• Proceedings of the Korea Information Processing Society Conference
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• 2019.05a
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• pp.571-572
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• 2019

일상생활에서 사람들은 각자 자신의 맞춤형 생활을 원한다. 특히 쇼핑이나 강의 등 직접 사용한 자의 후기에 따라 구매를 하는 경우에는 선택이 중요하다. 따라서 이 연구를 통해 머신러닝의 속성 범주화로 사용자에게 꼭 맞는 제품과 강의를 연결 할 수 있도록 한다.

• Annual Conference on Human and Language Technology
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• 2010.10a
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• pp.186-190
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• 2010

본 논문은 쇼핑몰의 이용 후기 중 광고성 리뷰를 분류해 내는 방법을 제안한다. 여기서 광고성 리뷰는 주로 업체에서 작성하는 것으로 리뷰 안에 광고 내용이 포함되어 있다. 국외 연구 중에는 드물게 오피니언 스팸 문서의 분류 연구가 진행되고 있지만 한국어 상품평으로부터 광고성 리뷰를 분류하는 연구는 아직 이루어지지 않고 있다. 본 논문에서는 Naive Bayes Classifier를 활용하여 광고성 리뷰를 분류하였다. 이때 확률 계산을 위해 사용된 특징 단어는 POS-Tagging+Bigram, POS-Tagging+Unigram, Bigram을 사용하여 추출하였다. 실험 결과는 POS-Tagging+Bigram 방법을 이용하였을 때 광고성 리뷰의 F-Measure가 80.35%로 정확도 높았다.

• Science of Emotion and Sensibility
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• v.8 no.1
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• pp.17-28
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• 2005

With the advent of computer technology, the fundamental nature of products has shaped from physical forms towards product interactivity, The focus is now on usability of the product with ease and efficiency rather than conversing with just the looks of the product. However, most definitions of usability and contemporary usability-related researches, have focused on the performance-oriented functional aspects of usability (i.e., how well users perform tasks using a product). Today, user expectations are higher; products that bring not only functional benefits but also emotional satisfaction. So far, there have been many studies on human emotions and the emotional side of products in the field of emotional engineering. Contemporary emotion-related researches have focused mainly on the relationship between product aesthetics and the emotional responses elicited by the products, but little is known about emotions elicited from using the products. The main objective of our research is analyzing user's emotional changes while using a product, to reveal the influence of usability on human emotions. In this research, we suggested conceptual framework for the study on the relationship between usability of products, and human emotions with emphasis on mobile phones. We also extracted emotional words for measuring user's emotions expressed not from looking at the product's appearance, but from using the product. First, we assembled a set of emotions that is sufficiently extensive to represent a general overview of the full repertoire of Korean emotions from the literature study. Secondly, we found emotional words in the after note by the users on the websites. Finally, verbal protocols in which the user says out loud what he/she ks feeling while he/she ks carrying out a task were collected. And then, the appropriateness of extracted emotional words was verified by the members of the consumer panel of a company through web survey. It is expected that emotional words extracted in this research will be used to measure user's emotional changes while using a product. Based on the conceptual framework suggested in this research, basic guidelines on interface design methods that reflect user's emotions will be illustrated.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.2
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• pp.177-190
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• 2016

On-line consumer reviews are good references for consumers to evaluate and buy apparel products. The objective of this study is to facilitate communication about performance textiles between consumers and merchandisers who buy and sell apparel products on online. The survey was based on standardizing words used in consumer reviews written after purchase of summer knit t-shirts at internet shopping mall and evaluating the performance textiles including cellulose fibers. We collected reviews of five sorts of the clothing products including cotton/modal, tencel/polyurethane, polyester/rayon, linen, cotton and selected 1000 reviews related to textiles. For classifying each word used in the reviews by the performance textiles, they were quantified applying same standards. The results were as follow: First, the standard for consumer to consider importantly was tactile sensation, appearance, pilling, thickness, dimensional stability in washing. Second, the important category of performance textiles was healthy-comfort and psychological-comfort. Third, there were difference performance textiles for consumer to recognize, e.g. cotton/modal was important to air-permeability, tencel/polyurethane was noticed about tactile sensation, polyester/rayon was perceived about pilling unlike other things, linen had a problem of clothing care-convenience, then cotton was familiar fiber to important for appearance. The last, consumers usually focused on writing the most positive or negative online reviews. Although not familiar with professional terminologies, consumers are sensitive to physical properties of textiles. Therefore, standardizing and evaluating performance textiles are expected to improve satisfaction as providing objective information to consumers considering in buying apparel products at online shopping mall and increase in revenue to manufacturer.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.19 no.9
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• pp.2073-2080
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• 2015

