• Journal of Intelligence and Information Systems
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• v.29 no.2
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• pp.189-217
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• 2023

The metaverse is a virtual world where individuals engage in social, economic, and cultural activities using avatars, which represent an alternate version of oneself within the virtual realm. While the metaverse has garnered global attention recently, research exploring the identity manifested through avatars within the metaverse remains limited. This study investigates the influence of four IT artifact characteristics related to avatar usage in the metaverse-avatar representation, avatar copresence, avatar profiling, and avatar-space interaction-on perceived avatar identity verification. A survey was conducted with 196 experienced users of the Zepeto platform, and hypotheses were tested using structural equation modeling. The analysis results indicate that the use of IT artifacts enabling avatar representation, avatar copresence, and avatar-space interaction has a positive impact on perceived avatar identity verification. This achieved self-verification indirectly influences the satisfaction and subsequent intention to continue using the metaverse. This study contributes to the academic field by empirically verifying the metaverse technological factors that influence the projected identity onto avatars within the metaverse. Furthermore, it is expected to provide effective guidelines for metaverse platform companies in designing and implementing the metaverse.

• Korean Journal of Cognitive Science
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• v.30 no.3
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• pp.157-174
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• 2019

Motivation of human individuals to perform on intellectual tasks can be hampered by identity threat from intellectual machines. A laboratory experiment examined whether individuals' performance loss on intellectual tasks appears under human identity threat. Additionally, by affirming alternative attributes of human identity, researchers checked whether group-affirmation alleviate the performance loss on intellectual tasks. This research predicted that under high social identity threat, individuals' performance loss on the intellectual tasks would be moderated by valuing alternative attributes of human identity. Experiment shows that when social identity threat is increased, human individuals affirmed alternative human attributes show higher performance on intellectual tasks than individuals non-affirmed. This effect of human-group level affirmation on performance loss did not appear in the condition of low social identity threat. Theoretical and practical implications were discussed.

• Journal of Digital Convergence
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• v.12 no.6
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• pp.105-114
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• 2014

This study has recently been issued to businesses and consumers who examined the effects of cross-advertising model. Experimental design, the model type (2) ${\times}$ sexuality products (2) ${\times}$ advertising message appeal form (2) is a factorial design. The results are as follows. First, the advertising model, based on the type of cognitive response to advertising than the general model of cross-recall index was higher model. Second, the product of gender identity in response to what the advertising product for women than men was higher index of product recalls. Third, the ad attention model ANOVA results for each type of message, the main effect of appeal type was identified. In addition, the type and model of sexual identity, and message appeal type in the type of model interaction effects were found. Finally, the model-product analysis of goodness of fit, the model type and sexual identity and appeal type messages of main effect were identified. The result is more efficient advertising effect model strategies for promoting meaningful results, it is meant to be confirmed.

• Journal of Korea Game Society
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• v.3 no.1
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• pp.10-17
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• 2003

사이버 공간에서의 가상인간인 사이버 캐릭터가 사용자자신의 자아와 정체성과 무관한 존재라고 한다면, 온라인 상에서 통용되는 또 다른 자기자신을 의미하며 자신의 정체성을 시각적으로 표현하는 캐릭터는 아바타라고 한다. 온라인에서는 자신의 아바타를 이용 가상공간 속을 살아가고 있다. 심한 중독성과 가상공간 속에서의 아이템이 현실세계로 유입 되는데 따른 문제점을 노출하고는 있지만 온라인속의 아바타는 컴퓨터와 인터넷의 발전이 가지고온 개인의 정체성이 시각화되는데 큰 역할을 하고있다. 본 논문에서는 국내 온라인 게임사이트와 인터넷 사이트에서 사용되고 있는 아바타의 유형을 분류하였으며, 현실보다 더 현실같은 공간인 가상공간에서 다양한 유형의 아바타가 사용되고 있음을 확인 하였다. 이제 더 이상 가상공간은 현실과 다른 세계가 아닌 현실의 일부분이다. 아바타는 현실의 일부분을 대신할 나이기에 보다 구체적인 디자인이 제시되어야 할 것이다.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2011.06a
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• pp.368-369
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• 2011

북항 재개발사업에 대한 기대와 관심은 항만시설의 기능성과 효용의 차원과 나란히 지역민의 정체성에도 깊이 뿌리닿아 있는 문제다. 이러한 의미에서 북항의 이슈와 함께 해항도시는 자신의 항구적 문화적 전통과 정체성을 어떻게 유지하며 발전시켜 나가는가라는 근본적이고도 광범위한 의문이 자연스럽게 제기된다. 본 연구에서는 이러한 논의의 확장과 심화를 위해, 독일 함부르크의 사례를 살펴볼 것이다. 함부르크의 슈파이허슈타트와 발린슈타트, 그리고 하펜시티는 도시를 의미하는 슈타트, 시티라는 명칭을 통해서 그 공간이 단지 하나의 건물, 장소에 머무르는 것이 아님을 암시하고 있다. 본 연구는 슈파이허슈타트의 경우는 함부르크 원도시와 일종의 제유법적 관계로서 읽고자 한다. 이러한 의미에서 슈파이허슈타트가 건설된 역사적 사회적 맥락을 논의하고, 이러한 맥락이 어떻게 공간적 시각적으로 확인될 수 있는가를 슈파이허슈타트와 원도심간의 교각을 통하여 확인해 볼 것이다.

