• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.426-442
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• 2019

This study identifies possible determinants that may have influences on the switching behavior from the current payment system of credit or check cards to the easy payment service based on push-pulling-mooring model. And this research empirically tests how those determinants affect switching intention to the easy payment service. The moderating effect of policy expectation is also taken into account. The findings show switching intention to the easy payment service is influenced by the followings: dissatisfaction with the current payment system as a pushing factor, perceived easy of use and trust in easy payment service as pulling factors, and affective/cognitive inertia and unfavorable subjective norm as mooring factors. The results also show that moderating effect of policy expectation exists in the relationship between perceived ubiquitousness and switching intention.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.11
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• pp.682-690
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• 2016

In order to present a realistic alternative to agricultural product brands which achieve quantitative growth but minimal qualitative growth, this study attempted to identify the structural factors that affect the agricultural product brand equity and quantitatively analyze the effects of the structural factors on the brand equity. For the quantitative analysis, a survey was conducted among customers with a structured questionnaire. The major results of the analysis are as follows. First, the structural factors of the agriculture product brand equity were theoretically reviewed through many preceding studies in regard to the brand and brand equity. Awareness, quality and loyalty were selected as the structural factors of the agriculture brand equity. Second, when the sub-structural factors of the agriculture product brand equity were analyzed, it was found that awareness includes familiarity, first reminding level, general awareness, sub-awareness, frequency of reference and level of people's logo recollection. Quality includes quality consistence, quality reliability, quality stability, general quality and quality for price. Loyalty includes recommendation, purchase intention, cost premium and repurchase intention. Third, in the analysis of the factors of awareness, quality and loyalty were found to be statistically significant at the 1% level of significance, and it turned out that the higher the awareness, quality and loyalty, the higher the brand equity. Fourth, the factors most influencing the brand equity differed from those obtained using the standardized coefficients. The highest standardized coefficients of the factors on rice and condiment vegetables were those for quality with values of 0.486 and 0.581, respectively, and the highest standardized coefficients of the factors on fruits and fruit vegetables were those for loyalty with values of 0.536 and 0.490, respectively. Finally, it was found to be more effective to develop brand policies using an approach based on awareness, quality and loyalty by item. Also, focusing on enhancing the quality when developing brand policies for rice and vegetables, or focusing on enhancing loyalty when developing brand policies for fruit and vegetables was found to be more efficient using the limited resources.

• Journal of Aerospace System Engineering
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• v.18 no.2
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• pp.29-39
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• 2024

Recently, the space field has become an important element both for national economies and in national security. In the continued development of the space field, policy must play a very important role. However, many researchers who want to participate in space policy are experiencing difficulties due to the lack of a clear explanation and definition of the term 'space policy' itself. Accordingly, this paper defines 'space policy', which is further classified into 'space research and development policy', 'space economy policy', 'space law and regulation policy', 'space security policy', and 'space diplomacy policy'. The important elements of each space policy field are analyzed as well.

• Journal of Digital Convergence
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• v.11 no.5
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• pp.385-394
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• 2013

Recently, as the healthcare market is globalized, the importance of the information on the Internet has been recognized. In this study, the analysis by research model with hypothesis that benefit sought factors of health tourism have a positive effect on behavioral intention of destination selection through tourism brand equity by internet information was carried out. As a result of analysis, benefit sought factors like as health and beauty did not have a positive effect on brand cognition and perceived quality but benefit sought factors like as service and nature had a positive effect on brand cognition and perceived quality. However, benefit sought like as experience did not have a positive effect on brand cognition and perceived quality. And brand equity like as brand cognition and perceived quality had a positive effect on behavioral intention. Thus, according to the results of these hypotheses, policies that foster health tourism in Jeju region will be followed based on product development that considering the importance of the existing service and cognition.

• Journal of Digital Convergence
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• v.10 no.10
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• pp.119-128
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• 2012

This study is to identify the factors that influence an intention to information security policy compliance of employees. To do this, this study is based on three theoretical backgrounds because of the lack of holistic perspective. Research results show that detection certainty and individual attachment have a positive effect on information security policy compliance intention. Detection certainty is influenced by security awareness education and training. Finally, response cost has a negative effect on information security policy compliance intention.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.32 no.4
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• pp.9-16
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• 2009

본 논문에서는 시스템 연령(年齡)에 의해 보전 활동의 효과를 설명하는 일반 수리(修理) 개념을 이용한 최적 보전(保全) 정책에 대한 연구를 수행하였다. 본 논문에서는 주기적인 일반 수리와 고장 시 최소 수리가 적용되는 최적 보전 정책을 고려하였다. 따라서 일반 수리에 따른 보전 정책의 비용 함수를 도출하였고 최적 보전 정책을 도출하는 알고리즘을 제시하였고 예제를 통해 알고리즘의 성능을 분석하였다. 이 연구를 통해 시스템을 운영하는데 있어서 어느 수준의 보전 정책을 적용하며 어느 정도의 기간 동안 시스템을 유지할 것인지에 대안을 제공할 수 있을 것이다.

