• Journal of Industrial Convergence
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• v.22 no.2
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• pp.45-54
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• 2024

This paper attempted to analyze the concept of the New Silver Generation and the New Silver Generation's perception and consumption structure of jewelry products. A survey was conducted focusing on those interested in jewelry, and through this, we sought to find a direction for future marketing plans and identify the characteristics and consumption patterns of the new silver generation and the types of jewelry they prefer. Through the survey results, we sought results on jewelry marketing plans and methods for the new silver generation, and as a result, we were able to suggest a marketing direction for the new silver generation. There is a need for research on the development of design products for the future jewelry market based on our response to the future silver industry and marketing directions to generate profits in the business area.

• Journal of Fashion Business
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• v.9 no.2
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• pp.131-142
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• 2005

The purpose d this study was to examine situations of fashion jewelry brand industry and to find out the problems in Korean jewelry market. Based on literature review, this paper tried to define jewelry first, and to investigate recent the recent situations or status of fashion jewelry markets. The fashion jewelry brand markets were able to be classified into 2 categories such as off-line retailing and on-line retailing including internet shopping and home shopping. As the result, the most problem was the definition of the fashion jewelry. Also our fashion jewelry markets had some serious problems such as complex distribution structure or lack d technical experts. Based on these results, fashion jewelry marketing strategies would be suggested.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.1026-1030
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• 2009

Western wedding ceremony is generalized and it has been focused on bride's wedding dress and jewelry design as coming in western culture in Korea. Especially, metal design has developed a lot as enlarging the scale of jewelry market but study of gem cutting design is insufficient really. To meet demands of consumers of the 21th century we try fancy not standardizing style gems by using new faceting technique to maximize brilliance as wedding jewelry. In this thesis, we use popular and moderate priced synthetic cubic zirconia(CZ) which is able to alternate expensive diamond and natural gems to make easy approach of consumer as main gem material of wedding jewelry. And we develop various gem cutting design that is used synthetic cubic zirconia(CZ). We will contribute to development of new wedding jewelry design proposing various gems cutting style fitted for gem setting technique of wedding jewelry.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.567-576
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• 2012

This study aimed to analyze preferences depending on consumption value in relation to fashion jewelry design, colors, and materials. For this, 156 female consumers participated in it as subjects, and for a research tool of consumption value, VALS (Values and Life Style) technique was employed to make an empirical analysis by dividing it into three types such as principle-oriented value, status-oriented value and behavior-oriented value. Research findings indicate that above all, there are differences in preferences depending on characteristics of fashion jewelry design depending on consumption value. It was found that there are differences in preferences depending on numbers of setting of fashion jewelry depending on consumption value, but it was found that there are no differences in preferences depending on jewelry materials. In addition, it was observed that for color characteristics of fashion jewelry, there are differences in preferences depending on consumption value. There are differences in preferences for fashion jewelry depending on consumption value, which indicates that preferences for products change depending on consumers' consumption value rather than use value. And it can be an explanation for this reason. Therefore, it is necessary to work out a more efficient strategy through a process of setting up a target according to consumption value.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.20 no.8
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• pp.1494-1502
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• 2016

With the increasing availability of medical sensors and Internet of Things(IoT) devices for personal use, considering the interaction with users, it is planned to add intelligent function design to the fashionable jewelry, and develop composite multi-function intelligent jewelry through sensors identification. By means of IoT technology, while possessing communication function of intelligent jewelry, the function of intelligent jewelry can be expanded to the linkage network. In order to rapidly manage the mass data produced by intelligent jewelry sensors based on IoT, an intelligent jewelry system for health management is designed and an ontology model of intelligent jewelry system based on IoT is worked out. After the state of the services through the smart phone application is shown. The application provides a personalized service to the user and to determine the risk to show the guide lines according to the disease.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.20 no.11
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• pp.2113-2118
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• 2016

Smart Jewelry is applied to the components of the Internet of Things. The process of obtaining the status information to the input of the sensor. And it controls the light color of the LED. Because to express the beauty of twinkling lights that can be felt in the jewelery and aesthetic functions were applied in order to feel the mystery. Smart Jewelry is capable of communication, interaction, wearable. Smart jewelery was equipped with a color, temperature, ambient light sensor. It was designed to allow interaction with a Bluetooth module. Applying an algorithm so that the light jewelry colors can vary depending on the circumstances of the smart jewelry wearer had been implemented by the mobile application. It can be realized in digital technology and the convergence of life. It presents the orientation development of the smart jewelery device on IoT environment.

• Journal of Digital Convergence
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• v.17 no.8
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• pp.423-428
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• 2019

As areas of ICT devices expand due to development of fourth industry, Smart Jewelry is being released. Jewelry is not only a fashion tool to dress up the human body as it merges with the functional aspects of smart devices, but it also delivers the information needed to improve users' living conditions and the interaction of the information needed is likely to be expanded. Although wearable Jewelry is not widely popular with consumers due to its recognition that it is a Smartphone aid and technical limitations, it needs to be ultra-smallized and improved in design. By analyzing emotional types according to design, materials, and colors, focusing on the current wearable jewelry products, the company aims to contribute to enhancing the value of creative smart jewelry by thinking about how smart jewelry will stimulate people's emotions.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.741-753
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• 2014

The objective of the study is to explore how to influence SNS's characteristics on attitude formation toward jewelry product and online shopping mall. SNS's characteristics are contextuality, responsiveness, social presence, and interaction as independent variables. Consumer satisfaction, worth of mouth and purchase intention are considered as dependent variables. Data were collected from a survey of 317 consumers who have experience to purchase jewelry product to examine their attitude toward SNSs, jewelry product, and online shopping mall from November 1 to November 15 2013. In order to test hypotheses, CFA analysis with covariance structure analysis was conducted using EQS6b. SNS's users have a tendency to perceive SNSs as bridge to connect other people and to get new information as well as they are willing to feel familiarity on SNSs. Users, who have a higher contextuality, responsiveness, social presence, and interaction of SNS's characteristics, are willing to have word of mouth intention of jewelry product as well as have high satisfaction. The study found that interaction is not effect on consumer satisfaction because interaction factor is to evaluate SNSs as one of the media.

• Journal of the Korean Crystal Growth and Crystal Technology
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• v.33 no.4
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• pp.158-164
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• 2023

The meaning of the diamond crystal structure and the formative beauty of the crystal form were designed from a new perspective and expressed in jewelry. In this study, we examined the literature on the crystal structure of diamonds and analyzed cases of jewelry design based on the formative characteristics of diamond crystal structure. we newly interpreted the meaning and value of diamond crystal structure, and studied the figurative design that can show the aesthetic effect of the crystal structure by designing the diamond crystal structure as jewelry. By presenting jewelry designs that take advantage of the symmetry effect of the diamond crystal structure and the repetition of the sculptural beauty, we hope that the fundamental beauty and cultural meaning of gemstones will be re-recognized.

• Journal of Digital Convergence
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• v.20 no.1
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• pp.285-291
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• 2022

The Purpose of this Study is to explore the new direction for Metaverse marketing and I analyze case of Metaverse marketing focusing on jewelry brand and changes of IT technology for Metaverse Roadmap 2.0. Based on the analyzed marketing strategy, jewelry brands compare and study Metaverse marketing cases to draw implications. As a result of the study, successful Metaverse marketing provides a personalized experience in the virtual space and is accompanied by analysis of the customer journey, and this can be confirmed in the case of global brand. As a future research direction, Through in-depth research on marketing ROI(Return On Investment), I contribute to enhancing the competitiveness of jewelry brand.