• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.20 no.2
• /
• pp.469-482
• /
• 2019

This paper analyzes the effects of government support systems, regulation, and innovation promotion policy on technological innovation performance of companies in the service industry using 4,000 Korean service industry companies. Multiple and hierarchical multiple regression analysis were used to analyze the correlation between the individual factors and process innovation and product innovation. Government support, regulation and technology innovation in the service industry were tested. In addition, government innovation promotion policy includes government support and regulation and the technological innovation performance of service firms. As a result, the government support system affects both the process innovation and the product innovation performance in the service industry, but affects only the process innovation performance in the case of regulation. Innovation promotion policy was found to regulate the relationship between government support systems and regulation and innovation performance of the service industry. Therefore, these findings provide strategic implications for the management of enterprises in relation to government support systems and innovation policy. It is necessary to reorganize regulations that are outdated to improve the effect of innovation policies on innovation performance.

• 한국경영정보학회:학술대회논문집
• /
• 2008.06a
• /
• pp.950-956
• /
• 2008

본 연구의 목적은 현재 급속히 확산되고 있는 온라인 뱅킹의 수용에 영향을 미치는 요인을 분석하기 위한 것으로, 기존 연구를 바탕으로 서비스 품질과 비용이라는 온라인 뱅킹 서비스 관점, 이용자의 태도의 관점(유용성, 용이성, 사용자 특성), 그리고 사회적 영향의 관점을 변인으로 추출하였다. 한편 성숙기에 접어든 인터넷 뱅킹 서비스와 도입기에 있는 모바일 뱅킹 서비스를 비교하기 위해 온라인 뱅킹 서비스 유형이라는 조절변수를 사용하였다. 연구 결과에 따르면, 유용성과 용이성, 개인사용자 특성, 사회적 영향, 서비스 품질, 비용의 모든 요인 이 온라인 뱅킹 서비스의 수용에 유의한 영향을 미치는 것으로 나타났다. 그러나 사회적 영향과 비용 은 인터넷 뱅킹과 모바일 뱅킹 서비스간에 영향 정도가 다른 것으로 나타났다.

• Korean Journal of Social Welfare Studies
• /
• v.49 no.2
• /
• pp.65-92
• /
• 2018

It has been well known that there is a close relationship between health and depression among older adults. Under the purpose to mitigate and prevent the risk of depression caused by poor health, the changes in subjective health status'effects on depression depending on the level of age-friendly public service resources, and age were respectively examined in this study. Moderating effects analysis was conducted using 492 adults aged 55 years and over from '2017 age integration survey' data which had been collected nation-widely. Major findings are as follows. The inadequate subjective health status raises the level of depression. This tendency is weakened when the better age-friendly public service resources are presented. In contrast, age has no statistically significant effects on the relationship between two variables. As a result of reviewing the specific conditions to bring out the interaction effects, frail subjective health status increased depression of all age groups as the level of age-friendly public service resources is low. Particularly, for the participants aged average(age 66.6) and older, the negative effects of subjective health status on depression are likely to be lowered by the improvement in poor age-friendly public service resources. That is, the buffer effects of age-friendly public service resources are proved. Based on theses findings, several suggestions for health promotion and depression prevention of older adults were discussed.

• Journal of the Korea Society for Simulation
• /
• v.24 no.3
• /
• pp.27-35
• /
• 2015

We analyze an M/G/1/K queueing system with queue-length dependent service and arrival rates. There are a single server and a buffer with finite capacity K including a customer in service. The customers are served by a first-come-first-service basis. We put two thresholds $L_1$ and $L_2$($${\geq_-}L_1$$ ) on the buffer. If the queue length at the service initiation epoch is less than the threshold $L_1$, the service time of customers follows $S_1$ with a mean of ${\mu}_1$ and the arrival of customers follows a Poisson process with a rate of ${\lambda}_1$. When the queue length at the service initiation epoch is equal to or greater than $L_1$ and less than $L_2$, the service time is changed to $S_2$ with a mean of $${\mu}_2{\geq_-}{\mu}_1$$. The arrival rate is still ${\lambda}_1$. Finally, if the queue length at the service initiation epoch is greater than $L_2$, the arrival rate of customers are also changed to a value of $${\lambda}_2({\leq_-}{\lambda}_1)$$ and the mean of the service times is ${\mu}_2$. By using the embedded Markov chain method, we derive queue length distribution at departure epochs. We also obtain the queue length distribution at an arbitrary time by the supplementary variable method. Finally, performance measures such as loss probability and mean waiting time are presented.

• The Journal of the Korea Contents Association
• /
• v.21 no.6
• /
• pp.513-523
• /
• 2021

This study verified the effect of Hotel Drive through Service Quality between Customer Satisfaction and Oncontinuous usage Intention. In addition, by injecting the variable of the Hotel Brand Image between Hotel Drive through Service Quality and Customer Satisfaction, we tried to find out the effect of the Moderating Role. Convenience sampling was used for customers who recently experienced Hotel Drive through Service, which is operated mainly in Seoul. It has been held for about 40 days from December 2020. The survey tool constructed through prior research was distributed to customers who experienced Hotel Drive through Service in Seoul. 289 copies of the collected effective samples were statistically processed using SPSS 22.0. As a result of the analysis, it was found that hypothesis 1 and hypothesis 2 had a significant influence relationship. The Tangibility^*Hotel Brand Image and physical environment^*Hotel Brand Image in Hypothesis 3 were found to have a modulating effect with a significant positive (+) effect. However, it was found that Responsiveness^*Hotel Brand Image and Reliability^*Hotel Brand Image had no control effect.

