• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.5
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• pp.93-103
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• 2015

Residential environment is not only the physical aspects affected by the unique characteristics of the residents, social, economic, cultural, etc. are closely related to many environmental factors. This research is based on choice attribute theory that substantially explains how housing choice attributes affect loyalty via image, perceived value in Secho. This paper investigate empirically relationship between selection properties of residential environment and loyalty, moderating effect of image and perceived value. Results were computed using SPSS 20.0 statistical analysis programs. The results are summarized as follows. First, The elements of choice attribute are divided into six factor, such as regional reputation, green environment, convenience, property value, safety, housing status. In the results of the analyses, housing choice properties gives a positive influence to the loyalty. Second, testing its mediating role, I use the three regression equation models by Baron and Kenny. When the mediator effect of image, perceived value was represented, the effect of image and perceived value was statistically significant. Thus, the mediating role of image and perceived value was supported. It means the higher image and perceived value can enhance loyalty of Secho.

• Science of Emotion and Sensibility
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• v.16 no.3
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• pp.333-340
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• 2013

The purpose of this paper is to evaluate facade design factors of old dwellings using a Fuzzy Analytical Hierarchy Process (AHP) based on a pairwise comparison analysis using "Façade Design Factors" as evaluation criteria. Traditional old dwellings were presented and evaluated. A Fuzzy AHP based model was used for pairwise comparison of traditional old dwellings, whereby seven criteria and nine alternatives were described through a questionnaire and constructional data. The Fuzzy AHP was used to determine the impact of the facade design factors, because "Traditional" old dwellings are identified by the combination of their facade design factors. Furthermore, the fuzzy AHP is used to verify the feasibility and efficiency of this approach as well as for extent analysis to comprehend the priority of the traditional old dwellings using a sensibility measuring scale.

• Journal of the Korean Regional Science Association
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• v.32 no.2
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• pp.31-44
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• 2016

The purpose of this study is to explore empirically the effects of the residential environments and housing consciousness on the housing tenure choice of newlyweds in the Seoul metropolitan region. Regarding the results of the empirical analysis, firstly, not only the household's attributes and housing characteristics but also the residential environments and housing consciousness were significant factors on housing tenure choice. Secondly, as a household considers worse housing quality and better environmental quality surrounding the housing, the household chose Cheonsei housing more often than owner-occupied housing. On the other hand, as a household reviews only better living condition, the selection probability of monthly rent was higher. Thirdly, as a household regards that the housing investment value was more important, the choice probability of owner-occupied housing was higher than that of other tenure types.

• 한국벤처창업학회:학술대회논문집
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• 2019.04a
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• pp.187-189
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• 2019

주택 가격이 최근 급등하면서 각종 정부정책이 쏟아져 나오고 있지만 주택 가격은 지역 별 편차를 늘리는 등 다른 문제점들을 양상하고 급등한 가격을 조정하는데 어려움을 겪고 있다. 주택을 선택하는 속성에는 다양한 기준이 존재하고 있어 단순한 정부 정책만으로는 해결하기 어려운 측면이 있다. 따라서 다양한 주택선택 속성에 대해 파악하고 주택구매 의도에 미치는 영향에 대해 파악하는 것이 중요하다. 본 연구는 주택선택 속성과 정부정책이 주택 구매행동에 미치는 영향력을 통해서 주택시장에 대한 이해를 돕고자 한다. 이를 위한 분석의 주요 쟁점은 다양한 유형의 주택선택 속성과 정부 정책 간에 부동산 투자전망의 조절효과를 고려하는 것이다.

• Journal of the Korean housing association
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• v.15 no.2
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• pp.43-54
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• 2004

The purpose of this study is to identify the elderly housing farcility design preference by comparing two groups, the present residents living in elderly housing facility and the middle aged. The latter has more housing experiences and more design oriented standard of selecting house for quality of living, while the aged are oriented more in economy and investment. It is identified that both group preferred living in elderly housing facility best to any other elderly housing type, including "aging in place." The aged are not yet very concerned about physically homelike design features, but when the middle aged need the elderly housing, it is recommended that more variety and amenity in its type, location, plan and design features. The idealistic facility planning and management system were suggested.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.11
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• pp.8074-8088
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• 2015

