• Title/Summary/Keyword: 중국고객

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국내외 우주분야 연구개발과 산업동향

  • Choe, Su-Mi
    • Current Industrial and Technological Trends in Aerospace
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    • v.5 no.1
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    • pp.3-11
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    • 2007
  • 1990년대 초부터 2000년대 중반까지 구소련의 붕괴와 예산 투자의 저조로 정체기에 접어들었던 우주개발은 달 및 행성탐사와 같은 새로운 연구개발 움직임과 중국, 인도 등 새로운 우주강자의 부상으로 현재 신성장기를 맞이하고 있는 것으로 보인다. 전 세계 우주프로그램의 정부투자도 2006년 총 50.36 십억 달러로 역사상 최고점을 기록하고 있기도 하다. 주요 우주개발국들은 미국의 우주탐사 계획에 버금가는 탐사계획들을 잇따라 발표했으며, GPS, GLONASS, Galileo 등 위성항법 분야 연구개발에도 높은 우선순위를 부여하고 있다. 정부의 연구개발 투자 확대는 우주산업의 활성화에 직접적으로 영향을 미치는 요인이 된다. 실제로 미국 우주산업 매출의 90%가, 그리고 유럽 우주산업 매출의 60%가 정부고객으로부터 발생하고 있다. 2005년 우주산업 매출은 총 88.8 십억 달러로 전년대비 6% 정도 성장하였으며, 여전히 위성서비스 분야가 전체 매출에서 차지하는 비중이 60%로 가장 높다. 본고에서는 우주분야의 정부 예산 투자 현황과 우주탐사 및 위성항법을 중심으로 한 새로운 연구개발 움직임을 국가별로 살펴보고, 우주산업의 동향과 전망, 그리고 우리나라의 우주산업과 우주개발 관련 주요 정책변화, 현재 진행 중인 국가 우주개발 프로그램에 대해 간략하게 살펴보도록 하겠다.

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The Effect of Economic Value on Shopping Commitment and Consumer Loyalty in Chinese Mobile E-Commerce: A Moderated Mediation Effect of Social Value (중국의 모바일 전자상거래에서 경제적 가치가 쇼핑몰입과 고객로열티에 미치는 영향: 사회적 가치의 조절된 매개효과)

  • Hye-Young Joo;Byoung-Boo You
    • Korea Trade Review
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    • v.46 no.2
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    • pp.301-321
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    • 2021
  • This study analyzes the various roles of social value in the consumption value model in China's mobile e-commerce environment. This is because customers in the Confucian culture area are highly influenced by others in their consumption behavior. However, there has been no consideration of these opinions in the consumption value model. In particular, it was analyzed whether social value has a moderated mediation effects in the path of economic value on customer loyalty. As a result of analyzing 228 pieces of data collected in China, it was found that the economic value is increasing customer loyalty through the entrance of shopping malls, and this indirect effect is affected by social value, and there was a moderated mediation effect. This study is theoretically meaningful in that it is newly elucidating the role of social value in the consumption value model.

The Effect of Chinese Customer Coffee Benefit Sought on Korean Coffee Shop Satisfaction, Attachment, and Loyalty - Based on Mediating Effect of Korean Wave Attitude - (중국소비자의 커피제품 추구편익이 한국 커피전문점 만족도와 애착 및 충성도에 미치는 영향에 관한 연구 - 한류태도 매개효과를 중심으로 -)

  • Lee, Hyung-Ju;Suh, Ji-Youn
    • Culinary science and hospitality research
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    • v.22 no.5
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    • pp.151-166
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    • 2016
  • The purpose of this study is to understand the influence of Chinese customer coffee sought benefits on satisfaction with, and attachment and loyalty to Korean coffee shops. Based on a total of 200 samples obtained for empirical research from 10 Mar. to 25 July, 2015, of self-administrated questionaries completed by patrons in Beijing, Shanghai, Haerbin in China, data were analyzed for frequency, exploratory factor analysis, reliability analysis, correlation analysis, multiple regression and hierarchical multiple regression analysis. The results of this study are summarized as follows. First, it was found that Chinese customer sought pursuits (functional & experimental benefits, symbolic benefit) had an effect on satisfaction of Korea coffee shop. Second, satisfaction influenced Korean coffee shop attachment and loyalty. Third, Korean wave attitude had a mediating effect between satisfaction, attachment and loyalty. From the results, we can conclude following implications: First, by providing atmosphere of South Korea, menu, barista service, we can predict that Korean coffee brands can prevail in competition through active promotions of their brands. Second, Korean coffee brands can make a strategy that includes providing full service from trained South Korean baristas and hosting talk shows between baristas from South Korea. Third, providing the opportunity to visit South Korea for local cafe tours is a good social event. These results will help control marketing strategies in China. Limitations and future research directions are also discussed.

