• Title/Summary/Keyword: 정책고객서비스

Search Result 359, Processing Time 0.05 seconds

The Structural Relationship between LOHAS Dining Space Display, Image, Trust, Satisfaction, and Loyalty in Hotels (호텔 식공간의 로하스연출, 이미지, 신뢰, 만족 및 애호도 간의 구조관계 분석)

  • Kim, Gi-Chul;Kim, Eun-Hee;Lee, Yeon-Jung
    • Culinary science and hospitality research
    • /
    • v.22 no.4
    • /
    • pp.333-352
    • /
    • 2016
  • The purpose of the study is to analyze the effect relationships among variables focusing on what kinds of characteristics of LOHAS dining space display affect image, trust, satisfaction, and loyalty in hotels, and establish a relationship model. From the survey design and empirical analysis, examining the hypothesis and applying model was analyzed suitable. The results of the study were as follows. First, it was revealed that the LOHAS dining space display has a positive influence on image, trust and satisfaction of hotel. Second, hotel image has a positive influence on customer trust and loyalty. In addition, customer trust has positive impact on customer trust and loyalty. From the results of this investigation, it was found that LOHAS dining space display affects hotel image, trust and satisfaction, and that the customer satisfaction was positively influential on loyalty. As a result, all hypotheses were partly supported. Overall, when LOHAS dining space display was stressed, it affected image, trust, satisfaction, and loyalty in hotels. It was also verified that LOHAS dining space display affects hotel image, trust and satisfaction. Moreover, it was also confirmed that the higher LOHAS dining space display is, the higher hotel image, trust, satisfaction and loyalty will be, thereby improving the service quality provided by employees.

The Effect of Internal Marketing on Customer Orientation of Dental Hygienists (내부마케팅이 치과위생사의 고객지향성에 미치는 영향)

  • Lee, Byung-Ho;Kim, Jung-Sool
    • Journal of dental hygiene science
    • /
    • v.16 no.1
    • /
    • pp.37-44
    • /
    • 2016
  • The purpose of this study was to reveal association between internal marketing and customer orientation. Internal marketing was composed of empowerment, educational training, reward system, internal communication and management support. We thought these factors affect to the consumer orientation. For this study, 191 dental hygienists in Busan, Ulsan and Kyungnam are participated in this study. The data were analyzed with descriptive statistics, t-test, ANOVA, pearson's correlation coefficients, and stepwise multiple regression analysis with SPSS 18.0 program. In conclusion, we obtained the next results. First, the mean of internal marketing behavior was 3.22 out of 5. In terms of sub-domain, educational training (3.88) is the highest, followed by empowerment (3.35), internal communication (3.10), management support (3.05) and reward system (2.79). Second, the internal marketing factors of internal communication, reward system orientation, management support, empowerment, and educational training had positive correlations with customer orientation (r=0.189~0.381). Third, the influencing factor in customer orientation were educational training (${\beta}=0.277$) and empowerment (${\beta}=0.276$), adjusted $R^2=0.202$. As dental patients' desire to medical service quality becomes diversified, the analysis result is considered to help the future dental service management.

A Study on Developing a Charter of Library Service and a Library Code of Conduct (도서관 이용서비스헌장 및 이용규정 개발에 관한 연구)

  • Hoang, Gum-Sook;Lee, Young-Sook
    • Journal of Korean Library and Information Science Society
    • /
    • v.43 no.2
    • /
    • pp.293-315
    • /
    • 2012
  • Recently there have been an increase in number of new library buildings and its users due to the demand of lifelong learning and cultural experiences of the local community and also the extension to their opening hours. At the same time there have been a growing number of problem users in local libraries. This seems closely associated with an increase in number of unemployment rates and their mental health issue. This causes a great challenge to the local libraries. in particular, to the front-line librarians. If these challenges are not dealt appropriately at all levels within the library organization the overall quality of services is likely to degrade leaving the general users dissatisfied and the staff adversely affected. Therefore in this study we propose a charter of library service and a library code of conduct to meet the aforementioned challenges and enhance the overall quality of library services.

