• Title/Summary/Keyword: 주관적 태

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A Study on the Influence of Filial Piety on the Behavioral Intention of Family Tourism (효도관념이 가족관광 행위의도에 미치는 영향에 관한 연구)

  • Wang, Yue;Sim, Jae-yeon;Liao, Xuan
    • Journal of the Korea Convergence Society
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    • v.10 no.11
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    • pp.23-31
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    • 2019
  • With the advent of the era of mass tourism in China and people's yearning for a better life, the demand for family tourism is increasing. This paper adds the filial piety concept variable to the original model based on the theory of planned behavior (TPB). It tests the influence mechanism of attitude, subjective norm, perceived behavior control and filial piety on the intention of family tourism behavior. The results show that; Attitude and subjective norms have significant influence on the intention of family tourism behavior; Perceptual behavior control has no significant influence on the intention of family tourism behavior; Mutual filial piety has a significant impact on family tourism behavior and authoritative filial piety has no significant effect on family tourism decision-making behavior. This conclusion expands the application boundary of the theory of planned behavior in the study of family tourism behavior intentions, and provides application reference for tourists and tourism enterprises.

The Study on the Knowledge and Attitude of Smoking, and Smoking Cessation Recommendation Among Nursing Students (간호학생의 흡연지식 및 태도, 금연권고에 대한 연구)

  • Oh, Hyo-Sook
    • Journal of Digital Convergence
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    • v.11 no.2
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    • pp.365-374
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    • 2013
  • This study was performed to find out the knowledge and attitude of smoking, and smoking cessation recommendation among nursing students. The data were collected from 529 nursing students being at three colleges in Gwangju city through structured questionnaire from 1 to 30 October 2012. In results, the smoking cessation recommendation showed statistically significant differences in grading, residence, subjective health perception, recognition about smoking, present smoking, assessment experience of smoking history, experience of smoking cessation recommendations, and participation intention of smoking cessation intervention education. The smoking cessation recommendation had correlated with smoking knowledge and smoking attitude. In multiple regression analysis, the participation intention of smoking cessation intervention education, the attitude and knowledge of smoking, and experience of smoking cessation recommendation were significant factors of the smoking cessation recommendation explaining 15.5% of the variables. To enhance recommendations of smoking cessation for patients, there are necessary to enforce smoking cessation intervention program for nursing students and increase the experience of smoking cessation intervention recommendation of nursing students in clinical practice.

A Study on the Purchase Intention of Ginseng Products based on the theory of Perceived Value and TPB (인지가치와 계획행위 이론에 기초한 인삼제품 구매의지 연구)

  • Bai, Xiu-Na;Jung, Gi-Young;Kim, Hyung-Ho
    • Journal of the Korea Convergence Society
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    • v.10 no.12
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    • pp.35-42
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    • 2019
  • The purpose of this study is to make an empirical analysis of the influencing factors of consumer purchase intention of ginseng products, one of the specialties of jilin province in china, on the basis of expanding the theoretical model of planned action at the level of perceived value, so as to better grasp consumer purchase behavior of ginseng products. In this study, a questionnaire survey was conducted among ginseng product consumers living in jilin, and 360 valid samples were statistically analyzed using SPSS 23.0.The analysis results show that behavioral attitude, subjective norms, cognitive behavior control, price value, emotional value and social value have considerable influence on consumers' intention to buy ginseng products, and the influence of perceived value is significantly greater than the three factors of planned action theory. Moreover, the functional value has little influence on consumers' intention to buy ginseng products.

Quantifying the Urgency Perception of Voice Alarm Generated by Concatenative Synthesizer (연결형 합성음성을 이용한 경보음의 주관적 위급도 정량화)

  • Jang, Pil-Sik;Lee, Gyeong-Tae
    • Journal of the Ergonomics Society of Korea
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    • v.25 no.2
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    • pp.63-70
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    • 2006
  • This paper presents an experimental study of the factors modulating the urgency perception of voice alarm generated by concatenative synthesizers. Four experiments were conducted using psycho-physical approach in which 105 participants made magnitude estimation for urgency perception of various voice alarm stimuli. Experiment 1 identified 6 acoustic and non-acoustic factors modulating the perceived urgency of synthesized voice alarm. Experiment 2, 3 and 4 quantified the relations between the objective changes in each of the quantifiable parameters and the subjective changes in urgency perception. This research has implications for the design and implementation of synthesized voice alarm systems where urgency mapping is required.

Assessing the Mediating Effects of the Factors on the Relationships between Customers' Past Behavior and Intention to Exit in Western Restaurant (서양음식점에 대한 고객들의 과거행동과 재방문행동의도의 관계에 미치는 매개요인들의 영향 평가)

  • Kang, Jong-Heon;Pyo, Gil-Tack
    • Korean Journal of Human Ecology
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    • v.16 no.2
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    • pp.433-442
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    • 2007
  • The purpose of this study was to examine the mediating role of attitude, subjective norm, and perceived behavioral control on the relationships between past behavior and customers' intention to engage in exit of dissatisfaction responses. Results of the study demonstrated that the past behavior significantly improved the predictability of the voice of dissatisfaction response intentions. Furthermore, the mediating analyses indicated that the influence of past behavior was mediated by mediator. In the contests of exit behavior, the effect of past behavior on intention to exit was mediated by attitude, subjective norm and perceived behavioral control.