• Informatization Policy
• /
• v.28 no.1
• /
• pp.22-42
• /
• 2021

The purpose of this study is to investigate the effects of privacy concerns on the use of mobile payment services. In particular, paying attention to the multidimensionality of consumer innovation, we analyzed the effects of hierarchical logistic regression by gender. The results show that there is a positive (+) relationship for hedonic innovativeness regardless of gender, and that there is a negative (-) relationship for functional innovativeness overall and in the female group. In all groups regardless of gender, a positive (+) relationship was found for the hedonic innovativeness, and one negative (-) relationship was found in the functional innovativeness overall group and the female group. Second, in the male group, there is a moderating effect of privacy concerns and functional innovativeness. This suggests that the relationship between privacy concerns and the usage of mobile payment services may vary depending on functional innovativeness. This study is useful in that it can explain and predict consumers' patterns of use of new technology-based services in various and balanced ways by taking privacy concerns and multidimensional consumer innovation into consideration. In addition, it suggests that mobile payment companies should make efforts to ensure that their services are secure, useful, and fun to use so that consumers can feel confident using the services in various situations.

• Information Systems Review
• /
• v.23 no.3
• /
• pp.177-200
• /
• 2021

Recently, the use of prepaid electronic payments such as electronic wallets, digital currency and prepaid points is gradually increasing. Prepaid electronic payments has the characteristic of being used after charging first. This study empirically investigated the factors affecting the intention to use online charging in order to help improve the service that require prepaid recharge by applying transformed TAM. Since there are not many previous studies for the intention to use online charging, we extract factors through preceding researches for electronic cash and mobile easy payment. Also we analyze the intention to use online charging for transportation card users, focusing on the moderating effects. As a result of the study, it was found that 'convenience', 'ubiquity', and 'self-efficacy' among the independent variables had a positive (+) effect on mediation variable 'perceived usefulness'. 'Perceived usefulness' was analyzed to have a significant influence on the dependent variable 'usage intention'. According to users' gender, internet usage time, internet shopping frequency, online charging frequency and transportation card usage type, the moderating effect was significant on 'perceived usefulness' and 'usage intention'. As an implication, it was suggested that service improvement and differentiated marketing are needed in direction of increasing the usefulness of services. Additional research directions were proposed for services such as e-wallets, prepaid points and digital currencies by adding other factors and moderate variables.

• Journal of Korea Port Economic Association
• /
• v.28 no.4
• /
• pp.149-168
• /
• 2012

International trade is becoming more and more important in this age of globalization. In particular, It is very important to export for South Korea economy. An important factor in export performance is logistics firms' competitiveness and resources. Nevertheless, many scholars and researchers are overlooking the role of logistics firms in the export market. Most studies have focused only on the capability of export companies without considering the capacity of logistics companies. This paper is attempted to analyze the competitiveness of logistics which affect export performance. So this study adopts the moderated regression analysis. The results analysis shows that logistics firms' resource level were statistically significant on export performance. The moderating effect of logistics firms' resource level was found in the relationship between export performance and international orientation. Lastly, the moderating effect of the logistics services level on the relationship between export firms capacity and export performance was statically significant.

• Asia Marketing Journal
• /
• v.5 no.3
• /
• pp.1-34
• /
• 2003

서비스마케팅문헌을 살펴보면 지각된 서비스품질 및 이에 대한 고객반응에 초점을 맞추어 이루어진 연구들이 많이 있다. 그러나 본 연구에서는 지각된 서비스품질이 실질적으로 서비스 구매자인 소비자의 재구매 행위와 어떤 인과관계가 있고 또한 로열티와는 어떤 인과성을 갖는지를 규명하는데 주력하였다. 아울러 이러한 인과성이 조절변수인 라이프스타일에 따라 어떤 차이가 발생하는지를 규명하고자 하였다. 지각된 서비스품질을 측정하는 있어서는 기존 SERVQUAL방식의 측정개념이 아닌 Johnson, Tsiros & Lancioni(1995)가 적용한 일반적 시스템 접근법(투입, 과정, 성과변수로 측정)을 활용하여 새롭게 접근하고자 노력하였다. 연구결과 지각된 서비스품질은 이를 구성하는 선행변수(투입요소와 과정 및 성과요소)와 긍정적인 정(+)의 인과관계를 나타내고 있으며, 특히 성과요소에 의해 서비스품질이 지각되는 경향이 매우 큰 것으로 분석되었다. 또한 지각된 서비스품질은 재구매 의사와 로열티에 긍정적인 영향을 미치고 있는 것으로 검증되었으며 이러한 모든 인과관계는 소비자들의 라이프스타일 유형에 따라 다르게 나타나고 있었다. 따라서 서비스산업에 있어 마케팅전략을 수립하는데 있어서도 유형적 제품과 마찬가지로 라이프스타일을 이용한 시장세분화 전략을 활용할 필요가 있다.

• Journal of Industrial Convergence
• /
• v.20 no.11
• /
• pp.165-175
• /
• 2022

The purpose of this study is to understand the effect of membership type for subscription service (individual subscription vs. group subscription) on continuous intention, and to verify the mediating effect of ease of justification and the moderated mediating effect of uncertainty. An experiment was conducted on 78 university students. As a result, consumers who use subscription services in group subscription showed higher intention to continue using the subscription service than consumers who use the subscription service in individual subscription. Also, the ease of justification mediates the effect on the intention to continue using. In addition, uncertainty was found to moderating effect of ease of justification on continuous use intention according to the type of subscription. This study understands the psychological mechanism of consumers according to the type of subscription service subscription and provides useful implications for companies that provide subscription services.