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http://dx.doi.org/10.5392/JKCA.2021.21.05.157

Effects of Selective Exposure to YouTube Political Videos on Attitude Polarization: Verifying Mediating Effects of Political Identification  

Ham, Minjeong (연세대학교 정보대학원)
Lee, Sang Woo (연세대학교 정보대학원)
Publication Information
The Journal of the Korea Contents Association / v.21, no.5, 2021 , pp. 157-169 More about this Journal
Abstract
YouTube has rapidly grown as a news media outlet. As political content without fact-checking is actively provided and YouTube algorithms are used for content recommendations, users are selectively exposed to certain political ideologies, which could escalate conflicts among political groups. In particular, the stronger the identification of in-group, the greater the antipathy toward outgroup, and the more exposed the content to the parties that support or oppose it, the stronger the identification or the antipathy can be. This study investigated the relationship between selective exposure and political attitude polarization in the context of political video on YouTube. Based on social identity theory, this study also found that political identification mediates the relationship between selective exposure and political attitude polarization.
Keywords
YouTube; Political Videos; Selective Exposusre; Political Identification; Political Polarization;
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