• Title/Summary/Keyword: 제휴 성과

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The Effects of a Specific Website Status on the Performance of Affiliation among Websites (온라인 기업 웹사이트의 지위와 제휴관계가 사이트 성과에 미치는 영향에 관한 탐험적 연구)

  • 한경일;김창호;김성환
    • The Journal of Information Technology
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    • v.4 no.3
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    • pp.49-64
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    • 2001
  • The purpose of this study was to observe whether the status of a firm's website affects the performance of the other affiliated websites. In other words, whether or not the website could improve its performance from developing high-status affiliation was investigated. The status of a website being affiliated was measured based on the number of citations, and the performance of a website developing affiliation on the number of visitors. The affiliation between websites was defined as banner links. For the analysis, the status of the initiator's website, that might be expected to affect the website performance, was controlled. To achieve the purpose of this study, a field study method was adopted. To obtain the data, an unprecedented method employing a program that gathers all related information concerning a specific website was used. The findings of this study indicated that the website developing high-status affiliation did not significantly improve its performance. Such findings different from previous research may have resulted from different characteristic of affiliation and limited samples available.

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Strategic Alliances Influence on Innovation Performance: The Moderating Role of Human Capital (전략적 제휴가 혁신 성과에 미치는 영향: 인적자본(Human Capital)의 조절역할)

  • Lim, Euncheon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.3
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    • pp.39-46
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    • 2019
  • Research has shown that alliances with external partners are valuable to foster internal R & D efforts. However, it is not well known how to take advantage of the potential benefits of strategic alliances to create innovative outcomes. This study examines the value of strategic alliances and analyzes the role of human capital in the impact of strategic alliances on innovation performance. This study focuses on whether the absorptive capacity of human capital affects firm innovation through interaction with strategic alliances. In the analysis using 2,205 Korean venture firm data, strategic alliances have a positive effect on innovation performance. However, the moderating role of human capital in the relationship between strategic alliances and innovation performance shows a significant negative impact. This implies that the ability to internalize knowledge and information acquired from external partners into the firm is important. This study provides valuable insights for managers who want to enhance the effectiveness of strategic alliances by considering the interaction of strategic alliances and human capital.

A Study on the Determinant of On-line Selling Alliance Performance in Consumer‘s Perspective - The Influence of Attitude toward the Selling Alliance Between Shopping mall and Portal Site - (소비자 관점에서 본 온라인 판매 제휴 성과의 결정 요인에 관한 연구 -포털과 인터넷 쇼핑몰간의 판매 제휴에서 태도의 영향-)

  • Koh, In-Kon;Hong, Sung-Jun
    • Journal of Distribution Research
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    • v.10 no.3
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    • pp.15-36
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    • 2005
  • This study is concerned with selling alliance in the internet shopping services, which is generally used by portal sites in recent and that is a typical form of strategic alliance. This study tried to find the relationship between. consumer's attitude and alliance performance. The authors investigated them in the field. then searched the reasons and determinants of selling alliance performance. As a result of field investigation, the authors found that the traffic of the portal site was not proportionated to the sales of internet shopping mall and this was not consistent with general expectation, With the analysis of it, the authors found that attitudes to the sites (brands) allianced in On-line and recognition of fitting between them had influenced positively on the attitude and purchase intention to alliance services. Moreover, unlike the attitude to the portal sites, the attitude to the internet shopping mall had positively influenced directly on the purchase intention. The other hand. from the view of influence power on the attitude to the allianced shopping service, the recognition of fitting between the sites was the factor which had the least effect of all factors. Compared with Off-line, this is interesting aspect of On-line. So in the On-line selling alliance, be careful of consideration for not only prior attitudes to the partners(portal and shopping mall) but also the fitness between them and make it in the mind that the attitude to shopping mall has greater influence upon the purchase intention than that to portal site.