A Relative Importance Evaluation of Shipbroking Service by the AHP (AHP 분석을 이용한 해운중개 서비스의 상대적 중요도 평가)

  • Kim, Hwa Young;Kim, Un Soo
    • Journal of Korea Port Economic Association
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    • v.29 no.4
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    • pp.157-174
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    • 2013
  • A shipbroking is maritime service business, which is consist of market of freight, shipbuilding, sales & purchase and demolition for intermediation between customer and supplier. In this way, a shipbroking business has strong relationship with shipping industry and is also knowledge service business for creation additional value based on shipping, shipbuilding, financial and law etc. However, the research on the evaluation items and a method for shipbroking company were not carried out in previous research. In this paper, We defined evaluation items with three high level, six middle level and sixteen low level for evaluation of shipbroking service by expert's brainstorming and AHP(analytic hierarchy process) method. And also carried out survey to employees of shipbroking company as supplier and shipping company as customer. As a result of survey, result of service in high level, convenient of middle level and credibility of low level are evaluated highly, and also business credit rating, profit of customer, achievement of customer's object are considered to more important than others items. In case of comparison between group, a method of contact with client, problem-solving ability, good relationship with clients of international and domestic evaluated importantly in common.

An Empirical Study on China's Logistics policy development direction (중국의 물류정책 발전방향에 관한 실증 연구)

  • Oh, Moon-Kap
    • International Commerce and Information Review
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    • v.15 no.3
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    • pp.387-409
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    • 2013
  • Since 1990s, more and more enterprises outsource the logistics to reduce the cost and improve core competence, which bring the prosperity of 3PL, industry in China. However, some data shows that the service quality of 3PL is not good enough, there is only a few companies that can provide systematic service, and the satisfaction of the customer is very low. Besides, many enterprises choose 3PL service provider mainly based on the price. Although there are many papers on the logistics service quality, they mainly research on single part, Studies on the relation between the service quality and the partnerships of outsourcing are scarce. Therefore, this study tries to research the service quality, partnership and the relationship between them in China's 3PL industry systematically. On the foundation of the service quality and partnership theories by former researchers, taking present situation of China's 3PL industry into consideration, this paper constructs service quality and the partnership evaluation system and develops LSQ-PP model to examine the relation between the service quality and partnership. and then use the Structural Equation Model (SEM) to analysis the full sample of collected questionnaires. Finally, the thesis summarizes the conclusion and offers suggestions for practice and future research.

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Analysis on Factors Influencing Foreign Chinese Students' Off-Campus Restaurant Satisfaction (중국인 유학생의 외식 만족도에 영향을 주는 요인 분석)

  • Bae, Hyun-Joo;Boo, Goun
    • Korean journal of food and cookery science
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    • v.31 no.6
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    • pp.749-755
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    • 2015
  • The objectives of this study were to evaluate the gap between perceived importance and performance of foreign Chinese students' off-campus restaurants selection attributes and to analyze the factors affecting their satisfaction with off-campus restaurants. All statistical analyses were conducted using the SPSS package program (ver. 20.0). In summary, Importance-Performance Analysis results indicated that 'price propriety', 'ventilation of dining room' and 'friendliness of employees' were key aspects that should be reinforced by off-campus restaurant managers. Additionally, exploratory factor analysis on the validity of the 23 attributes of off-campus restaurant selection resulted in the identification of 5 factors including 'food quality and price', 'physical environment and value', 'service environment', 'service quality', and 'convenience and cleanness'. According to the results of multiple regression analysis, 'service quality', 'service environment', 'food quality and price', and 'physical environment and value' had significantly positive effects on overall satisfaction. In conclusion, in order to increase customer satisfaction among Chinese students, off-campus restaurant managers should improve not only the quality of service and food, but also the physical and service environment.

