• 한국벤처창업학회:학술대회논문집
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• 2021.04a
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• pp.67-73
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• 2021

정부가 고령화, 인구감소, 경기침체의 대안으로 새로운 일자리 창출에 관심을 집중한지 이미 오래다. 오랜 취업난과 수명 증가로 인해 창업은 이제 선택이 아닌 필수가 되었다. 정책적으로 직업으로서 창업가가 대우받는 시대가 된 것이다. 하지만, 아직도 국민 의식 저변에는 창업에 대한 불안과 두려움이 깔려있다. 이러한 인식 제고를 위해 다양한 교육과 정책들이 끊임없이 나오고 있지만, 여전히 창업에 대해서는 망설이게 되는 부분이 크다. 이러한 창업에 대한 두려움과 어려움을 극복할 수 있는 가장 확실한 방법은 경험해 보는 것인데, 직접 경험하는 것 외에도 문화적으로 다양한 창업경험을 접할 수 있다면 막연한 창업에 대한 불안감과 두려움을 조금이나마 해소할 수 있지 않을까? 문화계발효과이론을 응용하여 드라마를 중심으로 연구해 보고자 한다. 본 연구는 드라마 선호도가 사업의지에 미치는 영향에 관한 것으로, 그 동안 많이 연구되어 온 기업가정신과, 사업동기, 경험을 중심으로 진행하였다. 따라서 본 연구에서는 기업가정신과 사업동기가 사업의지에 미치는 영향을 재확인하면서, 창업에 대한 직·간접 경험이 실제 창업의지에 영향을 미치는지 검증하고, 거기에 더해 매스미디어의 하나인 드라마 선호도가 기업가정신과 사업동기, 경험에 조절효가가 있는지를 검증하고자 한다. 정부의 창업지원정책이 홍수처럼 쏟아지는 지금도 개인의 창업과 폐업은 꾸준히 수치를 늘려가고 있다. 과연 기존 정부의 창업지원정책만으로 계속 현 상황을 이어가야 할지, 아니면 창업지원과 더불어 사회 전반에 걸친 문화적 지원도 뒷받침된다면 실제 창업에 가장 큰 영향을 미치는 사업의지를 보다 더 확실하게 키울 수 있으리라 생각된다.

• The Journal of Korean Association of Computer Education
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• v.17 no.5
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• pp.99-106
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• 2014

The first purpose of the present study is to investigate the way of displaying English words to facilitate phonological loops on the digital screen, and the second purpose is to test whether or not the more effective display type can increase learning rates equally in both low and high foreign language motivation group. To achieve these aims, two experiments were conducted. Experiment 1 showed that 3 times display condition generated higher performances in recall and recognition test than 1 time display condition did. In Experiment 2, we recruited high motivated group and low motivated group in foreign language learning, and assigned each member into 3 times display condition and self-pace condition. The results of Experiment 2 showed that the performance in the low motivated group was higher in the self-pace condition than in 3 times display condition, while this difference was not found in high motivated group. The present results suggest the display type increasing usage of phonological loops in digital screen environments.

• Korean journal of communication and information
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• v.78
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• pp.116-140
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• 2016

The present study examined the factors influencing individuals' risk information seeking and processing using the case of 2015 MERS outbreak in Korea. Analyses of two-wave online panel data demonstrated that perceived risk, negative affect, subjective norm, and information insufficiency predicted the risk information seeking/avoiding as well as information processing mode, which validates the Risk Information Seeking and Processing(RISP) model. More importantly, this study found new evidence that information seeking and systematic processing promoted MERS preventive behaviors. In addition, active SNS use moderated the link between perceived risk and negative affects about MERS crisis as well as the relationship between social normative pressure and to seek the risk related information.

• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.405-413
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• 2021

In this study, based on the theory of use and satisfaction, the motives of consumers who use Instagram accounts for luxury fashion brands were classified and the effect of the flow state experienced according to the motives on the purchase intention and the enjoyment was empirically studied. As a result of the analysis, the conclusions obtained through this study can be summarized as follows. First, it was found that the motive for using Instagram, a luxury fashion brand, had a significant positive effect on flow, followed by social interaction motive, informational motive, and enjoyment motive. Among the motivations for use, it was confirmed that the motivation for social interaction had the greatest influence on flow. Second, when using the luxury fashion brand Instagram account, the state of consumer flow induces positive emotions such as pleasure, which has a positive effect on purchase intention. Third, age, which is a characteristic of luxury fashion brand Instagram account users, had a significant positive moderating effect on the relationship between informational motives and flow, and had a significant negative effect with playful motives. Through the results of this study, we contributed to the flow of previous related studies by empirically showing the dynamics of consumer psychology related to the use of luxury Instagram accounts.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.630-640
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• 2020

With a recent rise of various chatbot services, this study attempts to explore the role of chatbot users'' psychological characteristics by applying the self-determination theory. In particular,this study investigates (a) the relationship between chatbot users' psychological needs(perceived autonomy, perceived competence, perceived relatedness) and user satisfaction, continuous intention to use, and (b) the moderating effect of chatbot type and user motivations. Based upon a survey, the results revealed that perceived autonomy, competence, and relatedness had significant positive effects on user satisfaction and continuous intention to use. The results also confirmed that the user satisfaction had a significant positive effect on the continuous intention to use. The moderating effect of social and relational motivation was found between perceived autonomy, competence, relatedness and user satisfaction. The implications are discussed for furthering the development of chatbot services.