Even though users choose goods they want to buy in on-line shopping malls, real purchase is often performed in off-line shopping malls. It is called reverse showrooming. It means that users' analysis of goods based on images and description of internet shopping malls has limitation. Thus, large-scale online shopping malls provide a customized shopping information. However, in that case, the provided information is a simple list of goods users bought or retrieved. Thus, a system to analyze various needs of users and apply the result into on-line shopping mall is necessary. In this paper, an analysis system is proposed. The system contains a module to analyze user defined preference and a module to analyze users' reviews. The former designates two goods and collects preferences of individual users. the latter analyzes reviews about purchased goods based on database dictionary stored in advance for analyzing reviews. The system implemented shows that it is possible to recommend some goods that meet each users's needs

• CRM연구
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• v.1 no.1
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• pp.49-69
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• 2006

Previous studies, Technology Acceptance Model (TAM) and Post Acceptance Model (PAM) have a little limitation in time series analysis. To solve this limitation, we used system dynamics as research methodology and designed simulation model based on TAM and PAM. Moreover, we designed new simulation model which can analyize time series data in customers' demand change from initial acceptance to post acceptance. This study targeted domestic mobile phone market. The simulation results showed that diffusion graph was similar to real data. That means we validated our simulation model. Since the simulation model offers the graph of customer's demand change by time, so it can be useful as a leaning tool. Therefore, we think this study helps IT companies use the model for forecasting of market demand.

• Journal of the Korean Data and Information Science Society
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• v.26 no.2
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• pp.409-418
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• 2015

With the development of mobile devices and Internet, information exchange has actively been made through SNS and Blogs. Blogs are widely used as a space where people share their experience after their visit to tourist attractions. We propose a method of recommending associated tourist attractions based on tourists' opinions using issue analysis, association analysis, and sentimental analysis for various online reviews including news in order to help to develop tour products and policies. The result shows that north area of Chungbuk province has been selected as issue attractions, and associated attractions/keywards have been identified for given well-known attraction. Positive/negative opinion for review texts has been analyzed and user can grasp the reason for the sentiments. Multidimensional analysis technique has been integrated to derive additional sophisticated insights and various policy proposal for smart tourism.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.6
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• pp.1010-1024
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• 2016

This study identifies the influence of on/off-line acquaintances' recommendation messages on fashion product attitude and purchase intention on the online purchase of fashion products in two-sided word of mouth situations as well as compares the difference in influence according to bond-base with equidistance. This study was conducted for one month on university students in their 20s who were believed to be active in smartphone use. Out of the collected 174 copies of the questionnaire, 162 copies were used for analysis. The questionnaire was classified into online and offline recommendation messages of an acquaintance. We present two-sided fashion product reviews made similar to the type found in an actual shopping mall web-site. As for analysis, confirmatory factory analysis, structural equation modeling, and multi-group analysis were conducted using AMOS 19.0. The analysis results are as follows. First, on/off-line acquaintances' recommendation messages had significant influences on product attitude in the situation where two-sided reviews on fashion products were presented; however, those messages did not influence purchase intention. Recommendation messages positively increased product attitude and enhanced purchase intention if acquaintances' recommendation messages were mediated between on/off-line acquaintances' recommendation messages and purchase intention. Consequently, a mediating effect on product attitude was revealed. Second, there was no difference between online acquaintances and offline acquaintances in terms of the influence of acquaintances' recommendation messages on product attitude and purchase intention, in the situation where two-sided reviews were presented on online fashion products. Therefore, no control effect according to the type of acquaintance was confirmed.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.08a
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• pp.84-100
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• 2017

