minority media. Australia & New Zealande's KEMCs are the market which potential growth is expected. North American KEMCs are needed to upgrade the business structure and organizational resources for content differentiation. China's KEMCs have to diversify financial resources and to consolidate content power. and Australia & New Zealande's KEMCs need support & cooperatation from home country for ensuring high-quality content.

A Study on Uses and Gratifications to the Viewing of Famous Celebrities' Internet Personal Broadcasting: Focused on Chinese Viewers' Motivation and Satisfaction (유명 연예인 인터넷 개인 방송 시청에 대한 이용과 충족 연구: 중국 시청자의 시청동기와 시청만족도를 중심으로)

  • Xia, Pingping;Seo, Sangho
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.4
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    • pp.53-58
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    • 2020
  • Many stars are delivering various contents such as real time talks through Internet personal broadcasting to communicate with fans. For stars and entertainment companies that expect the effect of communicating with fans through Internet broadcasting, it can be said that it is important to grasp viewers' viewing motivation and satisfaction. Thus, we analyzed the viewing motivation and satisfaction of Chinese viewers' Internet personal broadcasting of famous celebrities based on the uses and gratifications approach. To this end, an online survey was conducted, and as a result, 'emotional motivation' and 'functional motivation' were found as Chinese viewers' motivation for viewing Internet personal broadcasting of famous celebrities. In addition, it was found that viewers' satisfaction increased as the viewers' 'emotional viewing motivation' increased. From the results of this study, it seems that a strategy of subdividing programs by reflecting the audience characteristics such as age and occupation is needed. It can be a way to expand the number of viewers and the intended broadcasting effect by designing and producing programs for personalized celebrity internet broadcasting by segmenting audiences.

실감 지상파 디지털 방송기술

  • Eum, Ho-Min;Seo, Jae-Hyeon;Kim, Heung-Muk;Heo, Nam-Ho
    • Information and Communications Magazine
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    • v.32 no.2
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    • pp.63-72
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    • 2015
  • 최근 디지털방송의 화두는 단연 UHD 이다. 케이블방송, 위성방송, IPTV 등 유료방송을 중심으로 2014년부터 UHD 방송 상용서비스 경쟁이 본격화 되었다. 지상파에서도 2009년 9월 표준 제정된 DVB-T2를 기반으로 HEVC(High Efficiency Video Coding)을 적용한 실험방송이 진행되고 있으며, ATSC에서는 HEVC를 적용하여 UHD 방송의 고정수신과 HD 방송의 이동수신 동시서비스를 목표로 ATSC 3.0 표준화가 빠르게 진행되고 있다. 특히, ATSC 3.0 표준화는 국내 가전사와 ETRI가 주도하고 있으며, 유럽의 DVB와 중국의 NERC-DTV, 일본의 NHK, Sony 등도 참여하고 있는 등 전 세계 방송 관련 기관들로부터 차세대 지상파 방송표준으로 주목을 받고 있다. 본고에서는 지상파 UHD 고정수신 및 이동방송서비스 관련 기술개발과 표준화 동향을 살펴보고, 최근 ATSC 3.0에서 주목받고 있는 LDM(Layered Division Multiplexing) 기술의 장점 대해서 소개하고자 한다.

ATSC 3.0 물리계층 표준기술

  • Gwon, Seon-Hyeong;Park, Seong-Ik;Lee, Jae-Yeong;Im, Bo-Mi;Kim, Heung-Muk
    • Broadcasting and Media Magazine
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    • v.20 no.4
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    • pp.17-27
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    • 2015
  • 최근 UHD 방송에 대한 관심이 높아지면서, 지상파 UHD 방송을 위한 전송표준에 대한 관심도 자연스레 높아지고 있다. 국내에서도 이러한 흐름에 맞추어, 2009년 9월 제정된 유럽 방식인 DVB-T2를 기반으로 HEVC(High Efficiency Video Coding) 비디오 코덱을 적용한 실험방송이 진행되고 있다. 한편, 미국의 ATSC에서는 2013년부터 HEVC 비디오 코덱을 적용하여 고정수신 UHD 방송과 이동수신 HD 방송의 동시서비스를 고려한 ATSC 3.0 표준화를 현재까지 진행하고 있다. 특히, ATSC 3.0 표준화에서는 국내 가전사와 ETRI가 주도적으로 참여하고 있으며, 유럽의 DVB와 중국의 NERC-DTV, 일본의 NHK, Sony 등 전세계의 여러 방송 관련 기관들도 참여하고 있다. 본 고에서는 최신 지상파 방송표준인 ATSC 3.0의 표준화 동향과 물리계층 요소기술에 대해서 살펴보고자 한다.

Strategy Research for the Korean Broadcasting Contents Development (한류 방송 콘텐츠 확산을 위한 방안 연구)

  • Yang, Moonhee
    • The Journal of the Korea Contents Association
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    • v.19 no.11
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    • pp.201-210
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    • 2019
  • Recently, Korean broadcasting contents experienced difficulty caused by political issues. After the decision of THAAD missiles placement by Korean Government, Chinese government adopted restriction policy of the Korean wave. This kind of political conflict can influence K-wave broadcasting contents at any time, Therefore, it is necessary to build support system for stable and sustainable K-wave growth. Through in-depth interview with ten experts from broadcasting area, this study attempted to diagnose problems of K-wave related law, system and policy, then suggest the improvement plan for K-wave. In addition, this study tried to investigate the possibility of K-wave market diversification. As potential markets for K-wave, the Southeast Asia area and western Europe were considered and the advancement plan for these area were studied. Lastly, K-wave improvement plan for China and Japan, the traditional K-wave market also considered. The research suggested the strategies and alternatives for K-wave broadcasting contents development.

Chinese Broadcasters' Perceptions on Localization of Korean Entertainment Formats in China-Focused on In-depth Interviews on and (한국 예능 포맷의 중국 현지화에 대한 중국내 방송종사자의 인식 -<대단한 도전>과 <달려라 형제>에 대한 심층인터뷰를 중심으로)

  • Wang, Ying-Ying;Choi, E-Jung
    • The Journal of the Korea Contents Association
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    • v.19 no.11
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    • pp.57-70
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    • 2019
  • Despite both the Korean version of and seemed to be the most popular in China, the and the , which localized the same format, differed at least in terms of viewership. Focusing on these two opposing cases, this study examines the characteristics and considerations of the localization transformation through in-depth interviews with experts in China.. As a result, was positive in terms of character diversification and online media interworking effects. However, the experts recognized that factors such as the confusion of character combinations due to frequent change of performers, frequent absences, conservative characteristics of Chinese state broadcasting that emphasized educational contents, and burden of localization due to changes in mission and challenge form each time were negatively affected. On the other hand, lacked the effect of online media interaction and lack of diversity of performers. However, the use of star actors' celebrities, the merits of actors with the characteristics of Chinese historical and cultural spaces, the use of Chinese flavors and fragrances, and similar types of missions and maintaining a stable composition each time favored localized production formats.

외신

  • (사)한국여성발명협회
    • The Inventors News
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    • no.17
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    • pp.13-13
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    • 2003
  • 아이디어 화장품, 일본에서 인기 - 세계지적재산권기구 새 방송 지적재산권 국제조약 마련 - 외국사, 중국 지재권 시장잡기에 나섰다!

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게시판

  • Korea Electronics Association
    • Journal of Korean Electronics
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    • v.22 no.12
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    • pp.76-79
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    • 2002
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