• 한국벤처창업학회:학술대회논문집
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• 2019.04a
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• pp.187-189
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• 2019

주택 가격이 최근 급등하면서 각종 정부정책이 쏟아져 나오고 있지만 주택 가격은 지역 별 편차를 늘리는 등 다른 문제점들을 양상하고 급등한 가격을 조정하는데 어려움을 겪고 있다. 주택을 선택하는 속성에는 다양한 기준이 존재하고 있어 단순한 정부 정책만으로는 해결하기 어려운 측면이 있다. 따라서 다양한 주택선택 속성에 대해 파악하고 주택구매 의도에 미치는 영향에 대해 파악하는 것이 중요하다. 본 연구는 주택선택 속성과 정부정책이 주택 구매행동에 미치는 영향력을 통해서 주택시장에 대한 이해를 돕고자 한다. 이를 위한 분석의 주요 쟁점은 다양한 유형의 주택선택 속성과 정부 정책 간에 부동산 투자전망의 조절효과를 고려하는 것이다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.2
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• pp.181-190
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• 2019

The purpose of this study is to help the understanding of the housing market through the influence of consumer choice attributes and financial policy on home buyer behavior. The key issue in the analysis is to take into account moderate effect of housing investment demand between different types of housing attribute choice and financial policy. The results of the study are as follows. First, convenience, education location, and neighborhood level have a significant effect on the purchase intention of the housing. Second, government policy have no significant influence on the purchase intention of the house. Third, the moderating effects of real estate investment outlook are that the neighbors level and interaction variables have a statistically significant effect on the purchase intention of the house. Since the government's financial policies do not affect the decision to buy a house, in reality, excessive regulation may reduce the quality of housing welfare for the first time home buyers. As a result of this study, the financial policy of the government does not affect the decision of the purchase of the house. In reality, the excessive regulation may reduce the quality of the housing welfare for the first time home buyer. Only an analysis which combines these aspects of consumer's choice can adequately describe and explain the actual change in demand in the residential market.

• Journal of the Korean Regional Science Association
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• v.32 no.2
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• pp.31-44
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• 2016

The purpose of this study is to explore empirically the effects of the residential environments and housing consciousness on the housing tenure choice of newlyweds in the Seoul metropolitan region. Regarding the results of the empirical analysis, firstly, not only the household's attributes and housing characteristics but also the residential environments and housing consciousness were significant factors on housing tenure choice. Secondly, as a household considers worse housing quality and better environmental quality surrounding the housing, the household chose Cheonsei housing more often than owner-occupied housing. On the other hand, as a household reviews only better living condition, the selection probability of monthly rent was higher. Thirdly, as a household regards that the housing investment value was more important, the choice probability of owner-occupied housing was higher than that of other tenure types.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.5
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• pp.93-103
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• 2015

Residential environment is not only the physical aspects affected by the unique characteristics of the residents, social, economic, cultural, etc. are closely related to many environmental factors. This research is based on choice attribute theory that substantially explains how housing choice attributes affect loyalty via image, perceived value in Secho. This paper investigate empirically relationship between selection properties of residential environment and loyalty, moderating effect of image and perceived value. Results were computed using SPSS 20.0 statistical analysis programs. The results are summarized as follows. First, The elements of choice attribute are divided into six factor, such as regional reputation, green environment, convenience, property value, safety, housing status. In the results of the analyses, housing choice properties gives a positive influence to the loyalty. Second, testing its mediating role, I use the three regression equation models by Baron and Kenny. When the mediator effect of image, perceived value was represented, the effect of image and perceived value was statistically significant. Thus, the mediating role of image and perceived value was supported. It means the higher image and perceived value can enhance loyalty of Secho.

