• The Journal of the Korea Contents Association
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• v.22 no.8
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• pp.1-13
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• 2022

This study examined the interactive effects of selective exposure, political orientation, and political interest on YouTube political video users' attitude polarization. The results are presented as follows. In relation to research question 1 and 2, attitude polarization toward selective exposure and political orientation, selective exposure and political interest of YouTube political video users was examined. As a result, in the same selective exposure, the main effect on attitude polarization 'I' was found. Therefore, it was found that the higher the selective exposure of YouTube users to political videos, the stronger the attitude polarization toward YouTube users themselves. In relation to research question 3, attitude polarization toward political orientation and political interest of YouTube political video users was examined. As a result, the interaction effect on the attitude polarization 'I' was found in the political orientation and political interest. Therefore, when political interest in both progressive and conservative tendencies is high, the attitude polarization toward YouTube users themselves is also strengthened.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.435-444
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• 2022

There are three focuses in the paper. Firstly, the study identified what channels were most viewed by YouTube users to watch the 'Daejang-dong scandal,' which was the most powerful agenda to influence the candidate preference among voters during the 20th presidential election. Secondly, the study analyzed whether the political tone of the first videos was in line with that of the subsequent videos. Finally, we compared the sentiment of comments on the first and subsequent videos. The results showed that TBS 'News Factory' and 'TV Chosun News' represented liberal and conservative factions, respectively. Secondly, the political tone of channels that were viewed subsequently was neutral, but the conservative channel users left more negative comments and that was significant statistically. In addition, about 80% of the conservative and liberal channel users shared the same political tendency with the channel they watched first, and more than 90% of the comments left at the subsequent videos in line with that of at the first news. Based on these results, the study concluded that the voters tended to seek political news that was similar with their political ideology, and it was considered a sort of echo chamber phenomenon on the YouTube. The study suggests that the performance of high-quality journalism by traditional news outlet might contribute to decrease the negative influence of political contents on YouTube users.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.261-272
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• 2022

This study investigated the relationship between selective exposure, attitude polarization, and online political participation among 420 YouTube political video users. Additionally, the mediating effect of attitude polarization on the relationship between selective exposure and online political participation was examined. The main results were derived by conducting exploratory factor analysis, correlation analysis, and structural model analysis using the SPSS 21.0 program and AMOS 21.0 program. The results were presented as follows. First, selective exposure had a positive effect on attitude polarization. Second, selective exposure had a positive effect on online political participation. Third, attitude polarization had a positive effect on online political participation. Fourth, attitude polarization was found to mediate the relationship between selective exposure and online political participation. In summary, it was confirmed that selective exposure to YouTube political videos increased attitude polarization and online political participation, and the more the attitude polarization was strengthened by selective exposure, the more it led to online political participation.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.157-169
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• 2021

YouTube has rapidly grown as a news media outlet. As political content without fact-checking is actively provided and YouTube algorithms are used for content recommendations, users are selectively exposed to certain political ideologies, which could escalate conflicts among political groups. In particular, the stronger the identification of in-group, the greater the antipathy toward outgroup, and the more exposed the content to the parties that support or oppose it, the stronger the identification or the antipathy can be. This study investigated the relationship between selective exposure and political attitude polarization in the context of political video on YouTube. Based on social identity theory, this study also found that political identification mediates the relationship between selective exposure and political attitude polarization.

• 한국지형공간정보학회:학술대회논문집
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• 2004.10a
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• pp.67-72
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• 2004

21세기 지식정보화 사회를 당면하면서 정치, 경제, 문화 등의 환경이 다양한 형태로 급속히 변하고 있다. 다양한 형태의 정보를 적절한 기술을 이용하여 보다 효율적으로 수집하고 이를 신속하고 정확하게 분석하여 합리적인 의사결정을 하여야 하는데 사회변화의 속도가 급변함에 따라 당면한 문제들의 해결과 미래의 정보 수요에 부응하기 위한 핵심 기술로서 GIS는 정보화시대에서 무엇보다 정보시스템의 구축을 위한 계획 수립이 절실하게 되었다. 이러한 지리정보시스템에 동영상데이터의 연계기능을 더하여 영상을 기반으로 직접 사용자와 상호작용을 하며 데이터를 분석, 관리, 출력하는 동영상지리정보시스템(Video Geographic Information System: Video GIS)이 GIS 분야에 있어 새로운 연구 분야로 떠오르고 있다. 본 연구에서는 사회변화의 속도가 급변하는 도시기반시설물들을 효율적으로 개발, 관리하고 비행선촬영시스템을 통하여 취득된 동영상 자료를 객체추적 알고리즘에 의해 데이터의 양을 줄였다. 수치지도와 동영상데이터의 공간정보를 연계시켜 도시지역에 존재하는 각종 시설물을 관리할 수 있는 동영상 정보시스템을 Prototype으로 구축하여 그 가능성을 제시하였다.