Study on Vehicle Routing Problem with Minimum Delivery Completion Time (특송소화물 배송완료시간 최소화를 위한 차량경로문제 연구)

  • Lee, Sang-Heon
    • Journal of Korean Society of Transportation
    • /
    • v.22 no.7 s.78
    • /
    • pp.107-117
    • /
    • 2004
  • The growing demand for customer-response, made-to-order manufacturing and satisfactory delivery are stimulating the importance of commercial fleet management problem. Moreover, the rapid transformation to the customer-oriented multi-frequency, relatively small fleet, such as home delivery and Perishable goods, requiring prompt delivery and advanced real-time operation of vehicle fleets. In this paper we consider the vehicle routing problem(VRP) to minimize delivery completion time which is equal to the time that last customer wait for the vehicle in fleet operation. The mathematical formulation is different from those for the classical VRP which is minimizing cost/distance/time by running vehicles in manager's point of view. The key aspect of this model is not considering the return time from the last customer to depot in every vehicle path. Thereby, the vehicle dispatcher can afford to dynamically respond to customer demand and vehicle availability. The customer's position concerned with minimizing waiting time that may be applied for the delivery of product required freshness or delivery time. Extensive experiments are carried out to compare the performance of minimizing delivery completion time by using the ILOG Solver which has the advantage of solving quickly an interim solution very near an optimal solution. The experimental results show that the suggested model can easily find near optimal solution in a reasonable computational time under the various combination of customers and vehicles.

An Analysis of the Importance-Satisfaction of Convergent Medical Tourism Service Quality (융복합 의료관광서비스의 중요도-만족도 분석)

  • Han, Jin-Young;Choi, Eun-Mi;Ji, Ke-Yung
    • Journal of Digital Convergence
    • /
    • v.13 no.7
    • /
    • pp.403-412
    • /
    • 2015
  • In this study, IPA(Importance-Performance Analysis) techniques were used to suggest improvement plans and implications for convergent medical tourism services which medical tourists can be satisfied in Medical institutions. For this study, a total of 244 questionnaires among collected data for customers who experience a medical tourism service (a health checkup) at four hospitals located in Gangneung, Gangwon Province from September 1, 2014 to October 30, 2014 was to ensure a valid sample. As a result of the experiments which conducted by paired sample t-test analysis to learn corresponding to the difference between importance and satisfaction of the medical tourism services, it shows significant differences in all entries In the importance and satisfaction of the medical tourism services. As a result of the experiments which conducted by the IPA, the importance is high awareness but among service items which satisfaction is not actually high, service items that requires intensive care in the future are derived in items of "exact medical tourism services", "rapid response to the needs of the patient", "rapid medical tourism services", "communication with medical tourism coordinator". Therefore, medical institutions may need to be arranged in the Medical Tourism Coordinator with the agility and expertise of the medical tourism.

An Analysis of Ship's Waiting Ratio in the Korean Seaports (국내 항만의 선박 대기율 실증 분석 연구)

  • Kim, Eun-Soo;Kim, Geun-Sub
    • Journal of Navigation and Port Research
    • /
    • v.40 no.1
    • /
    • pp.35-41
    • /
    • 2016
  • Port congestion has been recognized as one of the critical factors for port service competitiveness and port selection criteria. However, congestion ratio, the congestion index currently used by Korea, plays a very limited role in shipping companies' and shippers' selection of port and port authorities' decision making regarding port management and development. This is mainly due to the fact that this ratio is only calculated as the ratio of the number of vessels by each port. Therefore, this study aims to measure service level related to vessel entry and departure in Korea ports by evaluating waiting ratio(WR) according to terminals and vessel types. The results demonstrate that the waiting ratio of containerships and non-containerships is less than 4% and 15% respectively, which satisfies the reasonable level suggested by the UNCTAD and OECD. Port of Pohang is revealed to have the highest WR of 57% and among the terminals, No. 1 Terminal of the Shinhang area has the highest WR. In terms of ship types, WR of Steel Product Carrier is highest, followed by General Cargo Ship and Bulk Carrier at the Pohang Shinhang area. In addition to WR, berth occupancy ratio as well as the number and time of waiting vessels can be utilized to evaluate service level by ports and terminals from port users' perspective, and furthermore, to improve the port management and development policy for port managers or authorities.