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A study on the formation process of opportunism in strategic alliance (전략적 제휴에서의 기회주의행동 유발과정에 관한 연구)

  • Kang, Inwon;Park, Kyungsin
    • International Commerce and Information Review
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    • v.17 no.3
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    • pp.225-250
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    • 2015
  • While strategic alliance of multinational corporation has boost, opportunistic behavior is also increased recently. This study examines the cause of opportunism in strategic alliance by focusing on the development of opportunistic behavior, a process in which resource complementarity and risk perception decides attitudinal direction, ultimately leading to opportunism. Empirical test based on 257 alliance participants shows that risk perception had a greater influence on firms' attitudinal and behavioral directions compared to benefit perception. Notably, relational risk heavily influenced firms' competitive attitude and opportunistic behavior. Finally, the study concludes that firms' competitive and independent attitude caused by risk perception negatively influence alliance outcome. Based on the results, it is drawn that alongside the external tools such as surveillance, control, monitoring or legalistic pleas, management of risk perception during the alliance process has significance influence on the achievement of alliance goals.

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Strategic Alliance Networks in Korean Construction Industry: Network Structure and Performance of Firms (국내건설기업의 제휴네트워크 : 네트워크 구조와 성과)

  • Kim, Kon-Shik;Shin, Tack-Hyun
    • Korean Journal of Construction Engineering and Management
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    • v.10 no.4
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    • pp.151-164
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    • 2009
  • Strategic alliances developed as formalized inter-organizational relationships are core vehicles to share information, resources and knowledge. The structural characteristics of strategic network constructed by strategic alliances have been important agenda in strategic management discipline. This paper has two folds in analysing the strategic network formulated by project level alliances in Korean construction industry. First, we investigate the strategic network using the tools and methods of social network analysis, such as centrality, cohesion, structural equivalence, and power law. Second, the performance of firms within networks are analysed longitudinally with panel data analysis. We have found that the strategic networks in this industry has scale-free characteristics, where the degree distribution fits the power law, and the vertically equivalent structure is clear. We also present that the performance of firms are continuously affected by the degree centrality of firms in this network for the last 10 years.

A Path Analysis: Toward an Open Innovation and Export Performance in SMEs (중소기업의 개방형혁신과 수출성과 경로분석)

  • Cho, Yeon-Sung
    • Korea Trade Review
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    • v.43 no.2
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    • pp.107-125
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    • 2018
  • The purpose of this study is to analyze the effects of FTA information learning in export SMEs. Therefore, this study has constructed an integrated model including the moderating effects of FTA information learning on the of export performance in SME. The relationship between SMEs' localization strategy, product innovation capacity, and FTA information learning was linked to export performance, and an empirical analysis was conducted on 195 export SMEs. The path analysis was performed using the structural equation model(SEM), and six hypotheses including the control effect were tested. As a result, the localization strategy of SMEs positively influenced product innovation capacity. On the other hand, FTA information learning did not show significant results. Product innovation capacity and FTA information learning as an antecedents showed significant results in terms of export performance. In the moderated effects analysis, the moderated effect between the localization strategy and FTA information learning did not show significant effect on the product innovation capacity. Whereas the moderated effect between the product innovation capacity and the FTA information learning significant influence on the export performance of SMEs.

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The influence of perceived benefits and risks on the relational outcomes in strategically partnered firms (전략적 제휴 당사자 간의 이익 및 위험지각이 관계적 성과에 미치는 영향)

  • LIU, XINTONG;KIM, HAG-MIN
    • International Area Studies Review
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    • v.21 no.1
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    • pp.3-24
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    • 2017
  • The effects of strategic partnership can be positive or negative. This paper intends to explain why the partnership produces opposite results. This paper incorporates strategic behavioral direction and perceived values for relational performance. The conceptual model as well as empirical analysis was made and the results are as follows. First, this study uses bi-directional decomposition of two research constructs. The first construct of perceived values is classified into benefits and risks. Also, the behavioral directions are either active or passive behaviors. The critical path is found that the perceived benefits make significant effects on active behavioral direction which does on commitment. Another path is that the perceived risks make passive behavioral direction which results in opportunistic behaviors between strategically partnered firms.