• The Korean Journal of Applied Statistics
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• v.22 no.2
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• pp.297-307
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• 2009

Korean household debt is one of the main sources of the current financial crisis. This paper studies the impact of household members' attributes such as a type of housing(self-own or rent), education, age, average monthly income of the head of household, and the area of residence, on the stress level of the household members due to household debt. We analyze a real data set collected by KB Kookmin Bank in 2004. We consider low and high stress level as a binary response variable and use a logistic regression model with the attributes of household members as explanatory variables. A simple but well-fitting model is selected by backward elimination method based on the likelihood statistic for goodness-of-fit test, and the impact of the attributes on the stress level is studied from parameter estimates of the selected model. We also perform the similar analysis on a binary response variable which distinguishes households with no debt from the rest. From the analysis, the stress level tends to be low for households with self-own houses, high average monthly income, low education level, and young members.

• Korean Journal of Social Welfare Studies
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• v.44 no.3
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• pp.5-30
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• 2013

The aim of this study is to identify the influence of public housing on depression of its residents by analyzing the 7th Korea welfare panel study. To reduce the selection bias which arise from the public housing is selected by personal choice, we used PSM(propensity score matching). In addition, we merged the result of PSM and OLS regression to control the other variables which can affect depression of the resident of public housing. Final result revealed that the statistical significance which was observed when we compared the level of depression between the residents of public housing and general community by independent t-test was not observed when we used the merged result from PSM and regression. These results suggest that the high level of depression in the residents of public housing might be related with their demographic characteristics or earned income not with the public housing itself. This study can be the evidence supporting the policy of providing public housing because living in public housing did not give negative influence on its residents. Considering that this study also showed that there were no observable positive influences of public housing, we can suggest that public housing policy for majority of people not limited to people with low income.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.11
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• pp.8074-8088
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• 2015

In this study, main focus was analyzing whether the retired middle-aged people's life style and personal characteristics affect house selection attributes and there are any differences according to their life styles. The finding and implications of this study were as follows. The middle-aged people were trying to pursue leisurely and healthy life. Therefore, they prefer the high service quality of health, medical facilities, culture, leisure, and entertainment facilities. These trends were caused by the expansion of the five-days working styles, the improvements of the smart consumptions, the high levels of the education, and the high social and economic participations of the females. The overall changes in social, cultural, economical circumstances made them different from other generations. Also current middle-aged people were more challenging and active and they thought themselves young compared with the people of the older generation. In the future those middle-aged people's life style will be more diversified. Therefore new housing plans are necessary for the middle-aged popple to satisfy their diverse housing needs and housing circumstances. Based on the results of this study for the middle-aged people's life style and housing selection attributes after their retirement, more studies are necessary in new and different views. Furthermore diverse house supplies, housing marketing, housing policies should be provided for the middle-aged people for their retirement and need to study more their future housing satisfaction and their housing needs.

• The Journal of the Korea Contents Association
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• v.14 no.11
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• pp.955-963
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• 2014

According to the "Population and Housing Census of 2010", announced by the National Statistical Office, "House Nomad group" was increased by more than 70% compared to 2005. Emergence of House Nomad tribe about the cause of the increase of influence and House Nomad tribe give the housing market, but prior to the discussion often, there is no place that still it became clearly evident in the research. The purpose of this study, are looking for the emergence and increasing cause of House Nomad group in terms of consumption behavior of the house. For this reason, We use the Population and Housing Census 1% of the data 2010. and Multinomial Logit Models., is a useful method that can be utilized when there is no rank and order the consumer choice. The results were as follows. House Nomad group was found to be higher probability of living place and good environmental characteristics of housing that has been expressed in the properties of the housing. Also appeared to have a relatively longer time commuting. And that residential mobility is high.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.5
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• pp.3240-3250
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• 2014

This study aims to draw a correlation in the choice of automobiles as the preferred mode of personal transport in relation to three factors: 5Ds, urban form and individual-level characteristics. The analysis result shows that the control at the individual level is required to analyze effective urban character and urban form elements to decrease the car choice and the 5Ds demonstrate meaningful relation to decreasing the car choice. However, it may be concluded that the density and the diversity, well-known elements in decreasing the car choice among Western cities do not show relatively large impact on Korean cities.