제1차 벤처붐을 겪은 이후 후기에 안정된 기업에 투자를 선호하는 벤처투자방식의 변화가 나타나고 있다. 기업성장단계에서 초기에서 중기에 있는 기업의 경우 자금의 부족을 경험하며, 지속적인 성장을 위해서 정부 R&D자금 지원을 받고 있다. 하지만 정부의 R&D자금 지원이 과연 지속가능성 측면에서 경쟁력이 있는 기업에게 지원되고 있는가에 대한 우려의 목소리가 있다. 본 연구는 제조업에 속하는 벤처기업을 대상으로 DEA 효율성 분석을 실시하였다. 이를 통하여 제조업에 속한 핵심 산업인 ICT제품과 같은 첨단제조와 기계, 자동차와 같은 일반제조에 속한 벤처기업의 효율성을 살펴보고, R&D지원을 받는 벤처기업과 그렇지 않은 기업을 비교분석한다. 추가로 두 집단 간의 특성(혁신성, 성장성, 수익성, 안전성)이 1년간 어떻게 변화하였는지 분석한다. 실증 분석결과, 제조업에 속한 R&D자금을 지원받는 벤처기업의 경우 그렇지 않은 기업보다 효율성이 낮은 것으로 나타났다. 이는 지원을 받은 벤처기업이 지속가능한 측면에서 비지원기업 보다는 경쟁력이 낮음을 시사한다. 그리고 1년간의 여러 특성의 변화를 살펴본 결과, 혁신성에서는 지원기업이 높은 성과를 창출하였지만, 수익성에 있어서 비지원기업 보다 저조한 것으로 나타났다. 따라서 정부의 R&D지원이 지속가능성 측면에서 경쟁력이 있는 기업에게 지원되기 위해서는 기술력뿐만 아니라 경영 효율성을 고려하는 시도가 필요하다.

• Korean Journal of Soil Science and Fertilizer
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• v.10 no.4
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• pp.245-256
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• 1978

The effects of different particle size distribution of fused phosphate on the changes of phosphorus content in soil and plant, growth and yield of paddy rice were investigated through pot and field experiments. The following results were obtained. 1. Negative correlation was found between unhulled rice yield and the composition of fused phosphate whose particle size was larger than 28 mesh, and 65 to 150 mesh, and highly significant correlation was found between unhulled rice yield and the composition of fused phosphate whose particle size was 28 to 48 mesh. But no significant correlation was found betweeen unhulled rice yield and the composition of fused phosphate whose particle size was 48 to 65 mesh. Thus the composition of 56% of 28 to 48 mesh particles and 44% of 48 to 65 mesh particles would give the best effect. 2. In the soil of the Jeonbug series rice plant in the plots treated with fine single textured fused phosphate showed poor early growth, i.e. poor tillering and short plant height. But at harvesting stage it showed rather increased number of tillers and higher plant height. Of the composite fused phosphate the more particles of 28 to 48 mesh it had, the better growth it showed. In the soil of the Yesan series rice plant in the treated plots showed much better tillering and higher plant height in contrast with that in the control plots. Of the single textured fused phosphate the finer particles showed better growth, while of the composite fused phosphate the more particles finer than 48 mesh it had, the poorer the tillering. 3. The content of available phosphorus in the soil tended to increase as the particles of both single textured and composite phosphate became finer. The soil phosphorus content decreased as the content of phosphorus absorbed by rice plant increased at each stage of growth, and the amount of soil phophorus decreased became larger as the the particles were finer. The amount of available phosphorus in the treated soils was larger in the soil of the Yesan series than in the soil of the Jeonbug series which was a long cultivated soil and contained relatively high phosphorus. 4. In the single textured fused phosphate the amount of phosphorus absorbed by rice plant tended to increase as the particles were finer, and great difference was found at heading stage, but at harvesting stage little difference was found for all the plots. In the field experiment in the soil of the Jeonbug series more phosphorus was absorbed by rice plant in the plots treated with the composite fused phosphate of higher content of 28 to 48 mesh particles. In the pot experiment the amount of phosphorus absorbed by rice plant was highest in the plots treated with the composite fused phosphate of 53.35% of particles larger than 48 mesh and 46.6% of particles smaller than 48 mesh. In the pot experiment in the Yesan series the amount of absorbed phophorus was highest in the plots treated with the fused phosphate of 47.75% of particles larger than 48 mesh and 50. 216% of particles smaller than 48 mesh. 5. A reverse relationship was found between the absorbed phosphorus and silica. In the pot experiment in the soils of both the Jeonbug and Yesan series the amount of phosphorus absorbed by rice plant increased as the particles were finer, while the amount of absorbed silica tended to decrease.