Application of Data Mining for Coagulant Dosage of Water Treatment Plants Corresponding to Input Conditions (원수조건에 따른 상수도 응집제 종류와 주입량 결정을 위한 데이터 마이닝 적용)

  • 배현;김성신;최대원;이승태;김예진
    • Proceedings of the Korean Institute of Intelligent Systems Conference
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    • 2004.10a
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    • pp.223-226
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    • 2004
  • 본 논문은 정수장에서 사용하는 응집제의 종류와 주입량을 결정하기 위한 시스템 개발에 관한 내용이다. 정수장은 여러 단위 처리장으로 구성되며, 탁도와 색도를 제거하기 위하여 혼화지에서 응집제를 주입하여 침전을 시킨다. 현재까지 응집제 결정을 위해 Jar-test를 이용하였는데, 이 방법은 사람의 주관적인 판단에 의존하므로 실험 오차가 발생할 수 있다. 특히 정수장의 자동화를 위한 시스템 개발에서 가장 큰 걸림돌로 작용하고 있다. 본 논문은 이러한 문제점을 해결하기 위하여 데이터 마이닝 기법 등을 이용한 응집제 종류와 양을 결정하는 제어기를 개발하였다.

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Reduction of Noise from the Motor Vehicle Horn (자동차 경적소음 저감 방안)

  • 정일록;오수태;서충열;이재인
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 1994.04a
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    • pp.172-178
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    • 1994
  • 본 연구에서는 경음기 본래의 사용 목적인 안전운행을 저해하지 않으면서 사용할 수 잇는 보다 혐오감이 덜한 음질의 경적음을 도출하고자 국내에서 생산, 유통되고 있는 경음기의 현황 파악 및 종류별 경적음의 특성을 분석하고, 이들의 단음과 복합음을 녹음.재생하면서 상호간에 대한 주관적 반응을 설문 조사하여 경음기 1개 장착시 단음 피크치의 음역별 음질과 2개 장착시의 복합음 음질개선을 위한 적정 주파수범위를 도출하고자 하였다. 그리고 자동차 생산공장에 출장하여 차량에 장착된 경음기의 경적음 특성을 분석하여, 그 음량의 크기와 dB(A) 및 dB(C)의 차이와 국내.외 자동차의 경적음에 대한 관리 및 규제 기준을 수집, 분석하여, 소음진동규제법과 한국공업규격에 서로 다르게 규정하고 있는 평가단위를 통일하고자 하였다.

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A Study on the Handle of Fabrics for commercial Korean Clothes (1) The relationship between subjective assessment and mechanical properties (시판 한복지의 태 (hand) 에 관한 연구 (1) 주관적 감각치와 역학량과의 상관성)

  • 권헌선;권오경;성수관
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 1997.11a
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    • pp.57-62
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    • 1997
  • The purposse of this study is to evaluate the effect of mechanical properties on handle of fabrics for some of the korean women's clothes, 160 different kinds of commercial silk and polyester fabrics were used for this study. Mechanical properties were measured by the KES-FB fabric testing systems and six hand judgements. and also, the technique of stepwise-block-regression method was applied to investigate relationship between sensory and mechanical properties. Finally, we have obtained useful formulas for calculation the hand valuer of fabrics for korean clothes.

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Extracting multiple sentiment expression areas using BERT+CRF (BERT+CRF를 이용한 다중 감성 표현 영역 추출)

  • Park, Ji-Eun;Lee, Ju-Sang;Ock, Cheol-Young
    • Annual Conference on Human and Language Technology
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    • 2021.10a
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    • pp.571-575
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    • 2021
  • 감성분석이란 텍스트에 들어있는 의견이나 감성, 평가, 태도 등의 주관적인 정보를 컴퓨터를 통해 분석하는 과정이다. 본 논문은 다양한 감성분석 실험 중 감성이 드러나는 부분을 파악하여 서술어 중심의 구 혹은 절 단위로 감성 표현 영역을 추출하는 모델을 개발하고자 한다. 제안하는 모델은 BERT에 classification layer와 CRF layer를 결합한 것이고 baseline은 일반 BERT 모델이다. 실험 결과는 기존의 baseline 모델의 f1-score이 33.44%이고 제안한 BERT+CRF 모델의 f1-score이 40.99%이다. BERT+CRF 모델이 7.55% 더 좋은 성능을 보인다.

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The Effect of Consumer's Values on Behavior Intention in Coffee Shops: Using of RAT (소비자의 가치관이 커피전문점 방문 의도에 미치는 영향: 합리적 행동이론을 중심으로)

  • Nam, Jungheon
    • The Korean Journal of Franchise Management
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    • v.6 no.2
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    • pp.1-16
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    • 2015
  • The purpose of this study was to examine the structural relationships among consumer's values(individualism and collectivism), attitude, subjective norms, and visit intention using reasoned action theory(RAT). The data were collected from 12 5 customers who visited coffee shops in Seoul and Kyonggi and were analyzed using structural equation modeling with SPSS and AMOS The result of the overall model analysis appeared as follows: χ2=11.347, df=2, p=0.003, GF I=0.966, NF I=0.946, CF I=0.954, RMR=0.05 The findings are as follows: First, collectivism had a positive influence on attitudes and subjective norms. Second, Individualism had a significant positive influence on attitude toward coffee shops, but not on subjective norms. Third, both attitude and subjective norm had positive effects on visit intention.