A Study on the impact of Technological Alliance Motivation on the Partner Selection Criteria, Governance Structure and Performance of Korean High-Tech Firms' Technological Alliances: A Focus on the Integration of TCE and RBV (기술제휴의 동기가 하이테크(High-Tech) 기업의 기술제휴 파트너 선정기준, 거버넌스 및 성과에 미치는 영향에 관한 연구: 거래비용이론과 자원준거이론의 통합적 관점을 중심으로)

  • Kim, Hwan-Jin;Kim, Byung-Keun
    • Journal of Technology Innovation
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    • v.21 no.2
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    • pp.225-254
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    • 2013
  • This paper examines an explanatory power of primary alliance motivation theories, such as 'Transaction-Cost Economics (TCE)' and 'Resource-Based View (RBV)', on the technological alliance partner selection criteria, governance and performance. Adopting perspectives of integration provided by TCE and RBV, this work examines the impact of both theories on the alliance processes such as alliance partner selection, governance and performance. Empirical findings show that both TCE and RBV are effective in explaining the choice of technological alliance partners. In addition, TCE appears to be more effective in providing explanation of technological alliance governance structure. Also, both TCE and RBV are effective in evaluating the technological alliance performance phase, though RBV appears to be slightly more effective.

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Empirical Study on the Effects of Business Alliance capabilities needed for each stage of alliance lifecycle on Performance - Focused on the Moderating Effect of Partnership & Entrepreneurship Using Multi-Group Analysis - (비즈니스 제휴 단계별 역량이 성과에 미치는 영향에 관한 실증연구 - 다중집단분석에 의한 기업가정신과 파트너십의 조절효과를 중심으로 -)

  • Lee, In-Su;Roh, Jae-Whak;You, Yen-Yoo
    • International Commerce and Information Review
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    • v.16 no.3
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    • pp.431-463
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    • 2014
  • This paper analyzed the effect of the alliance capabilities needed for each stage of alliance lifecycle(search & negociation, contract, operation, evaluation/termination) according to the alliance life cycle of SMEs consulting firms on the performance, and the moderating effect of the partnership & entrepreneurship between the process capabilities and performance using the multi-group analysis The result shows that searching & operational capabilities have a positive impact on the customer & learning performance, not contracting and termination capabilities, and the partnership & entrepreneurship moderated between the process capabilities and alliance performance. This study shows that the operation stage in the alliance life cycle is the most important, in this process alliance partners show the higher partnership & entrepreneurship than any other stages.

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A Study of Strategic Alliance on Negative Factors Affecting - Focused on Liner Shipping - (전략적 제휴에 부정적인 영향을 미치는 요인에 관한 연구 - 정기선사를 중심으로 -)

  • Kim, Dong-Yol
    • Journal of Korea Port Economic Association
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    • v.27 no.3
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    • pp.247-272
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    • 2011
  • Because of operating and ordering vessels over 10,000 TEU, the strategic alliance between liner shipping companies will be diversified and activated more briskly to secure cargo quantities, minimize costs, secure profits, improve service quality and manage stable business. Many of prior studies concerning strategic alliance are carried out to clarify success factors, motives or to explain how to select a good partner for success. But over 70% of strategic alliance has been resulted in failure. Because failures of strategic alliance occur much more frequently than success, negative effect factors in strategic alliance have to be measured and be adapted to changing conditions in the shipping market. To improve negative effect factors, shipping companies should make an effort to establish reliable relationships between partners and suppress claims by clearing off imprecise contract terms. And it is necessary to increase satisfaction of each individuals and minimize complexity occurred due to the exterior relationships for the successful strategic alliance.