• Journal of the Economic Geographical Society of Korea
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• v.20 no.3
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• pp.355-368
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• 2017

Regarding to Dandong as the gateway city of the Sino-North Korea trade, cultural anthropology characterizes it with a hybridity of four groups with a different combination of ethnic and national identity: Korean Chinese(Chosonjok), South Koreans, North Koreans and Chinese-North Koreans. And, microeconomics views the enterprises in Dandong area have different sizes and types in the Sino-North Korea cross-border trade depending on their owner's ethnic and national identity. However, these researches focuses mainly on the differences between the groups, falling short in showing how the group members utilize their double identities to maintain and prosper their businesses, coping with various and changing situations. This study introduces the concept of 'identity juggling' and applies it to Chosonjok cross-border traders. The results from the in-depth interview and survey indicate they juggles their Korean ethnic identity and Chinese national identity selectively in terms of their bilinguality of the Korean and Chinese, mobility crossing China, South Korea, and North Korea, and prospects on the trade revitalization thanks to potential mitigation of tensions in Korea peninsula.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.660-670
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• 2021

In this study we examined the relationships between an elementary schoolchild' cognition, attitude, and the frequency and amount of kimchi consumed. Referring to previous studies, we define cognition as being composed of benefit, identity, and globalization. We examined how each cognition affected attitude, and how attitude affected amount of kimchi consumed, on a scale of preference or non-preference. We confirmed that the 'identity' cognition and 'globalization' cognition of kimchi have a positive effect on 'favorable attitude'. The 'benefit' cognition did not have a significant effect on 'favorable attitude', but it did have a positive effect on 'identity' and 'globalization', which had a significant effect on 'favorable attitude'. We also confirmed that 'favorable attitude' has a positive effect on the 'frequency of kimchi intake' and 'amount of kimchi intake'. Given these results, it is necessary to develop and supply the educational contents that stimulate the identity and globalization of kimchi in order to improve children's intake of kimchi, emphasizing the benefits of consuming kimchi.

• Korean Journal of Culture and Social Issue
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• v.28 no.2
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• pp.133-161
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• 2022

The purpose of this study was to translate and validate the Lesbian, Gay, and Bisexual Identity Scale(LGBIS), which is a scale measuring the multidimensional identities of sexual minorities. For this, we conducted an exploratory factor analysis using a sample of 201 LGBs(homosexuals and bisexuals). Identical to the original scale, eight factors were extracted from the translated scale(i.e., concealment motivation, identity uncertainty, internalized homonegativity, difficult process, acceptance concerns, identity superiority, identity centrality, and identity affirmation), but one item was removed. In addition, the reliability coefficients of the eight factors except for concealment Motivation were satisfactory. The Confirmatory factor analysis revealed that the 8-factor model had a good fit to the data. Finally, to verify the criterion validity, correlation among each eight factor and the scales measuring the identity related scale and the psychological-functioning scale were analyzed. In conclusion, the Korean version of the LGBIS consists of 8 factors and 26 items in total. Also it was found to be a valid measure for LGBS in Korea as well.

• Journal of Ethics
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• no.80
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• pp.51-77
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• 2011

This study aims to explore how to establish any foundation of the value of the unification of the Korean Peninsula in multicultural society of Korea. Its main issue is related to Korean identity of a nation and its shared value among the mulitcultural members, in particular, of North Koreans including defectors, foreign workers, and immigrants of international marriage and their children. For this study, I would utilize a given research of the application of two concepts of culture to multicultural levels by criticizing its limit; as an alternative, furthermore, I would pay attention to the possibility of the concept of emotion in multicultural members. A short feature in a given study of two conceptions of culture in a multicultural society is as follows: the first is to regard it as the patterns of meanings and symbols, which is very useful to understand others or other culture; secondly, to see it as the lasting process of perfection in human life, which makes us recognize ourselves as a member, so to speak, identity. In application it to Korean muliticultural members, however, there are crucial and complicated problems according to the cases of their lives. For North Koreans, firstly, they tend to get the conception of Korean identity in terms of ideological policies and education of North Korean government. This means that they have a strong hatred towards the word multiculture, in the level of recognizing the self-culture. Secondly, North Korean defectors also have the recognition of the self-culture, but their serious problem is discriminative treatments by South Korean in terms of socio-economics, in the process of their settlement. Thirdly, parents and their children in multicultural family can have their identity as Korean. In parents, however, the level is double that they can have both identities of Korean as well as of their countries. The foundation, therefore, of the value of the unification in the Korean Peninsula is closely related to the issue of identity as Korean. To recognize it, it is possible only to consider and reflect all members' lives by applying the dual conceptions of culture to their multicultural lives. That is not of outer system, but of inner, relational and cultural emotion, which enables them to share their common value of unification.

• Journal of Korean Library and Information Science Society
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• v.51 no.2
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• pp.133-157
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• 2020

The study aims to prove the raison d'etre of public libraries in urban regeneration paradigm. Life SOC Plan is one of South Korea's urban regeneration policies. Public libraries are considered important in life SOC Plan because public libraries are "Social Anchors". Social Anchor is space-time-bounded place that accelerates diverse people's interactions. Social Anchor makes collective identity that supports production of social capital. Public libraries are institutions producing social capital but have weak collective identity because their missions(open, sharing, equality of information) don't allow boundaries and membership. The study conducted literature reviews and case studies to confirm how collective identity of public libraries strengthens. As a result, the study confirmed that renovating under-used space based on urban regeneration paradigm makes place identity of the under-used space to collective identity of public libraries. Thus, constructing public libraries by renovating under-used space is Social Anchor formation model based on urban regeneration paradigm.