A Study on the Relationship between Knowledge Transfer System Management, Transaction relationship satisfaction and Franchise Performance in Chinese Franchise System (중국 프랜차이즈 지식전달시스템 경영과 거래관계 만족, 프랜차이즈 성과 관계에 관한 연구)

  • Lee, Chang Won
    • Journal of the Korea Convergence Society
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    • v.13 no.4
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    • pp.339-348
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    • 2022
  • As the Chinese franchise industry grows rapidly, efforts to find a source of competitive advantage continue to be made. Establishing a knowledge transfer system is important in the franchise industry as a source of competitive advantage. However, research in China was insufficient. This study is to explore factors and consequential factors for establishing a knowledge transfer system in the franchise industry. As a result of this study, first, it was found that not only human assets but also system assets are important for the management of knowledge transfer systems in China. Therefore, investment in system assets must proceed first. In addition, it could be seen that the management of the knowledge transfer system, human assets, and system assets affect the satisfaction of the franchise's transaction relationship and consequently improve franchise performance.

Development of Sauces Made from Gochujang Using the Quality Function Deployment Method: Focused on U.S. and Chinese Markets (품질기능전개(Quality Function Deployment) 방법을 적용한 고추장 소스 콘셉트 개발: 미국과 중국 시장을 중심으로)

  • Lee, Seul Ki;Kim, A Young;Hong, Sang Pil;Lee, Seung Je;Lee, Min A
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.44 no.9
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    • pp.1388-1398
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    • 2015
  • Quality Function Deployment (QFD) is the most complete and comprehensive method for translating what customers need from a product. This study utilized QFD to develop sauces made from Gochujang and to determine how to fulfill international customers' requirements. A customer survey and expert opinion survey were conducted from May 13 to August 22, 2014 and targeted 220 consumers and 20 experts in the U.S. and China. Finally, a total of 208 (190 consumers and 18 experts) useable data were selected. The top three customer requirements for Gochujang sauces were identified as fresh flavor (4.40), making better flavor (3.99), and cooking availability (3.90). Thirty-three engineering characteristics were developed. The results from the calculation of relative importance of engineering characteristics identified that 'cooking availability', 'free sample and food testing', 'unique concept', and 'development of brand' were the highest. The relative importance of engineering characteristics, correlation, and technical difficulties are ranked, and this result could contribute to the development Korean sauces based on customer needs and engineering characteristics.

A Study on Analysis of the Preference of Container Ports in Northeast Asia - with the case of Busan Container Port - (동북아 경쟁항만들의 선호도 분석에 관한 연구 - 부산항을 중심으로 -)

  • Chung, Tae-Woo;Kwak, Kyo-Seok
    • Journal of Navigation and Port Research
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    • v.26 no.4
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    • pp.363-372
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    • 2002
  • Recently, mutual economy cooperation in Northeast Asia has leaded steady growth among main countries of it and rather promoted a single economy circle. In this region, Busan container port competes with min container ports in China, Taiwan and Japan in it for attracting transshipment container traffic of north-Shanghai in China and for-east Russia. Therefore, this paper aims to suggest competitive strategies for Busan container port to attract container traffic in Northeast Asia To do so, it evaluates the preference of important ports in the competitive situation and competitiveness edgy of important ports in Northeast Asia, and finally proposes the relative order of important factors. Based on the evaluation of it, first, the Busan ports hue tn strengthen port facilities to attract more traffic and in detail, reinforce the number of berth, yard areas and handling equipment Second, they also have to provide high quality of services to deliver cargos in time, not being damaged and swiftly response to shipowner and shipper's claim, Third, they need to review the strategy to adopt flexible tariff policy and to invest the profit from tariff in port service and facilities, as providing higher port tariff level by a regular rate.

The Antecedents of Consumer's Perceived Value and Repurchase Intention in the O2O Food Delivery Service Value Chain (O2O 음식배달서비스에서 있어서의 소비자의 지각된 가치와 재구매 의도에 대한 선행요인 연구)

  • Wenzhou Zheng;Anurag Agarwal;Kwangtae Park
    • Journal of Service Research and Studies
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    • v.13 no.2
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    • pp.1-23
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    • 2023
  • In this study, we try to discover some success factors, for the entire value chain of the O2O food delivery industry in China, from ordering to delivery. We study the influence of three aspects of the value chain, namely, (1) the mobile platform, (2) the restaurant and food and (3) the delivery service, on the perceived value and repurchase intention of customers. Using structural equation modeling, we develop a structural research model with seven sets of hypotheses relating various independent variable constructs (platform, restaurant, and delivery) and dependent constructs (perceived value and repurchase intention). We find that usefulness of mobile app, the food condition and the availability of offline restaurants were significant antecedents for perceived value and repurchase intention. In addition, fair pricing was a significant antecedent for repurchase intention.