Predicting Employment Earning using Deep Convolutional Neural Networks (딥 컨볼루션 신경망을 이용한 고용 소득 예측)

  • Ramadhani, Adyan Marendra;Kim, Na-Rang;Choi, Hyung-Rim
    • Journal of Digital Convergence
    • /
    • v.16 no.6
    • /
    • pp.151-161
    • /
    • 2018
  • Income is a vital aspect of economic life. Knowing what their income will help people create budgets that allow them to pay for their living expenses. Income data is used by banks, stores, and service companies for marketing purposes and for retaining loyal customers; it is a crucial demographic element used at a wide variety of customer touch points. Therefore, it is essential to be able to make income predictions for existing and potential customers. This paper aims to predict employment earnings or income based on history, and uses machine learning techniques such as SVMs (Support Vector Machines), Gaussian, decision tree and DCNNs (Deep Convolutional Neural Networks) for predicting employment earnings. The results show that the DCNN method provides optimum results with 88% compared to other machine learning techniques used in this paper. Improvement of the data length such PCA has the potential to provide more optimum result.

A Study on Ring Marketing Strategy Digital Contents suitable for a class of Young Customer at Online Environment - focusing on marketing service strategies (온라인 환경에서 젊은 고객 수요층에 적합한 반지 마케팅 전략에 관한 연구 - 마케팅 서비스전략 중심으로)

  • Lee, Hyun-Chang;Shin, Seong-Yoon
    • Journal of Digital Convergence
    • /
    • v.14 no.2
    • /
    • pp.169-173
    • /
    • 2016
  • With the rapid growth of IT technology and development of online shopping, e-commerce activity through online environment is going to grow in various forms. And then the intense competition also more deepen in the companies within the online market. The study on the various contents production and environment configuration for sale strategies has been made. Among online market products, it is needed to develop marketing strategies for online sales related to rings products. In this paper, through the analysis of online content and components of companies, it has obtained the appropriate components in the ring industry. In particular, aiming to young customers, we looked about components suitable for them and built site. As a result based on the above analysis, we anticipate that it will be able to see forward to a competitive ring marketing.

Influence of The Quality of Work Life on Organizational Effectiveness and Customer Orientation in 119 Paramedic's (119구급대원들의 근로생활의 질이 조직유효성과 고객지향성에 미치는 영향)

  • Choi, Mi-Young;Moon, Tae-Young
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.21 no.2
    • /
    • pp.48-57
    • /
    • 2020
  • This study examined the influence of the quality of work life on the organizational effectiveness and customer orientation in 119 paramedics. This study also offers basic data for improving the quality of emergency medical services in the future. A survey was conducted from February 3. 2019 through May 7, 2019, on 308 male and female fire officers in Daegu, North Gyeongsang Province. The collected data was analyzed using SPSS 20.0 version, and frequency analysis, correlation analysis and multiple regression analysis were carried out. First, there was a positive correlation among the QWL of the 119 paramedics, their OE and CO. Second, the QWL (personal, management dimension) of the 119 paramedic's was a factor that affected OE and job satisfaction. Third, the QWL (personal, management dimension) of the 119 paramedics had an impact on the CO. (ED note: please check all this and it was not clear. It may be correct now.)Forth, the impact of the OE of the 119 paramedics on the CO exerted a significant influence on the OE and job satisfaction. Given the findings of the study, the QWL of 119 paramedics should be improved to heighten paramedics' welfare to promote the quality of emergency medical services.

Study on the Cost Savings and Maximize Marketing Effect to Efficiency of Enterprise Messaging Service (마케팅 효과 극대화 및 비용절감 효과성에 대한 기업용 메시징서비스 효율화 연구)

  • Jang, Mun-ik;Jeong, Jae-hun;Choi, Myeong-gil
    • Journal of Digital Convergence
    • /
    • v.14 no.10
    • /
    • pp.311-317
    • /
    • 2016
  • In a smart commerce market, customers are seeking customized shopping services optimized for personal tastes and customized shopping experiences based on customers' tastes. Accordingly, individually customized services are needed more than anytime now. According to this demand, companies provide messaging services to the consumer, but do not include a personalized service for each individual. The purpose of this study is to combine the techniques of personalized services with messaging services and presents system construction plan and integrated model system for corporate messaging services and thereby possible are maximizing marketing effects and analyzing effects of cost savings. Applying the operation of the integrated model is proposed and message transmission scheme through effective personalization can be applied to personalized model using the personalized information according to customers' requirements. The integrated model of personalization on this study is expected to be highly effective when combined with the search service.