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http://dx.doi.org/10.7465/jkdi.2015.26.2.409

Implementation of smart chungbuk tourism based on SNS data analysis  

Cho, Wan-Sup (Department of Management Information Systems, Chungbuk National University)
Cho, Ah (Department of Business Data Convergence, Chungbuk National University)
Kwon, Kaaen (Department of Business Data Convergence, Chungbuk National University)
Yoo, Kwan-Hee (Department of Software, Chungbuk National University)
Publication Information
Journal of the Korean Data and Information Science Society / v.26, no.2, 2015 , pp. 409-418 More about this Journal
Abstract
With the development of mobile devices and Internet, information exchange has actively been made through SNS and Blogs. Blogs are widely used as a space where people share their experience after their visit to tourist attractions. We propose a method of recommending associated tourist attractions based on tourists' opinions using issue analysis, association analysis, and sentimental analysis for various online reviews including news in order to help to develop tour products and policies. The result shows that north area of Chungbuk province has been selected as issue attractions, and associated attractions/keywards have been identified for given well-known attraction. Positive/negative opinion for review texts has been analyzed and user can grasp the reason for the sentiments. Multidimensional analysis technique has been integrated to derive additional sophisticated insights and various policy proposal for smart tourism.
Keywords
Association analysis; big data analysis; Chungbuk tourism; issue analysis; multidimensional analysis; sentimental analysis; smart tourism;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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