• Journal of Digital Convergence
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• v.18 no.9
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• pp.145-157
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• 2020

The purpose of this study is first to analyze the effects of university students' autonomous motivations to start a business on their attitude toward entrepreneurship, subjective norms, and perceived behavioral control, second to analyze the effect of university students' attitude toward entrepreneurship, subjective norms, and perceived behavioral control on entrepreneurship intentions, and third to analyze the moderating effect of entrepreneurship education for university students on entrepreneurship intention. Based on the previous research, a research model and a research hypothesis were established. 251 questionnaire responses were collected through a survey of university students in Seoul and Gyeonggi Province and empirical analysis was performed using SPSS 24 and AMOS 23. As a result of the analysis, first, the autonomous motivation was found to have a positive effect on attitude, subjective norms, and perceived behavioral control. In addition, attitude, subjective norms, and perceived behavioral control all showed a positive effect on entrepreneurship intention. Entrepreneurship education for university students was found to control the effect of subjective norms on entrepreneurship intention and the effect of perceived behavioral control on entrepreneurship intention in the positive direction. The results of this study can contribute to the establishment of more effective educational policies and startup support program planning that can increase the entrepreneurial intention of university students.

• 한국노년학
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• v.39 no.2
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• pp.241-259
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• 2019

The purpose of this study was to study the performance of volunteer work for the elderly from the perspective of self-efficacy and self-extension of the elderly, not from successful aging or productive aging. Through this, the research aims to confirm the expansion of internal growth and self-sufficiency that can occur in old age, and to provide an opportunity to re-examine one's life in old age. In order to verify the purpose of this research, questionnaires were distributed to 300 senior citizens who participated in volunteer activities at the City Hall and the District Office of Busan Metropolitan City over a period of three months from September to November 2018 and used the data from 266 questionnaires for the study, excluding the 34questionnaire answered unfaithfully. The results of the study are as follows. First, the motivation for volunteering activities (value function, social function, understanding function) of the elderly has a positive effect on self-efficacy. Second, the motivation for volunteering activities (value functions, social functions, understanding functions) have a positive effect on self-extension. Third, it has been shown that the elderly's sense of self-efficacy (self-regulation efficacy, confidence) has a positive effect on their self-extension. Fourth, it was found that self-efficacy has a mediated effect on the motivation of the elderly to participate in volunteer activities and the relationship of self-extension. This study identified the relevance of the motivation for volunteering activities of the elderly to influence their effectiveness and self-extension. In particular, the research suggests practical and policy measures for the revitalization of volunteer activities of the elderly by providing a new perspective on the welfare of the elderly by utilizing parameters of self-efficacy, a psychological and social concept for the elderly.

• Journal of The Korean Association For Science Education
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• v.26 no.1
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• pp.1-8
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• 2006

This study investigated the causal relationships between high school student multiple-choice algorithmic chemistry problem solving and 1) the motivational variables of achievement goal (task goal/performance goal/performance-avoidance) and perceived ability, and 2) the cognitive variables of learning strategy (deep learning/surface learning) and self-regulation. Path analysis supported a causal model in which perceived ability and task goal were found to positively influence algorithmic chemistry problem-solving ability via self-regulation. In particular it was found that perceived ability directly influenced algorithmic chemistry problem-solving ability. Moreover, deep learning was found to have been influenced by perceived ability and task goal, while surface learning was influenced by performance-avoidance goal. Lastly, there did not appear to be any causal relationship between learning strategy and algorithmic chemistry problem-solving ability.

• Journal of Music and Human Behavior
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• v.21 no.2
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• pp.1-30
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• 2024

The purpose of this study is to develop a rhythm-based music intervention protocol to enhance timing regulation in children with ADHD and investigate its feasibility. For this purpose, a three-phase study was conducted involving ADHD children and typically developing children. In the first phase, group-specific baseline measurements were taken for auditory attention (KAT), motor timing, and perceptual timing. In the second phase, a rhythm-based music intervention protocol incorporating key factors was developed. In the third phase, the developed protocol was applied to ADHD children to investigate the variables affecting timing regulation and to verify its effectiveness. Results from the first phase revealed significant differences in the timing values of children with ADHD, particularly in tasks requiring discrimination of sound duration and precision in rhythm patterns. Additionally, exploratory factor analysis of KAT results and motor/perceptual timing identified three clusters: attentional responsiveness, attentional synchronization, and attentional sophistication. In the second phase, a protocol consisting of tasks involving synchronization, attentional shifting, and rhythm production at various difficulty levels was developed and validated for expert validity. In the third phase, individual application of the protocol to children with predominantly inattentive and hyperactive-impulsive ADHD subtypes demonstrated changes in timing regulation tasks. This study provided basic data for using rhythm as an effective facilitation tool that leads from voluntary to involuntary attention in children with ADHD.

• Journal of Digital Convergence
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• v.8 no.3
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• pp.115-127
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• 2010

This study investigates the effect of E-learning service quality toward users' learning satisfactions when moderating by users' study motivations at cyber universities. For this end, the E-learning service quality was measured with SERVQUAL which was widely employed in academic research area. From rich survey analysis, this study finds that the three factors of E-learning service quality such as concreteness, certainty, credibility and sympathy are statistically correlated with users' learning satisfactions, but the responsiveness is not. Also in order to test the hypothesis that the study motivation is a moderate variable, the three step regression analysis was applied. Finally, this research finds that the study motivation has the role of moderate variable to affect the users' learning satisfactions.