• Korean journal of communication and information
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• v.46
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• pp.245-279
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• 2009

UCC, an abbreviation for User Created Contents, is not only a symbol of desire but also a product of creativity that a producer contains his or her subjective disposition. More and more UCC tend to have significantly increased in Web 2.0 environment. However, the research on the contents as a creative product has rarely been processed. It may be fairly said that this results in the indifference of researchers in the special field like the political contents since UCC is usually produced by amateurs. Producers' various desire is unlikely revealed, which leads to the flow of users into open media such as the Internet. It could also be available to represent the property, of plural visual language signs in a field. Moreover, UCC has the attribute of re-mediation in effective communication, so the differences between the semiotic properties in the Internet contents could be a significant material for researches. This could contribute to establish a theoretical system for the visual communication. Therefore, this study aims to analyse the signification of the political video UCC, . To develop this analysis, I apply Greimas' Generative Trajectory of Signification Theory to the text, or the UCC. He classifies it as three structures: deep structure, superficial structure, and discourse structure. As a result, the text shows meaningful contents delivering core political messages. In addition, this approach could exam that 'Obama Syndrome' in American recent presidential campaigns is caused by web 2.0 based on Internet campaigns including video UCC.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.224-237
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• 2020

This study is about motivations of using YouTube channels related to politics and its effects on political socialization. Information acquisition from the political channels of YouTube was analyzed from the perspective of uses and gratifications theory. Then, the effects of the variable factors which can influence the perception-attitude-action of political socializations were reviewed. To understand aforesaid aspects, online survey was conducted targeting male and female adults between 20 to 50-year-old. There were four factors observed for the motivations of using YouTube channels of politics, which were 'entertainment of political satire', 'mental stability', 'convenience of the media', and 'pursuit of information'. The impacts on political socialization were verified with path analysis. Among the various motivations of using YouTube channels, 'convenience of the media' and 'pursuit of information' were the factors that positively affected the acquirement of political knowledges. Political knowledges had meaningful influences on increasing people's interest in politics, and their sense of political efficacy. Increased interest in politics led to higher level of sensing political efficacy, then higher political efficacy positively motivated people to participate in politics. The theoretical and practical implications of the study were also discussed based on the findings.

• Journal of the Korean Institute of Intelligent Systems
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• v.17 no.7
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• pp.930-938
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• 2007

Captions which appear in images include information that relates to the images. In order to obtain the information carried by captions, the methods for text extraction from images have been developed. However, most existing methods can be applied to captions with fixed height of stroke's width. We propose a method which can be applied to various caption size. Our method is based on connected components. And then the edge pixels are detected and grouped into connected components. We analyze the properties of connected components and build a neural network which discriminates connected components which include captions from ones which do not. Experimental data is collected from broadcast programs such as news, documentaries, and show programs which include various height caption. Experimental result is evaluated by two criteria : recall and precision. Recall is the ratio of the identified captions in all the captions in images and the precision is the ratio of the captions in the objects identified as captions. The experiment shows that the proposed method can efficiently extract captions various in size.

• Journal of Digital Contents Society
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• v.7 no.3
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• pp.153-160
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• 2006

It is not too much to say that invention of image divided the 19th and 20th century. Rapidly developed, produced and played images have a stronger effect on human beings and society. Today, images have an influence on forming interpersonal relationships by means of consciousness and ideas of new dimension, creating new image relationship different from verbal relationship between people. Especially moving image(image) is unlike other images, an image has unique psychological characteristics of its on. An image stimulates all the five human senses as well as sight, is easer to access and perceive than other media, and unable to control image development passively in general but get absorbed unconsciously very quickly. On 21th century As we are exposed to image whether consciously or unconsciously everyday, consideration on current times driving human beings and social relationship in an abnormal way is needed. Furthermore, new view of image study suggest to new relation of image that is a key factor to recover humanity and functions of society.

• Journal of Digital Convergence
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• v.11 no.8
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• pp.65-73
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• 2013

Outcome of election depends on which candidate of politics uses more original and creative idea for Ads and PR of election in election campaign strategy of political campaign. Especially, since political Ads and PR are the ways of capturing voters' sensitivities with one line of copy(slogan) and one image, Ads and PR are very important. This research analyzes unique and creative trend of political campaigns which are used in each unit election which is held four times(2010. 6 2 local election, 2011. 10 26 by-election, 2012. 4 11 general election, 2012. 12 19 presidential election) during 2010~2012. For analysis, search analysis of text and image used in video, internet, booklet type of Ads and PR material for election, and election campaign. Video is used in election campaign during election period. Unique and creative political campaign is customized micro-marketing election strategy trend which tries to fit for tendency of backing including gender, age group, social atmosphere, etc. This research excludes the degree of success of this election strategy from subject of analysis.