• Journal of Digital Convergence
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• v.17 no.12
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• pp.375-382
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• 2019

The purpose of this study was to examine perception, attitude, performance on the hand washing by dental hygienist. A self-reported questionnaire was surveyed by 165 dental hygienist in G area. The data were analyzed for frequency analysis, average, standard deviation, independent t-test, one-way ANOVA, pearson's correlation coefficient by using SPSS 21.0 program. The perception on the hand washing, age and work place, career, Number of hand washing, Frequency of hand washing education were higher significantly. The attitude, performance on the hand washing by dental hygienist, age, career, work place were higher significantly. There were positive correlations among the perception, attitude, performance of dental hygienists on the hand washing by dental hygienist. The result of this study indicates a necessity for developing education programs consistently to improve perception, attitude, performance of hand washing by dental hygienist.

• Journal of Digital Convergence
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• v.6 no.4
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• pp.123-135
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• 2008

본 논문은 사회네트워크(social network system, SNS)에 대한 사용자의 추가적 사용의도를 개인정보보호의 관점에서 고찰하였다. SNS에서 사용자는 SNS의 운영 시스템과 사용자간 정보의 교류가 이루어지는 SNS사이트라는 서로 다른 두 주체와의 상호작용을 통하여 개인정보의 보호 정도를 인지하게 되고, 이러한 인지정도는 사회네트워크시스템과 SNS사이트에 대한 신뢰에 각각 영향을 미치고, 이 신뢰는 사용자의 사용의도를 증가시킨다는 연구모델을 설정하고 가설을 검정하였다. 주요 연구 결과는 SNS 시스템과 SNS 사이트에 대해 사용자가 인지하는 개인정보보호의 수준은 SNS시스템과 SNS사이트에 대한 신뢰 수준에 통계적으로 유의한 영향을 미치는 반면, 사용자의 추가적 사용의도는 단지 SNS 시스템의 신뢰에 의해서만 영향을 받는 것으로 나타났다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.07a
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• pp.705-706
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• 2021

본 연구에서는 4차 산업기술에 대한 소비자들의 인지 정도를 살펴보고 이러한 기술들이 향후 인간의 삶에 미칠 위험에 대해 어떻게 지각하는지를 탐색하고자 한다. 즉, 4차 산업기술로 대표되는 5G, 블록체인, 인공지능, 10기가 인터넷, 증강현실·가상현실, 사물인터넷, 양자 컴퓨팅 등이 인간의 삶을 이롭게 할 것이라 믿는지에 대한 의문에서 출발한다. 분석결과, 7가지 신기술 중 10기가 인터넷과 양자 컴퓨팅을 제외한 5G, 블록체인, 인공지능, 증강현실·가상현실, 사물인터넷 등에 대한 소비자들의 인지 정도가 높을수록 해당 기술의 위험지각은 낮아지는 것으로 나타났다. 본 연구는 4차 산업기술이 우리의 소비생활에 보다 잘 융화될 수 있도록 하는 정책적 단초를 제공할 것으로 기대된다.

• 한국디지털정책학회:학술대회논문집
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• 2006.12a
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• pp.257-270
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• 2006

본 연구에서는 최근 기업의 인적자원에 대한 개발 ${\cdot}$ 육성이 더욱 강조되고 과거의 전통적 훈련방식에서 탈피하여 역량기반의 성과주의 인재육성으로 빠르게 변화하고 있는 기업 HRD 분야에서 보다 전문적이며 차별화된 모습으로 점차 변화되고 있는 역량기반의 기업 HRD 시스템의 사용자 만족도에 영향을 미치는 요인이 무엇인지 알아보았다. 실증연구 결과 인지된 이익, 사용자 특성 , 조직적 지원의 3개 요인 모두 사용자 만족에 영향을 미치는 유의한 변수로 나타났으며 특히, 인지된 이익이 사용자 만족에 가장 영향을 미치는 주요 요인으로 나타났다.