In this study, main focus was analyzing whether the retired middle-aged people's life style and personal characteristics affect house selection attributes and there are any differences according to their life styles. The finding and implications of this study were as follows. The middle-aged people were trying to pursue leisurely and healthy life. Therefore, they prefer the high service quality of health, medical facilities, culture, leisure, and entertainment facilities. These trends were caused by the expansion of the five-days working styles, the improvements of the smart consumptions, the high levels of the education, and the high social and economic participations of the females. The overall changes in social, cultural, economical circumstances made them different from other generations. Also current middle-aged people were more challenging and active and they thought themselves young compared with the people of the older generation. In the future those middle-aged people's life style will be more diversified. Therefore new housing plans are necessary for the middle-aged popple to satisfy their diverse housing needs and housing circumstances. Based on the results of this study for the middle-aged people's life style and housing selection attributes after their retirement, more studies are necessary in new and different views. Furthermore diverse house supplies, housing marketing, housing policies should be provided for the middle-aged people for their retirement and need to study more their future housing satisfaction and their housing needs.

• Journal of Families and Better Life
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• v.12 no.1
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• pp.117-131
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• 1994

본 연구는 근린환경에 대한 거주자의 인지도를 파악하고, 현재 거주하고있는 지역의 근린환경에 대한 만족도를 조사하여 앞으로의 주거이동 성향이 어떻게 나타날 것인가를 예측해보는데 그 목적이 있다. 측정도구의 신뢰도계수($Cronbach's\;\alpha$)는 0.865이며, 분석방법은 빈도, 평균, $x^2$ 검증, t-검증, 일원변령분석 요인분석, 피어슨의 상관계수, 중다회귀분석, 다변량판별분석을 사용하였다. 연구결과는 첫째 '입지성' 속성에 대해 거주자의 인지와 만족이 가장 긍정적이었고 '쾌적성 및 정체감' 에 대해 가정 부정적이었다. 둘째 근린환경 인지도가 높을수록 부인의 교육수준이 높을수록 주거소유권이 자가이고 상가주변지역에 살고 있는 거주자들의 근린환경에 대한 총 만족도가 높게 나타났다. 셋째 거주기간 총 만족도, 주거용도 지역, 주택규모, 소득수준이 주거이동 성향을 판별하는 변인으로 나타났다.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2011.06a
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• pp.373-375
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• 2011

본 연구에서는 일본의 워터프런트 니시노미야하마의 거주자를 대상으로 앙케이트 조사를 실시하여 속성, 주거 내외 총합평가, 친수 활동 등에 대해 비교 분석을 실시하였다. 그 결과 향후의 워터 프런트에 입지하는 집합주택 거주자들의 거주환경에 대한 상이점을 알 수 있었다.또 워터프런트지역에서 "방의 넓이" "통풍" "전망 채광" "프라이버시의 확보"등 워터프런트에 입지하는 집합주택의 계획수립 시에 상기한 거주환경의 조성이 거주자들의 주거의식에 영향을 미치고 있음을 알 수 있었다.

• Journal of the Korean housing association
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• v.18 no.3
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• pp.103-113
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• 2007

The purpose of this study is calling attention to the silver town by analyse preference attributes diversely and suggest alterative plan. Also, offering basic data which needs for the establishment of comfortable and ideal old age residence culture by developing silver town which is appropriate for our circumstances and emotion. The survey population of this study focused on 40s and 50s' middle aged both genders living in the Seoul and national capital region, we used random sampling method. The analytical methods used in this study were frequency, mean, standard deviation, Factor Analysis, t-test, ANOVA, post-hoc estimation (Duncan test), multiple regression, To verify the reliability of each measure, Cronbach's alpha coefficient was used.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2011.04a
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• pp.267-272
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• 2011

The purpose of this study was finding selecting attributes of serviced residence and suggesting right direction of serviced residences. Research methods weresocial survey research with questionnaire and field survey. Field survey was conducted from September 20, 2010 to November 9, 2010 on 6 serviced residences. 106questionnaire survey data collected near by CBD. SPSS 18.0 program was used for Statistical analysis. Majorfinding were following; analysis methods were Frequency, $x^2$-test and ANOVA. Selecting attributes were divided into general attributes, facilities, services and individual units. First, pleasant atmosphere was the most important item amonggeneral attributes. Second, buffet restaurant was the most important items among facilities. Third, mail delivery service was the most important item among services. Fourth comfort was the most important item among individual units. In conclusion, serviced residences need more elaborate management, improvement of lobby lounge, provision of optional services and comfortable environment of individual units.